Saying nothing in big fonts
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Transcript of Saying nothing in big fonts
SAYING NOTHING
IN BIG FONTS
Or…. Peoples attention spans
PEOPLES ATTENTION SPANS
ARE GETTING SHORTER
Of course you read books we know that so
this doesn't apply to you
ITS WHY ON PLACES LIKE
SLIDESHARE PEOPLE
GIVE HUNDREDS OF VIEWS TO
MANY OF THE DECKS
But what have they learnt
THE INTERNET IS A GREAT
PLACE FULL OF INFORMATION
But many websites are failing miserably
WEBSITE OWNERS THINK
PEOPLE WANT TO READ AND
BROWSE THROUGH THEIR SITE
FOR HOURS
Guess what they don’t!
TOO MANY WEBSITES MAY
LOOK GOOD BUT
ARE NO USE TO
THE VISITOR
Usually because the owner never asked his visitors
PEOPLES ATTENTION SPANS
ARE OFTEN SHORT
Very few have even gotten even this far on the slideshow
If you have collect your free ticket to the Bahamas using
the email address at the end
YOU HAVE SECONDS TO
CAPTURE THEIR ATTENTION
And don't assume that they want to read your
Quality Ethos
YOU HAVE SECONDS TO
CAPTURE THEIR ATTENTION
Yes this slide is a repeat just checking you were
paying attention!
Keep It Simple Stupid
Keep the high level detail in sub pages
Spend Money on GREAT
Design
Great simple design is worth every single
penny you spend on it
Most People Don't
“We’ll do it later”
Most People Just Want
Your Phone Number and Email
They all too often get stock images
and the history of the company
The Dreaded Photos then
Arrive
Spend your money on a photographer who knows
what he or she is doing
Don't use the friend with an SLR
There are Photographers
There are People Who Take
Photos
Rarely do the two groups intersect
IF YOU HAVE READ THIS FAR
WELL DONE
You have an attention span
My email is [email protected]
And my phone number is +353 86 812 7999
