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Transcript of Sara Olson
Sara Olsonindustrial designer
[email protected] 805-294-0139
Sara Olson [email protected] 805-294-0139email: phone number:2491 ellsworth st, berkeley, california
experience
Design Consultant Haas@Work June 2012-Present
Worked with a fortune five hundred company to design, develop, and implement a business model for their new renewable energy technology.
Research and Development InternThe Clorox CompanyJanuary 2014 - Present
Research, Concept Development, ID sketching, and brand strategy for the Innovation Lab at The Clorox Company. projects
education
skills & expertiseAutoCAD
California College of the ArtsB.F.A., Industrial DesignAugust 2011-May 2013Graduated with Distnict Honors
Product Development InternWilliams Sonoma Inc., Pottery Barn KidsJune 2014-August 2014
Worked within the Wall Accessories department of Pottery Barn Kids, helping to develop several designs from initial concept to final product.
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Rapid PrototypingLaserCAMM
Sketching
Model MakingAdobe Suite
Haas@Work SketchingIdeated and sketched for the gallery of idea pitchesMay 2013, November 2013
Exploratorium WorkshopHelped to facilitate a KidMob Workshop with the Exploratorium XTECH programAugust2013
d.School Workshop facilitator Facilitated a design workshop for KIDmob at the d.School at StanfordJanuary 2014
saraolsonmakes.comweb:
Co-FaciliatorKidMobMay 10-Present
Assist in design education workshops for middle age school students.
AboutDesigner, and creative doer. Sara Olson is inspired by the stories of the everyday. She aspires to make change through the iterative efforts of the design and to add beauty, ease, and enjoyment back into the objects of our everyday use.
Table of Contents
2
4
Twist
Black Cat
1 Mark It!
3 Makerspace
Mark it!The Smart Bookmark for new readers
connect & encourage
Pewed Surveyed 2,252 parents and kids in 2012.....
Only 38% of kids read during their spare time
51% said they enjoyed television over reading.
We live in a world where screens dominate our time
So how might we help new readers & parents fall back in love with reading together?
“Emitt struggles on certain words. It would be great if we could organize the words each day that we need to work on together. “
Sue Voekel & Emitt
Daria has a hard time finishing books. She tends to read books above her level and we have a hard time wanting to interfere in her decisions. I think she would like reading to be more social and with her friends.Victoria Heilwel
“We are a family that reads all the time. However, Zane is very aware of his reading level and just needs that boost of confidence to get excited about the books.”
Anastasia & Zane
What are today’s parents experiencing?
Parents not only struggle to get reading routines organized, but it is hard to know where to start and
how to make it fun.
Inspiration & Form
Playful, fun, and simple. The bookmark should integrate craft and technology. Warm hues mixed with warm materials like wood.
“Wherever”“Sneakers” “Heights”
“Banner” “Banner”
50%Billy, Age 7
In this joyous ode to life, Dr. Seuss addresses graduates of all ages, from nursery school to medical school, and gives them the get-up-and-go to move mountains with the unrivaled exuberance and charm that have made Dr. Seuss's books favorites for years.
Complete
My Words
1
1/2
Rating
Discussion Board
2
Good work!
Do you like it so far?
Mom
Congrats!You have 3 words to unlock today!
Book club Friends
Welcome
Name
Password
Sign Up
Reading should be socialMark It allows you to keep you, your new reader, and friends organized and engaged via an app and online bookclub.
Mark it!About Store
UI + Mobile Experience
Monday November 25th
M T W TH F
Billy is reading today. Here is his daily check-in
“Wherever”“Sneakers” “Heights”
“Banner”
Monthly Check-inProgress
Today’s Words
Today’s Tip
50%
Words & ProgressGet Organized, Send Reports, Receive Tips, Share with Friends
Badges & LevelsImprove reading levels, unlock words and tips
Scan & ReadKeep track of new words learned for the day.
Get organized & stay connected
BookclubConnect with friends, leave special notes for your reader.
The Corduroy BearDon Freeman
2
1/2
Rating
Great Level Match!This book is level with Billy’s
other readings.
Have you ever dreamed of being locked in a department store at night? The endearing story of Corduroy paints a
picture of the adventures that might unfold (for a teddy bear at least) in such a situation.
UI + Mobile Experience
Push to RecordWith Bluetooth LTE, Mark It is activated when pressed. Instantly record & learn new words
Smart Lil’ CameraAn infrared camera allows for easy scanning of words. It works similar to a digital pen.
Mark It! comes in various customized colors.
Color Picks
How does it work?
Read together Mark it! helps you to fall back in love with reading, together.
Read with confidenceMark It! gives the new reader a boost of confidence to read on their own.
Read anywhereMark It! goes with you,
anywhere and everywhere.
TWISTinstantly share your memories
I took apart several types of cameras, in order to really understand the basic mechanisms inside.
Getting downto the basics
Looking beyond traditional camera mechanisms, I experimented with things like ice cream scoops, game controllers, and calculators. This
was in hopes of pushing the idea of common function.
Play withForm
We are a culture that loves to document and share
everything instantly.
What isTrending?
100 millionUsers on Instagram
40 millionphotos on Instagram
200 billionphotos uploaded to Facebook daily
After taking apart cameras and testing out mechanisms, I started to sketch out my ideas.
Sketch itOut!
Twist allows you to edit and share photos on the spot with lightfield technology.
Instantly Share & Edit
The twist allows for a fun, interactive way to share, edit, and manage your photos.
TWIST
Kidmob Makerspacethree day intensive, teaching and empowering middle
school teens through the tools of design
educate & empower
I acted as the co-faciltator, helping to guide the students in the design process.
The mob was a diverse and talented group of designers, architects, fabricators, artists, problem solvers, dreamers, doers, creatives, rationalists, and technologists.
My role asCo-Facilitator
the mobile, kid-integrated design education firm
TheProjectIn 3 days, transform a classroom into a makerspace at a Charter school in Greenville, California.
3 days. 10 designers. 19 students.
research brainstorm & prototype build
The Design GoalGive the students a strong
understanding of the design process
The SpaceThe story starts here with this empty classroom. Our goal was to help the middle school students to envision a new space for making, creating, and designing.
Trash in the treasureThe Kidmob team was able to save over $3000 in materials cost by using the post-finals trash left at the California College of Arts dumpsters.
A vinyl cutter and Makerbot 3D printer were graciously donated to the classroom. The kids were able to see the endless possibilities that come with exciting tech.
Bring on thetechnology!
Ideas become reality! The students were encouraged to take their ideas and build them out, helping to bring design vision to life.
Hammer out the details
TheMakerspaceThe group of kids were able to design and create a space of their own vision.
Black Catthe childrens tea set with a bite
rethink & redesign
i am a girl, not a princess.
Black Catthe tea set with bite
Thank you! Sara Olsonindustrial designer
[email protected] 805-294-0139