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Say hello to Kentico 8! Your integrated marketing solution has arrived
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Transcript of Say hello to Kentico 8! Your integrated marketing solution has arrived
Kentico 8 has arrived!Oldřich Januška, Director Product Management
+420.737.289.519
Let’s get started… with our new video!
AGENDA:
• Introduction
• Our UX Journey
• Solution Enhancements
• Moving Forward
Kentico 8 Milestones
• MMP1* – November 28th – DONE!
• MMP2 – January 10th - DONE!
• MMP3 - February 6th – DONE!
• Kentico 8 Testing – February/March -DONE!
• Kentico 8 Release date – March 31st - DONE!
• Kentico 8 Upgrade – tentatively 4 – 6 weeks after Kentico 8 release
*MMP (minimal marketable product – functional build we can share with partners and customers to collect feedback)
Kentico’s Long Term Product Vision
UX Journey – Why
• Navigation became complex and less intuitive over the years
• Performance
• Complicated UI
• Learning and documentation
• Complicated controls
• Platform habits
• Look and feel
UX Journey – Kentico 8 ImprovementsFaster & Easier Navigation Reworked Documentation• Application Dashboard Task Oriented
• Application List Contextual• Flat Application Structure• CMS Desk & Site Manager Merged TogetherSmart Tabs• Vertical• With Drop-down Menu• Automatically minimizingAccessibility• Contrast• Colors• Page Structure• Labels for Page Readers
UX Journey – Kentico 8: Few Facts
• Up to 20% more screen space available for application content
• Over 1000 unnecessary UI elements removed (borders, gradients, icons)
• Over 200 partners and customers evaluated new design (via webinars and Kentico Connection Conferences)
• Over 400 downloads of Kentico 8 preview versions
UX Journey – From a Prototype…
UX Journey – To Reality…
UX Journey – From this…
UX Journey – To this…
UX Journey – What’s Next? We’ve just started…We will listen, measure, evaluate & improve. How?
SUS (System Usability Scale)
• Industry standard for measuring usability & learnability, created in 1986
• Quantifiable results
• High correlation with NPS (Net Promoter Score)
• Shows which areas need to be improved
Our plan:
• We will collect V7 SUS to establish a baseline
• We will continually measure all future versions, starting with Kentico 8
• We will have results categorized by user role
• We will introduce more KPI’s (e.g. SUM)
Platform Enhancements
• Copy and paste web parts between pages
• Workflow for widgets
• Update to the latest version of CKEditor (4.3)
• Search improvements - out of the box attachment search, predictive search, search stemming, typo tolerant search, search in synonyms
• Easier deployment to Windows Azure and support of the Windows Azure SDK 2.2
Platform Enhancements – New Form Builder
Content Management Enhancements
• Redesigned UI
• Document Type Scopes
• Enhanced Listing Mode
E-Commerce Enhancements - Product Options
E-Commerce Enhancements - Product Variants
E-Commerce Enhancements - Rule Based Catalogue Discounts
E-Commerce Enhancements - Rule Based Order Discounts
E-Commerce Enhancements - Rule Based Free Shipping Orders
E-Commerce Enhancements - Discount Coupons Enhancements
E-Commerce Enhancements - Easier Checkout Process Customization
Online Marketing Enhancements – Personas
Online Marketing Enhancements - Strands Recommendation
Online Marketing Enhancements - A/B Testing
Social Marketing Enhancements
FB Login Mapping
Posting to FB and Twitter
FB and Twitter Analytics
Moving Forward – Kentico 8.1 & Beyond
• Further performance improvements
• Responsiveness
• Integration (E-Commerce)
• Email Marketing (Online Marketing)
• SharePoint & Yammer Integration (Community & Intranet)
• Dashboard Customization
We’ve started with a video. So, let’s finish up with one too…