1

Rafael Maranon IoT Product Manager, Networking Software

@rafaelmaranon

Internet of Things and WSN Europe April 1st, 2014

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•  Opportunities

•  Use Cases

•  Challenges

•  Solutions

•  Conclusions

2

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7.2 6.8 7.6

Rapid Adoption rate of digital

infrastructure: 5X faster than electricity and

telephony

50 Billion “Smart Objects”

50

2010 2015 2020

0

40

30

20

10

Bill

ions

of d

evic

es

25

12.5

Inflection point

Timeline

Source: Cisco IBSG, 2011

© 2014 Cisco and/or its affiliates. All rights reserved. 4

Industry Segment Type of Savings Estimated Value Over

15 Years (Billion nominal USD)

Aviation Commercial 1% fuel savings $30B

Power Gas-fired Generation 1% fuel savings $66B

Healthcare System-wide 1% Reduction in System Inefficiency $63B

Rail Freight 1% Reduction in System Inefficiency $27B

Oil & Gas Exploration & Development

1% Reduction in Capital Expenditures $90B

Total $276B

Source: “Industrial Internet: Pushing the Boundaries of Minds and Machines,” GE, November 26, 2012

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Value at Stake (2013 – 2022)

Trillion

Private Sector Includes both industry-specific and horizontal use cases

•  Customer Experience •  Innovation •  Employee Productivity

•  Supply Chain •  Asset Utilization

•  Increased Revenue •  Reduced Cost •  Employee Productivity

•  Connected Militarized Defense •  Citizen Experience

Public Sector Includes cities, agencies, and verticals such as healthcare, education, defense

Estimate is based on bottom-up analysis of 61 use cases, including 21 for private sector and 40 in public sector

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•  SG&A and CoGS reduction from improved business process execution

•  Improved capital efficiency

•  Improved labor efficiency •  Fewer or more productive man-hours

•  Improved customer lifetime value •  Additional market share (more customers)

•  Improved R&D, speed, reduced TTM •  New business models and new sources of revenue

•  Improved process efficiency •  Reduced waste in supply chain

Source: Cisco IBSG, 2013

IoE Private Sector Value

at Stake

$14.4T

(2013-2022 10-year NPV)*

* Net present value

Asset utilization: $2.5T

Improved customer experience: $3.7T

Supply-chain / logistics efficiency: $2.7T

Innovation: $3.0T

Employee productivity: $2.5T

© 2014 Cisco and/or its affiliates. All rights reserved. 7

Source: Cisco IBSG, 2013 Sample  Size  =  807  

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

$0 $2,000 $4,000 $6,000 $8,000 $10,000 $12,000 $14,000

Degree of impact (Value at Stake /

industry size)

Industry size (value added $B)

Manufacturing (27%)

Information services (9%)

Retail trade (11%)

Administration

Finance and insurance (9%) Healthcare

Education

Professional services Wholesale

Company management

Spheres sized by amount of Value at Stake

© 2014 Cisco and/or its affiliates. All rights reserved. 8 © 2013 Cisco and/or its affiliates. All rights reserved. 8

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New Connections What They Mean for Retailers •  Shelf sensors •  Parking-space sensors •  IR motion sensors •  Weight mats •  Environmental (light, temperature) sensors •  Door sensors •  Mobile payment

•  Digital signage •  Connected shopping carts •  Video cameras and analytics •  Wi-Fi badges •  Gesture recognition •  Point-of-sale •  Kiosks

•  Shopper mobile devices •  Store associate mobile devices •  Immersive video •  Social media •  Contact center •  E-commerce site

Flexible Payment Options

Automated Ordering Process

Inventory Visibility

Energy Optimization

Personal-SoLoMo Content

Understanding of Shopper Behavior

Endless Aisle Omnichannel

Collaborative Product Development

On-Demand Expert Advice

On-Demand Training

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New Connections What They Mean for Manufacturers

•  Converged IP plant network •  Wireless sensors (vibration, temperature) •  Wireless I/O machines •  Wireless process operation controls

•  Energy usage analytics •  Supply chain analytics •  Video cameras and analytics •  Network security analytics

•  Hardened mobile video devices •  Active collaboration rooms •  Connected factory video •  Contact center •  B2B e-commerce site Remote Expertise

Flexible Production

Real-Time Supply Chain

Operations Analytics

Collaborative Product Development

IT and Physical Security

Predictive Maintenance

Mobile Collaboration on Factory Floor

Remote Asset Monitoring

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New Connections What They Mean for Governments

•  Smart buildings •  Smart lighting •  Smart payments •  Intelligent public transit •  Smart grid

•  Video surveillance •  Smart parking •  Disaster response •  In-patient monitoring

•  Telework •  BYOD •  Connected learning •  Travel avoidance

Increased Revenue and Compliance

Employee Productivity

Enhanced Security

Improved Asset Use

Energy Optimization

Citizen and Employee Experience

New Revenue Streams

Lower Costs

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Creating the agility to gain insights and use intelligence to improve predictions

Dealing with infrastructure complexity

Proactively dealing with security threats as connectedness increases

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Mobile Cloud New Class of Apps

Big Data and Analytics

IoT

Internet of Everything

Agile Hyper-Aware Predictive

Infrastructure Simplification

Holistic Security

Build Software-Based Agility Functions

Easy To Adopt

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Achievable by… 1 Simplify the Infrastructure

Next-Generation IT Programmability

Opening

Up Your Infrastructure

Orchestration

Automating and Orchestrating Across All

Infrastructure

Virtualization

Crossing Enterprise, Cloud, and Service

Providers’ Boundaries

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Achievable by… 2 Build Software-Based Agility Functions

Next-Generation IT Application Centricity

Enabling Application-Centric Infrastructure

Analytics

Optimizing Infrastructure and Extracting Unique

Insights

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Achievable by… 3 Address Security Holistically

Next-Generation IT Automation

Dynamically Defend and

Remedy Threats

Visibility

Increase Visibility Across Infrastructure and Users

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ADAPTIVE SECURITY

PREDICTIVE PERFORMANCE

ANALYSIS

ANOMALY DETECTION

LEARNING INFRASTRUCTURES IoT ENVIRONMENT

PARAMETERS

DATA

OPTIMAL PERFORMANCE

OBSERVED HIDDEN

SENSORS, CAMERAS, CARS, WEARABLE SENSORS, TRAFFIC LIGHTS,

COMPUTERS, SMART METERS

MODEL

LEARN ADJUST

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IP Connectivity …..

PLC 220 MHz Wi-Hart 800 Mhz

Train Control Street Parking Environmental Monitoring

Electric Metering

Domain Specific Applications

Domain Specific And/or Proprietary Devices and Protocols

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IPv6/IPv4

UDP/TCP

IEEE 802.15.4e MAC enhancements

IPv6 RPL

Web Services, EXI, SOAP, RestFul,HTTPS/CoAP

•  Open Standards – at all levels to ensure interoperability and reduce technology risk •  Future proofing – common application layer services over various wired/wireless communication technologies

802.1x / EAP-TLS & IEEE 802.11i based Access Control

Physical Layer

IEEE 802.15.4 2.4GHz, 915, 868MHz DSSS, FSK, OFDM

IEEE 1901.2 NB-PLC OFDM

IEEE 802.11 Wi-Fi

2.4, 5 GHz, Sub-GHz

IEEE 802.3 Ethernet UTP, FO

2G, 3G, LTE Cellular

IEEE 802.16 WiMAX

1.x, 3.xGHz

Data Link Layer

IEEE 802.15.4 including FHSS

IEEE 1901.2 802.15.4 frame

format

IEEE 802.11 Wi-Fi

IEEE 802.3 Ethernet

2G, 3G, LTE Cellular

IEEE 802.16 WiMAX

6LoWPAN (RFC 6282) IPv6 over Ethernet (RFC 2464) IPv6 over PPP (RFC 5072)

IP or Ethernet Convergence SubL.

Network Layer

Transport Layer

Application Layer

Addressing, Routing, Multicast, QoS, Security

Security (DTLS/TLS)

DNS, NTP, IPfix/Netflow, SSH RADIUS, AAA, LDAP, SNMP,… (RFC 6272 IP in Smart Grid)

Metering IEC 61968 CIM, ANSI C12.22,

DLMS/COSEM,…

SCADA IEC 61850, 60870

DNP3/IP, Modbus/TCP,…

LLC

M A C

Mgmt

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Traditional Computing Model (Terminal/Mainframe, Client-Server, Web)

Assumes Infinite, Bandwidth, 0 Delay

Data Center/ Cloud

Endpoint

IoT Computing Model

Data Center/ Cloud

Device

Fog

Assumes Limited Bandwidth, Variable Delay, and Intermittent Connectivity

Latency

Resiliency

Security

Data Grows Faster Than Bandwidth

Legacy Systems Integration

Fog is the distributed platform where the Internet meets the

physical world

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City Infrastructure

Synchronize Signals for Emergency Vehicles

Improve Congestion Management

… and Can Save Lives

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What Is The Platform I Should Build?

What Types of IoT Partners Can Help?

What Infrastructure Do I Need to Build?

What Are My Killer Apps?

But don’t forget…

Imagine what is possible!

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Thank you. @rafaelmaranon