Saul Bass

Who is Saul Bass?Saul Bass is a graphic designer who is most commonly known through his creation of promotional posters for films and his typography during the 20th century. Bass is also known for his creation of title sequences –which originally brought him to stardom – for films such as ‘The Man with the Golden Arm’ 1955 Bass and his wife –whom he worked closely with throughout his career– have created some of the most iconic movie posters with a style similar to that of german expressionism. During his career Bass worked for some of hollywoods greatest filmmakers from Alfred Hitchcock to Stanley Kubrick creating memorable title sequences and ‘kinetic typography’. Bass during his career has also created some iconic corporate logos for companies such as United Airlines

From the mid 60’s to the 80’s Bass and his wife moved away from creating work for huge titles but Bass was later ‘rediscovered’ and convinced into making work for main titles such as ‘Goodfellas’ 1990 and ‘Casino’ 1995 Bass’s last sequence. Bass’s work from poster designs to main title sequences introduced the mood and theme to the film with just his simple work of creating a title sequence.

ThoughtsWhen I first looked at Bass, I found that I like his type of work as a graphic designer. I liked the style which he created his work and colour palettes he chose to use.

It is clearly seen in Bass’s work from title sequences to posters that Bass likes to use bold colours but also keeping his work dark at the same time. prominent colours in his work are red and black. from watching some of his title sequences, the use of lines are also evident in his work and how the typography follows these lines to emphasise them. Patterns are also frequently used in Bass’s work however it does not appear in most of his work. I like the use of typography in his work as it is always prominent which makes Bass’s work stand out more and appear more unique.

http://www.saulbassposterarchive.com/ http://www.artofthetitle.com/designer/saul-bass/