"Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

58
Scalability within Product Design

Transcript of "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

Page 1: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

Scalability within Product Design

Page 2: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

Meet MOO Hello, we’re MOO – an online print and design company. We love great design

and believe it can work wonders for every business, no matter their size. That’s why we make it simple for our customers to

create beautiful, expertly crafted business stationery and promotional materials that

start conversations and open doors.

Page 3: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

MOO’s vision is of all businesses,

big and small, looking their best

Page 4: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

350 employees in 6 offices

Customers in over 150 countries

100million BC

Page 5: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

The team:

5

Felix Ackermann Senior Product Designer

Toby Hextall Head of Product Design

Phil Thomas Senior Product Designer

Page 6: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

Make the journey simple

Page 7: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

moo.com

Page 8: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

Choose your cardstock

Page 9: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

Design your pack

Page 10: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

Delivered in beautiful packaging

Page 11: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

Remove barriers =

Empower Creativity

Page 12: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

MOO is an online retailer

Page 13: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

We all love to receive a package…

Page 14: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

First impressions count…

Page 15: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

We go the extra mile…

Us Them

Page 16: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

Award winning customer service team!

Page 17: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

Don’t neglect the customer at any stage of the journey

Page 18: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

Happy Customer = A scalable Business

Page 19: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

3 Stories

Page 20: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

1. The Topcard

Page 21: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

Design for the Future

Page 22: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

Simple and Clear

Page 23: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

3,500 orders a day

Page 24: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

125 orders get the guillotine…

Page 25: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

Basic Order Information

Page 26: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

Production Line

Page 27: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

Order Details

Page 28: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

Future proofed for growth

Page 29: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

Messaging on the back, adds the element of fun

Page 30: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

Design for the Future

Page 31: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

2. The 200 Pack

Page 32: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

Imagine it Better

Page 33: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

Imagine it Better

Page 34: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

A 200 pack with origami insert

Page 35: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

20 touch points to assemble

Page 36: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

Ideal for lower quantities

Page 37: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

Forecasted Nearly 1 million 200 pack this year alone…

Page 38: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

Growing pains…

Page 39: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

Pulp inserts

Page 40: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

Touch points reduce to 1

Page 41: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

100% Recycled Fibers

Page 42: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

1 tray holds 3 products

Page 43: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

Production Efficiency

Cost Savings

Beautiful presentation

Page 44: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

Imagine it better!

Page 45: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

3. Paper +

Page 46: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

Explore the wider ocean

Page 47: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

Launch of Paper+

Page 48: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

Embedded paper

Page 49: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

A new box

Page 50: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

It’s all about the platform

Page 51: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO
Page 52: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO
Page 53: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO
Page 54: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

Engage the community – World’s First NFC Album

Page 55: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

Explore the wider ocean

Page 56: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

Design for the Future   Imagine it better Explore the wider ocean

Page 57: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

Most importantly…. Have Fun!

Page 58: "Scalability within product design" by Toby Hextall, Head of Product Design @ MOO

Thank you