Scalable Engaging Experiences
23
SCALABLE ENGAGING EXPERIENCES
-
Upload
adobe-marketing-cloud -
Category
Technology
-
view
1.128 -
download
0
Transcript of Scalable Engaging Experiences
SCALABLE ENGAGING EXPERIENCES
Tv Advisor
screenshot
Tv Advisor
screenshot
ENGAGEMENT AT SCALE
PRODUCT IMAGES
PRODUCT MOVIES
6
PRODUCT EXPERIENCES
DEMO VIDEO
ONE EXPERIENCE PLATFORM
CASE STUDY
QUICKSTEP FLOORING
GOAL – DRIVE BRAND PREFERENCE AND BUYING
CONFIDENCE ACROSS THE SHOPPER JOURNEY
APPROACH – TOOLS THAT ALLOWS SHOPPERS TO REALLY
EXPERIENCE FLOORING PRODUCTS
THE PROJECT A GAME OF NUMBERS
= 1
THE PROJECT A GAME OF NUMBERS
Day and night
x2 time settings = 2
THE PROJECT A GAME OF NUMBERS
Parquet and Laminate
x2 floor types = 4
THE PROJECT A GAME OF NUMBERS
Different grooves
x4 groove types = 16
THE PROJECT A GAME OF NUMBERS
Board sizes
x4 board sizes = 64
THE PROJECT A GAME OF NUMBERS
Laying angles
x2 angles = 128
THE PROJECT A GAME OF NUMBERS
Colors (12 for parquet, 47 for laminate)
x59 colors = 7.552
THE PROJECT A GAME OF NUMBERS
THE PROJECT A GAME OF NUMBERS
Furniture colors
x120 colors = 906.240
THE PROJECT A GAME OF NUMBERS
Wall colors (120) and wallpaper (16)
x136 walls = 123.248.640
THE PROJECT A GAME OF NUMBERS
x15 rooms = 1.848.729.600
• Realtime 3D client-side
• x requires additional plugin
• x performance and quality may differ
• Server-side on-demand rendering
• x high cost
• x slow response times
• Scene7 with Image Author
SO.. WHAT ARE THE OPTIONS
TECHNOLOGY / S7
RESULT
Demo upload your roomDemo Short Demo
FRANS VRIESENDORP
www.quickstep.com
iPad: floor advisor
www.tv.philips.com/advisor/
iPad: tv buying guide
