Michael McCauley

Save the Ghurkhas Campaign

This a pressure group campaign, however it has a political campaign issue. As it’s about a British Army. This campaign is informing British citizens about what the Government is doing to do Ghurkhas Campaign.

What type of Campaign is this?

The message is that someone is urging the public to support Ghurkhas, as they fight for us and its not fair for their army to get cut down. The message is also to allow the public to give their strong comments about the government to the government.

What is the message?

This campaign was launched in January 2012, the reason behind launching the website in 2012, is so the Army will help to defend the UK so that England are best prepared to meet the challenges of the 21st century.

When was it launched and why?

JANUARY 2012

The techniques used in this Campaign is that they want to get peoples attention by having an interesting story that has many evidence, and in this situation the Campaign wants to stop the government from cutting the army’s money. So the techniques used are protests as they are against the governments law. Also websites and videos were shown.

What campaign techniques have been used?

Analyse the website What is included? Images!

The Images highlight that the Campaign is got to be involved with the Army, as there are soldiers on the website.

I think the reason why the Campaign included these images is to highlight the fact that soldiers work really hard, as you can see in the images the soldiers are straining their voce shouting loud and Marching without moaning about it with a straight face.

The images also include people waving the English flag, which shows the Campaigns pride for England.

Analyse the website What is included? Info!

There are seven main points in the website. To show the fact that the Campaign want’s the seven points to be noticed, they have highlighted the points in red, so they stand out as they are important to know.

The website has the strong word ‘Help’ to inform the viewers that their Campaign is very important and that it means allot to the Campaign.

The information is also effective as facts and statistics are included so the truth and that’s what viewers look for honesty.

This image shows that the Campaign wants people to join their petition and to show that the Campaign is serious about the petition they actually want the persons address and email.

Analyse the website What is included? Sign up!

There is one main target audience for this Campaign and the target audience is people who show respect to soldiers and mainly adults are the target audience who do that and part of the campaign. The reason why Adults are chosen to be the target audience is because the government only would listen to mature Adults not teenagers or children.

Who is the target audience?

Measuring Success was shown by making people sign up to the Campaign. And encouraging them to stand up for the sad soldiers, as the government has done enough damage to them and as its not fair what they are going through.

Measuring Success