Scaa Presentation Wholesale Business
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Transcript of Scaa Presentation Wholesale Business
![Page 1: Scaa Presentation Wholesale Business](https://reader033.fdocuments.in/reader033/viewer/2022061201/5479f604b4af9fa5158b496e/html5/thumbnails/1.jpg)
Growing Your Wholesale Business
Marie FranklinPortland Roasting
![Page 2: Scaa Presentation Wholesale Business](https://reader033.fdocuments.in/reader033/viewer/2022061201/5479f604b4af9fa5158b496e/html5/thumbnails/2.jpg)
![Page 3: Scaa Presentation Wholesale Business](https://reader033.fdocuments.in/reader033/viewer/2022061201/5479f604b4af9fa5158b496e/html5/thumbnails/3.jpg)
Business Channels
• Restaurants/foodservice• Coffee House• Corporate Foodservice• Hotel/Resort• Grocery• Distributors• Private Label
![Page 4: Scaa Presentation Wholesale Business](https://reader033.fdocuments.in/reader033/viewer/2022061201/5479f604b4af9fa5158b496e/html5/thumbnails/4.jpg)
Products
![Page 5: Scaa Presentation Wholesale Business](https://reader033.fdocuments.in/reader033/viewer/2022061201/5479f604b4af9fa5158b496e/html5/thumbnails/5.jpg)
Services
• Equipment• Equipment Service• Delivery• Training• Quality Assurance • Marketing
![Page 6: Scaa Presentation Wholesale Business](https://reader033.fdocuments.in/reader033/viewer/2022061201/5479f604b4af9fa5158b496e/html5/thumbnails/6.jpg)
Pricing
• Build value in• Understand your true costs• Pricing with equipment and without• Keep as structured as possible • Yield
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Equipment
• Assess true needs• Find a formula• Remember cost of
servicing• Contract• Clear escape plan
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Beware
• Airpot black hole• Low volume surprises• Look at each deal individually• Exclusivity
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Selling
• Your culture• Choose target segments• Sales Reps• Compensation• Samples
![Page 10: Scaa Presentation Wholesale Business](https://reader033.fdocuments.in/reader033/viewer/2022061201/5479f604b4af9fa5158b496e/html5/thumbnails/10.jpg)
Selling
• Selling materials• Trade Shows• Promo events
![Page 11: Scaa Presentation Wholesale Business](https://reader033.fdocuments.in/reader033/viewer/2022061201/5479f604b4af9fa5158b496e/html5/thumbnails/11.jpg)
Financial
• Easy to analyze• Understand cost of
goods• Costs of servicing• Margins• Formula for equipment• The pro forma
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REVENUE/COG 3 MONTH VIEWAverage price per pound 7.5 Pounds per week 20 $1,950 % of allied 20% $390 total sales $2,340 cost of goods coffee $600 cost of goods allied $293 GROSS PROFIT $1,448 EXPENSESfreight $130 initial start-up marketing $0 marketing by % of sales 2% $47 # or airpots 3 $75 other comps $50 $50 other costs $0 depriciation $33 net profit $1,112 % of profit 48% target 45-50%
lowest 42%EQUIPMENT loaned equipment value 800 $800 maximum value of equipment $1,112 over/under equpment $312
must be a positive #
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Restaurant
![Page 14: Scaa Presentation Wholesale Business](https://reader033.fdocuments.in/reader033/viewer/2022061201/5479f604b4af9fa5158b496e/html5/thumbnails/14.jpg)
Independent Coffee House
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Corporate Foodservice
![Page 16: Scaa Presentation Wholesale Business](https://reader033.fdocuments.in/reader033/viewer/2022061201/5479f604b4af9fa5158b496e/html5/thumbnails/16.jpg)
Hotel
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Grocery
![Page 18: Scaa Presentation Wholesale Business](https://reader033.fdocuments.in/reader033/viewer/2022061201/5479f604b4af9fa5158b496e/html5/thumbnails/18.jpg)
Private Label
![Page 19: Scaa Presentation Wholesale Business](https://reader033.fdocuments.in/reader033/viewer/2022061201/5479f604b4af9fa5158b496e/html5/thumbnails/19.jpg)
Final Thoughts
• Early mistakes• Pre-plan with customer• Every deal is a profitable one• Differentiate• Fit