#SAScon 2015-tools-tips-improve-internal-productivity-efficiency
Transcript of #SAScon 2015-tools-tips-improve-internal-productivity-efficiency
@alexmoss #SAScon
Tools & Tips to Improve Internal
Productivity & Efficiency
Alex Moss Director, FireCask
@alexmoss #SAScon
Director at FireCask Award-Winning
Online Marketing Agency
Search/Social/Outreach
WordPress Development
We’re also Hiring J
Co-Founder of Peadig WordPress Theme Framework
Bootstrap Integration
Mobile/SEO/Social Friendly
Also lots of plugins
Who am I?
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Read faster…
RSS Reader Apps I use RSS Bot for Mac
Cnet covers other apps (Windows & Mac) now Google Reader is dead.
Squirt.io Parses any URL and shows you
content one word at a time.
Reading faster works
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Goodbye Google Reader, Hello Feedly Feedly merges all your RSS feeds into one dashboard. Add your own RSS by URL, and
also discover new feeds by subject.
Alternatively, use Google Drive with ImportFeed functions to pull into a doc.
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Recruit’em helps you find Leads
An easier way to search through Linkedin, Google+, Twitter and other social networks to find the connection you want.
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My Personal CRM…
Google Chrome & Gmail Once Gmail is loaded, there are some handy Chrome extensions…
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Use Gmail Labs to add functionality to your inbox. The 4 plugins below help user experience and protect you from mistakes…
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I split inboxes into Important, Linkedin and Everything else. Chrome extensions enhance experience and organisation.
My Inbox is Busy, but Organised
Send text messages directly from your inbox.
To-do lists with Gmail integration. Apps for iOS and Android available.
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Find out who you’re Emailing
View more information on a person from their email. Links, social profiles
and other information.
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So, Streak is AWESOME!
Schedule emails to send later & Snooze emails to pop back into your inbox
See if, when and where someone has read your email
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So, Streak is AWESOME! Turn your inbox into a collaborative sales funnel
Also use as an email-based project management system
Use Mail Merge to create mass-templated emails
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Web Based CRM Platforms
Pipedrive Web portal platform
Cheaper and better UX than Salesforce and Basecamp
Wrike Better than Pipedrive,…
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Instant Messaging
Skype External Communication
Video Conferencing
Non-Cloud File Transfer
Slack Internal or Team Platform
Channels per Project/Client
Better Search/Archiving
more stuff…
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Set #Channels per Project/Client, and Set Private Groups by Topic or Internal Team
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Integrations mean updates are communicated automatically.
Within FireCask, all our GIT repo commits are sent to our design-
dev channel
Statistics can be viewed within the web interface and also sent by email digest.
Here you can see activity with heat maps of DM’s to public messages.
More reading: http://goo.gl/OLpjcX
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Other Collaborative Tools
Firefox Hello Free videoconferencing
No signups at all, just share URL
Sipgate UK landline VoIP for free
Connect to your smartphone either with call settings or an app
Powwownow Free conference calling
Use 0844 number with PIN
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Cloud Document Management
Office 365 More privacy over data
Better desktop support
Excel handle big data better
Google Drive Better collaborative tools
Wider community
Cheaper
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A Free Projection Management Tool
Google Drive 2 years ago I created a nifty Google Drive template
to help myself organise all client projects. I even shared it within a long post I wrote for Moz.
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Google Drive Task Management Manage Task, Time & Budgets
Conditional Formatting for Easy Reading
Use scripts to trigger email alerts when allocated time is close
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Organise projects into boards. Each board has lists which can be shared amongst groups. You can even use as an editorial calendar.
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I use it mostly for personal organisation. Having the iOS/Android app also helps.
Holiday Checklist Board: https://trello.com/b/Dm1kNYbP
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All internal projects are managed within Wrike. Split into hierarchy, we can use this for all clients, miscellaneous projects and even as a CRM.
http://firecask.com/go/wrike/
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Projects are split into tree view, with each project containing each task. You can monitor and manage all tasks within your own dashboard.
http://firecask.com/go/wrike/
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All internal projects are managed within Wrike. Split into hierarchy, we can use this for all clients, miscellaneous projects and even as a CRM.
http://firecask.com/go/wrike/
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Each folder has multiple tasks. Each task can be time tracked independently, as well as room for uploads, WYSIWYG text editing and commenting.
http://firecask.com/go/wrike/
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Wrike even has a nifty Chrome Extension with desktop notifications as well as an Android & iOS app, and a LOT of other integrations
http://firecask.com/go/wrike/
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File Transfer
Desktop App
Faster and more secure
Unlimited transfer limits
Less reliance on the cloud
Web Interface
No account needed
Send files up to 2GB
Email confirmations
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Other Collaborative Tools
LastPass Manage all passwords
Share access with your team
Chrome/Android/iOS apps
Evernote
Write formatted notes with rich content to share amongst your team
Chrome/Android/iOS apps
Skitch Great to take screenshots and
annotate them. Syncs with Evernote.
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Some Quick Auditing Tools
Redirect Checker Checks any URL path and redirects that may occur
Sharemetric View the number of shares from a
bunch of social networks
Screaming Frog No explanation needed J
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LinkRisk audits Domain Authority
Uses multiple sources to show you a domain’s link profile
Great for competitor analysis but better to manage multiple client domains to clean up…
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Outreach CRM Platforms
Find potential sites and contact methods by domain or category
Turn outreach into a CRM to monitor contact, make notes and find related sites
Does everything BuzzStream does, plus the slide before, plus:
• Automatically finds new/lost links every day
• Easily manage disavow lists and submissions
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Manage your Code Better
Sublime Text Better than Notepad
Colour coded for filetypes
Integrations and functions
Bitbucket GIT is a must for any developer
Bitbucket provides repo’s for free
Paid alternative: Github
SourceTree
Windows/Mac GIT management app to connect your PC to the repo
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Geeky Lifehacks
IFTTT Choose a trigger, then an action
Connect to LOTS of apps
Great for automated tasks
Builtwith Find out information about how a
site is built
AccuRanker There are many rank trackers, but this has been great for FireCask
http://firecask.com/go/accuranker/
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Thank you! Any Questions?
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linkedin.com/in/alexmoss1
Slides:
firecask.com/go/SAScon2015