Scaling at Namshi @ Seamless Ecommerce Dubai 2017
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Transcript of Scaling at Namshi @ Seamless Ecommerce Dubai 2017
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Scaling @
Alessandro Nadalin - CTO @ Namshi.com
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Scaling @
Alessandro Nadalin - CTO @ Namshi.com
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Scaling @
Alessandro Nadalin - CTO @ Namshi.comStarted off as desktop only
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Scaling @
Alessandro Nadalin - CTO @ Namshi.comStarted off as desktop only
Largest fashion e-retailer in gcc
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Scaling @
Alessandro Nadalin - CTO @ Namshi.comStarted off as desktop only
Largest fashion e-retailer in gcc
3/350 employees
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Scaling @
Alessandro Nadalin - CTO @ Namshi.comEBITDA 10M AED (FY 2016)
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Scaling @
Alessandro Nadalin - CTO @ Namshi.comEBITDA 10M AED (FY 2016)
1.6M orders (FY 2016)
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Scaling @
Alessandro Nadalin - CTO @ Namshi.comEBITDA 10M AED (FY 2016)
1.6M orders (FY 2016)
+25% net revenue YoY
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With 2product managers
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With 5 backendengineers
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“Adding manpower to a late project makes it later”Frederick Brookshttps://en.wikipedia.org/wiki/The_Mythical_Man-Month
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“Innovation is saying ‘no’ to 1.000 things”Steve Jobs
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Service is king
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same -day delivery
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Hundreds of brands
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Outstanding customer service
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“If it’s not simpleenough, it’s wrong”
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“So what do you do with all these requests [...]?”
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“Just read them andthen throw them away.”http://gettingreal.37signals.com/ch05_Forget_Feature_Requests.php
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The important onesAlways come back.
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The pareto principlehttps://en.wikipedia.org/wiki/Vilfredo_Pareto
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-Web push notifications-Traditional server side app
-Cross device wishlist
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+20% conversion rate-15% bounce rate
+50% avg session duration
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Step upyour game
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if item.discounted = falseand voucher = ‘EID30’:
return item.price * 70/100
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if item.discounted = falseand voucher = ‘EID30’:
return item.price * 70/100
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if item.discounted = falseand voucher = ‘EID30’:
return item.price * 70/100
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if item.discounted = falseand voucher = ‘EID30’:
return item.price * 70/100
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Empower people
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On the shoulder of giants
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Nothingbut customers
matters
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Alex Nadalin CTO
@_odino_
odino.org