SC Lights
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Transcript of SC Lights
Setting the Curve
Safe Corner Riding Lights
Current ProblemDecreased visibility when driving at night
Measures taken by automotive industry
Lexus, Audi, BMW, & Opel
1.Stock Lights2.Brighter Lights3.Adaptive Front Lighting
12
3
Illuminated Area
Meet the Team
Toby Lloyd Engineer
Zach McKibbin Engineer
Advisors
Billie Fritz Engineer
Luke Richter
Business
Joseph Mello
Jonathan York
Motorcycle Problem
“Approximately 60% of motorcycle fatalities occur at night.” -National Highway Traffic Safety Association
“I have to be very careful because I can’t see around corners at night.”
-Mike Crawley, Motorcycle Enthusiast
Current Methods Taken by Motorcyclists
Take it slower around corners
Follow a car for added illumination
Existing Ideas and Innovations
Rotates one light
Honda Honda
Radar
Turns with handlebar Sectioned Reflector
Koito Seisakusho Co. Kawasaki
Motorcycle Application
1. Helmet Marker
2. Tracking Camera
3. Processor
4. Guidable Light
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200,000
400,000
600,000
800,000
1,000,000
1,200,000
Motorcycle Sales US
Marketing Approach
Currently Operating in US New Rider Demographics Specific Bikes
◦ Cruiser Bikes◦ Touring Bikes◦ Adventure Bikes
Honda Gold Wing
Touring Bike sales increased 15% in 2007
Major Milestones
Provisional Patent
Functioning Prototype
Trial Test Run
Questions
Minimize Hazardous Night Riding Adjust your speed to
the range of your headlights.
Keep your eyes moving.
Protect your eyes from glare.
Keep windshields and headlight lenses clean.
Use your lights wisely.
90% of a driver's reaction depends on vision.
Products that Promote Rider Safety 2010 Gold Wing
Metallic Black$22,899.00
Add airbag $5,000.00
Add ABS$3,700.00
Headlight Modulator $69.95
Deer Avoidance System$66.80
Turn Signal Cancellation$97.75
Tire PressureMonitoring System$245.95
Competition Brighter Light Additional Auxiliary Light
Headlight Bulb $64.49 Additional Auxiliary Light $1,229.95
Legal Requirements
Photometric requirements◦ Must not blind other drivers◦ Must project certain illuminations for various speeds
Auxiliary Lights◦ Maximum of 2
SAE DOT Certification◦ Automotive Manufacturers Equipment Compliance
Agency◦ $350.00 and $100.00 for each additional model
Factors to Consider Safety
Legality
Reliability
Weather
Installation
Interference
System Overview Three part electro-mechanical system
Helmet Marker
•Reflects infrared light to camera
•Attached to front of rider’s helmet
Camera
•Detects infrared light reflected by helmet marker
•Sends image to microcontroller
Microprocessor
•Translates image from camera into servo position signal
Moveable Lights
•Servos move lights to position indicated by microcontroller
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Worldwide Motorcycle Demand to Increase Through 2013
Demand will grow 8% per year for next 5 years
Fastest growth in Africa, Middle East, and Asia
Underserved markets in Nigeria, Philippians, Vietnam
MOTORCYCLES IN USE WORLDWIDE
Source: The Freedonia Group Inc.
Implementation
Smaller Scale Trial Runs◦ Feedback and Suggestions◦ Redefine Product
Custom Shop Trial Runs◦ Feedback and Suggestions◦ Redefine Product
Licensing Agreement◦ Target Price Point $1,000
Awareness
Interest
Evaluation
Commitment
Referral
Patents
Kawasaki ◦ Sensors determine dynamic properties of the bike
Honda◦ Similar to Kawasaki but changes reflector
geometry
Sensors to determine bank angles◦ Rotate headlight to maintain leveled illumination