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SBI PO MARKETING

1. Market Research is useful for__?

1) Deciding proper marketing strategies2) Deciding the selling price

3) Choosing the right product

4) Choosing the sales persons

5) All of these

2. A 'call' means ______?

1) Shout out to somebody

2) A profession or business3) Visit friends

4) Visiting prospective customers

5) After - sales services

3. Conversion means ______?

1) Meeting a prospective client

2) Interacting with a prospective client3) Converting a seller to a buyer

4) Converting a prospective client into a buyer

5) None of these

4. Customization means____?

1) Acquiring more customers

2) Regulating customers

3) Providing goods/services as per customer needs at affordable price

4) More products per customers

5) All of these

5. Value added services means __?

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1) Costlier products

2) Large number of products

3) Additional services

4) At par services

5) None of these

6. Aggressive marketing is necessitated due to _____?

1) Globalization

2) Increased competition

3) Increased production

4) Increased job opportunities

5) All the above

7. Efficient marketing style requires

1) Proper planning

2) Good communication

3) Team work

4) Knowledge of products

5) All the above

8. The performance of a sales person depends on ______?

1) Salary paid

2) Sales incentive paid

3) Size of the sales team

4) Ability, passion & willingness of the sales person

5) Team leader's aggressiveness

9. The sole aim of marketing is to ?

1) Increasing sales through maximization of customer satisfaction

2) Increase the no of employees

3) Increase profits

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3) Marketing is influenced by peer performance

4) An increase in market share indicates fall in business volume

5) A mission statement is part of the company's prospects

15. Cross- selling is not effective for which one of the following products _____

1) Debit cards

2) Savings accounts

3) Internet banking

4) Pension loans

5) Personal loans

16. In the process of product development, ideas are generated on the basis ofwhich of the following:

1) Brain storming sessions

2) Surveys for need identification

3) Suggestion scheme for staff

4) Suggestion scheme for others

5) All the above

17. In the process of product development, ideas are generated on the basis of

which of the following

1) The starting point is the identification of customer needs before products are

designed

2) Customer is the focal point of attention of the marketer.

3) Marketing concept is outward looking

4) Marketing seeks to maximize Customer satisfaction.

5) All the above

18. Zero level channel implies:

1) Retail Trades selling through salesmen

2) Direct selling by manufacturer to the consumer

3) Retailer selling to consumer directly

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4) All the above

5) None of these

19. In respect of Marketing

1) The starting point is the identification of customer needs before products are

designed

2) Customer is the focal point of attention of the marketer.

3) Marketing concept is outward looking

4) Marketing seeks to maximise Customer satisfaction.

5) All the above

20. The word "Market" can be defined as:1) It is a situation where the buyers and sellers of a commodity interact

2) A place where potential customers sharing a particular need/want might be

able to engage in exchange to satisfy their need / want.

3) Coming together of buyers/ sellers of same/similar commodities

4) All the above

5) None of the above

21. The four functions of marketing management are as follows in their naturalorder

1) Analysis, Planning, implementation, Control

2) Planning, implementation, Control, Analysis

3) Planning, Analysis, implementation, Control

4) Analysis, Control, planning, Implementation

5) None of these

22. Intangibility, inseparability, Heterogeneity and perishability are the

characteristics of

1) Search Goods

2) Fast-Food items

3) Services

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4) Fruits and vegetables

5) None of these

23. A set of tools that a firm uses to pursue its marketing objectives in the target

market is called:

1) Marketing mix

2) Marketing strategy

3) Marketing management

4) All the above

5) None of these

24. The first level of the product in the customer value hierarchy is:1) Core benefits

2) Basic product

3) Expected product

4) Potential product

5) All of the above

25. Maturity is a stage in the product life cycle. It comes after the:

1) Introduction stage

2) Growth stage

3) Decline stage

4) None 5) All the above

26. Which one of the following is a need/want mentioned in Maslows's theory of

motivation?

1) Physiological needs2) Safety needs

3) Social Needs

4) Esteem Needs and Self actualisation needs

5) All