SAP - OEM nedir, SAP OEM modeli ve sundukları nelerdir?

SAP INNOVATION FORUMDoğru TaktikOEM nedir, SAP OEM modeli ve sundukları nelerdir?

Konuşmacı Adı : Can Etili

Firma Adı : SAP Türkiye

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 2

Agenda

OEM Vision: What is OEM? Why SAP?

OEM Product Roadmap


OEM All The WayThe principle


Other Examples ?


It is when a company sells its products to another business, who in turn integrates it into their

products and services for resale

For example:

You can sell SAP products to your customers to enhance the products and services they sell to

their customers

What is OEM ?The principle

Apple OEM’d Google Maps in their devices Original Equipment Manufacturer


OEM Program: Facts at a glance

> 2,000 OEM Partners

SAP OEM Products60+

>€150m OEM Annual Revenues


What does the OEM Proposition consists of?Business Principles


SAP

Solution

How OEMs Deliver SAP Products

INTEGRATED

DEPLOYED AT CUSTOMER (ON PREMISE)

© 2011 SAP AG. All rights reserved.

Partner

Solution

Partner Solution

SAP

Solution

Hard Bundle: Always shipped with OEM software

(1:1 attachment)

Soft Bundle: Optional

add-on for end-customers

Partner

Solution

SAP

Solution

PACKAGED

Partner

Solution

SAP

Solution

PACKAGED

With SAP logo or White label

Restricted Use Licenses in All Scenarios – For bundle and resell purposes only

DEPLOYED AT PARTNER (SaaS, ASP)

DEPLOYED AT SAP (ON DEMAND)


Why OEM?Technology Enhancement

Reduce development time and cost

Focus and invest in their core strength

Increase competitive differentiation

Increase revenue

1

2

3

4

Enhance Your Customer’s Technology

By embedding SAP technology, OEMs could…


Why OEM?Strategic Business Innovation

Help your customers realize undiscovered needs and new

business opportunities by embedding SAP.

Apply Design Thinking and connect with OEM to make these

break through innovations possible.

1

2

Create New Opportunities for Your Customer’s Business

Innovate with your customers and drive new revenue

3Introduce new technologies and co-innovation ideas; spark new industry business

models and customer value for your customers


Cloud In-memory Mobile

Global markets Millennials

Data Content

New business networks and supply

chains

New monetization models

Design thinking enabled by technology

Innovation is EverywhereOpen New Adjacent Segments For Your Customers Through OEM

New technologies

New value sources

New business models

New markets

Knowledge workers

Social networking Economic cycle

New trends

Co-innovation with SAP

https://developer.linkedin.com/sites/default/files/LinkedIn_Logo60px.png

https://developer.linkedin.com/sites/default/files/LinkedIn_Logo60px.png


Expectations of a world-class ecosystem

Category-leading products Predictable economic model

Strong market demand Exceptional support

Take advantage of SAP’s leadership

Applications – already #1

Analytics – already #1

Mobile – already #1

Cloud – already the most users

Database & Technology – HANA is here!


Applications Analytics MobileDatabase &Technology Cloud

Powered by SAP HANA

SAP Embedded Solutions and OEM Platforms are designed for a better run world.

Customers

Demanding

Innovation

SAP 100%

Committed

Your

Opportunity


Agenda

OEM Vision: What is OEM? Why SAP?

OEM Product Roadmap


SAP OEM Product Portfolio

Applications

B1

Workforce

Performance Builder

Convergent

Charging

AccAD

Database &

Technology

HANA

IQ

SQL Anywhere

ASE

EIM Suite

Analytics

BI Suite

Visual Intelligence

Predictive

Analysis

Cloud

BI OnDemand

SQL Anywhere

OnDemand

Mobility

Afaria

SMP

Mobile BI


Non-SAP; Cloud based extensions

Social networks; Collaboration,

Dashboard,

Mobile,

EDI,

BIoD,

Streamwork

B1 integration technologies

SAP Business One

Manufacturing

Financials

StockSales

ServicePurchase

Subsidiary

integration

(Suite/Net-weaver to

B1)

B1 to B1 Integration

Ecosytem

Integration

B1 out-of-the-box

integration

scenarios

Multilingual &

Localized

Analytics Mobile

Solution

Microsoft

Office


SAP Workforce Performance Builder

SAP Workforce Performance Builder is a state-of-the-art product for:

Recording, Editing, and Distributing

Context-Sensitive Help

Creating and Distributing Software

Simulations

Managing content development

projects

Creating rapid e-Learning

Creating process documentation &

test scripts


SAP HANA

Operational

Reporting

Data Warehousing Predictive & Text Analytics

on Big Data

Real-time

Analytics

Database

Real-time

Platform

Mobile Cloud

Core Business

Acceleration

Real-time

Applications

Planning and

Optimization

Sensing and

Response


Financial Services GFT helps investment firms and portfolio managers make informed decisions based on historical

and real-time financial market data. Real time analysis of stock market data.

Healthcare /

Pharma

Molecular Health translates terabytes of clinical, molecular and drug data through SAP HANA into

real time and effective treatment choices for personalized patient treatments.

Predictive and

Analytics / Security

AlertEnterprise Security Convergence solutions combine Situational Intelligence with Command

and Control capabilities for Critical Infrastructure Protection. SAP HANA enables real time security

alerts.

Media AdMaster provides real time monitoring to advertisers for their digital advertising campaigns -

covering display ads, social media, and their official/commerce/campaign sites. This data analysis

enables optimized tactics and spend analysis.

Pricing / Sales

Optimization

Pros applies 27 years of data science to help customers win. Big data holds powerful insights

hidden in operational data. These insights are used to predict opportunities most likely to close,

offers most likely to be accepted, and prices most likely to win. Real time analysis is the

competitive edge.

Enterprise Asset

Management /

Predictive

Maintenance

Clockwork Solutions help manage Enterprise Assets - improves asset availability, optimized

operating costs and significantly reduced risk of unplanned maintenance. SAP HANA enables

much faster scenario modeling in complex asset environments.

HANA OEM Partners – Early Wins


How to upgrade

existing solutions

with mobile device and

application

management features?

Generate more

revenue from

installed base…

How to quickly develop

applications that connect

business data to mobile

workers anywhere, and on

any device?

Grow competitive

edge by matching

customer needs…

How to solve the lack of

skilled resources to

address the growing

mobile market?

Manage costs and

risks…

OpportunityMobilizing Applications : renewed opportunities for ISVs


SAP Mobility Platform: Afaria & Sybase Unwired Platform

CreateMobile App

Development

ConnectHeterogeneous

data sources

DeployMobile App Deployment

Databases

WebServices

SoftwareApplications

Control & SecureDevice and server management

and security

BlackBerry

iPhone

iPad

Windows

Windows Mobile

MobileBusinessObjects Lightweight

Applications

NativeApplications

Afaria

Sybase Unwired Platform

TELCO IP

BUNDLE

REQUIRED


Roadmap of SAP Product Portfolio for OEM

DB & Technology Analytics

Cu

rren

tP

lan

ned

MobilityCloud

Convergent

Charging

SAP B1

SAP AccAd

SAP WPB

Sybase Portfolio

EIM Suite

HANA ASP

Design Studio

BusinessObjects

Enterprise

Sybase SQL

Anywhere O/D

BI Multi-Tenant

Support

SuccessFactors BizX

Enterprise

Mobile BI

Sybase Unwired

Platform & Afaria

SAP Mobile Platform

(SMP)

Applications

HANA On Premise

BI 4.0 SP6

Mobile BI SDK

Bank

Communication

ManagerPredictive Analysis

FIoD

EIM 4.1/4.2 Financial Services

Network.

BI 4.1

SAP Real Time Data

Platform

SAP Mobile Docs

SAP Precision

MarketingB1 with HANA

Analytics /B1 on

HANA

BPC & GRC (Resell)


Roadmap of SAP Product Portfolio for OEM

DB & Technology Analytics

Cu

rren

tP

lan

ned

MobilityCloud

Convergent

Charging

SAP B1

SAP AccAd

SAP WPB

Sybase Portfolio

EIM Suite

HANA ASP

Design Studio

BusinessObjects

Enterprise

Sybase SQL

Anywhere O/D

BI Multi-Tenant

Support

SuccessFactors BizX

Enterprise

Mobile BI

Sybase Unwired

Platform & Afaria

SAP Mobile Platform

(SMP)

Applications

HANA On Premise

BI 4.0 SP6

Mobile BI SDK

Bank

Communication

ManagerPredictive Analysis

FIoD

EIM 4.1/4.2 Financial Services

Network.

BI 4.1

SAP Real Time Data

Platform

SAP Mobile Docs

SAP Precision

MarketingB1 with HANA

Analytics /B1 on

HANA

BPC & GRC

How will you reshape your business?

Thank You!

Contact information:

Can Etili , [email protected]

Emrah Çetin, [email protected]

mailto:[email protected]

mailto:[email protected]

SAP - OEM nedir, SAP OEM modeli ve sundukları nelerdir?

Technology

Transcript of SAP - OEM nedir, SAP OEM modeli ve sundukları nelerdir?