SAP HANA Is The Answer! What's The Question?

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SAP Hana Is The Answer! What’s The Question?by Holger Kisker, Ph.D., George Lawrie, and Noel Yuhanna, November 25, 2014

For: Application Development & Delivery Professionals

Key TaKeaways

saP Hana Has Many Different Use CasesSince its first announcement of SAP Hana in 2010, SAP has significantly invested in the technology and expanded its capabilities. Companies interested in SAP Hana need to understand that it can be used as a super-fast database, a data warehouse, a data integration layer, and in many more scenarios leveraging its in-memory, high-speed performance.

separate The Hype From Reality about saP HanaNot all Hana use cases are at the same level of maturity; some are well established, but others, such as the ability to process granular transactions in real time, demand process redesign to fully capture their potential. Customers need to decide if they want to engage with SAP on an innovation path or travel the well-established roadways.

Build your saP Hana Road Map To Fully Leverage your InvestmentDifferent Hana use cases require different licenses from SAP. Customers need to understand what it takes to use the solution in different scenarios and leverage their investments over time to take full advantage of its spectrum of capabilities.

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For ApplicAtion Development & Delivery proFessionAls

wHy ReaD THIs RePoRT

SAP Hana is SAP’s latest flagship technology, and it seems to be the company’s silver-bullet response to almost every question. There is, however, a good reason behind this, as SAP has extensively expanded SAP Hana’s capabilities in many different directions since its introduction in 2010. Unfortunately, this has created some confusion in the market when it comes to understanding what SAP Hana actually can do, what it’s already used for, how to get started, and how to leverage related investments over time. Application development & delivery (AD&D) professionals and their peers need to understand the various use case scenarios of SAP Hana to be able to separate the hype from reality and know what it takes to leverage different SAP Hana licensing options and unlock its full potential for their business.

table of contents

saP Hana Has Many Faces and Use Cases

sAp Hana is A Data Warehouse

sAp Hana is A Database

sAp Hana is An Analytics Appliance

sAp Hana is An integration middleware

sAp Hana is An Application server

sAp Hana is A Development environment

sAp Hana is A cloud platform

recommenDAtions

Understand and Tap Into The Full Potential of saP Hana

supplemental Material

notes & resources

Forrester interviewed sAp and many of its sAp Hana customers and partners, including Atos, Deloitte Development, Hcl technologies, iBm, infosys, itc infotech, molson coors Brewing, syntel, tech mahindra, Under Armour, visy, and Wipro.

related research Documents

the Forrester Wave™: sAp services providers, Q1 2014January 29, 2014

case study: maple leaf Foods relies on sAp Hana to enable Faster Business Analyticsoctober 28, 2013

sAp modernizationmay 29, 2013

saP Hana Is The answer! what’s The Question?Demystifying sAp’s in-memory solutionby Holger Kisker, ph.D., George lawrie, and noel yuhannawith leslie owens, David murphy, and sophia christakis

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sAp Hana is the Answer! What’s the Question? 2

© 2014, Forrester Research, Inc. Reproduction Prohibited November 25, 2014

saP Hana Has Many FaCes anD Use Cases

In most discussions today with SAP representatives, it’s very likely that the answer to almost any question that AD&D professionals ask is “SAP Hana.” Over time, this can build to a level of frustration, or even annoyance, for interested clients. However, there’s a good reason behind this: Since the first announcement of SAP Hana in May 2010 and the first shipment in November of the same year, SAP has significantly invested into its new flagship technology and expanded its capabilities in a number of different ways. It can be used for online analytics processing (OLAP), for online transaction processing (OLTP), and on-premises as well as in the cloud, integrating different worlds into one architecture (see Figure 1).

Today, SAP Hana can be used in a wide range of different capabilities and use cases, and it’s fair to say that SAP is betting its future on the success of its new flagship technology. Of course, there are a number of other in-memory solutions available in the market, such as those from Oracle, IBM, Microsoft, Pivotal, and Teradata, and analytics appliances as well as integration middleware or cloud solutions. This report provides some transparency about the different capabilities and use case scenarios for SAP Hana, separates hype from reality, and provides some concrete implementation examples and advice on how to best plan, implement, and leverage any investment into SAP’s Hana solution. In this report, we’re not looking at the competitive landscape or comparing alternative (point) solutions for individual use cases but are focusing solely on the spectrum of SAP Hana capabilities, as shown in this architectural graphic of SAP Hana, provided by SAP (see Figure 2).




Figure 1 The SAP Hana “Power Plant” Architecture Integrates Different Worlds

Source: Forrester Research, Inc. Unauthorized reproduction or distribution prohibited.117654

SAP Hana as a database

SAP Hanaas a data

warehouse

SAP Hana as an integration middleware

SAP Hana as a cloud platform(offers all of the below options)

SAP Hana asan analyticsappliance

OLTP(Online transactional processing)

OLAP(Online analytical processing)

Cloud

On-premises

SAP Hana asan application

server

SAP Hanaas a

developmentplatform




Figure 2 The SAP Hana Platform Is More Than Just A Database


Source: SAP website

saP Hana Is a Data warehouse

This is the most common use case scenario today in the market — SAP Hana as a high-speed in-memory data mart. In many straightforward scenarios, customers of SAP Hana continue to do the same reporting on the same set of data sources but with significant acceleration, by a factor of 100 to 1,000-plus, depending on the specific scenario. In most cases, customers are not replacing their existing large data warehouse with SAP Hana because of cost and limitations on large-scale data warehouse implementation but are complementing it to support (near) real-time analytics and new business insights. However, other examples exist where some customers have consolidated their heterogeneous smaller data warehouse landscape on SAP Hana, to the extent that sizing allows. Today, the largest SAP Hana implementations go beyond 10 terabytes, although most are between 1 and 5 terabytes. SAP has internally tested SAP Hana to scale to 100 terabytes.




■ Capabilities and differentiators. SAP Hana is a full-fledged database management system, one of the leading in-memory column-store relational database platforms that run massively parallel across multiple nodes in a clustered configuration. Unlike many other solutions in the marketplace, Hana is not a bolt-on indexing solution to enhance what is essentially a disk-based, OLTP database engine. SAP Hana was built from the ground up as an in-memory solution to address challenges that customers were facing with their growing SAP business application and business intelligence (BI) platforms. However, the limitation is that if it cannot fit into dynamic random-access memory (DRAM), SAP Hana cannot run; it cannot have partial data on disk and memory. SAP Hana allows only for complete data in-memory. Enterprises are using SAP Hana for in-memory data marts and SAP Business Warehouse (BW) implementations that integrate with other data warehouses, including SAP Sybase IQ.

■ Market adoption and licensing. According to SAP, Hana has more than 3,600 customers today. However, Forrester estimates that a third of these are production customers, most of which are using it as a (complementary) in-memory data warehouse. The most dominant licensing of choice is the SAP Hana Enterprise Edition license, which covers the usage for most of the described scenarios in this report. However, customers explicitly interested in running BW on SAP Hana can license Hana in two ways:1

1. By units of 64 gigabytes. This is priced as a flat fee per unit for up to 10 units, and the price then decreases with every additional 10 units a customer buys. Future licensing purchases are accretive and retroactive.

2. By software application value. Customers pay a percentage of their total SAP purchase price and receive an unlimited runtime license for BW. This licensing option is also available, including enterprise resource planning (ERP) on Hana.

For enterprises that want to leverage enterprise data warehouses (EDWs) on a cloud platform, SAP Hana is available on Amazon Web Services, although currently most are small-to-midsized deployments that are mostly less than a few terabytes in size.

■ Customer examples. Molson Coors Brewing uses Hana as a data warehouse to simplify and accelerate its business intelligence architecture. Molson Coors Brewing did not initially redesign any reporting; it moved BW to the Hana platform to run its reports faster.

“Specific to Molson, we didn’t redesign the solutions, although we know that others have. The jobs we ran were overrunning our overnight processing window. We still use ETL (extract, transform, and load), and the Hana migration was a simple technical upgrade, since we don’t directly report on any Hana views. At this point in time, we don’t do real-time reporting . . . it’s not in the near future for us.” (BI solution specialist, Molson Coors Brewing)




Other clients running BW on Hana include CIR Food, Frucor Beverages, Hilti, Home Trust, Koehler Paper Group, Lenovo, NongFu Spring, OJSC Surgutneftegas, Schukat Electronic, Southern California Edison, USHA International, and many more.2

■ Systems integrators (SIs) with experience in migration. Syntel helped an insurance firm with more than 5 million records in BW upgrade and convert the existing system to Unicode (SAP NW BW 7.31 to SAP NW 7.4), to migrate from Oracle to Hana Database, to redesign and optimize the huge database and applications to SAP BW Powered by Hana, and to deliver a unified solution for Business Warehouse and planning and consolidation on SAP Hana.

HCL Technologies helped a global consumer goods company that is over 100 years old and whose double-digit growth in recent years required a new organizational structure. Its BI solution was unable to adapt to the new structures or cater to the increasing data sources that had to be integrated.

“The project justification of ‘pain points’ will always come from business. It’s rarely just the speed of reporting.” (BI project manager, HCL Technologies)

saP Hana Is a Database

This use case describes SAP’s long-term vision for SAP Hana — replacing traditional disk-based databases with a persistent in-memory database for (near) real-time business, like other vendors such as IBM, Microsoft, and Oracle. Of course, this comes with a number of challenges, including backup and recovery (once you pull the plug, all in-memory data is obviously gone), sizing (as many companies have hundreds of terabytes or petabytes of data in their databases), cost (as in-memory is generally a high-cost data storage technology), and more. However, SAP has proven the technical and economic feasibility of this truly transformational use case scenario in the market with many of its customers.

■ Capabilities and differentiators. At the core, SAP Hana is a distributed in-memory columnar massively parallel processing (MPP) database engine that delivers high performance and scale for transactional, operational, and analytical workloads. Unlike other in-memory databases, SAP Hana enables converged OLTP and OLAP data processing with one atomic copy, offers full atomicity, consistency, isolation, and durability (ACID) compliance, eliminates data redundancy, and delivers low-latency data access. Like other in-memory database solutions, SAP Hana has the capability to support structured, unstructured, and semi-structured data within the same schema and offers data compression to reduce memory requirements. Processing engines, libraries, and an application server within the platform allow for aggressive push-down of logic to the database.




■ Market adoption and licensing. Today, SAP has about 50-plus customers that are running their SAP Business Suite on SAP Hana as an in-memory database. However, several thousand more have the license to do so as part of their SAP Enterprise License, representing a huge pool of potential future users over time. The Hana Database is available as a runtime license, full-use license, or base-plus-options license. Cloud-based subscription licensing is also available. In general, all of SAP’s Business Suite and Industry Solutions can run on Hana (see Figure 3). An additional list of SAP solutions that can run on SAP Hana is available online.3

■ Customer examples. Vodafone deploys Hana to slash global month-end close to five days. With billions of rows of data and a large number of people involved, month-end closing initially took seven business days. Vodafone eliminated one day from closing by using process improvements, but saving a second day required performing computations far more quickly. Closing requires three or four iterations of 5 hours of elaboration and replication. SAP Hana cut data extract, processing, and load times from 2.5 hours down to 6 minutes, saving a second day and compressing the global close to 5 days. Faster access to month-end closing data enabled the business to analyze the general ledger in real time, running as many iterations of the closing as required to give a true and fair view and satisfying Vodafone’s curiosity about the business rather than suffering an arbitrary cut-off. Under Armour leverages Hana to optimize “fill rate.” The sales operations team at Under Armour could run allocation only at night or on the weekend. With Hana, the nightly batch process moves to an hour in the afternoon, allowing the teams to move product from the warehouse to the right stores.4

“Even a half-percent increase in fill rate for us is worth $10 million in additional revenue.” (Senior director of enterprise applications, Under Armour)




Figure 3 SAP Solutions/Elements Running On SAP Hana As An In-Memory Database


SAP Sales andOperations Planning

SAP Finance andControlling Accelerator

SAP CO-PAAccelerator

SAP Simple Finance

SAP BW

SAP CRM

SAP Business Suite

SAP Sales Pipeline Analysis

SAP Sales Analysis forRetail

SAP CustomerSegmentation Accelerator

SAP Customer UsageAnalytics

SAP Smart Meter Analytics

SAP Fraud Management

SAP Supplier InfoNet

SAP Lumira Server

SAP Accelerated TradePromotion Planning

SAP Collections Insight

SAP CustomerEngagement Intelligence

SAP Demand SignalManagement

SAP Liquidity RiskManagement

SAP Operational ProcessIntelligence

saP Hana Is an analytics appliance

The first introduction of SAP Hana in 2010 was as an analytics appliance solution (combining a partner’s hardware and SAP’s software) for analytics workloads, hence the name High Performance Analytics Appliance.5 The Hana appliances can run analytic workloads on top of the in-memory engine, acting pretty much as a an accelerated data mart, but can push it into the in-memory layer as well, supporting a number of predefined algorithms for predictive, geospatial, and text analytics by SAP as well as open interfaces to other libraries and languages.

■ Capabilities and differentiators. SAP Hana is complementary to analytical solutions such as IBM Cognos, Qlik, SAPBusinessObjects BI, and SAS, but it’s also an analytical platform that runs on an appliance combining the hardware and software. SAP Hana as an analytical appliance can support real-time analysis on OLTP data without having to create or support multiple copies of data. In addition, it can push application and business logic down from the analytical queries and applications to the database engine to support all kinds of data, including structured, semi-structured, and unstructured. Like other in-memory solutions such as IBM, Microsoft, and Oracle, SAP Hana supports 31 languages for linguistic mark-up and an extraction dictionary and 11 languages for predefined core extractions.

■ Market adoption and licensing. SAP does not release numbers of adoption by capability or numbers of customers in production for the different use cases. However, since SAP Hana was first introduced in 2010 as an analytics appliance solution, and based on client interest and inquiries we receive at Forrester, we estimate there are some hundreds of customers using this




Hana capability. To run SAP Hana as an appliance, the base-plus-option license will be the dominate choice, though SAP offers multiple other licensing arrangements (both on-premises and cloud-based) for flexible deployment terms.

■ Customer examples. SAP’s partner Tata Consultancy Services (TCS) helped AGL improve energy-demand forecasting when it placed analog with digital meters. It deployed the Hana database and analytics to manage the 4,320-fold increase in daily data processing that resulted from AGL replacing its electromechanical meters with interactive smart meters in 2.2 million homes and 300,000 businesses throughout the state of Victoria in Australia. The project enabled AGL to work smarter in forecasting and data analytics to improve business performance.

Maple Leaf Foods, in common with many other fast-growing firms, runs multiple ERP solutions. It lacked the granular timely data required for real-time decision-making.6 The company implemented Hana to analyze sales and margin by product line and customer, regardless of the particular ERP manufacturing and shipping the order.

Capgemini developed and deployed a certified Hana application targeting the need to analyze in real time to customer point-of-sale data to prompt next best action and offer complementary or substitute merchandise to save the sale, increase average order value, and retain customer loyalty.

saP Hana Is an Integration Middleware

SAP Hana can be used as the data integration in-memory layer between all of an enterprise’s data sources and data-consuming applications and services. Hana can serve as a data services layer by integrating with SAP data services, SAP replication, and SAP PowerDesigner with in-memory speed to provide access to all data without the need of loading or moving it first.

■ Capabilities and differentiators. SAP Hana integrates with SAP Data Services, SAP Replication Server, SAP Hana Cloud Integration, and the SAP Hana core engine to deliver a comprehensive integration middleware. It delivers Smart Data Access (SDA) that enables integration without data movement and in-memory capabilities that enable the platform to support ELT (extract, load, and transform) and ETL scenarios. This creates agility, as transformation logic can rapidly be changed without requiring data reload for the changes to take effect.

■ Market adoption and licensing. Today, more than a hundred enterprises are using SAP Hana as an integration middleware, along with SAP Data Services and SAP Replication server, to integrate various data sources, including SAP business suite and databases and files, cloud, and SaaS data. Direct Extractor Connection (DXC), SAP Landscape Transformation (SLT), and Data Integrator are included in the full-use license. Replication and data management (data services and information steward), streaming, etc., are listed as separate options in the base-plus-option license.




■ Customer examples. ConAgra Foods is a global consumer goods manufacturer with more than 26,000 employees and annual revenues of more than $13 billion. The company needed to improve and accelerate its financial closing and forecasting, integrating data from its planning systems and from its channel partners. With the median promotion in grocery lasting only two weeks, consumer packaged goods (CPG) manufacturers active in multiple markets and supporting multiple brands, promotional variants, and new product introductions need to integrate planning and performance fast to respond to market uptake. ConAgra Foods chose to deploy SAP’s forecasting and controlling on Hana, experiencing faster data access and transactions, using existing or slightly enhanced SAP ERP functionality with minimal disruption to end users and a three-day reduction in the critical month-end forecasting cycle.

The value of faster closing or real-time processes, however, depends on the way in which a business runs. Most firms essentially work on a cycle of weeks or months and may even resist the idea of real-time monitoring, insisting, for example, that some costs of a business, such as depreciation or leases, necessarily belong to a period of account, such as a month.

This example illustrates the requirement for AD&D professionals to think carefully about the real value of Hana and recruit line-of-business colleagues to process reengineering workgroups. Forrester found that some SAP customers complained that Hana was costly — usually because they were still running their businesses in the same way, with the same BW reports and the same cyclical processes as they had previously.

saP Hana Is an application server

Unlike traditional application server architectures, many of SAP’s apps can run directly on SAP Hana without additional external servers or application servers. This can save money by eliminating additional hardware and application server licenses.

■ Capabilities and differentiators. SAP Hana embeds a full-featured application server, web server, and development environment within the SAP Hana platform itself. However, this isn’t just another piece of software installed on the same hardware as SAP Hana; instead, SAP has decided to truly integrate this new application services functionality directly into the SAP Hana database, delivering extreme speed. SAP Hana’s web application server supports JavaScript and HTML5. SAP Hana offers a built-in web server to access static content stored in the SAP Hana repository.

■ Market adoption and licensing. To use SAP Hana as an application server, there is no additional licensing required. This is an embedded capability of every type of Hana deployment (on-premises, cloud, etc.) and license.




■ Customer example. Newell Rubbermaid cleaned up its key performance indicators (KPIs) with Hana. The company had multiple tools and dashboards for different business users. With a plethora of group firms and definitions of aggregate variables such as “revenue” or “cost of sale,” Newell Rubbermaid suffered from the familiar challenge of inconsistent data, frustrating enterprisewide response to threats and opportunities.7 Building real-time dashboards for all roles from the same granular data sources enabled Newell to finally get all stakeholders a common view of the business and a common platform for decisions and action.

saP Hana Is a Development environment

SAP has attracted a significant ecosystem of companies that develop applications using and based on the SAP Hana platform. In addition to partners, customers are using Hana for custom enhancements or developing their own new solutions. SAP Hana offers a full development environment that supports different development languages, debugging, versioning, and transport.

■ Capabilities and differentiators. SAP Hana is an open platform that allows developers to build new applications using open source HTML5, Server-side JavaScript, SQL, and .NET. development languages. It offers a powerful, eclipse-based, integrated development environment (IDE) that is used to develop artifacts on a Hana server. It enables technical users to manage the SAP Hana database, create and manage user authorization, and create new or modify existing data models. SAP Hana, as a development environment, allows developers to access, process, and integrate structured, social data, customer data, machine data, and geospatial data from a single SQL script. A unique feature in Hana is the ability to store source code and design time objects in the in-memory database, even when deployed in production.

■ Market adoption and licensing. According to SAP, there are currently more than 1,500 startup companies in 57 countries developing solutions on SAP Hana.8 Customers/partners need to have a standard full-use license to use the Hana development capabilities, but other than that, there is no additional license, key, or registration needed to develop solutions on the Hana platform. Any user on any Hana system can perform development tasks (as long as they are granted the appropriate roles by their system administrator). As a result, there are likely many more companies/customers that are developing solutions on SAP Hana but are not tracked for using this capability.

■ Customer examples. In July 2014, SAP ran a competition in China to see which firms could develop the most impressive Hana application.9 Established SIs like Capgemini have developed Hana-based applications such as Market Basket Analysis 1.0 and Next Best Action 1.0 that clearly target retail and consumer use cases. Syntel developed a specific solution for an insurance client, delivering real-time risk analysis of more than 6 million records. Deloitte Development delivered a more horizontally targeted liquidity management application that also capitalized on Hana strengths. As with all SI-developed solutions, savvy AD&D professionals should look




to understand the degree to which the solution is sufficiently generalized for a broad market rather than for the original commissioning clients, the arrangements for functional and technical support, and the long-term migration path and release level dependencies, if any.

saP Hana Is a Cloud Platform

SAP Hana is also an in-memory cloud platform-as-a-service that allows enterprises to extend and run SAP Hana applications in the cloud. All the previously described Hana use case scenarios can be used by customers as cloud services provided by SAP.

■ Capabilities and differentiators. SAP Hana in the cloud offers complete functionality that’s available on-premises. As with every cloud solution, customers will, of course, need to live with less flexibility regarding modifications and release cycles. SAP Hana platform services include: 1) SAP Hana infrastructure services to deploy and manage SAP Hana in the cloud, requiring no hardware investment or setup time; 2) SAP Hana DB Services, which deliver fast provisioning of SAP Hana supporting core database services, development services, and libraries; and 3) SAP Hana App Services that allow creating, deploying, and extending real-time applications in the cloud. In addition, SAP Hana Cloud Portal allows developers to create websites in the cloud that bring together structured and unstructured content. The SAP Hana Cloud Integration facilitates the integration of business processes and data across on-premises and cloud applications.

■ Market adoption and licensing. SAP offers a variety of subscription models for the SAP Hana Cloud Platform, including infrastructure services, database services, or application services on a monthly basis.10 Bring-your-own-license (BYOL) and full-subscription licenses are available.

■ Customer examples. The National Football League (NFL Enterprises) drives loyalty with SAP Hana Cloud Platform and SAP Lumira Cloud. Anyone — particularly a foreigner — watching American football knows it generates a huge volume of statistics, with each play subject to minute analysis. NFL Enterprises is a direct-to-consumer brand and needed a highly scalable, real-time platform to engage its loyal fans and attract new supporters. The immersive fantasy football application that NFL Enterprises developed enables thousands of fans to compare players and make decisions about their fantasy teams in real time, taking the latest plays into account.11

The Hamburg Port Authority (HPA) deploys Hana to manage increased turnover and reduce carrier idle time. The Hamburg Port Authority turns over 9 million containers annually but by 2025 expects an annual turnover of 25 million, requiring more traffic in the port’s restricted space. The HPA’s Smart Port Logistics solution runs on Hana Cloud and connects carriers and shippers, alerting them to capacity bottlenecks and available parking spaces. It even includes traffic data from the German Automobile Association. Drivers receive only the data they need, and shippers know just when to prepare containers for pickup. The cloud enables the Hamburg Port Authority to manage fluctuations in traffic but also to collaborate with different partners.




R e c o m m e n d at i o n s

UnDeRsTanD anD TaP InTo THe FULL PoTenTIaL oF saP Hana

SAP Hana has significantly extended its capabilities since its first market introduction in 2010. But many of the use case scenarios don’t yet have a strong market adoption, focus mainly on the installed base, or are difficult to justify with a solid business case. AD&D professionals at companies interested in or committed to use SAP Hana need to maximize the benefits from their companies’ investments by building a road map that extends their Hana use case footprint over time:

■ Understand your Hana license options. SAP Hana can be expensive, and organizations need to understand the return on investment before committing to a long-term strategy. AD&D pros need to understand what license their company currently holds for SAP Hana (if any) and what license is required for the first use case to get started.

■ Expand your usage of Hana over time. If you start by accelerating your existing reports, using Hana as an in-memory data mart, consider, as a next step, using it as an analytics appliance for some advanced analytic technologies, such as predictive, that run natively within Hana.

■ Build your own Hana road map. AD&D pros need to understand the full spectrum of Hana capabilities and use cases and build a long-term vision and road map for their company that leverages investments and provides a platform for real-time business transformation.

■ Look beyond SAP Hana for non-SAP sources. IBM, Microsoft, Oracle, and Teradata also offer in-memory database options that are viable for non-SAP sources. These alternate solutions offer in-memory solutions to deliver high-performance analytics and operational reporting.

sUPPLeMenTaL MaTeRIaL

Companies Interviewed For This Report

Atos

Deloitte Development

HCL Technologies

IBM

Infosys

ITC Infotech

Molson Coors Brewing

SAP

Syntel

Tech Mahindra

Under Armour

Visy

Wipro




enDnoTes1 Source: John Appleby, “Licensing, Sizing and Architecting BW on Hana,” SAP Hana and In-Memory

Computing, February 10, 2014 (http://scn.sap.com/community/Hana-in-memory/blog/2014/02/10/licensing-sizing-and-architecting-bw-on-Hana).

2 Source: SAP (https://global.sap.com/campaign/ne/2013/05_cross_bw_on_Hana/index.epx?URL_ID=CRM-XM13-DTB-HAN12&kNtBzmUK9zU=1#jumpform).

3 Refer to SAP’s online SAP Hana web pages for more examples of solutions that can run on SAP Hana. Source: “Invent new possibilities with SAP Hana solutions,” SAP (http://www.sap.com/pc/tech/in-memory-computing-Hana/software/overview/index.html).

4 Source: Prebuilt Applications for Your Industry, SAP (http://www.sap.com/services-support/svc/custom-app-development/cnsltg/prebuilt/industry.html).

5 Actually, the original name of Hana came from Hasso’s New Architecture and was developed by the Hasse Plattner Institute and Stanford University, starting in 2008.

6 The next-generation data platform demands that organizations invest in new technologies to help deliver the speed, agility, and new insights critical to growing their business. Distributed in-memory data platforms have become critical to enabling organizations to support real-time analytics, faster insights, and extreme transaction volumes. See the October 28, 2013, “Case Study: Maple Leaf Foods Relies On SAP Hana To Enable Faster Business Analytics” report.

7 Source: Tammy Powlas, “Newell Rubbermaid Story to Improve Sales — ASUG SAP TechEd d-code Speaker Mohammed Siddqui,” SAP TechEd && d-code, July 16, 2014 (http://scn.sap.com/community/events/sap-d-code/blog/2014/07/16/newell-rubbermaid-mobile-story-to-improve-sales--asug-sap-teched-d-code-speaker-mohammed-siddiqui).

8 Refer to SAP’s homepage for startup companies and to find more details or how to get started building your own Hana-based applications. Source: SAP Hana (http://www.sapHana.com/community/learn/startups).

9 Source: Jordan Cao, “SAP Hana Business Application Contest,” SAP Hana, July 3, 2014 (http://www.sapHana.com/community/blogs/blog/2014/07/03/sap-Hana-business-application-contest).

10 Source: SAP (http://marketplace.sapHana.com/hcp).

11 Source: SAP Technology (http://www.youtube.com/watch?v=ipryxOR4WD0).



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SAP HANA Is The Answer! What's The Question?

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