SCA Digital Video 2014

The National Digital Video Team

The National Digital Video Team

Craig BorgExecutive digital producer - Video

Inder AneyDigital content producer - commercial pitch

Matthew KuchelDigital content producer - commercial pitch

Blake PhillipsSenior Video Producer

Joel Riley Digital Production Assistant

The Objective

“To create quality, engaging video content to win & retain both fans and clients”

Social Video

• Ooyala vs Youtube• Ooyala is a great premium & local content platform. YouTube is where social

(surprise and delight) + international celebrity video shines.

• Getting the most out of Youtube• Create content that is unique, compelling, and entertaining or informative.• Captivate your viewer in the first 15 seconds, and keep them watching

throughout the video.• Include specific Calls to Action in the video itself, or through annotations.• Set a recurring schedule for your uploads, and maximize your production

investments.• Create a programming calendar. Create content around tent-pole events

that are important to your audience.• Create a channel experience that guides viewers across multiple videos and

communicates everything your channel has to offer.

• Channels• Think of your channel as a broadcast network, not only do you feature

your own content but you should also collate other relevant content through playlists.

• Playlists should be an essential part of your channel strategy. Not only do they increase watch-time, they create another asset that will appear in search results and in Suggested Videos. You can create playlists using your own videos, other videos, or a combination of both.

• http://www.youtube.com/user/buzzfeed

• Metadata and tagging • Thumbnail!• Headline! Make it searchable / clickable.• Description. First paragraph short and snappy. Then as much detail as possible.• Tags! International spelling, Common spelling mistakes, other relevant subjects or

talent.

• Claim settings• Claim vision & Audio - Monetize in all countries. • Claim vision - Monetize in all countries• Claim vision & Audio - Monetize within Australia• Do not claim content

• Do’s & Don’ts eg. Music rights etc• https://www.youtube.com/watch?v=9g2U12SsRns

• What rates on Yotube VS Ooyala?• Local talent based video rates well within our sites. Not so well on YouTube• International celebrity / 'topical' or 'tentpole' events rate well on YouTube• Headline matters more on YouTube.

• Short term performance of Ooyala vs YouTube

• Vine, Instagram & Facebook Video• Vine / Instavideo. Perfect for little talent "sketches" or behind the

scenes moments that won't drive huge traffic or revenue. Also a great medium for tactic clues.

• https://vine.co/v/hEYAKOe1hqx

• https://www.facebook.com/photo.php?v=145989832272787&set=vb.132495853450335&type=3&theater

• Facebook video perfect to host teases to local premium content.

• https://www.facebook.com/photo.php?v=462746653813246&set=vb.132495853450335&type=3&theater

FIFI & DAVE LAUNCH VIDEOS

FIFI & DAVE LAUNCH VIDEOS

FIFI & DAVE LAUNCH VIDEOS

FIFI & DAVE LAUNCH VIDEOS

The last 24 months……

TODAY NETWORK 2012

TODAY NETWORK 2013

TODAY NETWORK 12/13

MMM NETWORK 2012

MMM NETWORK 2013

MMM NETWORK 12/13

TOTALS - 2013

TOP CONTENT OF 2013Our Sites1 - Ed Sheeran covers no digity - 84,8852 - Fifi - I’m having a baby - 69,6563 - Jules gets pierced - 52,451

YouTube 1 - Justin Beiber answers phone to mum during interview - 1,073,2012 - Jai Waetford - Juston Beiber as long as you love me - 962,9173 - Jessie J Acoustic - nobodies perfect - 933,241

Year On YearOur Sites2012 = 7,119,1202013 = 6,359,918

10.66% Decrease

YouTube 2012 = 67,931,7082013 = 30,359,184

55.31% Decrease

Organisation & Standardisation

Equipment • Care & Maintenance

• Responsibility – Policy

• Security

• Repairs and maintenance – Internal contact

File Structure & Naming conventions

• File management and sharing

• New share drive

• Shared assets

• Archival and restore

Ad Sets & Monetisation

Software

Brand Consistency

Brand Consistency

Brand Consistency

http://www.mix1065.com.au/videos/human-nature-perform-blurred-lines

https://www.youtube.com/watch?v=TklXlHFpnlM

The SCA Video Standard

An SCA Video is……..1.Well shot, well lit, sounds great

2. Meets the deadline

3. Engages fans / drives traffic

Video Codecs

Video Codecs

Video export settings

HD BEST HD

FORMAT .MOV .MOV

CODEC / COMPRESSION TYPE

BIT RATE

H.264 H.264

RESOLUTION 1920 x 1080 1280 x 720

SCAN TYPE PROGRESSIVE PROGRESSIVE

FRAME RATE 25 25

BIT RATE 6000 kbits/sec 4000 kbits/sec

ENCODING MODE SINGLE PASS SINGLE PASS

Audio & Export Settings

FORMAT .AAC or .WAV

SAMPLE RATE 44.100 kHz

CHANNELS STEREO

BIT RATE 128 kbps

ENCODING MODE SINGLE PASS

Resources

Canon 5D mkIII

Canon 5D mkIII

DSLR v XDCAM

Atomos Ninja 2• Quick how to / demo

GoPro

Production Workflow• Network speed and transfer issues

• Supporting other markets to develop their own unique content

• Faster turnaround times - divide and conquer!

• File Sharing - Citrix Share file

Sydney Studio

Sydney Studio

Live Video Streaming

Available Technologies & Resources

• Streaming capabilities and how this can be applied to your shows

• How to capture a stream and turnaround quickly

Live Video Streaming

Moving forward….