Saunya Hudson Rachel Fisher IMC 462
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Transcript of Saunya Hudson Rachel Fisher IMC 462
Saunya HudsonRachel FisherIMC 462
Dramatis Personae Prelude Intro: The Big Idea• “Behind the Red
Curtain” Act 1: Joining the
Conversation• Blogger outreach• Engagement
Act 2: Engaging Kids!
• Event• Video
Act 3: A Family Affair
• Blog & Online Community
• Paid Advertising• Mobile
Application• How it works!
Problems to Overcome
Lack of Awareness
Lack of Consumer Engagement
Not Reaching Out To Children
Relying Solely on Traditional Marketing
Target Audience
Objectives One year from now Ticket Sales increase
20% Increase website
traffic 2000 Twitter followers2000 Facebook fans
Let our customers go…
Behind The Red Curtain
“Behind The Red Curtain”Strategic Approach
ACT ONEJoining the Conversation
Blogger Outreach
EngagementImproving Twitter & Facebook Presence
EngagementExample of Where we would like to be
Pre-Event Contest• CCT Kid Correspondent Contest
Kids Night On Broadway “Concierge Correspondent”
ACT TWOEngaging Kids!
Event: Children’s Night Out
Event: Children’s Night Out• Kid Correspondent
Contest winner interviewing on red carpet
• Live Tweeting Covering performance,
preshow & after show audience feedback
#CCTCNO hashtag• Pre-Show Live Streaming
Video• Playbills with QR codes
Video:Kid Friendly YouTube Channel
ACT THREEA Family Affair
Behind the Curtain Blog
For Parents
Online CommunityCCT Message Board for Kids
SupportPaid Advertisements & E-newslettersMoving away from Traditional Advertising & Direct Mail
• Facebook Advertisements
• Transitioning from Direct Mail to E-Newsletters. Customizing the CCT
experience by giving loyal customers a choice
How it Works!One year from now Ticket Sales increase
20% Increase website
traffic 2000 Twitter followers 2000 Facebook fans
ResultsWhat does success mean for us?
• Increased support from our partners More donations
• Increased support from the public More newsletter & RSS feed
subscribers• Heighted awareness among children
Want the CCT to be front of mind when considering family activities
Questions?