Saul Colt, Head of Magic – Saul!Yorkville Media Centre - July20th, 2010

Clever Presentation Title!

How to earn serious

Word of MouthWith little or no budget

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I was told to remove the first two slides because they were

unnecessary.

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…but that is going to make the third slide harder to

understand…but here goes.

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….and I LOVE women!

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So why am I here today?

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To explain “How to earn serious

Word of Mouth AttentionWith little or no budget”

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Lessons from Dick Shawn.

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And that is how you too can get on a Digital Board in Times

Square!

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There are a lot of ways to create WOM with no

budget….

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Live the life of your customers. Fight for what they care about

and be an advocate for their voice..

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…and if that ain’t your thing you could always

just do interesting things.

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Do interesting things.

(With Barter)

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Do interesting things.(With Dead Inventory)

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Do interesting things.

(With Emotions)

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Do interesting things.

(With Customers)

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Everything you do with or without a budget

should be about, and includeyour customers.

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Including your customers is the same as fighting for them.

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By promoting your customers you are forming a real

connection and with that connection you will empower your customers to talk about your company and indirectly

you have a highly passionate sales force!

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The more connected you are with your customers the better you will know what they want, like…

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…the more you will try to not disappoint them.

(with a WOM initiative that is a huge miss)

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Do Interesting Things

(by keeping your eyes open)

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Opportunities are literally everywhere!

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•Force people to ask questions? •Make them scratch their heads! •Try 100 things!•Its ok if no one shows up!

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These types of activities will help build your brand

and start lots of conversations, and when

it is all said and done those are the only things a competitor can’t steal!

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..so anyone remember that Times Square

Slide?

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And this is how you too can get on a Digital Board in Times

Square!

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So…in closing.

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1- Be like Upstack and take a stand on something yourcustomer base (and you) believe to create positive attention with a purpose.

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2- Barter (beg) like you area virgin on prom night

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3- Dead Inventory is called Dead for a reason.

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3-Everything you doshould be about, and

includeyour customers.

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4- Keep your eyes open for opportunities to use other people’s “stuff” to start

conversations.

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Lastly…(for real this time)

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LIVE THE 4 E’s

1.Execute

2.Extraordinary

3.Experiences

4.Everyday

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…and what exactly am I calling this new way to spread to messages to people with applying a

budget?

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The Aristocrats!

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Any Questions?Contact me!

@saulcolt

Cell - 416-219-3259

saulcolt

saulcolt

me@saulcolt.com