DAY 3SATURDAY 5TH MAY 2018

With the greater part of all the world’s most spectacular innovations in the field of technical consumer goods having been announced over the past decades at IFA Berlin, CE China is following suit with its own share of “smart” solutions.

As a meeting of minds, it has yet again become clear this year that the key to success in this business, just like many others, lies in innovating, and having the right contacts to get to market. It’s as simple as that.

Analysts have underlined the fact that today more than ever, innovation is what drives markets, and never before has this been more the case in

the field of retail as well. Working as a catalyst in this field is a specialty not only of organisers Messe Berlin, but also of their key partner on this event, IDG (see our exclusive interview, page 5).

When timely products meet clever distribution, that’s called CE China!

WHEN TIMELY PRODUCTS MEET CLEVER DISTRIBUTION, THAT’S CALLED CE CHINA!

Orient ZhuVice-President, IDG China

Read page 5

CE China: Innovation Drives Market New product ideas meet new retail strategies in a heady cocktail for success

GOOOOOOOAL!!! The Soccer World Cup is

set to drive the market

for 4K TV throughout

Asia-Pacific and indeed

the world, resulting in

very healthy sales this

year. Find out what key

innovations you should be

looking for in TVs today in

our buyers’ guide.

Read page 7

BUYERS’ GUIDE

TVs

By Cleverdis, the publisher of IFA International

Chinese consumers heavily utilize mobile shopping through chat applications and prefer very content-rich product pages. (…) Considering these and other elements, Newegg has developed a truly native mobile app tailored for the Chinese consumer.

» Read page 4

TRADE TALK

Sophia Tsao Vice President, Newegg Global Marketplace

HOME ENTERTAINMENT

We want to activate more senses than just hearing (…) That’s the way the company has developed wireless, mobile speakers which are unique, high-quality, easy to handle, sexy, and that can be described by a single word: lifestyle!

» Read page 6

Thomas Ruff Managing Director, Intepas, German distribution agency of YAMAZOKI

NEWS

3CE China Daily • Saturday 5th May 2018

Virtually all the conference sessions at the recent IFA

Global Press Conference in Rome echoed and chanted

the same thing: “China leads the world in the adoption

of new tech ideas”. In all fields of technical consumer

goods, and indeed in the retail environment, nowhere

else in the world is the buying public more “new tech

friendly” than China. In the streets, on the metro or at

home, the Chinese consumer seems totally at ease with

smart home, smart this, smart that… in fact one might

say that China has become a smart, smart, smart, smart

world in its own right. So where better for the world’s

innovators to place their smart wares on show than right

here?

Now in its third year, it has to be said that the quality

of innovations on show at CE China and the quality of

the stands has taken a leap in the right direction. And

our feedback so far from exhibitors regarding the value

of their meetings and business agreements has been

excellent. All the best for the last day of the show!

Chinese manufacturer Haier is hosting an impressive stand at CE China 2018, as its management says the show is an “ideal platform” to conduct business and to showcase latest innovations.

Haier’s product presentation focuses on latest smart home products as part of their “Haier U+ Smart Life” brand.

Zhao Feng, VP and CTO of Haier Home Appliances Group said, “CE China is the Chinese satellite of the world’s biggest and most influential trade show for consumer electronics and home appliances - IFA. CE China offers the ideal platform for the development

of the home appliance manufactures in China. In 2018 Haier presents the “Haier U+ Smart Life”, including the following four zones at CE China: Smart Living, Smart Kitchen, Smart Bath and Smart Sleeping. Furthermore, Haier’s seven home solutions for air, water and safety, as well as the international high-end brand Casarte are on show. Each display area is accompanied with technology, intelligence and style. Based on the U+ Smart Life X.0 Platform, Haier Smart offers international consumers “the solutions for a beautiful life”

» STAND 9A02

HAIER:Smart Products - Smart Life

CHINA: ON THE CUTTING EDGE

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PREFACERichard Barnes

TRADE TALK

4

Newegg Global Marketplace was founded in 2011 as an expansive business unit of Newegg.com. We asked Sophia Tsao to give us the inside line…

Having been a PC components and electronics retailer since 2001, our core business built up a loyal and tech-savvy customer base of over 36 million customers, who are always looking for the latest and greatest in tech products. Our technical expertise that began with consumer electronics and computer hardware has now

grown to other tech-related fields such as home automation, virtual reality, automotive electronics, health-tech, drones and STEM (Science, Technology, Engineer ing, and Math) , sourcing products from both 1P and 3P partners. Incorporating this hybrid model offers our customers a premier and wider product assortment. As our assortment grows, we recognise the growing demand of our international customers seeking products from different parts of the world, which propelled us to open our platform to more than 50 countries. Consumers and sellers alike are now connected to products globally through a single e-commerce platform. A localised look and feel invites familiarity and trust. We’re proud to say that consumers who previously had no access to certain products are able to obtain them through Newegg, while experiencing top notch service. How does your marketplace work, and how is this kind of activity developing?Newegg is an invite-only marketplace. We examine each seller application carefully, reviewing various factors such as product assortment, content quality, price competitiveness, and seller rating. We extend a

personal invitation to qualified sellers to come on-board and operate a seller account. As a basic requirement, sellers are required to have a legitimate business license, backed by a dedicated customer service line, and an operation that fulfils orders within 72 business hours. Aside from these basic

selling requirements that ensure quality of product and service to Newegg customers, there are no other requirements. Newegg operates its online Marketplace platform by making ecommerce easy. The Newegg advantage is that the seller could pay a single commission rate, which includes services such as digital marketing, effective merchandising, local return service, local customer service, payment processing and fraud prevention. Newegg makes selling to the U.S., China, and globally to over 50 countries easy, sellers can manage all their online business transactions though one Newegg Seller Portal. Newegg Marketplace also removes typical barriers to entry caused by high security deposits or unknown promotion co-up fees. Sellers have access to various logistic services powered by Newegg ensuring seamless cross-border transactions. All of these things offered have one goal in mind, provide the best customer experience possible. For more details on commission rate with Newegg Global, sellers can visit www.newegg.com/sellers. So how can companies trying to get into the Chinese market proceed?

Compan i e s l ook i ng t o penetrate the Chinese market need to understand how the demographics and ecosystem operates because it’s uniquely different than how the U.S. market operates. Chinese consumers, for example, heavily utilize mobile shopping through chat applications and prefer very content-rich product pages. A lot of how they access information and make a purchase is through their mobile device. Considering these and other elements, Newegg has developed a truly

native mobile app tailored for the Chinese consumer. The ttHigo app and ttHG.com target a key niche within the Chinese marketplace, offering competitive pricing and first-to-market availability on authentic branded goods. ttHigo provides a localised shopping experience while offering quality customer service and a satisfaction guarantee that is synonymous with the Newegg brand. Through ttHigo, sellers are presented a simple commission rate that houses all the services required for success. What are your thoughts about the CE China show, and its official show daily CE China Daily?The CE China show looks to be a promising event for Newegg since it connects us to international manufacturers eager to enter the Chinese market. Additionally, it presents opportunities for us to see what new technological developments speci f ic to the Chinese consumers will be presented. We’re happy to be partnering with a thought leader such as CE China Daily that is devoted to highlighting trends in the CE space in one of the world’s most important markets

How Marketplaces are Accelerating Cross-Border Trade Exclusive Interview – Sophia Tsao – Vice President – Newegg Global Marketplace

NEWEGG HAS DEVELOPED A TRULY NATIVE MOBILE APP TAILORED FOR THE CHINESE CONSUMER.

Sophia Tsao Vice President, Newegg Global Marketplace

EXCLUSIVE INTERVIEW

5CE China Daily • Saturday 5th May 2018

IDG China has been a key partner of the CE China show since its inception. We asked Vice-President Orient Zhu to tell us more about the background to this cooperation.

IFA is the largest electronics fair in Germany currently, in which international major brands will exhibit their latest scientific and technological innovations and it thus incurs great attention from all over the world. Each year, IDG holds nearly 700 international meetings in 67 countries. Since 2010, IDG has been an annually positive participant involved in the IFA Global Press Conference. The inception of its official cooperation with the organisers of IFA dates back to 2014. In that year, IDG established the “Technical Innovation Award (TI Award)”, together with the German Chamber of Industry and Commerce, aiming to make publicity for IFA exhibitors such as Bosch, Siemens, Samsung, Sony, HTC, LG, Haier, Midea, ZTE, Grundig, Miele, CEC (Great Wall Computer), Changhong, Galanz, Hisense, Philips and DJI. More

importantly, IDG and IFA share an optimistic attitude towards the future development of China’s consumer electronics market, and that’s how we reached a pleasant agreement to work together on CE China.

What are your latest studies showing about the way Chinese buyers perceive European and other foreign products in this sector?Well, this can be analysed from two aspects. First, the technology innovation and brand effect of foreign manufacturers are well recognised in China. For example, Midea’s acquisition of KUKA is accompanied with the successful occupation of the domestic market by means of KUKA’s world-leading robotics business. Foxconn, working with Sharp and Nokia, has been able to achieve an obvious increase in sales of its own branded products, leading to the growth of group profit margins. On the other hand, China has overwhelming advantages in the supply chain, with a competitive capacity of transforming products into end results swiftly and delivering

them to the whole world at the right price. Besides this, China’s consumer electronics market has already surpassed the US markets since 2013 to become the largest consumer electronics market in the world, which results in the fact that now domestic buyer groups do not just focus on product purchasing and distribution. Instead, they prefer cooperation since the beginning and power-and-power combination.

What ac t iv i t ies are you undertaking or promoting at CE China this year?Since CE China entered China in 2016, IDG has been planning industry forums and making publicity strategies to promote CE China every year, and this year is no exception. This year, we will be more focused on CBD, industrial park, and other related offline fields to perform oriented advertising. Meanwhile, IDG is making use of its own database and new media resources to expand the influence of CE China. In the future, we even plan to hold an international consumer electronics leading summit during the period of IFA.

Why do you believe CE China will increase in its success rating, and what is your vision for the future of the show?There are two reasons as follows. Firstly, as one of the largest global activities accompanying IFA, CE China creates a communicating platform for international exhibitors, domestic retailers and consumers. Exhibitors can realise their goal of increasing product sales in China and other Asian regions through the communication and exhibition of new products. Secondly, CE China is not merely a technology or export exhibition. It emphasises international brands, the products themselves and the consumer demand, which means it plays a significant role in accelerating China’s consumer electronics brands to step into global markets and overseas brands into China. It is believed that the organisers, IFA, and IDG, will make joint efforts to construct CE China as the No.1 platform to bring together exhibitors, retailers and consumers in China in the future

A Key Partner IDG China and the CE China show: a close cooperation

CHINA’S CONSUMER ELECTRONICS MARKET HAS ALREADY SURPASSED THE US MARKETS SINCE 2013 TO BECOME THE LARGEST CONSUMER ELECTRONICS MARKET IN THE WORLD

Orient ZhuVice-President, IDG China

HOME ENTERTAINMENT & COMFORT

6

Hot on the heels of an announcement that the brand is henceforth distributed in Iran, YAMAZOKi and their MOKTAK PRO are at CE China this year talking to potential partners in this part of the world.

YAMAZOKi is a German company founded in 2014, developing mobile Bluetooth speakers which fit perfectly into modern stylish life and ambiance. YAMAZOKi develops products with a pure focus on individual design, unique pleasure of music and high operator convenience, aiming to bring even more colour into everybody’s life.YAMAZOKi’s MOKTAK - mighty speakers like no other – portable, foldable, stylish and with stunning sound reproduction, connecting to all devices via Bluetooth – were originally launched in 2014, and immediately gained a lot of attention with the mobile and trendy younger generation, all around the globe. The unique design, influenced by the wooden percussion instruments of Buddhist monks, and the brilliant colours are eye-catching and have supported the international sales success in a very competitive market.In September 2015, the MOKTAK Pro was unveiled during IFA show in Berlin, with the same stylish

appeal but with clearly enhanced performance. Amazing stereo sound reproduced everywhere with impressive bass, on the go, during sports activities or in leisure times. The foldable speakers consist of two hemispheres which close to a well-protected ball via magnetic clips, easy to transport. The bendable bar between the two sound speakers serves as a handle.

“We want to activate more senses than just hearing”, said Thomas Ruff, Managing Director of German distribution agency Intepas, adding, “Through the remarkable design and pleasurable feel of the surface, for example, the MOKTAK Bluetooth Speaker activates the senses hearing, touch and sight. That’s the way the company has developed wireless, mobile speakers which are unique, high-quality, easy to handle, sexy, and that can be described by a single word: lifestyle!”

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Along with sister brand Boyre, Dong Guan City Sinoshine Technology Co, Ltd is reaching out to new markets thanks to CE China.

F o u n d e d i n 2 0 0 4 a n d headquar tered at Da lang Town, Dongguan City in China, Sinoshine is a hi-tech enterprise providing product research and development, site production, sales and marketing. With annual sales growth of around 20%, the company has become a leading enterprise in the heating physiotherapy home appliance sector in China, and over the past few years have been making inroads to Europe.

The company is mainly engaged in the production of heating products such as high-voltage heating blankets, low-voltage heating blankets, heating shoe-pads, heating garments, heating pet beds, foot warmers with massage function, porcelain bead physiotherapy, heating belts with lithium battery operated and all types of Electro-thermal therapy items. Their products are labelled with independent R&D and IPR, and fabric materials used are complied with Oeko Tex certification, standards of RoHS, Reach and PAHs.

All products fulfil different countr ies ’ required safety standards, including CQC Safety

Certificate issued by China Quality Certification Centre, CE and GS certificates issued by German TUV and SAA and C-Tick certificates.

Products are already distributed in various countries such as Britain, Germany, France, Italy, Spain, Sweden, Holland, South Africa and Australia. Currently, the company has nearly 500 employees, with production area of 18,000 m2, and 10 production lines, with yearly output of 2.5 million small home appliances of all types. Sinoshine Technology is dedicated to launching “exquisite, innovative, safe and healthy home appliances” onto the global market. With the corporate ph i losophy “manufacturing heating home appliances, sending warmth to all people around”, Sinoshine’s aim is to continue to research and develop environmentally friendly products with new low-voltage, lithium battery operated and infrared products, while equipped with safer and compatible therapy functions in a bid to create a high-quality life for consumers

» STAND 9B69

YAMAZOKI MEETS POTENTIAL CHINESE PARTNERS @ CE CHINA

SINOSHINE STAYING WARM EVEN WHEN THE SUN DOESN’T SHINE

Thomas Ruff, Managing Director, Intepas, demonstrating the MOKTAK Bluetooth speakers at CE China.

7CE China Daily • Saturday 5th May 2018

TVsBUYERS' GUIDE

The consumer TV market is still dominated by traditional LCD TVs with LED illumination, but displays using self-emissive OLED technology are increasingly common, especially in at sizes 55-inch and above. Good news for consumers is that as the number

of OLED-supporting brands is growing, so is the choice of sets available, with competing styles, processing skills and smart talents. At the same time, developments in panel design and LED backlighting mean LCD is up to the challenge.

STATE OF PLAY

INNOVATIONS TO LOOK FOR AT CE CHINA HIDDEN AUDIO

Sound quality remains a key factor for TV buyers, as does design, so manufacturers are seeking to boost the former without affecting the latter. One solution, seen in Sony’s A1 Bravia TVs, is using the panel as a speaker itself and hiding a bass driver in the stand. Meanwhile, TVs from LG and Panasonic feature external sound-bars for improved sonic performance. 3D sound format Dolby Atmos, now adopted by TV and games industries as well as Hollywood, provides even greater scope for manufacturers to push the sound envelope.

HYBRID LOG-GAMMA

This HDR (high dynamic range) format has been approved by the Digital Video Broadcasting steering group, paving the way for a future of over-the-air HDR broadcasts. A benefit of Hybrid Log-Gamma (also known as HLG) is its backwards-compatibility with non-HDR TVs, and its potential for live broadcasts, particularly sports. While many manufacturers have been able to add HLG support to previous TV ranges through firmware updates, this year such functionality will be present out-of-the-box.menu suggestions via smartphone technology.

THE BIGGER THE BETTER

Screen sizes have grown larger to make use of the sharper, clearer pictures of 4K content, with flagship 42-inch TVs of ten years ago looking insignificant compared to today’s mega-screens. This growth trend shows no sign of slowing down. 65-inch has become the sweet spot not only for premium ranges but more affordable ‘step-down’ lines too. Look out for vision-filling sets as large as 88in, such as Samsung’s Q9 QLED model.

INNOVATING @ CE CHINA

Market analysts GfK expect an

increase of 6% in the global TV

market in 2018, up to 236 million

units, one of the highest growth

rates in recent years. Sales of ultra

HD TVs are growing continuously.

For 2018, GfK forecasts nearly

100-million UHD TV sets sold. This

means a turnover close to US$80

billion and a growth of 38% in

units, or 35% in value.

This growth is far bigger than the

year before. More than 40% of

all TVs sold in 2018 will be Ultra

HD TV sets. UHD TV sets are very

popular in the Asia-Pacific region,

where about 46% of UHD TV

sets were sold, followed by North

America with 21% and Europe

with 20%. The World Cup will of

course be a big driver for 4K TV.

45 million UHD TVs are expected

to be sold in APAC in 2018 (+31%

growth y/y).

As HDR content from disc, streaming, gaming or broadcast TV becomes more widespread, TVs are set to get brighter, in conjunction with wider colour technologies, to deliver optimum picture quality. And, while 4K is here to stay, 8K resolution displays at screen sizes 65-inch and above are destined to hit the market as we build towards the 2020 Olympics, already earmarked for 8K broadcasting in its host country, Japan.

THE FUTURE

THE GLOBAL TV MARKET

QLED TV FROM SQY – SUPER QUALITY FOR YOU

Chinese brand SQY (Shenzhen Qiyue Optronics) is a company integrating design, research and development, production and sales. They’re showcasing a premium series QLED TV at CE China this year.

KEY SELLING POINTS

• Slim design: Very sim TV body, as well as super narrow bezel design

• Audio: a high-end audio system is included with excellent speakers

• QLED quality: 180° viewing angle thanks to new QLED technology

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EXPRESS LUCK – BE SMART – ODM FROM SHENZHEN

Express LUCK, located in Shenzhen, is one of China’s top 10 consumer and business display manufacturers, integrating sales & marketing, R&D and manufacturing to provide fast and efficient ODM services.

KEY SELLING POINTS

• Up to Date: TVs include Android 7.0/7.1 Nougat

• Fancy and friendly UI: Front page includes “what’s new”, featured apps on the app store, and preinstalled apps.

• Fun: Gameloft Asphalt Nitro is pre-installed free of charge

» STAND 9B81

By EISA member, Mark Craven, Home Cinema Choice

http://www.marcopolohotels.com