Savvy Shopper - Shopping channels are blurring by GfK
1
-
Upload
anna-paszek -
Category
Technology
-
view
467 -
download
0
description
In a world where shoppers have almost instant access to product information, reviews and prices even on the go, there is a growing need for retailers and manufacturers to differentiate themselves more strongly and offer genuine added value. Enhanced customer service, greater brand equity and a true understanding of customers and how they use information will be needed to win the battle for the Savvy Shopper’s share of wallet.
Transcript of Savvy Shopper - Shopping channels are blurring by GfK
