Satellite Marketing - One
Transcript of Satellite Marketing - One
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SATELLITE MARKETING™
Using Social Media to Create EngagementKevin Popović | @SatelliteMktg
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Kevin Popović | @SatelliteMktg
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Kevin Popović | @SatelliteMktg
Identifying Goals
If you don't know where you're going, how will you know when you get there?
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Kevin Popović | @SatelliteMktg
Identifying Goals
- Start with “why?”- “Identify the purpose, cause, or belief that
inspires you to do what you do.” – Simon Sinek- Why social?
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Kevin Popović | @SatelliteMktg
Identifying Goals : Example
- I’m investing in social media to create a contemporary perception of my brand, to increase the reach of my message and to generate new customers.
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Kevin Popović | @SatelliteMktg
Identifying Goals : Example
- 1. Create social media profiles for my business that perpetuate my existing branding
- 2. Build my social network from the users of select social media sites
- 3. Use the social network to generate leads that turn into clients
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Kevin Popović | @SatelliteMktg
Identifying Goals : Example
- 1. Create social media profiles for my business that perpetuate my existing branding
- Pass or Fail
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Kevin Popović | @SatelliteMktg
Identifying Goals : Example
- 2. Build my social network from the users of select social media sites
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Kevin Popović | @SatelliteMktg
Identifying Goals : Example
- 3. Use the social network to generate leads that turn into clients
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Kevin Popović | @SatelliteMktg
Identifying Goals : Rubric
- 7,026 connections- 43,561 points- Average 6.2
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Kevin Popović | @SatelliteMktg
Q&A
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Kevin Popović | @SatelliteMktg
Identifying Goals : SMART
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Kevin Popović | @SatelliteMktg
Identifying Goals : SMART
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Kevin Popović | @SatelliteMktg
Identifying Goals : SMART
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Kevin Popović | @SatelliteMktg
Identifying Goals : SMART
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Kevin Popović | @SatelliteMktg
Identifying Goals : SMART
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Kevin Popović | @SatelliteMktg
Identifying Goals : SMART
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Kevin Popović | @SatelliteMktg
Identifying Goals : SMART Example
- Specific – My company will invest to create a social media platform on Facebook, LinkedIn, and Twitter.
- Measurable – We will share one message a day for three months to build an audience of 1,000 people for each social media network. The audience will consist of 50% Decision Makers, 25% Influencers and 25% Referrals.
- Achievable – I am responsible for the direction of the content, my assistant is responsible for developing it, posting according to a communications plan and engaging with the community. We will both review the performance of each site twice a month and make corrections to the communications plan.
- Relevant – We have set a goal of five new retainer clients generating $500,000 in new revenue.
- Timely– We will repeat this process for 12 months and measure the value of the social media network. We will also report the revenue generated from new conversations from social media.
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Kevin Popović | @SatelliteMktg
Q&A
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Kevin Popović | @SatelliteMktg
Identifying Goals : Group Exercise
- Organize into groups of 5.- Discuss and select a purpose, cause, or belief
that inspires you.- Create 3 goals.- Identify how you will measure your goals.- Create a SMART approach for each goal.
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Kevin Popović | @SatelliteMktg
Q&A