2015

AUTO CHEMICAL GOODS / AUTO COSMETICS / AUTO ACCESSORIES

1.2

ABOUT GROUP

The company produces high-quality products of AUTO CHEMICAL GOODS,

AUTOCOSMETICS and AUTO ACCESSORIES under its own brand name

"SAPFIRE“, producing them both within the Russian Federation and abroad. The

core company was founded in 1997 and today it is one of the leading enterprises in

the sphere of services provided to chain stores and gas stations, running its

business in Russia, Belarus, Ukraine and Kazakhstan.

Most of the range is present in almost all major retail chains and gas stations of the

fuel companies of the Russian Federation and is present in a wide range in chain

stores and full service filling stations (METRO, AUCHAN, OBI, X5 Retail Group, 7TH

CONTINENT, MAGNIT ZELGROSS, AZBUKA VKUSA, CAROUSEL,

GAZPROMNEFT, LUKOIL, TNK-BP, SHELL, ROSNEFT, ENTER, SAMBERI,

GIPPO, ESSEN, EUROOPT, TRI KOTA, etc.)

The aim of our Company is to satisfy the needs of our consumers in high-quality and

moderate goods in all regions where we operate.

1.3

ABOUT GROUP

The annual turnover of the Group of Companies "Sapfire", according to the expert

estimates, corresponds to 25% of the total share of the annual sales in the market of

auto chemical goods, auto cosmetics and auto accessories in Moscow and the

Moscow Region.

To work in the regions (including the chains of gas stations) the Group of

Companies "SAPFIRE" uses a network of regional dealers whose opportunities

allow supplying the products of "SAPFIRE" in full to each gas station.

The Group of Companies "Sapfire" owns such trademarks as SAPFIRE and

SAPFIRE-Professional, having Russian and international registration.

WORK PRINCIPLES

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The fifteen-years experience of work with hypermarkets and trading chains

has allowed us to create the scheme of optimum service:

An individual attention to each network client and every shop

in particular;

Providing with own manager and services in a merchandising;

Operative replacement of seasonal range;

Manufacturing of the trading equipment matching to the sizes and standards

of each shop (stands for brushes, stands for the air fresheners, for auto

cosmetics and for other products, containers for windshield );

Participation in promo-actions, including manufacturing of promo-materials

and commodity goods with the customer’s logo.

1.5

year Turn (thousand

rbl. / year)

EBITDA (Thousand

rbl.)

Share of federal

networks

2006 339 587 12 347 N/A

2007 655 270 38 902 67%

2008 988 034 78 148 56%

2009 1 372 057 116 001 52%

2010 1 232 518 111 268 70%

2011 1 662 922 168 638 74%

2012 1 158 000 148 357 75%

2013 1 167 000 161 483 77%

2014 1 183 000 186 000 80%

Financial indicators

THE REACHED RESALTS 2006-2014

This is the presence of Sapfire products in trading networks

and specialized shops shown on a map of Russia.

1.6

COOPERATION WITH THE BEST

FEDERAL RETAILERS:

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AS WELL AS FEDERAL CHAINS OF GAS STATIONS:

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MARKETING SUPPORT

Стойка для щеток

MARKETING SUPPORT

Shop equipment Printed and electronic

Company catalogue

WIPERS COMPLIANCE CATALOGUES

FOR SPEED WIPER AERO WIPER for

the points of sale

OCCUPATION OF SHELF SPACE.

-FRONTAL FLAG

-COMPANY PROSPECTS

-STICKERS

-WOBBLERS

ARRANGEMENT OF

POINTS OF SALE

Banner А5 Banner А4

Shelftalker for shelves

with products

Banner

Branded adhesive tape

Stands for products and outlay planograms.

ARRANGEMENT OF

POINTS OF SALE

ARRANGEMENT OF

POINTS OF SALE

ARRANGEMENT OF

POINTS OF SALE

MARKETING SUPPORT

ADVERTISEMENT IN MAGAZINES

As well as in the last year, we continue the tradition of posting the

advertisement in the most ranking magazines.

In the last year these included:

«ZA RULYOM» and «ZA RULYOM REGION» «Kupi Auto», this year

we also post in «Top Gear»

- BLOCK OF COMPANY RADIO SPOTS

- GIVEAWAYS WITH SAPFIRE GOODS AS PRIZES

ADVERTISEMENT ON RADIO

ADVERTISEMENT ON VEHICLES

COMPANY WEB SITE ADVERTISING CAMPAIGNS IN REGIONS

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ASSORTMENT OFFER:

Sapfire Group is the supplier of the broadest scale of a car of chemistry, a car of

cosmetics and expendable materials under a trade mark "Sapfire", the exclusive

distributor of the largest world manufacturers. We consider that our company could

diversify and expand the range of such commodity groups as "fragrances“,

"auto accessories", "brushes, scrapers, squeegees", "napkins, sponges“,

which are available today on shelves of your hypermarkets.

1.12

Car Air Fresheners for deflector:

CLOTHESPEGS FRAGRANCES - are intended for placement in

the car deflector.

The top indicates a smell and serves as decorative ornament. Two series are presented to the

categories LUXE: for Lady - gentle aromas; for Gentleman - fresh and wood aromas.

FRAGRANCES LIQUID are intended, both for placement in the deflector, and on a car

torpedo. The principle of action is constructed that aromatic liquid extends aroma in a glass

bottle, evaporating through the match lowered in it.

Such fragrances can serve till 30 days.

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Suspended Car Air Fresheners :

Suspended fragrances of the Luxury series enjoy the greatest popularity.

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Auto Accessories :

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Brushes, Scrapers, Squeegees :

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Napkins, Sponges :

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Microfiber:

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Chemical goods :

Also, considering the current financial situation the group auto chemical goods and

auto cosmetics of foreign production has significantly gone up in price. Therefore, the

chemistry and cosmetics of TM "Sapfire" is the excellent substitution of this commodity

group.

Multi-function service chemicals:

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Chemical goods:

Multi-function service chemicals:

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Chemical goods:

Car shampoos and polishes:

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Chemical goods:

Cleaners:

1.22

Some photo from networks with the calculation of our production

with which we conduct cooperation is given below.

Production exposition in networks

THANKS FOR ATTENTION!