Sardar Trading Agencies Shows Off New Discovery Sport during Erbil Launch Event

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5/12/15, 7:02 PM Land Rover Iraq launches Land Rover Discovery Erbil Page 1 of 3 http://www.erbilia.com/land-rover-iraq-discovery-2016 Business Culture & Arts Food & Drink Music & Nightlife Shopping Travel & News Spa & Fitness To Do In Erbil Erbil Info Jobs in Erbil Advertise Contact Us The New Age of Discovery You are here:Home / The New Age of Discovery April 27, 2015 Tags: erbil 2015, erbil car launch, erbil events, erbil news, land rover, land rover discovery, land rover discovery jeep, land rover erbil, land rover iraq, land rover kurdistan, land rover mena, land rover middle east, range rover, range rover erbil, range rover iraq, range rover kurdistan, saradar group, saradar iraq, saradar trading agencies, saradar trading agency Tweet Tweet 2 19 Press Release Sardar Trading Agencies Shows Off New Discovery Sport during Erbil Launch Event Revolutionary design defines new Discovery family Unique-in-segment 5+2 seating versatility in a more compact footprint than traditional seven-seat SUVs Unrivalled all-terrain performance essential to Land Rover DNA First-in-class convenience and protection levels with pedestrian airbags, autonomous Emergency Braking and Head-Up Display (HUD) which projects key driving data on the windscreen 25 th April 2015 Erbil, Sardar Trading Agencies celebrated the MENA debut of Land Roverâs hotly anticipated New Discovery Sport. last night, introducing the vehicle to an enthusiastic audience during an exclusive event hosted at the Jaguar Land Rover Showroom in Erbil/Gulan Street. Turning heads since its worldwide debut at this yearâs Paris Motor Show, the new Discovery Sport has been billed as the worldâs most versatile and capable premium compact SUV, unique to its segment and is set to receive an overwhelming response from MENA customers when it goes on sale in the region early next year. The event welcomed over 500 guests including VIPs, customers and key members of the media who were treated to an exclusive unveiling of the first member of Land Roverâs new Discovery family. Complete with thrilling live acts embodying the unique blend of refinement, performance and unmatched all-terrain capability that epitomises Land Rover vehicles, guests were welcomed with a live show of various singing artists and musicians. Speaking about the launch, Firas Barbir, National Marketing Manager of Sardar Trading Agencies said: âœWe are honoured to unveil the Discovery Sport to our distinguished customers and VIPs in Erbil. We are confident that this vehicle will exceed customerâs expectations when sales start early next year.âAnticipation for the new Discovery Sport launch has been building up over the last few months as car enthusiasts across the MENA region have been closely watching Global Engineers conduct a final series of hot weather tests on the new Discovery Sport prototypes with the Jaguar Land Rover Engineering Centre in Dubai. The prototypes were put through their paces during arduous Middle East hot weather tests which included off-road desert capability, transmission calibration and brake noise temperatures up to a sweltering 50°C. Share Share 6 Use Google AdWords Reach The Right Customers Online Create Your Google Ad Today Search Type and press enter to search Recent Posts

Transcript of Sardar Trading Agencies Shows Off New Discovery Sport during Erbil Launch Event

5/12/15, 7:02 PMLand Rover Iraq launches Land Rover Discovery Erbil

Page 1 of 3http://www.erbilia.com/land-rover-iraq-discovery-2016

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April 27, 2015

Tags: erbil 2015, erbil car launch, erbil events, erbil news, land rover, land rover discovery, land rover discovery jeep, land rover erbil,land rover iraq, land rover kurdistan, land rover mena, land rover middle east, range rover, range rover erbil, range rover iraq, range roverkurdistan, saradar group, saradar iraq, saradar trading agencies, saradar trading agency

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Press Release

Sardar Trading Agencies Shows Off New Discovery Sportduring Erbil Launch Event

Revolutionary design defines new Discovery familyUnique-in-segment 5+2 seating versatility in a more compact footprint than traditional seven-seat SUVsUnrivalled all-terrain performance essential to Land Rover DNAFirst-in-class convenience and protection levels with pedestrian airbags, autonomous Emergency Braking andHead-Up Display (HUD) which projects key driving data on the windscreen

25th April 2015 Erbil, Sardar Trading Agencies celebrated the MENA debut of Land Rover’s hotly anticipated NewDiscovery Sport. last night, introducing the vehicle to an enthusiastic audience during an exclusive event hosted at theJaguar Land Rover Showroom in Erbil/Gulan Street.

Turning heads since its worldwide debut at this year’s Paris Motor Show, the new Discovery Sport has been billedas the world’s most versatile and capable premium compact SUV, unique to its segment and is set to receive anoverwhelming response from MENA customers when it goes on sale in the region early next year.

The event welcomed over 500 guests including VIPs, customers and key members of the media who were treated to anexclusive unveiling of the first member of Land Rover’s new Discovery family. Complete with thrilling live actsembodying the unique blend of refinement, performance and unmatched all-terrain capability that epitomises LandRover vehicles, guests were welcomed with a live show of various singing artists and musicians.

Speaking about the launch, Firas Barbir, National Marketing Manager of Sardar Trading Agencies said:

“We are honoured to unveil the Discovery Sport to our distinguished customers and VIPs in Erbil. We are confidentthat this vehicle will exceed customer’s expectations when sales start early next year.â€

Anticipation for the new Discovery Sport launch has been building up over the last few months as car enthusiastsacross the MENA region have been closely watching Global Engineers conduct a final series of hot weather tests onthe new Discovery Sport prototypes with the Jaguar Land Rover Engineering Centre in Dubai. The prototypes wereput through their paces during arduous Middle East hot weather tests which included off-road desert capability,transmission calibration and brake noise temperatures up to a sweltering 50°C.

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The exclusive behind-the-scenes footage of the hot weather testing captured the new Discovery Sport showing off itsexceptional capabilities, making it one of the most accomplished vehicles in its segment. A host of innovations haveallowed Discovery Sport to boast a progressive new design approach and introduce the versatility of 5+2 seating intothe premium compact SUV class for the first time, in a seating no larger than existing 5-seat premium SUVs.

Coupled with supple long-travel suspension, the innovative rear axle also ensures the Discovery Sport is comfortable,refined and rewarding to drive on-road, while retaining the breadth of the class-leading all-terrain capability for whichLand Rover is world-renowned.

As with every new Land Rover, safety has been a key priority in the development of the new Discovery Sport, resultingin a first-in-class pedestrian airbag, autonomous emergency braking, and a state-of-the-art bodyshell featuring bothultra-high-strength steel and lightweight aluminium.

This represents a fraction of the advanced equipment available in Discovery Sport, which also includes Head-UpDisplay (HUD), an all-new 8-inch touchscreen infotainment system, and tilt-and-slide row-two seating for maximuminterior configurability.

The new Discovery Sport range of four-cylinder turbocharged petrol engines will be available across the region fromearly 2015 with prices starting from USD 46,500 .

*Please contact Sardar Trading Agencies for market specific pricing

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Notes to editor:

Visit MYLANDMENA.com for more informationNew content, films, stories and interviews will be added regularly and readers are encouraged to share theirstories and images using #MYLAND #LandRoverMENA #ارضيFor further information log onto jaguarlandrover.com , www.landrovermena.comContact Firas Barbir,[email protected] or 07510414831

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