Scaling Mobile Across the Organization: Strategy, Communication, Development, and Quality - MIMA...
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MIMA SUMMIT 2015 – THE DISRUPTORS
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Transcript of Scaling Mobile Across the Organization: Strategy, Communication, Development, and Quality - MIMA...
MIMA SUMMIT 2015 – THE DISRUPTORS
Thank You, Summit Sponsors
Thank You to Our All Things Mobile Track Sponsor
Wi-Fi Network Information
Network: MIMA 2015
Password: DisruptMIMA2015
Jake JoraanstadFounder and CEO
Myriad Mobile
Mobile in the EnterpriseThree GenerationsChecking the Box
Utility AppsPlatform Approach
Sara ChapmanDirector of email and mobile communications
Life Time Fitness
“Mobile is becoming not only the new digital hub, but also the bridge to the physical world. That’s why mobile will affect more than just your physical operations – it will transform your entire business.”- Thomas Hussan, VP and Principal Analyst Forrester Research
Internet usage on mobile devices has out paced desktop as of early 2014.
Number of Global Users (Millions)
Alex MurphySenior director of consumer and digital experience
Blue Cross Blue Shield of MN
I HEAR YA PHASEBLUE BEGINS PAYING
ATTENTION AND ACTUALLY LISTENING TO ANNA’S NEEDS.
I NEEDSIMPLE.
OK!
AWESOMENESS PHASE
ANNA FEELS HEARD AND REALLY DIGS BEING WITH BLUE.
AWKWARD PHASEANNA HAS HIGH
EXPECTATIONS, BUT BLUE IS FOCUSED ON MORE “IMPORTANT”
THINGS.
Nick RosethVice President of Technology
SWAT Solutions
• Impact
• Planning (budget, team)
• Reporting & Governance
• Agile vs. Waterfall
• Manual vs. Automation
• Technical Architecture
Quality Strategy
Business Best Practices
Sara ChapmanDirector of email and mobile communications
Life Time Fitness
Building a comprehensive, personalized, and holistic mobile communication strategy to align with your consumer journey is imperative to success
Consumer
SocialApps/
Mobile
Web
Acquire Welcome Engage Retain
ü App downloadü Account set upü Communication
opt in
ü Onboard new userü Intro to the appü How to use the
app
ü Maintain usageü Begin engagementü Drive
utilization
ü Mobile as primary source of communication
Let your consumers take you wherever they go.
Alex MurphySenior director of consumer and digital experience
Blue Cross Blue Shield of MN
BE DOHUMAN LISTEN, BUILD EMPATHY
CONSUMER ADVISORY BOARD
HOLISTIC THINK ABOUT EXPERIENCESMOBILE CONNECTION/INTEGRATION TO OTHER STRATEGIES
BOLD CREATE A COMPELLING VISIONJOURNEY
CO-CREATIVE DESIGN WITH STAKEHOLDERS + CONSUMERSCX CENTER OF EXCELLENCE
AGILE TEST + LEARN + ITERATEACCELERATOR
Services
Best Practices
Jake JoraanstadFounder and CEO
Myriad Mobile
Platform ArchitectureIt matters. A lot.
Future-enablingNo one knows what “device” we’ll be using in 3 years, but we know the way it will
communicate.
Nick RosethVice President of Technology
SWAT Solutions
• Native vs. Responsive
• What to test
• Architecture (web services, integrations)
• Device Configurations
• Automation Platforms & Strategy
• Performance Testing
• UAT
Quality Practices
Thank You, Summit Sponsors
Thank You to Our All Things Mobile Track Sponsor
