SAP Partner Edge for Application Development Building Business Success for the Future

Thorsten Leiduck, VP Platform Ecosystem & eChannels

March 19, 2014

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With our open platform, thousands of partners are

bringing more innovations to market faster than ever

SAP HANA Platform

Simplified User Experience

Applications Analytics

Partners

&

Startups

1,200 HANA startups

2,000 Software & tech

partners

3,000 Service partners

4,000 Solution resellers

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 3

SAP PartnerEdge Application Development

Platform Ecosystem to Innovate and Deliver

Partner

Ecosystem

Built to Attract Best-in-Class

Partners and ISVs

SAP Platform

Continual Industry-Leading

Portfolio Innovation of SAP

and Partner Applications

Protects Customer

Investment

SAP Store

Discover, Try, and Buy SAP

and Partner Apps on the

SAP Store

Value for our Customers:

• Accelerated innovation and choice

• Quick value realization through packaged apps and bundled offerings

• High business value scenarios targeted on LOB, size, industry, niche

• Flexible license models – on premise and cloud

Adoption as of today:

• 550+ PE4AD Partners

• 200+ Partner Applications in SAP Store

• Customer Success Stories across all Regions

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 4

SAP Partner Edge for Application Development –

The all-encompassing volume program for software partners

Annual fees:

€2.5k/3.5k

incl. first pack

€0.5 ̶ 1.5k

per add’l

innovation

pack

SAP partner status Remote partner management Global agreement

SAP PartnerEdge for Application Dev. | Exploration member FREE

1 year only

Developers (community) FREE

Base enablement Community support Exploration packs

DIS

CO

VE

R

SAP PartnerEdge for Application Development | Partner

MO

NE

TIZ

E

SAP Store

E-commerce best practices SAP Virtual Agency Partner directory

Embedded licensing

(planned) 15% rev

share

Partner application-specific

runtime licensing

% of partner app value (by techn.)

Go-to-market services

Innovation pack for…

Development

licenses

Enterprise

support

Cloud

resources Enablement Application

reviews

INN

OV

AT

E Application

integration

SAP HANA &

databases

Business

Intelligence Mobile

SAP HANA

Cloud Platform

SAP

Business One

On Premise On Demand

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 5

Partner application-specific runtime licensing Be a full solution provider to your customers

Technology

runtime license

Partner

application

Appl.-specific runtime license %

SAP Mobile Platform 10

SAP HANA 15

SAP Sybase Adaptive Server Enterprise,

enterprise edition

(core + security and directory services

option)

8

SAP Sybase IQ, enterprise edition 8

SAP Sybase SQL Anywhere,

standard edition 5

* Basis: price published on SAP Store or mutually agreed settlement price ** Back-to-back support for all partner apps sold with support

% per year

of runtime

Maintenance

and Support**

License

Service

% uplift on

app value*

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SAP Store Expand your market reach

Full self-service via "My Account"

functionality

Ability to sell as agent

PayPal option for collection

Available in 36 countries

Listing of all partner apps

Federated search across SAP &

partner apps

Success-sharing

(15% share on transactions closed)

The SAP Store

1,400 Solutions on eChannels /

SAP Store from SAP & Partners

7,400 Online transactions YTD

As of September 2013

22,500 SAP Store social media followers

716,000 Online Visits YTD

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 7

Selected Example Individual Marketing Opportunities with SAP

Enabling Our SAP PartnerEdge Application Development

Partners From Tailored Marketing to Partner Led Enablement

Partner Led Tools and Infrastructure

Featured Partners

on SAP Social

Media (.e. Mobile Apps Mondays

eLearnings or other

Marketing Trainings References

Self Service Tool

Promotional Tools on

www.adpc.com Web Content Feed

SAP

Events

or Roadshows

Marketing and

Social Best Practices

SAP Joint

Demand

Gen

Campaigns

SAP Community

Network

SAP Internal

Field Awareness

and Promotion

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 8

Six reasons to join SAP PartnerEdge for Application Development

One global contract – all-inclusive, partner owns IP, custom development included

1

3 Partner Center (www.SAPadpc.com) – all information and interaction in one place

4 Apps available in the SAP Store – increased customer attention

5 Selling of bundled “partner application-specific runtime licensing ” – Exclusive customer contact

2 Effective enablement – same structure across all technologies

6 Low fees – SAP earns when partner sells

Company

Innovapptive Inc.

Headquarters

Houston, Texas

Industry, products,

and services

Professional services, SAP-

certified mobile apps,

enterprise mobility consulting

and mobile solutions

Employees

70+

Web Site

www.innovapptive.com

Executive Overview

Innovapptive’s top objectives

• Empower people and organizations with simplified, real-time access

to information and processes – anytime and anywhere

• Develop and deploy innovative solutions that continuously improve

business performance

• Align teams, processes, and technology to the strategic goals of the

business

Why partner with SAP?

• Develop and deploy solutions that combine Innovapptive’s expert

consulting with the powerful technology and best-practice

functionality of SAP® Software

• Seize growth opportunities, win more customers, and create

additional revenue through a long-term strategic alliance with the

SAP Consulting organization

• Take advantage of best-in-class technical and sales support made

possible through participation in the SAP PartnerEdge® program for

Application Development

Benefits

• Increased sales of mobile solutions

• Improved market reach and brand awareness

• Faster time to market for new apps

• Smoother customer implementations

2012 – Q4 2013 – Q1 2013 – Q2 2013 – Q3 2013 – Q4

Innovapptive

Founded

SAP TechEd &

SAP PartnerEdge

for Application

Development

Partner Contract

First Mobile

App Certified

by SAP

Mobile App

Development Training,

design and build

Continuous Innovation

mPower™ AppSuite

Vision formed

9 Mobile

Applications

Certified by SAP

Innovapptive @

Sapphire now

Innovapptive Global

Delivery Center

(GDC) launched

1st Customer

Acquisition

2013 SAP Mobile

App Challenge

Runners Up

Featured as a Leading

Enterprise Mobility

Company Among 135

Global Leaders

SAP Services

Partner

mPower™ Apps

Mocana

MAP Ready

SAP Qualified for

Rapid Deployment

Solutions (RDS)

Partnerships

SAP

Certifications Awards &

Recognition Customer

Acquisitions

Innovapptive - 2013 Accomplishments

3 Customer

Acquisitions

Mobile Budget Manager

Mobile Asset Tagging

Mobile Spend Analytics

SAP Fiori

Mobile Confirm (GR & SES)

Mobile Stock Requirements

Mobile Stock Overview

Mobile Stock Movements

Mobile Shop

Mobile Release (PR & PO)

Mobile Payment Status

Mobile Quality

Mobile Work Order

SAP Payment Approvals

SAP RealSpend

SAP Fiori

Supply Chain

Finance

Human

Resources

Field Service

Sales

Mobile Field Service

SAP Work Manager

Mobile Campaign Management

Mobile Customer and Contacts

Mobile Sales Order

SAP Customer Financial Fact Sheet

SAP ERP Order Status

SAP Sales Diary

SAP Sales Order Notification

SAP Sales Companion

SAP Fiori

Mobile Employee Self-Services

Mobile Manager Self-Services

Mobile Universal Approvals

Mobile Travel Expense Management

Mobile Substitution Manager

SAP Employee Lookup

SAP HR Approvals

SAP Interview Assistant

SAP Learning Assistant

SAP Leave Request

SAP Manager Insight

SAP Timesheet

SAP Fiori

Innovapptive - Product Portfolio | mPower™ AppSuite

Across Lines of Business

Innovapptive – More apps in the pipeline

Innovapptive – The future with SAP

mPower™ AppSuite

• 10 new app certifications

• Focus on industry specific solutions

• Multi-platform and form factor support

Technology

• SAP Mobile Platform 3.0 - Ramp-up and app certifications

• SAP Fiori – Partner Apps

• SAPUI5 – Going beyond mobile

• SAP HANA – Next generation of apps

Services

• SAPUI5 Design RDS

• SAP Fiori Apps – 44 Apps and growing

• SAP Work Manager – Syclo Agentry services

Visit Us @

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One gateway to SAP Application Development Partner Center

Full lifecycle coverage

Hot topics and news

Onboarding tools

Quality-assured enablement assets

Access to self-service and remote

services

Process wizards

Community access

Partnership-interactions

www.SAPAppsDevelopmentPartnerCenter.com

www.sapadpc.com/

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 15

Current SAP Applications Challenges

Objectives

Attract new partners to join the PartnerEdge program for Application Development – further grow partner ecosystem

Expedite app build phase and create a compelling event or impetus for app completion and placement on SAP Store.

Rewards (illustrative options):

• High value monetary prices for app contest winners (e.g. 10k,

guaranteed minimum revenues)

• Marketing benefits via SAP Store and media exposure

• Reselling of “best apps” in pre-defined white spaces by SAP

• Sizable investment fund for application development partners

Pinnacle Award

partner category

to be confirmed

Submit your app and

join the program

2 1

Get enabled

3

Publish your app on

the SAP Store

Build Open Ecosystem To Develop Enterprise Apps and Drive Innovation

Learn about the open

app challenges

www.sapappsdevelopm

entpartnercenter.com/e

n/apps-challenges/

Autodesk and SAP

Application

Challenge

Global with Partner ISV Community Global

2014 SAP PartnerEdge Application Challenges

Mobile | Cloud | HANA

SAP and Google

Application

Challenge

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Join SAP PartnerEdge for Application Development by March 31st

Take Advantage of our Exclusive Webinar Promotion

Partner and have a chance to win

SAP Sponsored Event Tickets: Treat your

customer to a major sporting event

OR

Create demand for your business: Invite your

customers to an SAP endorsed webinar

www.sapadpc.com

© 2014 SAP AG or an SAP affiliate company. All rights reserved.

Thank you