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SAP - HYBRIS: GELECEĞİN TİCARETİ BUGÜNDE - SAP Forum 2013
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Transcript of SAP - HYBRIS: GELECEĞİN TİCARETİ BUGÜNDE - SAP Forum 2013
It is not the employers who pays the wages. Employers only handle the money.
It is the customer who pages the wages.
Henry Ford
SAP and hybrisPowering the Future of Customer Engagement
OMNI-CHANNELCOMMERCE PLATFORM#1
Fastest growing, most advanced commerce platform - enabling next generation customer engagement
ENTERPRISE APPLICATIONS
40 years of business software leadership and
solutions expertise
#1
Introduction to hybris.The future of commerce™. Today.
The most functionally complete commerce
platform in the marketplace
Single view of the Customer
+ Single view of the
Business
Single, Agile, & Scalable technology stackProven integration
with SAP CRM & ERP
hybris is the fastest growing commerce
platform in a +$50B global market.
Omni-ChannelB2B / B2C
Industry focused
Total flexibility and choice across on-premise and cloud
deployment models
hybris is the Future of Commerce
The Omni-Channel Commerce ImperativeEngaging customers consistently across channels – a key business challenge
“Now that the initial shock of the online onslaught has worn off, most retailers have joined it. They proclaim themselves to be ‘omni-channel’ merchants, as adept as Amazon online, but with the added excitement and convenience that comes with physical shops.”Source: The Economist, July 13 Shopping: The Emporium Strikes Back
“The biggest challenge resulting from consumers’ broader, greater, and more frequent use of the Internet prior to purchasing is that retailers face not only cherry-picking shoppers but also the problem of
how to better integrate siloed customer touchpoints, particularly for affluent shoppers, as they shift their spend away from physical stores to the online channel.”Source: Forrester, Nov 20, 2012 The New Paradigm of Retail
“Creating a consistent customer experience remains the most valued capability for retailers, but 54% of our respondents indicate
that their biggest inhibitor is that they do not have a single view of the customer across channels.” Source: RSR, June 2013 Omni-Channel 2013: The Long Road to Adoption
This is your customer – B2B and B2C (and your staff)
fickle, demanding, social, mobile
multi-ethnic, global
always connected
their brand preferences eclipse channel
“what they want, when they want it” eclipses brand
This is your customer – B2B and B2C (and your staff)
YOU want a single view of THEM.
THEY want a single view of YOU.
You think of it as multi-channel.
They think of it as ONE EXPERIENCE.
Delivering a good customer experience used to be simple.
Store CustomerWarehouse
Product information
ProductOrder etc.
Customer data
Early days...
web CustomerWarehouse
Operational processes today are incredibly complex
...and today
Warehouseor content delivery
Store /POS Customer
Product information
ProductOrder etc.
Customer data
Delivering consistent data used to be simple.
Product information Order
webcatalog
Customer
Early days...
Multi-channel data consistency is incredibly complex.
VariousERP
unstructured
merch planning
CRM
Suppliers
Customer
Product information Order Customer data
social
BIGDATA
...and today
The future of commerce demands business acceleration
Companies have created great multi-channel customer experiences using traditional technologies and practices.
The challenge in the future is to do that while dramatically improving time to innovation
finding enough skilled technical resources
optimizing operational processes
managing total cost of ownership
The future of commerce requires modern technologies and practices
hybris believe that is best achieved with
an architecture and products optimized for real-time, online data for products, customers, orders and inventory across all channels
an agile, natively multi-channel, single-architecture product set
built on a single stack
based on open standards
with the flexibility of bespoke development
with the cost effectiveness of packaged applications
hybris Commerce SuiteThe industry’s most modern, agile, comprehensive commerce suite.
Across the e-business lifecycle on a single platform
Omni-channel: Any channel, any device, anywhere
Architected for maximum agility Innovation
Expansion
Integration
lower TCO
enterprise scale
enterprise reliability
Ready to be your primary business platform
Four megatrends / mega IT challenges
1. Channel convergence
2. Global business
3. Big Data, getting bigger: Volume, Velocity & Variety
4. Rapid business change forcing IT reaction
hybris is architected to be future-proof
order management
omni-channeltouch points
master data
platform
omni-channel logic
hybris Commerce SuiteThe industry’s most modern, agile, comprehensive commerce suite.
hybris natively supports more touchpoints than any other platform, and is architected to support any – even those that will emerge in the future
tv
games
POS mobile
call center
social
hybris Commerce for B2C or B2BBoth Gartner & Forrester call it a “leader” for a reason
Unsurpassed merchandising capability empowers business users,maximizes selling
Best-practice accelerator reduces costs, speeds time to value
Native web content management lowers implementation & maintenance costs
REST & Java APIs connect to virtually anything
Comprehensive B2B functionality
Architected for agility: extensions & integrations
The only commerce suite built on a single stack• better functionality• lower development costs• consistent user experience• better performance & efficiency (fewer servers)• easier maintenance & upgrades
Optimum use of open standards• much wider availability of resources• much lower TCO
Fresh, modern, SOA implementation
hybris Commerce PlatformThe last commerce platform you will ever need™
Java EE Servlet Container
hybris: best of both worlds
green fielddevelopment
high cost
high risk
long time to market
Modular
Service-oriented architecture
Built for extensibility and flexibility
Shorter time to market
Based on standardtechnologies
traditional commerce
solutions
limited extensibility
limited flexibility
vendor dependency
B2C and B2B – THE SAME…
B2B buyers and other users are also consumers – they expect a consumer-like experience. They need all the B2C functionality.
Product data requirements (much more than a traditional catalog) equally important
Multi-channel increasingly relevant in B2B: mobile in field or warehouse, commerce embedded in machines
Agility, innovation, equally important for competitive advantage
Lower TCO equally important
B2C and B2B – ...BUT DIFFERENT!
Multiple experiences required for multiple classes of customer / user
Product data more complex: multiple prices, multiple catalogs
Account management required: roles and permissions, cost centers & budgets, sales reports, credit management, sales quotations
Order processes more complex: standing orders, credit checks, open to buy POs, approval processes
Only hybris incorporates comprehensive B2B functionality with a B2C user experience on a single platform.
Long term, maybe the biggest IT challenge of all
In a world of
big data
big cost pressure
rapid change
any device, anywhere, anytime
everything connected & realtime
consumer-driven UIs & processes for all users
Long term, maybe the biggest IT challenge of all
...Yesterday’s heavy relational databases WON’T WORK!
They won’t disappear, but they’ll play a diminished back-end role
OmniCommerce
In the future, a commerce platform architected for the internet and customer centricity will be the heart and brain of 21st-century business. We call this
OmniCommerce™
orders
customersentitlements
productsinventory
Strength Across all Customer Segments and Industries
Digital Manufacturing Retail Wholesale Telco
Glo
bal
En
terp
ris
esS
ME
BizX Business Impact
*Source: 2012 hybris Customer Survey
hybris Omni-Channel Business Improvements
*
hybris is the future of commerce.™ Today.