Sarah's Views on Storytelling

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Communication is more than just words.

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Transcript of Sarah's Views on Storytelling

Page 1: Sarah's Views on Storytelling

Communication is more than just words.

Page 2: Sarah's Views on Storytelling

Communication is more than just words.

run

him

watch

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It’s putting them together in a compelling way.

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It’s putting them together in a compelling way.

Watch

him

run.

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You need more than a great product (though that helps).

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You need more than a great product (though that helps).

Introducing

the

Man!

He’s

FAST.

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It’s about creating connections and telling a story, consistently:

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With people who don’t know about you but should,

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people who do know about you and should buy (or donate, or use),

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and people who know about you and should buy (or donate, or use) more.

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Once

a

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Once

a

the

little

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Once

a

the

little

as

fast

ashe

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How we tell the story might change:

www.gingerbreadman.com

About me

My records

Run like me!

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How we tell the story might change:

You Tube

Watch the Gingerbread Man’s running tips.

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How we tell the story might change:

New record for @GBM. Such a fast little guy! #fastasyoucan1 min ago

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How we tell the story might change:

You’re invited!Run with the Gingerbread Man July 14 from Fox’s bakery.

1425 Fairy Lane

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But the story should stay the same.

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Until you have a better story to tell.

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Sarah M. Stephen

linkedin.com/sarahmstephensms