SARDAR PATEL UNIVERSITY Programme: Bachelor of Vocation ...
Transcript of SARDAR PATEL UNIVERSITY Programme: Bachelor of Vocation ...
SARDAR PATEL UNIVERSITY
Programme: Bachelor of Vocation (Travel Tourism & Hospitality)
Semester: I
Course Code
Name Of Papers
T/P
Credit
Exam
Duration
in hrs
Contact
Hrs Per Week
Component of Marks
Course Type Internal External Total
Total/Passing Total/Passing Total/Passing
Foundation
courses
UB01FBVT01 Business organization & Management-I T 3 3 3 30/12 70/28 100/40
UB01FBVT02 Micro Economics-I T 3 3 3 30/12 70/28 100/40
UB01FBVT03 Business Law-I T 3 3 3 30/12 70/28 100/40
UB01FBVT04 Business Communication-I T 3 3 5 30/12 70/28 100/40
Core
Courses
UB01CBVT01
1
History of Tourism – I T 5 3 3 30/12 70/28 100/40
UB01CBVT02 Tourism Marketing T 5 3 5 30/12 70/28 100/40
UB01CBVT03 Tour Guiding Skills and Training T 5 3 5 30/12 70/28 100/40
UB01CBVT04 P C Software -I P 3 3 6 30/12 70/28 100/40
SARDAR PATEL UNIVERSITY
BACHELOR OF VOCATION
Travel Tourism & Hospitality
SEMESTER – I
Syllabus with effect from:
Paper Code : UB01FBVT01 Total Credit : 3
Title of Paper : Business organization & Management-I
Unit Description in Detail Weightage
(%)
1 Nature & Scope of Business
Concept of business
Characteristics of business
Classification of business activities
Interrelation ship between industry ,commerce, trade,
Functions of business
25%
2 Forms of business organization
Sole proprietorship: Concept, characteristics, merits and demerits
Partnership : Concept, characteristics, Types, advantages and disadvantages
Joints Stock Company :Concept, Features, types of companies, advantages
and disadvantages
Cooperative society: Concept, characteristics, distinction between
cooperative and company,
25%
3 Management
Meaning, nature, purpose, functions ,managerial process
Planning: Nature & purpose, objectives, strategies, polices and planning
premises
Organizing: Nature & Purpose of organization,
Types of Organization :Line & Functional Organization
25%
4 Directing & Controlling
Directing : Meaning, characteristics & purpose
Motivation: Meaning & significance, theories of motivation-Maslow&
Herzberg theory
Leadership: Meaning &nature, leadership styles
Controlling: Meaning characteristics, importance & process
25%
Reference books
1) Business Organisation & Management — by R.K. Sharma
2) Business Organisation & Management — by C.B. Gupta
3) Essentials of Management — by Koontz & O’Donald
4) Principal and Practice of Management — by L.M. Prasad
SARDAR PATEL UNIVERSITY Bachelor of Vocation
Travel Tourism & Hospitality
Semester: I
Syllabus with effect from:
Paper Code : UB01FBVT02 Total Credit : 3
Title of Paper : Micro Economics-I
Unit Description in Detail Weightage
(%)
1 Nature & Scope of Economics
Definitions of Economics (Adam Smith, Marshall, L. Robins)
Nature and Scope of Economics, Importance of Economics
Basic concepts of economics: Goods, Utility, Price and Value, Wealth &
Welfare, Equilibrium, Factors of Production ,
Micro and Macro economics: Meaning, Definition, Differences
25%
2 Demand And Supply Analysis
Meaning of demand, determinants of demand, law of demand, change in
demand & Quantity demand
Meaning of supply, determinants of supply, the law of supply, change in
supply, equilibrium price & Changes in equilibrium Price
25%
3 Elasticity of Demand
Introduction; Price Elasticity of Demand, Cross Elasticity of Demand ,
Income Elasticity of Demand
Factor Affecting price Elasticity of Demand
Importance of the Price Elasticity
25%
4 Consumer Behavior
Law of diminishing Marginal utility
Law of Equi- Marginal utility
Indifference Curve Analysis
Revealed Preference Theory
25%
Reference books
1. Advanced Economic Theory – H.L. Ahuja
2. Economic Theory – Stonier Hague
3. Microeconomics – M.L. Jhingan
4. Micro Economic Theory – Mishra and Puri
SARDAR PATEL UNIVERSITY
BACHELOR OF VOCATION
Travel Tourism & Hospitality
SEMESTER – I
Syllabus with effect from:
Paper Code : UB01FBVT03 Total Credit : 3
Title of Paper : Business Law-I
Unit Description in Detail Weightage
(%)
1 Indian Contract Act-1872
Nature and classification of contract
General provision relating to
a) Offer and Acceptance
b) Consideration
c) Capacity of parties
d) Free Consent
25%
2 Indian Contract Act -1872
Legality of Object
Void Agreement
Contingent Contract
Performance of Contact
25%
3 Indian Contract Act 1872
Discharges of Contract
Remedies
Quasi Contract
25%
4 Specific Contracts
Indemnity and Guarantee
Bailment & Pledge
Agency
25%
Reference books:
1) Elements of Mercantile Law – N D Kapoor
2) The Law Of Contracts, Chashire & Fifoot , An
3) Indian Contract Jeevan Kapur, N. M. Tripathi Pvt. Ltd.
4) Law Of Contract - I Dr. Y. S. Sharma,
5) Indian Contract Act Mulla
SARDAR PATEL UNIVERSITY
BACHELOR OF VOCATION
Travel Tourism & Hospitality
SEMESTER – I
Syllabus with effect from:
Paper Code : UB01FBVT04 Total Credit : 3
Title of Paper : Business Communication-I
Unit Description in Detail Weightage
(%)
1 Introducing Business Communication
Concepts, Definition & Attributes of Communication
Objectives Of business communication
Process of communication
Importance of effective communication in business
25%
2 Business Etiquettes
Concept & Importance
Etiquettes for :
A) Meeting
B) Telephone/ Cell phone Conversation
Etiquettes at work place(internal-superiors, peers &subordinates )
Etiquettes with stakeholders (external-Suppliers & customers )
25%
3 Verbal & Non Verbal Communication
Verbal:
A) Characteristics & importance of verbal communication
B) Advantages & limitations of verbal communication
Non Verbal:
A) Kinesics , Proxemics , Chronemics , Paralanguage
B) Advantages & Disadvantages of non verbal communication
25%
4 Business Correspondence
Forms & Layout of business Letter
Letters of Enquiry , Complaints Reply and adjustments
Sales Promotions letters
Notice ,agenda ,Minutes of corporate meetings
25%
Reference books:
1) Essentials of business communication –Rajendra pal & JS Korlahalli
2) Developing Communication skills –Krishan mohan & Meera Benerji
3) Effective Business Communication – Asha Kaul
4) Communication Skills – Sanjay Kumar & Pushp Lata
SARDAR PATEL UNIVERSITY Bachelor of Vocation
Travel Tourism & Hospitality
Semester: I
Syllabus with effect from:
Paper Code: UB01CBVT01 TotalCredits:5
Title Of Paper: History of Tourism - I
Unit Description in detail Weightage(%) 1 Concept of tourism:
-Definition
- Tourism and other social sciences
- Methodology for History of Tourism
- Primary and secondary sources for studying History of tourism
- Difference between travel and tourism
- Tourism Products - definition and Characteristics.
25%
2 Ancient Civilization, Social conditions and Tourism:
- Seven Wonders of the World Tourism
- Tourism and Spectator Sports (Olympics, chariot races and
gladiator fights),
-Resorts and Spas,
- Tramping Royal Tourism and Educational tours
- Pilgrimage (Hindu, Buddhist, Jain, Christian and Islamic)
25%
3 Concept of Discovery:
- Urbanization-Rome and Varanasi,
-Trade Routes- Silk Route and Spice Route,
-Sea Voyages- Columbus and Vasco de Gama,
-Rise of Nationalism- Japan and China,
-Role of various policy measures, control, standard
capacities.
25%
4 Tourism Impacts-
-Political,
-Social,
-Cultural,
-Environmental and Economic.
-Tourism multiplier
-National and international concerns and problems.
25%
Basic Text & Reference Books:
1. A Farouqui“ Early Social Formations”- Manak, Delhi-2001.
2. A.L. Rouse “The Use of History”- 1971
3. Burkhardt and Madlik”Tourist Past, Present and Future”-Butterworth Heinemann,
severaleditions
4. Collingwood “The Idea of History”-Oxford, 1073
5. Franck and Brwonstone “The Silk Road, A history.
6. Gilbert Sigeauxz “History of Tourism”. 7. Herbert “Heritage Tourism and Society”.
8. J. Christopher Holloway “The Business of Tourism. Note: Latest Edition of Text books may
be used.
SARDAR PATEL UNIVERSITY Bachelor of Vocation
Travel Tourism & Hospitality
Semester: I
Syllabus with effect from:
Paper Code: UB01CBVT02 TotalCredits:5
Title Of Paper:Tourism Marketing
Unit Description in detail Weightage(%
) 1 Introduction to Marketing:
- Marketing process and Concept
- Traditional concepts to modern
- Indian marketing environment,
- The marketing mix
25%
2 Strategic Marketing Planning:
- Market Segmentation-Bases for segmenting consumer markets
- Levels of market segmentation
- Market Targeting
- Analyzing Buyer Behavior: Factors affecting consumer behavior,
- Buyer decision process,
25%
3 Product and Pricing:
- Product characteristics and classification
- Characteristics of services
- Product life cycle
- Product mix
- New product development,
- Product and brand relationship
- Factors influencing pricing
25%
4 Integrated marketing communication, Distribution and Promotion:
- Role of marketing communication
- Marketing communication mix
- Advertising
- Sales promotions
- Public relation
- Personal selling
- Direct marketing
25%
Basic Text & Reference Books:
Suggested Readings
1. Kotler, Philip & Armstrong, Gray, “Principles of Marketing”, Prentice Hall of India, New Delhi
2. Kotler, Philip, “Marketing Management: Analysis, Planning, Implementation and Control”, Prentice Hall of India, New Delhi
3. Kotler, Philip; Keller, Kevin; Koshi, Abraham and Jha, Mithileshwar, “Marketing Management, A
South Asian Perspective”, Pearson education.
4. Neelamegham, S., “Marketing in India - Cases & Readings”, Vikas Publishing House, New Delhi
SARDAR PATEL UNIVERSITY Bachelor of Vocation
Travel Tourism & Hospitality
Semester: I
Syllabus with effect from:
Paper Code: UB01CBVT03 TotalCredits:5
Title of Paper: Tour Guiding Skills and Training
Unit Description in detail Weightage(%
1 Introduction to Tourism:
- Concepts and Issues
- Historical Development of Tourism
- Technical Definition of tourism and tourists
- Understanding the Tourist
- Types of Tourist
- Travel and Tourism Intermediaries
- Transport and Tourism
25%
2 Managing Tourism Operations and Tourist Activities:-
- Tourism and Entrepreneurship
- Tourism and Information Technology
- The Role of the Public and Private Sector in Tourism.
- Economic Impacts, the Multiplier Effect
- Social and Cultural Impacts, Environmental Impacts
25%
3 Marketing Tourism:
- Concepts and Issues
- Destination Management
- Tourism Product
- Difference between Tourism Product and Other Consumer Product.
25%
4 Tourism Trends and Philosophies:
- Trends and Themes in the use of Tourist Resources
- Urban Tourism
- Rural Tourism
- Coastal and Resort Tourism
- Tourism in the less Developed World
- Upcoming Tourism Opportunities
-New Realities of tourism
25%
Basic Text & Reference Books:
Suggested Books:
1. Tourism: A Modern Synthesis: Stephen J Page, Paul Brunt, Graham Busby and Jo Connell
2. Business of Tourism- Christopher J.,Hollway
3. Discovering Hospitality and Tourism- Jack D. Ninemeier and Joe Perdue, Pearson Education
SARDAR PATEL UNIVERSITY
BACHELOR OF VOCATION
Travel Tourism & Hospitality
SEMESTER – I
Syllabus with effect from:
Paper Code : UB01CBVT04 Total Credit : 3
Title of Paper : P C Software - I
Unit Description in Detail Weightage
(%)
1 Word Processing Tool Introduction to Word Processing & Word Processors, Examples of
some popular word processing packages, Uses of word processor,
Application of Word Processor, Creating, Editing, Formatting of
Documents, File, Edit View menus, Header & Footer Option, Full Screen,
Zoom, Font, Bullets, Border, paragraph, Change Case, Drop Cap
options, Search and replacement of text, Pint Features, Mail Merge
Facility, Auto Text, Spelling checker, Table creation, deletion, selection
and formatting, Picture, word art & drawing toolbar facilities
25%
2 Spreadsheet Tool Introduction to spread sheet, Examples of some popular spreadsheet packages, Uses of spread sheet packages, Applications of spreadsheets, All Formatting categories for Cell, Formula and Function Concepts, In-Built Functions- Math & Tig Functions: SUMO, PRODUCT(), ABSO, FACT(), INTO(), SUMI(), POWER(), MOD(), ROUND(), ROUNDUP(), ROUNDDOWN(), TRUNC(), String Functions: LOWER(), UPPER(), PROPER(), LEN(), MID(), CHAR(), CODE(), SUBSTITUE(), EXACT(), FIND(), CONCATENATE(), REPT(), TRIM(), Statistical Functions: AVERAGE(), COUNT(), COUNTIF(), COUNTA(), MAX(), MIN(), Logical Functions: AND(), OR(), NOT(), IF()
25%
3 Advance Spreadsheet Facilities & Presentation Tool
Macro Facility, Graph-Plotting facilities (with formatting graph), Sort option,
AutoFilter option, Advance Filter, Pivot Table & Chart facility.
Creating Presentation, Formatting Slides, Slide Transition, Slide Animation,
Inserting Picture, sound, chart etc. Loop creation to run slides, drawing toolbar,
Linking Files & Slides
25%
4 Project work using unit I II and III
25%
Reference books:
1. PC S/W For Windows 98 Made Simple – R K Taxali 2. Master of Power Point 2000- Katherine Murray (BPB Publication) 3. Step-by-step Microsoft Excel 2007 by Curtis D. Frye, Publication by Microsoft Press
SARDAR PATEL UNIVERSITY
Programme: Bachelor of Vocation (Travel Tourism & Hospitality)
Semester: II
Course Code
Name of Papers
T/P
Credit
Exam
Duration
in hrs
Contact
Hrs Per Week
Component of Marks
Course Type Internal External Total
Total/Passing Total/Passing Total/Passing
Foundation
courses
UB02FBVT01 Business organization &
Management-II T 3 3 3 30/12 70/28 100/40
UB02FBVT02 Micro Economics-II T 3 3 3 30/12 70/28 100/40
UB02FBVT03 Business Law-II T 3 3 3 30/12 70/28 100/40
UB02FBVT04 Business Communication-II T 3 3 5 30/12 70/28 100/40
Core
Courses
UB02CBVT01 History of Tourism – II T 5 3 3 30/12 70/28 100/40
UB02CBVT02 Business Environment T 5 3 5 30/12 70/28 100/40
UB02CBVT03 Marketing Management in
Tourism Industry
T 5 3 5 30/12 70/28 100/40
UB02CBVT04 Computer Application in
Business-II P 3 3 6 30/12 70/28 100/40
SARDAR PATEL UNIVERSITY
BACHELOR OF VOCATION
Travel Tourism & Hospitality
SEMESTER – II
Syllabus with effect from:
Paper Code : UB02FBVT01 Total Credit : 3
Title of Paper : Business organization & Management-II
Unit Description in Detail Weightage
(%)
1 Decision making
Introduction ,
Definition ,characteristics,
Elements ,process, principles of decision making,
characteristics of good & effective decision,
Administrative problems in decision making,
types of decisions
25%
2 Staffing
Introduction, definitions
Recruitment: meaning, sources of recruitment.
Selection : meaning, need, importance, stages of selection procedure
Training: meaning, needs, importance & types
Development : Meaning, importance &Methods /Techniques of
development
25%
3 Coordination
concept
characteristics
Need and importance
Principles or essential of effective coordination
Techniques of coordination
Types of coordination
Problems in coordination
25%
4 Social Responsibility & Business Ethics
Introduction, meaning & definitions
Factors responsible for realization of SR
SR of business towards different groups
Business ethics: concept,
Ethics and Business ethics
Needs of Business ethics
Principles of Business ethics
Factors affecting business ethics,
Benefits of business ethics
25%
Reference books:
1. Business Organisation & Management — by R.K. Sharma
2. Business Organisation & Management — by C.B. Gupta
3. Principles of Business Organisation — by Y.K. Bhushan
4. Principal and Practice of Management — by L.M. Prasad
SARDAR PATEL UNIVERSITY Bachelor of Vocation
Travel Tourism & Hospitality
Semester: II
Syllabus with effect from:
Paper Code : UB02FBVT02 Total Credit : 3
Title of Paper : Micro Economics-II
Unit Description in Detail Weightage
(%)
1 Cost And Revenue Analysis
Accounting cost & economic cost, opportunity cost, fixed cost and variable
cost, total cost, average cost, average fixed cost, average variable cost,
marginal cost and inter relationships.
long run average cost curve
Revenue curves
25%
2 Production Function
Production and Production function -Firm.,
Law of variable proportion
Iso-costs -properties of iso -quants
The principle of Marginal Rate of Technical substitutions
Producer’s Equilibrium, Least cost input combination
Return to scale
25%
3 Theories of Distribution
Introduction ; Meaning, Types,
Concept of factor Productivity and cost
Marginal Productivity Theory of Distribution
Theory of Rent ,Wages & Profit
25%
4 Pricing Under Different Market Conditions:
Perfect Competition
Monopoly
Monopolistic competition,
Oligopoly
25%
Reference books:
1 Advanced Economic Theory – H.L. Ahuja
2 Economic Theory – Stonier Hague
3 Microeconomics – M.L. Jhingan
4 Micro Economic Theory – Mishra and Puri
SARDAR PATEL UNIVERSITY Bachelor of Vocation
Travel Tourism & Hospitality
Semester: II
Syllabus with effect from:
Paper Code : UB02FBVT03 Total Credit : 3
Title of Paper :Business Law-II
Unit Description in Detail Weightage
(%)
1 Sale of Goods Act
Nature of contact of sale
Conditions and Warranties
Transfer of property in goods
Performance of contact of sale
unpaid services
25%
2 Negotiable Instruments Acts
Definitions and characteristics of Negotiable Instruments
Types of Negotiable Instruments
Features and difference: Promissory notes, bills of exchanged, cheques
25%
3 Negotiable Instruments Acts
Crossing of cheques
Types of Crossing
Negotiation
Dishonored
25%
4 Consumer Protection Act
Salient features and objectives of Act
Definition, Consumer, Complain, Complainants,
Grievances Redressal Machinary
25%
Reference books:
1. Elements of Mercantile Law – N D Kapoor
2. The Law Of Contracts, Chashire & Fifoot , An
3. Indian Contract Jeevan Kapur, N. M. Tripathi Pvt. Ltd.
4. Law Of Contract - I Dr. Y. S. Sharma,
5. Indian Contract Act Mulla
SARDAR PATEL UNIVERSITY Bachelor of Vocation
Travel Tourism & Hospitality
Semester: II
Syllabus with effect from:
Paper Code: UB02FBVT04
Total Credit:3 Title Of Paper: Business Communication II
Unit
Description in detail
Weightage (%)
I Fundamental of Communication
Meaning, Importance & Objectives
Principles of communication
Techniques of effective communication
Barriers of effective communication
25%
II
Types of Communication & Communication skills
Written - Oral - Face-to-face - Silence - Merits and limitations of each
type
Cross cultural dimensions of business communication technology and
communication
Ethical & legal issues in Business communication
25%
III
Business Letters
Need and functions of business letters
Planning & layout of business letter
Kinds of business letters - Essentials of effective correspondence
25%
IV
Oral Communication Meaning, nature and scope
Principles of effective oral communication
Techniques of effective speech
Media of oral communication (Face-to-face conversation -
Teleconferences - Press Conference – Demonstration - Radio Recording
- Dictaphone – Meetings - Rumor - Demonstration and Dramatisation -
Public address system - Grapevine - Group Discussion - Oral report -
Closed circuit TV).
25%
Basic Text & Reference Books:-
Business Communication - K. K. Sinha - Galgotia Publishing Company, New Delhi.
Media and Communication Management - C. S. Rayudu - Himalaya Publishing
House,Bombay.
Essentials of Business Communication - Rajendra Pal and J. S. Korlhalli - Sultan Chand
& Sons, New Delhi.
Business Communication (Principles, Methods and Techniques) Nirmal Singh - Deep &
Business Communication - Dr. S.V. Kadvekar, Prin. Dr. C. N. Rawal and Prof. Ravindra
SARDAR PATEL UNIVERSITY
Bachelor of Vocation
Travel Tourism & Hospitality
Semester: II
Syllabus with effect from:
Paper Code: UB02CBVT01 TotalCredits:5
Title Of Paper: History of Tourism - II
Unit Description in detail Weightage
%) 1 Major Social Movements:
- Renaissance,
- Reformation,
-French Revolution,
-Industrial Revolution
- National Movements
- Socialism in Europe and Russia
- Social Tourism and Middle class Tourism
25%
2 Tourism Phenomenon:
- Long Hauls
- Thomas Cook and Package Tours Charters
- Role of escorts and guides
- Social Reforms and Tourism
- Tourism in Newly Independent Countries
- Tourism and Globalization.
25%
3 Tourism as a Globalized System .
- Early Forms of Travel and Types of Journey
- Precursors of Modern Tourism
- The Foundations of Modern Tourism.
- The Boom in Mass Tourism in the 19th Century
- Approaches to Travel and Tourism.
25%
4 Accommodations:
- The grand hotels, Motels,
- Hotels today.
- The dimensions of tourism: Attraction, Facilities, Transportation, Hospitality
- The role of transportation in shaping tourism.
25%
Note: Latest Edition of Text books may be used.
- Suggested Readings
- A Farouqui“ Early Social Formations”- Manak, Delhi-2001.
- A.L. Rouse “The Use of History”- 1971
- Herbert “Heritage Tourism and Society”.
- Nisbet “Social Change and History”- OxfordUniversity Press, 1972
SARDAR PATEL UNIVERSITY Bachelor of Vocation
Travel Tourism & Hospitality
Semester: II
Syllabus with effect from:
Paper Code: UB02CBVT02 TotalCredits:5
Title Of Paper: Business Environment
Unit Description in detail Weightage
(%) 1 Introduction:
- Business environment
- Economic environment of business
- non-economic environment of business
- Environment and Management
- Nature of Economic System: Free Market Economy, Social Economy, Mixed
Economy, Privatization.
25%
2 Indian Economy:
- The Indian corporate sector
- The Public Sector
- The Joint Sector
- The Co- Operative Sector
- Small Scale Industry
- The Infrastructure Sector
- The Social Sector
- The Capital Market, Government Machinery for Industrial Economy
25%
3 Economic Legislation:
- Monopolies and Restrictive Trade Proactive (MRTP) Act
- Company laws
- SEBI regulations on corporate restrictions
- FEMA
25%
4 International Economic Environment:
- New world economic order
- Economic Transition in India - Liberalization
- Privatization and Globalization global position of India
- India and WTO
- India and economic sanctions
25%
Note: Latest Edition of Text books may be used.
Suggested Readings
1. Adhikari M - Economic Environment of Business
2. Agarwal A N - Emerging Dimensions of Indian Management
3. Cherunilam Francis - Business Environment
4. Datta R. and Sundhran KPM - Indian Economyp
SARDAR PATEL UNIVERSITY
Bachelor of Vocation
Travel Tourism & Hospitality
Semester: II
Syllabus with effect from:
Paper Code: UB02CBVT03 TotalCredits:5
Title Of Paper: Marketing Management in Tourism Industry
Unit Description in detail Weightage
(%) 1 Introduction to Marketing Management:
-Introduction
-Market and Marketing
-The Exchange Process,
-Core Concepts of Marketing
-Functions of Marketing
-Importance of Marketing
-Marketing Orientations
25%
2 The marketing process:
-Introduction
-Marketing Mix-The Traditional 4Ps
-The Modern Components of the Mix
-The Additional 3Ps
-Developing an Effective Marketing Mix
-Marketing Planning
-Marketing Implementation and Control
25%
3 Marketing Environment:
-Introduction
-Environmental Scanning
-Analysing the Organization’s Micro Environment
-Company’s Macro Environment
-Differences between Micro and Macro Environment
-Techniques of Environment Scanning,
25%
4 Understanding the Marketing-Information Systems (MIS):
-Introduction
-Characteristics of MIS
-Benefits, Types
-Components
- Marketing Research
25%
Note: Latest Edition of Text books may be used.
Suggested Readings
1 Marketing Management by Philip Kotler, Kevin Lane Keller.
2 The Startup Playbook: Secrets of the Fastest-Growing Startups from Their
Founding Entrepreneursby David Kidder
SARDAR PATEL UNIVERSITY Bachelor of Vocation
Travel Tourism & Hospitality
Semester: II
Syllabus with effect from:
Paper Code : UB02CBVT04 Total Credit : 3
Title of Paper : Computer application in Business -II
Unit Description in Detail Weighting
(%)
1 Introduction to HTML
What is HTML?
HTML Documents
Basic structure of an HTML document
Creating an HTML document
Mark up Tags
Heading-Paragraph
Line Breaks
HTML Tags.
25%
2 Elements of HTML
Introduction to elements of HTML
Working with Text
Working with Lists, Tables and Frames
Working with Hyperlinks, Images and Multimedia
Working with Forms and controls
25%
3 Introduction to Web Publishing or Hosting
Creating the Web Site
Saving the site
Working on the web site
Creating web site structure
Creating Titles for web pages
Themes-Publishing web sites.
25%
4 Project work using unit I II and III
25%
Reference books:
1. Ivan Bayross, “Web enabled Commercial Application Development using
HTML, DHTML, Java script, perl CGI” BPB 2004
2. Douglas E Comer: The Internet, PHI, Second Edition May 2000
3. Xavier C: World Wide Web Design with HTML, Tata Mcgraw hill publication
2000
SARDAR PATEL UNIVERSITY
Programme: Bachelor of Vocation (Travel Tourism & Hospitality)
Semester: III
Course Code
Name Of Paper
T/P
Credit
Exam
Duratio
n in hrs
Contact
Hrs Per Week
Component of Marks
Course Type Internal External Total
Total/Passing Total/Passing Total/Passing
Foundation
course
UB03FBVT01 Human Resource Management-I T 3 3 3 30/12 70/28 100/40
UB03FBVT02 Environmental studies-I T 3 3 3 30/12 70/28 100/40
UB03FBVT03 Soft skills for business T 3 3 3 30/12 70/28 100/40
UB03FBVT04 Cultural Heritage of India T 3 3 5 30/12 70/28 100/40
Core
Courses
UB03CBVT01 Hospitality & Tourism Marketing T 5 3 3 30/12 70/28 100/40
UB03CBVT02 E Commerce T 5 3 5 30/12 70/28 100/40
UB03CBVT03 Adventure Tourism T 5 3 5 30/12 70/28 100/40
UB03CBVT04 Tally 9.2 P 3 3 6 30/12 70/28 100/40
SARDAR PATEL UNIVERSITY
BACHELOR OF VOCATION
Travel Tourism & Hospitality
SEM-III
Paper Code: UB03FBVT01 Total Credit:3
Title of Paper: Human Resource Management- I
Basic Text & Reference Books:
1. K. Aswathappa, “Human Resource Management – Text & Cases”, Tata McGraw Hill, Companies, New
Delhi, 7th Reprint 2008.
2. L. M. Prasad, “Organisational Behaviour”, Sultan Chand and Sons, New Delhi, 4th
Edition – Reprint 2008.
3. P. Subba Rao, “Personnel and Human Resource Management – Text and Cases”, Himalaya Publishing
House, Mumbai, 5th Edition 2010.
4. S. S. Khanka, “Human Resource Management- Text and Cases”, Sultan Chand and Sons, New Delhi, First
Edition – Reprint 2008.
5. S. V. Ganakar and C. B. Mamoria, “Personnel Management: Text and Cases,” Himalaya Publishing House,
Mumbai, 28th Edition 2008.
Unit Description in detail Weighting (%)
1 Nature & Scope of Human Resource Management
Concept of Human Resource Management
Characteristics of Human Resource Management
Objectives of Human Resource Management
Importance of Human Resource Management
Scope of Human Resource Management
Functions of Human Resource Management
Evolution of the concept of Human Resource Management
25%
2 Human Resource Planning & Job design
Concept of Human Resource Planning
Objectives of Human Resource Planning
Need & Importance of Human Resource Planning
Process of Human Resource Planning
Problems in Human Resource Planning
Job Design:
Concept of Job Description & Job Specification
Job Description v/s Job Specification
Concept & methods of Job Design
25%
3 Career Planning and Development
Meaning of Career Planning
Objectives of Career Planning
Process of Career Planning
Advantages and Limitation of Career Planning
25%
4 Human Resource Development
Concept of Human Resource Development
Difference between HRM & HRD
Need and Significance of HRD
Principles of HRD
Employee Counseling
Six Sigma
25%
6. Vikas Arora & Seema Arora, “ Human Resource Management”, Global Vision Publishing House, New
Delhi, First Edition – 2011.
SARDAR PATEL UNIVERSITY
BACHELOR OF VOCATION
Travel Tourism & Hospitality
SEMESTER – III Paper Code: UB03FBVT02
Total Credit: 3 Title Of Paper: Environment Studies–I
Unit Description in detail Weighting
1
Overview of Environmental Studies:
Definition,
Scope,
Importance.
Renewable and Non Renewable Resources,
Equitable use of resources for sustainable lifestyles
25 %
2
Natural Resources and Associated Problems
Forest Resources, Water Resources, Mineral
Resources, Energy Resources, Land
Resources.
Role of Individual in conservation of Natural
Resources Case Study on various resources
25 %
3
Ecosystems
Concept, Structure, Function.
Types, Characteristics, Threats of following
ecosystems Forest, Grassland, Desert and
Aquatic Ecosystems
Role of Individuals in sustaining the above types of Ecosystems
25 %
4
Biodiversity
Introduction, Types – Genetic, Species,
Ecosystem Biodiversity at Global
National and Local Levels India as a
mega diversity nation
Threats & conservation of Biodiversity.
25 %
Basic Text & Reference Books:
Text book of Environmental Studies for undergraduate Courses: Erach
Barucha, Publisher University Press, University Grants Commission.
Brunner R.C., 1989, Hazardous Waste Incineration, McGraw Hill Inc. 480p
Mckinney, M.L. & School, R.M. 1996. Environmental Science systems
& Solutions, Web enhanced edition. 639p.
Jadhav, H & Bhosale, V.M. 1995. Environmental Protection and
Laws. Himalaya Pub. House, Delhi 284 p
SARDAR PATEL UNIVERSITY
BACHELOR OF VOCATION
Travel Tourism & Hospitality
SEMESTER – III Paper Code: UB03FBVT03
Total Credit:3 Title Of Paper: Soft Skills for Business
Unit
Description in detail
Weighting
(%) I
Elements of communication Meaning, importance, objectives of communication
Process of communication, Types,
Nonverbal communication-Body language, gestures, postures,
Facial expression, Dress code.
The cross cultural Dimensions of business communication
Listening & speaking. Eliciting Response, Business and social
etiquette
25%
II
Public speaking Importance, principles of effective speaking & presentations
Speech for introduction of a speaker
Speech for vote of thanks
Occasional speech
Use of technology
25%
III Interview Techniques
Importance
Art of conducting and giving interviews
Placement interviews
Discipline interview
25%
IV Meeting
Importance
Participating and conducting group discussions
Brain storming, e-meeting
Preparing Agenda and minutes of the meeting
25%
Skill development
Draft your bio data
Prepare your career plan
Basic Text & Reference Books:
Essentials of Business communication- Rajendra Pal & J S Korlahalli
Effective Business Communication-Asha Kaul
Communication skills- Sanjay kumar & Pushp lata
The Functional aspects of Communication skills-Dr. P Prasad
SARDAR PATEL UNIVERSITY
BACHELOR OF VOCATION
Travel Tourism & Hospitality
SEMESTER – III Paper Code: UB03FBVT04
Total Credit:3 Title Of Paper: Cultural Heritage of India
Unit
Description in detail
Weighting
(%)
I
Indian Culture- An Introduction
Significance of Geography on Indian Culture. Society in India through ages Ancient period- varna and jati, Contemporary period; caste system and communalism.
Religion and Philosophy in India: Ancient Period: Pre-Vedic and Vedic Religion, Buddhism and Jainism, Indian philosophy.
25%
II
Indian Architecture and Cultural Heritage
Indian Art & Architecture: Gandhara School and Mathura School of Art; Indian Temples - Nagara - Dravida - Vesara Styles.
Hindu Temple Architecture, Buddhist Architecture, Medieval Architecture and Colonial Architecture.
25%
III
Architecture and Paintings
Indo - Islamic Architecture - Moghul Architecture.
Indus Valley Architecture.
Indian Painting Tradition: ancient, medieval, modern indian painting and odishan painting tradition.
25%
IV
Indian Music & Dance
Performing Arts: Divisions of Indian classical music: Hindustani and
Carnatic, Dances of India: Various Dance forms: Classical and
Regional.
25%
Reference Books:
Chakravarti, Ranabir: Merchants, Merchandise & Merchantmen, in: Prakash, Om (ed.):
The Trading World of the Indian Ocean, 1500-1800 (History of Science, Philosophy and
Culture 361 in Indian Civilization, ed. by D.P. Chattopadhyaya, vol. III, 7), Pearson,
Delhi, 2012, pp. 53- 116.
Chaudhuri, Kirti N.: Trade and Civilisation in the Indian Ocean, CUP, Cambridge,
1985. Malekandathil, Pius: Maritime India: Trade, Religion and Polity in the Indian
Ocean, Primus Books, Delhi, 2010.
McPherson, Kenneth: The early Maritime Trade of the Indian Ocean, in: ib.: The Indian
Ocean: A History of People and The Sea, OUP, 1993, pp. 16-75.
Christie, J.W., 1995, State formation In early Maritime Southeast Asia, BTL
SARDAR PATEL UNIVERSITY
BACHELOR OF VOCATION
Travel Tourism & Hospitality
SEMESTER – III
Paper Code: UB03CBVT01
Total Credit:5
Title Of Paper: Hospitality & Tourism Marketing
Unit
Description in detail
Weighting
(%)
Unit: 1 Introduction to Marketing and Marketing Management
• Meaning & Concept of Marketing and Marketing Management
• Importance
• Scope of Marketing (10 entities) • Company Orientations towards the market place (Six Competing
Concepts)
25%
Unit: 2 Marketing Mix and Product Life-Cycle
• Four P Components of Marketing Mix in detail Product Life-Cycle
• Introduction
• Growth
• Maturity
• Decline
25%
Unit: 3 F.T.P.(Latest):
• Geographic
• Demographic
• Psychographic
• Behavior Targeting and Positioning
• Market Targeting (Effective segmentation criteria), Measurable, Substantial,
Accessible, Differentiable, Actionable Positioning
25%
Unit: 4 Processing of an Export Order:
• What is a service?
• Why Services Marketing?
• Services Dominate the Modern Economy
• Intangibility, Inseparability, Variability, Perishability
• Management Strategies for Service Businesses
• Managing Differentiations, Service Quality, Tangibilizing the
product
• Managing Physical Surroundings
• Managing Employees as a part of the product and managing consistency.
25%
Basic Text & Reference Books:
Marketing Management by Philip Kotler
Marketing Management by S. A. Sherlekar
Marketing Management by Arun Kumar & N. Meenak
Services Marketing (People, technology, Strategy) –Christopher Lovelock,WirtZ and Jayanta
SARDAR PATEL UNIVERSITY
BACHELOR OF VOCATION
Travel Tourism & Hospitality
SEMESTER – III Paper Code: UB03CBVT02
Total Credit: 5
Title Of Paper: E Commerce
Unit
Description in detail
Weighting (%)
1
Introduction to E-Commerce
1. Definition: Communication Perspective, Business Process
Perspective, Service Perspective, Commercial Perspective,
Learning Perspective, Collaborative Perspective and Community
Perspective.
2. Framework of E-Commerce
3. Benefits & Limitations of E-Commerce
4. Classification of EC by nature of transaction
5. Seven Unique features of E-Commerce
25 %
2
E-Commerce Business Models
1. Introduction
2. Eight Key Ingredients of a Business Model
i. Value Proposition
ii. Revenue Model
iii. Market Opportunity
iv. Competitive Environment
v. Competitive Advantage
vi. Market Strategy
vii. Organizational Development
viii. Management Team
3. Major B2C Business Models
i. Portal
ii. E-tailer
iii. Content Provider
iv. Transaction Broker
v. Market Creator
vi. Service Provider
vii. Community Provider
25 %
3
E-Marketplace, E- Payments & CRM 1. Electronic Marketplaces and Market space Components
2. Types of E-Marketplaces
3. Electronic Payment Systems: Electronic Credit Card System
(Players & Process), Debit Card, Smart Card and E-Check
system
4. CRM: Definition, Types, Benefits and Limitations of CRM
25 %
4
Managing the E-enterprise
Introduction,
E-Enterprise
Managing the E-Enterprise
E-business Enterprise
Comparison between Conventional Design and E-organisation
Organisation of Business in an E-Enterprise
25 %
Basic Text & Reference Books:
Electronic Commerce : A Managerial Perspective (2006), 4th Edition by Efraim
Turban, David King, Dennis Viehland, Jae Lee, Pearson Education
Electronic Commerce : A Managerial Perspective by Efraim Turban, Jae Lee, David
King, H Michael Chung, Pearson Education
E-Commerce – Business, Technology, Society by Kenneth C Laudon, Carol Guercio
Traver, Pearson Education
Note: Latest Edition of Text books may be used.
SARDAR PATEL UNIVERSITY
BACHELOR OF VOCATION
Travel Tourism & Hospitality
SEMESTER – III
Paper Code: UB03CBVT03 Total Credit:
5 Title of Paper: Adventure Tourism
Unit Description in Detail Weighting
(%)
1 Introduction
Adventure Tourism Definitions, Scope and Nature of Adventure Tourism
General information, grading, preparations
Different Types: water based, air based, land based
Locations: water based, air based, land based in India.
25%
2 Geographical diversities
Geographical diversities and opportunities for Adventure Tourism in India.
Organizations and Associations related with Adventure tourism in India.
25%
3 General Problems
General Problems faced by Adventure Tourism
Regulations, Accreditations and Guidelines by Government of India.
Nature, Wild life and green tourism. Responsibilities of Tour Operator.
25%
4 Adventure Tourism Present and Future.
Planned and future prospects of Adventure Tourism in India.
Nature and Trends in Adventure Tourism abroad Case study of Adventure
Packages
25%
Basic Text & Reference Books
Kohli, Avinash, Adventure Tourism, Himalaya II Meet, Shimla, 1989.
Hillary, Sir Edmund, Adventure Tourism : Perspective for 2000 A.D.
Monograph, IITTM,New Delhi, 1988.
Krishnaswamy, J., Tourism Potential Survey of Himachal Pradesh (for
Ministry of Tourism), J.K.And Associates, New Delhi, 1987.
Krishnaswamy, J., 5th International Himalayan Mountaineering and
Tourism Meet, Agenda,Mussoorie, 1988.
Weare G. Trekking in the Indian Himalaya, Lonely Planet
Publications, Hongkong 1985.
Selvam, M., Tourism Industry in India: Himalayan
Publishing House, Delhi, 1989.
SARDAR PATEL UNIVERSITY
BACHELOR OF VOCATION
Travel Tourism & Hospitality
SEMESTER – III
Description in detail
Weightage (%)
1
Basic of Accounting:
What is accounting- Type of accounting- Classification of Income &
Expenditures -Rules for Debit and Credit- Type of vouchers-
Transaction of business -Journal Entry- Adjustments- Final Accounts
25 %
2
Steps for working in the Tally:
Create Company-Creates Groups-Create Ledgers-Voucher Entries
for all kinds of Transaction-Display Reports and all features of
software. (Practical training in detail for all features)
25 %
3
Inventory Management:
Inventory Management: Need and Importance of Inventory
Management, Vouchers for Inventory transactions, Creating Groups,
Categories, Unit of Measures, Go down and Stock Items, Transaction
of inventory of a business, Display and reporting of Inventory
statements- Accounting and inventory reports in tally.
(Practical training in detail for all features)
25 %
4 Practical Training and Assignments 25%
Basic Text & Reference Books:
Dinesh Maidasani (2008) Tally 9.0 Firewall Media.
K & K. K Nadhani “Implementing Tally 9”BPB Publication, latest edition.
Practical’s Exposure of Subjects Arrangement s will be taken care by Concerned Subjects Teacher
Paper Code: UB03CBVT04 Total Credit:
3 Title of Paper: Basic Tally 9.2
SARDAR PATEL UNIVERSITY
Programme: Bachelor of Vocation (Travel Tourism &
Hospitality)
Semester: IV .
Course Code
Name Of Paper
T/P
Credit
Exam
Duratio
n in hrs
Contact
Hrs Per Week
Component of Marks
Course Type Internal External Total
Total/Passing Total/Passing Total/Passing
Foundation
course
UB04FBVT01 Human Resource Management-II T 3 3 3 30/12 70/28 100/40
UB04FBVT02 Environmental studies-II T 3 3 3 30/12 70/28 100/40
UB04FBVT03 Public relations and corporate
communication T 3 3 3 30/12 70/28 100/40
UB04FBVT04 Guest Relation Management T 5 3 5 30/12 70/28 100/40
Core
Courses
UB04CBVT01 Travel & Transport Network T 3 3 3 30/12 70/28 100/40
UB04CBVT02 Hospitality Industry T 5 3 5 30/12 70/28 100/40
UB04CBVT03 Reservation & Ticketing T 5 3 5 30/12 70/28 100/40
UB04CBVT04 Operations Management T 3 3 6 30/12 70/28 100/40
SARDAR PATEL UNIVERSITY
BACHELOR OF VOCATION
(Travel Tourism & Hospitality)
Semester: IV Paper Code: UB04FBVT01 Total
Credit:
3 Title of Paper: Human Resource Management- II
Unit Description in detail Weighting
(%)
1 Managing Performance and Compensation
Performance Appraisal:
Concept of Performance Appraisal
Objectives of Performance Appraisal
Importance of Performance Appraisal
Techniques of Performance Appraisal-
a) MBO b) BARS
a)Checklist b) Paired Comparison
Limitations of Performance Appraisal
Compensation:
Concept of Compensation
Types of Compensation
Factors affecting Compensation
25%
2 Maintaining and Retaining Human Resources
Promotion:
Concept & Basis for Promotion
Promotion Policy
Transfer:
Concept of Transfer
Need & Objectives of Transfer
Types of Transfer
Transfer Policy
25%
3 Integrating Human Resources
Industrial Relations:
Concept of Industrial Relations
Objectives of Industrial Relations
Approaches to Industrial Relations
Causes of poor Industrial Relations
Measures for improving Industrial Relations
Industrial Disputes:
Meaning & Definition of Industrial Disputes
Causes of Industrial Disputes
Prevention of Industrial Disputes
25%
4 Occupational Health and Safety 25%
Concept of Occupational Health
Significance of Occupational hazards and diseases
Issues in Employee Health & Safety
Employee safety
Significance of Industrial Safety
Basic Text & Reference Books:
1. K. Aswathappa, “Human Resource Management – Text & Cases”, Tata McGraw Hill,
Companies, New Delhi, 7th Reprint 2008.
2. L. M. Prasad, “Organisational Behaviour”, Sultan Chand and Sons, New Delhi, 4th
Edition – Reprint 2008.
3. P. Subba Rao, “Personnel and Human Resource Management – Text and Cases”,
Himalaya Publishing House, Mumbai, 5th Edition 2010.
4. S. S. Khanka, “Human Resource Management- Text and Cases”, Sultan Chand and Sons,
New Delhi, First Edition – Reprint 2008.
5. S. V. Ganakar and C. B. Mamoria, “Personnel Management: Text and Cases,” Himalaya
Publishing House, Mumbai, 28th Edition 2008.
6. Vikas Arora & Seema Arora, “ Human Resource Management”, Global Vision
Publishing House, New Delhi, First Edition – 2011.
Note: Latest Edition of Text books may be used.
SARDAR PATEL UNIVERSITY
BACHELOR OF VOCATION
(Travel Tourism & Hospitality)
Semester: IV
Paper Code: UB04FBVT02
Total Credit:3 Title Of Paper: ENVIRONMENTAL STUDIES II
Unit
Description in detail
Weighting (%)
I
Environmental Pollution
Solid waste Management: Causes, effects and control measures of
urban and industrial wastes.
Role of an individual in prevention of pollution
Disaster management: floods, earthquake, cyclone and landslides , Tsunami,
Drought
25%
II
Social Issues and the Environment Urban problems related to energy Water conservation, rain water harvesting, watershed management Environmental ethics: Issues and possible solutions. Climate change, global warming, acid rain, ozone layer depletion.
25%
III
Human Population and the Environment Population growth, variation among nations.
Population explosion – Family Welfare Programme.
Role of Information Technology in Environment and human health.
25%
IV
Sustainable Development Sustainable
Urban future – Rural Development
Business Responsibility
One Case Study.
25%
Basic Text & Reference Books:-
Text book of Environmental Studies for
undergraduate Courses: Erach Barucha, Publisher
University Press, University Grants Commission.
. Note: Latest Edition of Text books may be used.
SARDAR PATEL UNIVERSITY
BACHELOR OF VOCATION
(Travel Tourism & Hospitality)
Semester: IV
Paper Code: UB04FBVT03
Total Credit:3 Title Of Paper: Public Relations & Corporate Communication
Unit
Description in detail
Weighting (%)
I
Attitude and emotional intelligence
Importance of Attitude,
Meaning of positive thinking and positive attitude
Ways to build positive attitude, effects of negative attitude and measures to
overcome in personal & professional life
25%
II
Vision, Goal setting & Time management Meaning of vision
Doing things for the right purpose
Setting and achieving goals
Importance of goal setting
Methods to achieve set goals
General principles of stress management and time management
25%
III Communication skills
Significance, process of communication, forms, communication gap
Listening skills, basics of managerial speaking skills
Body language- how to develop matter for a speech
Effective use of presentation aids’ Preparation of Resume, Gd & interview
25%
IV Career planning
Career of planning
Awareness of different
Sources of information
Choosing a career and career counseling.
25%
Skill development
Extempore speeches just a minute
Role play
Basic Text & Reference Books:
Essentials of Business communication- Rajendra Pal & J S Korlahalli
Effective Business Communication-Asha Kaul
Communication skills- Sanjay kumar & Pushp lata
The Functional aspects of Communication skills-Dr. P Prasad
SARDAR PATEL UNIVERSITY
BACHELOR OF VOCATION
(Travel Tourism & Hospitality)
Semester: IV Paper Code: UB04FBVT04
Total Credit:3 Title Of Paper: Guest Relation Management
Unit
Description in detail
Weighting (%)
I
Introduction to GRM
Introduction, Definition of the term Guest Relation Management.
Types of Guests in tourism Industry.
Telephonic etiquettes.
Guest Contacts and staff grooming,
Role of Guest relation Executive.
Different types of hospitality services, types of room rates, Meal plans etc.
25%
II
Skills and techniques of GRM
Skills and techniques required when selling the facilities and services within the hotel.
Benefits to organization- increased occupancy,
customer loyalty, new business Staff training for skill development
Selling techniques- product knowledge, up-selling, selling other
services, using sales leads, repeat sales, referred sales.
25%
III
Handling Guest Complaints
Handling Guest Complains, Handling different situations, Guest data
handling, Guest feedback system and feedback instruments.
Concierge service in Hotel. MICE, Planning of MICE activities.
25%
IV
Public Relations
Public Relations and customer satisfaction-customer relations
Program - Maintaining good customer relations. Guest reservation&
Registration process. Add-on facilities in hospitality& Tourism
Industry
25%
Basic Text & Reference Books:
William S Gray,Salvatore C Liquor Hotel and Motel Management and operation ,
Prentice Hall ,
Englewood Cliffs New Jersey 07632. Commercial Law – N D Kapoor
Roco M angelo, Andrew N Vladimir- Hospitility today an introduction , educational
institute of American Hotel & lodging Association.
Note: Latest Edition of Text books may be used.
SARDAR PATEL UNIVERSITY
BACHELOR OF VOCATION
(Travel Tourism & Hospitality)
Semester: IV
Paper Code: UB04CBVT01
Total Credit:3
Title Of Paper: Travel & Transport Network
Unit
Description in detail
Weighting (%)
Unit: 1 Operations of Travel Agency
Introduction, Agent, Origin of Travel Agency, Operations of Travel
Agency, Organizational of Travel Agency, Commissions, Types of
Agencies, Travel Agencies in the 21st Century
25%
Unit: 2 Transport Network
Transportation, Tourism and Transport, Air Transport, Rail
Transport, Road Transport, Shipping, Mass Transportation
25%
Unit: 3 Tour Packaging and Programming
Meaning and Classifications of Tour Packages, Components of
Package, Customized or Tailor-made Package and Group inclusive
tours, Tour formulation and Designing Process, Tour brochure
designing, Tour Programming and its Importance
25%
Unit: 4 Package Tour Costing
Meaning and types of cost, Concept of Tour Costing, Components of
Tour Cost, Pricing package tour, Pricing strategies
25%
Basic Text: Travel Agency and Tour operations of Business
Reference Books:
William S Gray,Salvatore C Liquor Hotel and Motel Management and operation ,
Prentice Hall ,
Englewood Cliffs New Jersey 07632. Commercial Law – N D Kapoor
Roco M angelo, Andrew N Vladimir- Hospitility today an introduction , educational
institute of American Hotel & lodging Association.
SARDAR PATEL UNIVERSITY
BACHELOR OF VOCATION
(Travel Tourism & Hospitality)
Semester: IV
Paper Code: UB04CBVT02
Total Credit:5 Title Of Paper: Hospitality Industry
Unit
Description in detail
Weighting (%)
I
Introduction of Hospitality
Meaning,
Definition,
scope,
Importance of hospitality in Tourism.
25%
II
Evolution of Hospitality Industry Brief idea on Evolution
Palace Hotels
Holiday Inns
Ownership and management Methods
25%
III Management of hospitality industry
Development of hotels
Hotel Grading Schemes
Hotel Facilities
The hotel front office and reception
The guest cycle
25%
IV Accommodation: Hospitality Industry The hotel as a total market concept
Emergence of hotels
Types of Hotels
Classification of hotels by physical characteristics
Classification of hotels by price levels
25%
Basic Text & Reference Books:- William S Gray,Salvatore C Liquor Hotel and Motel Management and operation , Prentice Hall, Englewood Cliffs New Jersey 07632. Commercial Law – N D Kapoor Roco M angelo, Andrew N Vladimir- Hospitility & lodging Association. Bishwant Ghosh, Tourism & Travel Management, Vikas Publishing House PVT LTD.
Note: Latest Edition of Text books may be used.
Practical’s Exposure of Subjects Arrangement s will be taken care by Concerned Subjects Teacher
SARDAR PATEL UNIVERSITY
BACHELOR OF VOCATION
(Travel Tourism & Hospitality)
Semester: IV Paper Code: UB04CBVT03 Total Credit:
3 Title of Paper: Reservation & Ticketing
Unit Description in Detail Weighting
(%)
1 Fare & Pricing Introduction
Reservation
Standard Procedure
Ticketing
Passenger Air Ticket
25%
2 Hotel booking Hotel display, Availability of rates, Alternative Displays, Hotel
feature, selling hotel, modifying hotel segments
25%
3 Car Booking
Car display, Availability & rates, Alternative displays, car
location & feature, Selling car, Modifying car segments
25%
4 Miscellaneous Entries
Advance seat assignment, queue, process of queue, other
entries, comparison between different GDS, Amadeus, Galileo
& sabre.
25%
Basic Text & Reference Books:- William S Gray,Salvatore C Liquor Hotel and Motel Management and operation , Prentice Hall, Englewood Cliffs New Jersey 07632. Commercial Law – N D Kapoor Roco M angelo, Andrew N Vladimir- merican Hotel & lodging Association. Bishwant Ghosh, Tourism & Travel Management, Vikas Publishing House PVT LTD.
Note: Latest Edition of Text books may be used.
Practical’s Exposure of Subjects Arrangement s will be taken care by Concerned Subjects Teacher
SARDAR PATEL UNIVERSITY
BACHELOR OF VOCATION
(Travel Tourism & Hospitality)
Semester: IV Paper Code: UB04CBVT04
Total Credit: 5 Title Of Paper: Operation Management
Unit
Description in detail
(%)
I
Fundamentals of Operations Management Operating System and operation management: Meaning of operating
System; functions of manufacturing and operations (Transport, supply and
service) - Meaning, scope and importance of operations management -
Role and responsibility of operations managers in modern business
environment.
25%
II
Production Process and Plant Layout Meaning, concept and types of production process (Job, Lot, Batch and
Mass Production) - Features and comparison - Meaning and objectives of
Plant layout - Factor affecting plant layout - Types of plant layout
(Process, Product and Fix layout)
25%
III
Work Design Meaning and concept of work design - Techniques of work study - Method
study: meaning, objective, basic procedure, Charts & Diagrams (Man-
machine chart with examples, Flow process chart and String diagram) -
Time study: Meaning, objectives and basic procedure - Tools of time
study
25%
IV
Operation/Production Planning and Control
Production Planning: Meaning, objectives, planning procedure, Routing,
scheduling, dispatching and follow up –
Production control: Meaning, objectives and importance of production
control
25%
Basic Text & Reference Books:-
Material Management by K. Shridhar Bhat, Himalaya publication
Production Management by L.C. Jhamb, Everest Publication
Production Management by Chunawalla and Patel
Production and Operation Management by S.N. Chary, Tata McGrew Hill
Modern Production Management by E.S.Buffa.
Note: Latest Edition of Text books may be used.
Practical’s Exposure of Subjects Arrangement s will be taken care by Concerned Subjects Teacher
SARDAR PATEL UNIVERSITY
Programme: Bachelor of Vocation (Travel Tourism & Hospitality)
Semester: V
Course Code
Name of Paper
T/P
Credit
Exam
Durati
on in
hrs
Contact
Hrs Per Week
Component of Marks
Course Type Internal External Total
Total/Passing Total/Passing Total/Passing
Foundation
course
UB05FBVT01 Organization behavior-I T 3 3 3 30/12 70/28 100/40
UB05FBVT02 Self development skills T 3 3 3 30/12 70/28 100/40
UB05FBVT03 Aspects of computer T 3 3 3 30/12 70/28 100/40
UB05FBVT04 Entrepreneurship
Development T 3 3 5 30/12 70/28 100/40
Core
Courses
UB05CBVT01 Tourism Geography
Domestic-I T 5 3 3 30/12 70/28 100/40
UB05CBVT02 Travel Geography
International-I T 5 3 5 30/12 70/28 100/40
UB05CBVT03 Event Management T 5 3 5 30/12 70/28 100/40
UB05CBVT04 Tourism products &
development T 3 3 6 30/12 70/28 100/40
SARDAR PATEL UNIVERSITY
BACHELOR OF VOCATION
Travel Tourism & Hospitality
Semester: V Paper Code: UB05FBVT01 Total Credit:
3 Title of Paper: Organization behavior-I
Unit Description in detail Weighting
(%)
1 Introduction
Conceptual foundations, Significance,
Challenges
Opportunities for OB.
Personality
Concept and determinants, The Big five model
Type A and Type B personality
Key personality attributes influencing OB
25%
2 Attitudes
Sources and types; Theories of attitude; Cognitive dissonance
theory, Overview of Major job attitudes:
Job satisfaction,
Organizational commitment and prejudice.
25%
3 Emotions and Moods Nature and types, Sources of emotions and moods,
Managing emotions at work
Emotional intelligence: Concept and dimensions.
25%
4 Perception Nature and significance of perception,
Factors influencing perception
Perceptual process, Perceptual distortions and improving perception.
25%
Basic Text & Reference Books
Robbins, Stephen P.; Judge, Timothy A.; and Sanghi, Seema, “Organisational
Behaviour”, Pearson Education, New Delhi.
McShane, Steven L.; Glinow, Mary Ann Von; Sharma, Radha R,
“OrganisationalBehaviour”, Tata McGraw Hill, New Delhi.
Aswathappa, K., “Organisational Behaviour, Text, Cases and Games”, Himalaya
Publishing, Delhi.
Pareek, Udai, “Understanding Organizational Behaviour”, Oxford University Press, New
Delhi
Note: Latest Edition of Text books may be used.
SARDAR PATEL UNIVERSITY
BACHELOR OF VOCATION
Travel Tourism & Hospitality
Semester: V Paper Code: UB05FBVT02
TotalCredit:3
Title ofPaper: Self-development skills
1. Unit Descriptionindetail Weighting(%)
1
Interpersonal skills
Assertiveness, stress management, time management
team development Skills i.e. team talk dynamics,
communication in teams, leadership skills, giving feedback
25%
2
Attitude and emotional intelligence
Importance of Attitude,
Meaning of positive thinking and positive attitude
Ways to build positive attitude, effects of negative attitude and
measures to
overcome in personal & professional life
25%
3
Vision, Goal setting & Time management
Meaning of vision
Doing things for the right purpose
Setting and achieving goals
Importance of goal setting
Methods to achieve set goals
General principles of stress management and time management
25%
4
Career planning
Career of planning
Awareness of different
Sources of information
Choosing a career and career counseling.
25%
Basic Text & Reference Books
Rajendra Pal and J S Korlahalli, Essentials of Business Communication, Sultan Chand
& sons
www.britishcouncil.com
Sunita Mishra and C.Murali Krishna, Communication Skills for Engineers, Pearson
Eduation
Meenakshi Raman &Sangita Sharma, Technical Communication; Principles and
Practice , Oxford University Press
Note: Latest Edition of Text books may be used.
SARDAR PATEL UNIVERSITY
BACHELOR OF VOCATION
Travel Tourism & Hospitality
Semester: V Paper Code: UB05FBVT03 Total Credit:
3 Title of Paper: Aspects of Computer
Unit Description in detail Weighting (%)
1 Components of a Computer System
Computer hardware and Software, Difference between hardware and software
Main components of a general purpose computer: CPU, main internal memory
(Including RAM and ROM), input devices, output devices and
Secondary/backing storage.
Basics of Windows operating systems: Nature and Function of OS, Basic
Commands.
25%
2 Input & Output Devices
Input Devices: keyboards, numeric keypads, Pointing devices(mouse,
touchpad), remote control, joysticks, touch screen, magnetic strip readers,
chip readers, scanners, digital cameras, microphones, sensor, barcode
reader, webcam, video camera etc
Output Devices: Monitors(CRT, TFT, LCD), projectors, printers(laser, desk
jet, dot matrix), plotters, speakers.
Uses of output devices stating the advantage and disadvantage of each.
25%
3 Storage Devices I
Common backing storage media (including CD and DVD (Rs and RWs),
floppy disc, hard disc, memory sticks/pen drives, flash memory cards etc.
Comparative advantages and disadvantages of using different backing
storagemedia. Importance and need of backup.
25%
4 Storage Devices II Difference between main/internal memory and backing storage: relative
benefits of each in terms of speed and permanence.
Data Types
Data Types: logical/Boolean, alphanumerical/text, numeric (real and integer),
date, File, record, field and key field.
25%
Basic Text & Reference Books
Note: Latest Edition of Text books may be used.
SARDAR PATEL UNIVERSITY
BACHELOR OF VOCATION
Travel Tourism & Hospitality
Semester: V Paper Code: UB05FBVT04 Total Credit:
3 Title of Paper: Entrepreneurship Development
Unit Description in detail Weighting
(%)
1 Concept of Entrepreneurship
Definition, nature, and characteristics of entrepreneurship
Emergence of entrepreneurial
women entrepreneurs
Socio-economic environment and the entrepreneur
25%
2 Forms of Entrepreneurship
The concept of Joint Stock Company, Public company, Private
Company, Government company, Partnership firm, Hindu undivided
family.
Characteristics of entrepreneur leadership, Risk taking, Decision
making and business planning.
Innovation and entrepreneurship, Entrepreneurial behavior and
motivation.
25%
3 Entrepreneurial Development Programmes Their relevance and achievements
Role of government in organising such programmes.
Critical Evaluation.
25%
4 Small Business as a Seed Bed of Entrepreneurship
Concept of business venture. The start-up process: Concept, Plan,
Implementation, Initial Strategic Planning, Product and marketing
scope
Risk analysis and financial considerations.
Profit planning in small enterprise, Growth strategies and
diversification.
25%
Basic Text & Reference Books
Hal, B. Pricke; and Royce L. Brahamson, “Small Busines Management”.
Keneth R., Van Vorthis, “Entrepreneurship and Small Busines Management”.
Hans Scholhammer and Arthur H. Kuril “Entrepreneurship and Small Business
Management”.
Joseph R. Mancuso, “How to Start, Finance and Manage Your Own Small Busines”.
Dhar, P.N. and LydalH.F.,“The Role of Small Enterprises in Indian Economic
Development”.
Note: Latest Edition of Text books may be used.
SARDAR PATEL UNIVERSITY
BACHELOR OF VOCATION
Travel Tourism & Hospitality
Semester: V
Unit Description in detail Weighting
(%)
1 Geographic Terms: Terms which are generally used for geography like
Atmosphere, Ocean, Monsoon, Sea Coast, Beach, Cliff, Glacier, Mountain,
Water- fall etc.
Topography of India: Physical regions, Climate, Natural Vegetation etc.
25%
2 Hill Stations and Resorts:
Study of Hill Station attractions and their environs 25%
3 Beaches and Islands:
Beaches in India like Goa, Kerala, Orissa, Andaman and Nicobar Islands &
Lakshadweep Islands etc.
25%
4 Eco Resources and Wildlife
Sanctuaries, National Parks and Natural Reserves in India (Jim Corbett
Tiger Reserve, Bharatpur Bird Sanctuary, Valley of Flowers, Kanha,
Kaziranga, Sasan Gir, Dachigam, Ranthambhor and Keoladeo Ghana etc.);
Rivers & Lakes
25%
Books for Reference:
Reference Books:
India- Lonely Planet
100 Wonders of India- Roli Books
A Cultural History of India- AL Basham, Oxford
Profiles of India- Ed. Shalini Singh, APH
Outlook Traveller Series
India- Rough Guide
India- DK Publishers
School Atlases
Note: Latest Edition of Text books may be used.
Paper Code: UB05CBVT01 Total Credit:
5 Title of Paper: Tourism Geography Domestic-I
SARDAR PATEL UNIVERSITY
BACHELOR OF VOCATION
Travel Tourism & Hospitality
Semester: V Paper Code: UB05CBVT02 Total Credit:
5 Title of Paper: Travel Geography International-I
Unit Description in detail Weighting
(%)
1 Fundamentals of Geography
Importance of Geography in tourism, Climatic Variations, climatic regions
of world, study of maps, longitude & latitude, international date line, time
variations, time difference.
Wonders of the World: Ancient, Middle Age, Present and other
compiles of “Wonder” list
25%
2 Destinations in North & Central America
United States of America,
Canada, Mexico and
Central American Countries: Costa Rica, Panama, Belize etc.
25%
3 Destinations in Caribbean Islands & South America
Caribbean Islands: Trinidad & Tobago,
Bahamas, etc. Brazil, Argentina,
Peru, Chile etc.
25%
4 Destinations in Europe
Northern Europe, Western Europe,
Central & Eastern Europe, Southern Europe and
East Mediterranean Europe
25%
Basic Text & Reference Books
Lonely Planet Guides
Rough Guides
Footprint guides
Worldwide destinations – Boniface and Cooper
Oxford School Atlas
Note: Latest Edition of Text books may be used.
SARDAR PATEL UNIVERSITY
BACHELOR OF VOCATION
Travel Tourism & Hospitality
Semester: V Paper Code: UB05CBVT03 Total Credit:
5 Title of Paper: Event Management
Unit Description in detail Weighting
(%)
1 Introduction to Event Management & Concept & Design
• Size of Events
• Types of Events
• Developing the concept • Designing the Event
25%
2 Feasibility & Event Marketing
• Keys to Success
• The Marketing Mix
• Sponsorship
25%
3 Promotion
• Image / Branding
• Advertising
• Publicity
• Public Relation
25%
4 Staging & Event Proposal
• Choosing the Event Site
• Developing the Theme
• Providing Services
25%
Basic Text & Reference Books
1. Event Management : Lynn Van Der Wagen & Brenda R Carlos,Pearson Education
2. Event Management and Event Tourism: Getz D.,Cognizant Communication Corporation
3. Best Practices in Modern Event Management,Goldblatt,John Wiley and Sons
Note: Latest Edition of Text books may be used.
SARDAR PATEL UNIVERSITY
BACHELOR OF VOCATION
Travel Tourism & Hospitality
Semester: V Paper Code: UB05CBVT04 Total Credit:
3 Title of Paper: Tourism products & development
Unit Description in detail Weighting
(%)
1. Introduction To Tourism Products
Introduction, Classification Of Tourism Products, An Overview Of Tourism
Products Of India.
Development Of Tourism Products
Definition, Components, Process, Publicity, Tourism Product Life-Cycle
Models
25%
2. Art And Architecture
Performing Arts- Music And Dance
Hindu Temple Architecture, Buddhist Architecture And Islamic
Architecture
Fairs & Festivals : Definitions. Festivals of Hindu, Jains, Buddhist, Parsis,
Christians, Muslims and Secular festivals, Specialised fairs
25%
3. Nature-based Tourism Products
Wildlife & National Parks as Tourism Products,
Mountains, Deserts, Beaches and Island Tourism
Adventure Tourism Products
Safaris, Mountaineering, Trekking, Risk-Based Activities, Sports Events,
Youth Tourism etc.
25%
4. Handicrafts, Souvenirs & Shopping & Other Tourism Products
State-wise handicrafts, Souvenirs & Shopping, Duty-free Shops, Theme
Parks & Entertainment etc.
Health Tourism
Introduction, Designing health product development and positioning the
health tourism product. Types of resorts.
25%
Reference Books:
Dr. I.C. Gupta, Dr. Sushma Kasbekar (1995), Tourism Products of India, G.A. Publications,
Indore.
Prof K Vijaya Babu, Jayaprakashnarayana Gade, Tourism in India, Zenon Academic
Publishing
SARDAR PATEL UNIVERSITY
Programme: Bachelor of Vocation (Travel Tourism & Hospitality)
Semester: VI
Course Code
Name Of Paper
T/P
Credit
Exam
Duration
in hrs
Contact
Hrs Per Week
Component of Marks
Course Type Internal External Total
Total/Passing Total/Passing Total/Passing
Foundation
course
UB06FBVT01 Organization Behavior -II T 3 3 3 30/12 70/28 100/40
UB06FBVT02 Vibrant skills for Business T 3 3 3 30/12 70/28 100/40
UB06FBVT03 Advance Aspect of computer T 3 3 3 30/12 70/28 100/40
UB06FBVT04 Strategic Management T 5 3 5 30/12 70/28 100/40
Core Courses UB06CBVT01 Tourism Geography Domestic-II T 3 3 3 30/12 70/28 100/40
UB06CBVT02 Travel Geography International-II T 5 3 5 30/12 70/28 100/40
UB06CBVT03 Tourism Law T 5 3 5 30/12 70/28 100/40
UB06CBVT04 Tour Itinerary T 3 3 6 30/12 70/28 100/40
SARDAR PATEL UNIVERSITY
BACHELOR OF VOCATION
Travel Tourism & Hospitality
Semester: VI Paper Code: UB06FBVT01 Total Credit:
3 Title of Paper: Organization Behavior-II
Unit Description in detail Weighting
(%)
1 Group and Team Dynamics Defining and classifying groups
Stages of group development,
Group dynamics, Group decision making, Types of teams
Contemporary issues in managing teams.
25%
2 Interpersonal Behaviour Dynamics of interpersonal relationship; Psychological
Contract: Concept and types
Trust: Concept, Types and Building trust among employees.
25%
3 Organizational Citizenship Behaviour Concept, Forms and suggestions for promotingorganizational
citizenship behaviour
Whistle–Blowing
Co-operation: Concept and determinants,
25%
4 Conflict & Transactional Analysis Conflict: Concept, Consequences, Sources, Approaches of conflict
management
Deviant organizational behaviour: Concept, Dimensions
And categories of deviant organizational behaviour.
25%
Basic Text & Reference Books
Robbins, Stephen P.; Judge, Timothy A.; and Sanghi, Seema, “Organisational
Behaviour”, Pearson Education, New Delhi.
McShane, Steven L.; Glinow, Mary Ann Von; Sharma, Radha R,
“OrganisationalBehaviour”, Tata McGraw Hill, New Delhi.
Aswathappa, K., “Organisational Behaviour, Text, Cases and Games”, Himalaya
Publishing, Delhi.
Pareek, Udai, “Understanding Organizational Behaviour”, Oxford University Press, New
Delhi.
Note: Latest Edition of Text books may be used.
SARDAR PATEL UNIVERSITY
BACHELOR OF VOCATION
Travel Tourism & Hospitality
Semester: VI PaperCode: UB06FBVT02
TotalCredit:3 Title of Paper: vibrant skills for Business
1. Unit Descriptionindetail Weighting(%)
1
Problem solving
Solve your problem of day to day life
Meaning and definition Problem solving skill
Problem solving process
Importance of problem in business
25%
2
Leadership Skill
General leadership skill
Understanding the power
Develop leadership skills
Importance of leadership skill in Business
25%
3
Decision Making
How to make better decision
Definition and meaning of decision making
Financial decision
Importance of decision making skill
Impact of ethics and values on decision
25%
4
Learning Skill
Personal learning skill(Mind map, power of observation, note
taking )
Understanding how people learn
Developing Environment to work with other
Developing health relationship with other
25%
Basic Text & Reference Books:
Rajendra Pal and J S Korlahalli, Essentials of Business Communication, Sultan Chand
& sons
Sunita Mishra and C.Murali Krishna, Communication Skills for Engineers, Pearson
Eduation
Meenakshi Raman & Sangita Sharma, Technical Communication; Principles and
Practice , Oxford University PressOn We Go, BBC’s audio-visual course
Note: Latest Edition of Text books may be used.
SARDAR PATEL UNIVERSITY
BACHELOR OF VOCATION
Travel Tourism & Hospitality
Semester: VI Paper Code: UB06FBVT03 Total Credit:
3 Title of Paper: Advance Aspects of Computer
Unit Description in detail Weighting
(%)
1 Computer Networks Modem and its purpose, Difference between analog data and digital
data, Need for conversion between analog and digital data Advantage and disadvantages of using common network
environment such as internet, User id and password: Purpose and
Use Methods of communication such as fax, e-mail, bulletin boards
and tele/video Conferencing
25%
2 Advanced Computer Networks Difference between Local Area Network (LAN), Wireless Local
Area Network and Wide Area Network (WAN)
Network topologies like star, ring, bus and hybrid
The internet and intranets: Characteristics and purpose
Issues of confidentiality and data security surrounding common
network Environments
Encryption and authentication techniques
25%
3 Introduction Multimedia and Internet:- Multimedia:- Text, Audio, Graphics, Image, video and Animation Classification of Multimedia, usage of Multimedia, Stages in Multimedia Production
Introduction to Internet:-www,browser,Protocols,
25%
4 Current Trends And Technologies:- Emerging Trends in Computing Mobile Computing Wifi GPRS,3G and 4G,Bluetooth,Smartphones and Tablets, Satellite
phone Emerging trends in object/Human Recognition:- RFID, Biometrics,
Fingerprints Recognation , Iris ,Recognition,Voice And Recognition, GPS(Global Positioning System)
25%
Note: Latest Edition of Text books may be used.
SARDAR PATEL UNIVERSITY
BACHELOR OF VOCATION
Travel Tourism & Hospitality
Semester: VI
Paper Code: UB06FBVT04 Total Credit:
3 Title of Paper: Strategic Management
Unit Description In Detail Weighatage
1 Introduction to Strategies: Introduction, Fundamentals of Strategy,
Conceptual Evolution of Strategy,
Scope and Importance of Strategies, Purpose of Business,
Difference between Goals and Objectives of Business, Strategic
Intent through Vision and Mission Statements, Core Competencies of
Business
25%
2 Strategic Management: Introduction, Strategic Management, Need,
scope, key features and importance of strategic management,
Role of Strategists in Decision Making, strategists at various
management levels,
Types of Strategies, Limitations of Strategic Management
25%
3 Business Ethics and Corporate Social Responsibility : Introduction,
Ethics and Values,
Ethical Conduct and Unethical Conduct, Impact of Ethical Conduct,
Corporate Social Responsibilities (CSR), Business obligations, Social
Audit and Corporate Governance
25%
4 Recent Trends in Strategic Management: Introduction, Strategic
Thinking, Organisational Culture and its Significance,
Organisational Development and Change, Change Management,
Models of Leadership Styles and its Roles, Strategic management in a
new globalised economy
25%
Reference:
SARDAR PATEL UNIVERSITY
BACHELOR OF VOCATION
Travel Tourism & Hospitality
Semester: VI Paper Code: UB06CBVT01 Total Credit:
5 Title of Paper: Tourism Geography Domestic-II
Basic Text & Reference Books:
India- Lonely Planet
100 Wonders of India- Roli Books
A Cultural History of India- AL Basham, Oxford
Profiles of India- Ed. Shalini Singh, APH
India- Rough Guide
India- DK Publishers
School Atlases.
Unit Description in detail Weighatage
1 Adventure sports-
An Introduction Land Based, Water Based & Air Based Adventure sports, and
the destinations related to them in India.
Impact of the Adventure Tourism in India.
Scope of Adventure Tourism.
25%
2 Pilgrimage Destinations: Places/Destinations associated with the following
Hindu :Char-Dham Yatra, Jyotirlinga Yatra, Vaishno devi, Kashi, Gaya,
Ayodhya, Mathura, Allahabad, Ujjain, Hardwar, Gangasagar etc.
Buddhist: Lumbini, Bodhgaya, Sarnath, Kushinagar, Vaishali, Rajgriha,
Kapilvastu, Nalanda, Sanchi, Ajanta.
Jain: Kashi, Pavapuri, Girnar, Mt.Abu, Palitana and in Gujarat etc.
Muslim: Ajmer Sharif, Nizamuddin (Delhi), Fatehpur Sikri etc.
Sikh: Patna, Nanded, Amritsar, Hemkund Sahib etc.
25%
3 Transport Sectors in India-
An Introduction ;
Roadways, Waterways, Airways, Rail ways and Ropeways (Cable Cars),
Importance of transportation in India,
Scope & Opportunities in the transport Industry in India.
25%
4 World Heritage Sites of India- Ajanta Caves, Ellora Caves, Agra Fort, Taj
Mahal, Sun Temple Konark, Churches & Convents of Old Goa, Kaziranga,
Sunderbans, Darjeeling Himalayan Railways, Champaner etc.
Popular Cities- Delhi, Agra, Jaipur, Khajuraho, Varanasi, Mumbai, Kolkata,
Chennai, Bangalore, Hyderabad, Ahmedabad, Ellora, Elephanta, Konark,
Fatehpur Sikri,etc.
Important Forts, Palaces, Heritage Properties & Monuments- Chittorgarh,
Sher Shah Suri’s Tomb, Red Fort (Delhi), Mehrangarh Fort (Jodhpur), Golden
Temple (Amritsar), Hawa Mahal (Jaipur), Laxmi Vilas Palace (Vadodara) etc.
25%
SARDAR PATEL UNIVERSITY
BACHELOR OF VOCATION
Travel Tourism & Hospitality
Semester: VI Paper Code: UB06CBVT02 Total Credit:
5 Title of Paper: Travel Geography International-II
Basic Text & Reference Books :
Lonely Planet Guides, Rough Guides, Footprint guides ,
Worldwide destinations – Boniface and Cooper
Unit Description in detail Weighatage
1 Destinations in Asia & the Pacific
Geography and Touristic Importance of these Destinations:
a) North East Asia,
b) South East Asia,
c) South Asia,
d) Oceania
25%
2 Destinations in Africa Continent Geography and touristic importance of these Destinations:
a)Northern Africa,
b)Western Africa,
c)Central Africa and Eastern Africa
d)Southern Africa
25%
3 Destinations in Middle East countries
Introduction, History of Middle East
Geography and touristic importance of these Destinations:
Egypt, United Arab Emirates & Saudi Arabia, Yemen, Turkey, Israel,
Bahrain, Oman, Kuwait and Jordan .
25%
4 Famous Natural Places Famous Deserts, Oceans, Forests, Mountain Ranges, Rivers ,lakes, Plateau
Natural Hazards and Critical Environmental Concerns Threats to
Environment,
No-Fly Zones, War Zones.
25%
SARDAR PATEL UNIVERSITY
BACHELOR OF VOCATION
Travel Tourism & Hospitality
Semester: VI Paper Code: UB06CBVT03 Total Credit:
3 Title of Paper: Tourism Law
Basic Text & Reference Books:
• Introduction to Law – N D Kapoor
• Commercial Law – N D Kapoor
• Ethical, Legal and Regulatory aspect of Tourism Business. By Satyendra Singh Malik: • Indian Tourism Act 1992,
Unit Description in detail Weighatage
1 Basics of Industrial Laws
P.F., Minimum Wages
Industrial Disputes
Workmen’s Compensation
SOCIAL AND WELFARE LAWS
The Employees Provided Fund and Miscellaneous Provision Act
1952.
Payment of Gratuity Act 1972
Payments of Bonus Act 1966
• Employees State Insurance Act
25%
2 Consumer protection Law Affecting Hotel and Tourism Industry
Credit Card law
Catering Contracts
Restrictions of Playing Records in the Public Areas
No Smoking laws
Entertainment laws
Foreign Exchange Regulation Act
Guest Registration
25%
3 Introduction to Tourism Laws in India The Ancient Monuments Preservation Act 1904
The Ancient Monuments & Archaeological Sites & Remains
Act 1958
Antiquities and Art Treasures Act 1972
The Wild Birds and Animals Protection Act 1912
The Wildlife (Protection ) Act 1980
• The Environment Act (Protection ) Act 1986
25%
4 Laws regarding Tourists in India
Citizenship Act
Passport Act
Foreigners Act
Foreigners Registration Act
Import Export Control Act
Laws and Regulation relating to transport sector
• Laws and Regulation relating to Travel Agency
25%
SARDAR PATEL UNIVERSITY
BACHELOR OF VOCATION
Travel Tourism & Hospitality
Semester: VI Paper Code: UB06CBVT04 Total Credit:
3 Title of Paper: Tour Itinerary
Unit Description in detail Weighting
(%)
1. Travel & Tour Opertions Business :
Evolution of Travel Business
Types of Organizational Structure of TA & TO
Difference between travel agencies and tour operators
Market Trends and Travel Agency Business scenario
Business Integration
2. Itinerary Planning :
Concept of Itinerary Planning
Importance of Travel Itinerary
Types of Tour Itinerary
Things to be consider while preparing an Itinerary
Packagies or Inclusive Tours
3. Government & Professional Bodies
Integration between Government and professional bodies
Rules for setting up Travel agency and Tour Operators
Department of Tourism (DOT) Different schemes and Polices
Professional bodies and activites
4. Global Distribution System (GDS)
Introduction of GDS
The Evolutions of GDS
Amadeus and GDS
Display Air lines Schedules and Availability
Basic Text: Travel Agency and Tour operations of Business
Reference Books:
William S Gray,Salvatore C Liquor Hotel and Motel Management and operation ,
Prentice Hall ,
Englewood Cliffs New Jersey 07632. Commercial Law – N D Kapoor
Roco M angelo, Andrew N Vladimir- Hospitility today an introduction ,
educational institute of American Hotel & lodging Association.