SAP Hybris - Projexia · MOBILE. MARKETING. OMS. STORES. CONTACT CENTERS. ETC. SOURCE: 2015...
Transcript of SAP Hybris - Projexia · MOBILE. MARKETING. OMS. STORES. CONTACT CENTERS. ETC. SOURCE: 2015...
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SAP HybrisSolution overview
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Why Hybris ?
• Why “Hybris”
• New Strategy for SAP
• New branding for C4C
• New Marketing
• What is SAP Hybris
• 5 blocks
The customer is King.
Really ?
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History or Terminology ?
• CRM On Demand
• Cloud for Customer (sales, service, Marketing, Analytics)
• Acquisition of Hybris May 2013
• SAP Hybris Cloud for Customer
• Customer Experience ?
• Customer Engagement ?
• CRM ?
I am
confused
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DIGITAL ECONOMYCONSUMER ECONOMYINDUSTRIAL ECONOMY
1900 1950 2000
SCARCITY
ABUNDANCE
DESIRE ENGAGEMENTPRODUCTS
Welcome to the digital economy – industry PoV
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And businesses are too slow to respond
There are
And yet
1.55 BILLIONFACEBOOK USERS
400 MILLION LINKEDIN USERS
1.19 BILLIONSMARTPHONEUSERS
of businesses still
can’t be contacted
by social media
56.6%of businesses are ready to support a mobile-first engagement with customers
17% of businesses’ existing CRM systems have no way to track customer social media
interactions
76.3%
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CUSTOMER ENGAGEMENT – Customer PoV
19TH CENTURY VS 21ST CENTURY
• AWARENESS
• INTEREST
• DESIRE
• ACTION
VS
SHARE RESEARCH
SHOP
PURCHASETRIGGER
EVENT
COMPARE
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OLD RECIPES NO LONGER WORK – CRM PoV
WELCOME TO THE AGE OF CUSTOMER ENGAGEMENT
1st Generation CRM
Front Office
EFFICIENCY
ST
RA
TE
GIC
TA
CT
ICA
L
2nd Generation CRM Customer Engagement
INTERNAL
FOCUS
Front Office
EFFECTIVENESS
Customer
EXPERIENCE
MARKET
FOCUS
CUSTOMER
ENGAGEMENT
FOCUS ON 1:1
Inside - Out Inside - Out Outside - In
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COMPLEXITY
MAKES AGILITY
IMPOSSIBLE.
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CRM. WEB CMS. MOBILE. MARKETING. OMS.
STORES. CONTACT CENTERS. ETC.
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SOURCE: 2015 Watermark Consulting
Customer Experience Leaders Outperform the Market
8-Year Stock Performance of Customer Experience Leaders vs. Laggards vs. S&P 500 (2007-2014)
107.5%Customer Experience Leaders
72.3%S&P 500 Index
27.6%Customer Experience Laggards
Cu
mu
lative
To
tal R
etu
rn
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WEB CONTACT
CENTER
DIGITAL
GOODS
MOBILE SMS/NOTI-
FICATIONS
EXPERIENCE MANAGEMENT
PLATFORM, INFRASTRUCTURE, INTEGRATION
DATA & PROCESS MANAGEMENT
COMMERCE MARKETING SERVICE SALES
AGENT TOOLSIN STORE
BRANCH
SOCIAL
MEDIA
MARKET-
PLACES
EMAIL
@
PRINTINGDIGITAL
ADVERTISING
SEARCH
KW/ADS
IOT
Our solution
BILLING
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SAP Hybris CommerceTransform with Commerce
Web Content Management
Responsive Storefront Pages
Advanced Personalization
Merchandising
Reviews and Comments
Cross- and Up-selling
Faceted Search
Guided Selling
Punchout Service
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SAP Hybris BillingMonetizing Customer Transformation
Business Model Design &
Pricing Simulation
Subscription Order Management
Usage Metering & Transaction
Pricing
Billing, Receivables, Collections
Partner Revenue Sharing
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SAP Hybris MarketingMarket to the Audience of One
Cross-channel Engagement
Targeting and Segmentation
Marketing Planning
Single Customer View
Real-Time Analytics
Personalization
Fully Integrated Platform
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SAP Cloud for Service & SAP Cloud for SocialEnd-to-End Service Excellence
Omnichannel Service Ticketing
(Including Social)
Service Analytics
Integrated Knowledgebase
Web Self Service
Collaboration
Integration
Mobile Access
Field Service
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SAP Cloud for SalesSell Smarter
Account Management &
Intelligence
Opportunity Management &
Insight
Collaboration & Social
Productivity & Personalization
Real-Time Analytics
Mobility
Groupware Integration
Integration
Platform
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Conclusion customers ≠ transactions, experience and engagement
5 blocks