Unlock the Potential of Your Applications Learn how predictive analytics solutions from SAP can give your company’s applications a real competitive edge

Leverage Revolutionary TechnologyHarness the power of game-changing predictive analytics to help you create new customer value

Reactive, sense-and-respond tactics are no longer enough in today’s highly competitive, fast-paced business world. To differentiate themselves and stay ahead, your customers need to predict and act. Learn how embedding game-changing predictive analytics technology can help you and your customers leapfrog the competition.

SAP is a world leader in analytics, and your company has a unique opportunity to leverage our revolutionary predictive analytics technology powered by the SAP HANA® platform to unlock the potential of your business solutions and drive new business value for your customers.

Through a co-innovation partnership with SAP, you can access the world-class technology and development resources you need to: • Create competitive differentiation • Generate new revenue streams• Reduce software development costs• Accelerate time to market

Browse this e-book, and discover how a partnership with SAP could help you redefine, rethink, and reinvent your business to create new value in ways you never thought possible.

Predict and Act in Real TimeMove your customers to a new paradigm of predictive modeling and real-time response

Predictive analytics has been around for some time. But until now, mining the growing mass of Big Data for the potentially valuable information it contains was largely limited to highly trained data scientists, and the data modeling process could have taken weeks, or even months.

Breakthrough innovations, such as in-memory computing and powerful predictive analytics technology from SAP, can provide the key to unlocking this business potential – for you and your customers.

Our revolutionary predictive analytics technology powered by the SAP HANA platform can be integrated directly with your applications and business processes. As a result, you can move your customers to a new paradigm of forward-looking predictive modeling and real-time response. Suddenly, dazzling new predictive capabilities and stunning visualizations are within reach of all their business users – enabling them to anticipate new developments, capitalize on future trends, and respond instantly to challenges and opportunities as they happen.

Enhance customer managementInclude game-changing pre-dictive analytics functionality with your customer relationship management (CRM) and e-commerce offerings to take customer management to new levels.

Drive operational performanceUnlock the potential of your supply chain, workforce, equipment, and business operations software with predictive analytics to optimize performance.

Sharpen risk management Integrate the power of predictive analytics solutions from SAP to deliver an accurate and holistic picture of risk.

Enhance Customer Management How you can drive customer satisfaction and loyalty with predictive analytics solutions from SAP

Understanding your customers and anticipating their needs are essential in today’s competitive environment. Organizations that can deliver “predictive” real-time product offers and personalized services have the right ingredients to be proactive, generate more revenue, and win more customers.

Including predictive analytics solutions from SAP with your CRM and e-commerce offerings can open up new revenue streams for your company while delivering game-changing predictive functionality that helps your customers:

• Instantly predict market trends and customer needs

• Optimize direct marketing campaigns and boost response rates

• Analyze customers’ social media comments and their influence data to improve their online experience and optimize marketing campaign performance

• Target customers that have a high propensity to churn with new services or customized deals

• Analyze customer purchasing histories and online browsing patterns to build a profile and make targeted up-sell recommendations

• Personalize customer service based on a 360-degree view and analysis of a historic activity

Drive Operational Performance Unlock the potential of your company’s business offering with predictive analytics solutions from SAP

Most companies are sitting on gold mines of data. The “Internet of Things” – where smart devices, smart assets, machines, and people are all interconnected – is generating huge volumes of data every second. So, too, are day-to-day business processes and social media activity. This mass of data is rich in signals that, once analyzed, can provide predictive insights with the potential to transform the way business is done.

Making sense of this data is the key to unlocking the potential of your business operations applications. Including predictive analytics solutions from SAP with your company's offerings gives your customers a transformative advantage by enabling them to:• Predict how market-price volatility will impact production

plans• Foresee changes in demand and supply across an entire

supply chain

• Proactively manage their workforce by attracting and retaining talent

• Predict network usage patterns to configure and optimize their communications network

• Analyze continuous streams of diagnostic machine data to predict performance degradation or failure for improved maintenance

• Track high-value assets and identify inefficient usage or abnormal behavior that may put plant or fleet assets at risk of loss

• Forecast customer demand and optimize inventory in real time by analyzing local market trends, social media sentiment, weather patterns, and other influencers

Sharpen Risk Management How predictive analytics solutions from SAP can help your company deliver an accurate, holistic picture of risk

Integrating predictive analytics solutions from SAP with your offerings could help your customers: • Analyze financial transactions in real time to identify

unsafe investments, sales, or deals before they occur • Identify suspicious behavior and pinpoint potentially

high-risk employees by looking for anomalies hidden in behavioral data

• Highlight purchases or insurance claims that have a high probability of being counterfeit

• Predict patterns of fraud within Big Data before they take root, giving your customers the ability to outwit sophisticated criminal tactics

• Perform credit score analysis in real time to determine the potential risk of nonpayment

Today’s flood of data has given organizations more transactions and data sources from which to detect risks and validate fraudulent patterns related to the business. But it has also opened up new avenues of attack and made the task of finding potential patterns and scoring the risk more resource intensive.

An accurate, holistic picture of risk to the business is essential to long-term profitable growth.

Innovate with SAP® Solutions The key SAP technologies that can help your company accelerate innovation

With our predictive analytics solutions powered by SAP HANA, you can give your customers the ability to leverage predictive models, visualize data from internal and external sources, and adapt in real time to hidden signals from massive volumes of data.

Predictive analytics solutionsOur predictive analytics portfolio includes SAP® Predictive Analysis software and the SAP InfiniteInsight® solution. Together, they enable you to add automated predictive modeling and advanced, real-time data visualization to your business applications.

When including SAP Predictive Analysis as part of your software offering, you enable customers to uncover new business opportunities, predict trends, and proactively respond to change with easy access to advanced data visualization.

SAP InfiniteInsight is a revolutionary product based on groundbreaking patented technology that automates the creation of sophisticated predictive models used for scoring target data sets. Embedding the software into your solution could not be easier. It requires just four dynamic-link libraries (DLLs) totaling 1.5 MB, and leverages a comprehensive application programming interface (API) that enables very tight integration for presenting the results within your solution interface. Predictive analytics running on SAP HANAOur comprehensive predictive analytics offerings are even more powerful when paired with the in-memory computing capabilities of SAP HANA. Whether you choose to turbocharge your existing applications with high-speed predictive analytics, or launch new applications with our predictive analytics solutions running on SAP HANA, you can offer your customers the real-time performance they need to optimize business outcomes.

Innovation in ActionLearn more about how SAP technology can help your company accelerate innovation

Predictive analytics: shift your focus to the futureLearn more about SAP’s market-leading combination of real-time business intelligence and predictive analytics. Learn more ›

“Transform Your Future with Business Insight”See how predictive analytics solutions powered by SAP HANA can help you identify untapped opportunities and expose hidden risks. View the infographic ›

“Predictive Analytics: Improving Performance by Making the Future More Visible”Read the Ventana Research report to learn how organizations are successfully leveraging predictive analytics to improve performance. Read the report ›

“We Revolutionized Predictive Modeling”Learn how the SAP InfiniteInsight solution is making predictive analytics usable, accessible, and productive in operational environments. Read the document ›

Benefits at a GlanceHow you could benefit from leveraging market-leading SAP technology

Why innovate with SAP?SAP is at the heart of today’s technology-driven revolution, turning innovation into practical solutions designed to simplify solution architectures, shorten development processes, and help our digitally connected and socially networked world run better. Here are just a few reasons why SAP is the right choice as an innovation partner for your organization:• Strong position as a business analytics

industry leader • Delivery of breakthrough innovation

without disruption• Reinventing of cloud and database

markets• Local and global support and services• Extensive global partner ecosystem

Integrate revolutionary predictive analytics technology powered by SAP HANA with your applications and business process software:

Enhance customer management With embedded customer-centric predictive analytics, you can:• Open additional revenue streams• Create new competitive advantage• Accelerate time to market

Drive operational performance By adding game-changing predictive functionality to operational software, you can: • Deliver a transformative advantage• Boost business solution performance• Reduce development cost and risk

Sharpen risk management Integrating predictive analysis with business processes enables you to:• Identify business threats• Offer an accurate and holistic

risk picture• Create new business value

Imagine. Create. Innovate.Explore the art of the possible with SAP

Design thinking workshopGo beyond discussing development resources, time to market, corporate goals, and processes, and focus instead on what really matters: understanding your customers. Design thinking with SAP can help your company:• Rethink existing problems to identify innovation

opportunities • Prioritize initiative objectives and budgets based on end

customer value• Visualize the benefits new technologies can bring to your

business Explore the art of the possible with SAP and apply for a design thinking workshop today.

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Next StepsPartner with SAP

We hope this e-book has given you a taste of how a co-innovation partnership with SAP could help your company accelerate time to market, lower your development costs, and generate new revenue streams.

If you would like any further information, please visit our Web site or get in touch.

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