SAP Digital Asset Management v7.1_- Whats New?

Copyright © Open Text Corporation. All rights reserved. 1

Program Manager, SAP Solutions GroupJanuary 2013

SAP Digital Asset Management v7.1

What’s New?

Richard Butlin

Copyright © Open Text Corporation. All rights reserved.


Key Benefits:• Improve Business Process Efficiency by Connecting Media to Process• Improve Efficiency and Eliminate Costs by Managing Media Through Its Lifecycle

Comprehensive Media Support Extensive Metadata BPM Workflow

7.1 news: Search Improvements Adobe CS 5.5 support Workflow enhancements Improved format support

SAP CRM integration for marketing

SAP NetWeaver and ERP integration

Marketing Asset Management Marketing Resource

Management (with SAP CRM) Media Asset Management Media Syndication Product Information

Management …Media enabling SAP

Processes

DAM

+

Complete Media Lifecycle Management

SAP Integration Unique Capability to integrate media into Business Processes

=

SAP Digital Asset Management 7.1

Rich media Portal for users Automated IPTC/XMP extraction Integration with Adobe CS Suite Six additional Language Packs Archive server (new in 7.1)

Product Options

OpenText DAMLink for SAP Solutions


Key Benefits:• Reduce costs, increase productivity, eliminate inefficiencies• Reduce risk exposure, provide consistent customer experiences, embrace

opportunity


New in this version;

OpenText Media Management v7.1 Support for OpenText Archive Server Search Improvements Adobe CS 5.5 support Workflow enhancements Improved format support

Additional Product Options OpenText Media Management Audit (reporting) OpenText Media Management Creative Review (annotation)


Key Benefits:• Seamlessly connect Media to Process


New in this version;

OpenText DAMLink for SAP Solutions SP1

Extended Integration with SAP CRM including support for SAP CRM Ehp 2 and SAP NetWeaver 7.0 Ehp 2

Event integration from DAM to SAP Generic SAP master data integration Support for SAP Document Presentment templating SAP product standards for Operations & Support


Key Benefits:• Compliance: Decreases misuse and illegal use of digital assets – enforce usage of

approved assets


Extended Integration with SAP CRM

Search, select and associate assets with SAP Business Objects


Key Benefits:• Instantly understand where media is used, improve consistency, avoid dilution of

messaging



CRM “Where Used” lists to track asset usage


Key Benefits:• Increase visibility and awareness for SAP business• Efficiency and consistency gains by enabling automation, e.g, batch ingestion of

assets updating SAP object assignments



Event notifications on asset actions


Key Benefits:• Significant cost savings from efficiency gains by replacing manual data entry,

reduce risk of errors, reduce TCO with standard approach


Generic, configurable, Master Data Integration

Master/material data consistency with media


Key Benefits:• Personalized, media rich effective customer communications


Support for SAP Document Presentment templating

Automated document generation with SAP CRM and Document Presentment


Business Challenges addressed by SAP DAM Reducing Cost Increased Productivity Reduce the working time to locate media. Better use of employee time spent finding, reformatting and

delivering information. Avoid Duplicate costs. Avoid marketing recalls when wrong media or unlicensed

media used Reduce marketing expenditure Avoid agency fees for adapting to new channels like social

media, digital signage, kiosks, mobile apps Rationalise multiple silos, storage and hardware

Employee time to locate media Secure Self Service portal managed by one or two employees,

utilise digital distribution rather than couriers. Single source of the truth – one version managed centrally Reduce asset creation cycle time – remove bottlenecks Early visibility of marketing assets Quickly preview media files Better communication. Media is integrated into marketing

automation and license data is maintained Leverage the existing assets with better re-use and re-

purposing for other channels. Provide tools and technology into the marketer’s hands to

simplify processes.

Managing Risk Exploiting Opportunity Achieve better Brand Consistency Manage and automate asset expiry Control asset security and licensing Control approval workflows Full audit of the media usage Compliance to Advertising standards

Exploit licensing terms (regional, global, whole collections as opposed to individual items)

Provide branded partner portals and services Adopt to new channels and syndication opportunities Improved time to market


Key Points To Take Home

SAP DAM makes media management easy

DAMLink delivers; Extended Integration with SAP Event integration from DAM to SAP Generic SAP master data integration Support for SAP Document Presentment SAP product standards for Operations & Support


SAP DAM v7.2 Coming soon…

Extended SAP Master Data integration

Media Workspaces in the SAP user interface


Media Enablement for key SAP business processes

Analyze, Plan & Develop Market

Deliver & Service

Enterprise Resource Planning

Product Portals

Customer Relationship Management

Traceability & Compliance

Produce &Manufacture

SAP Digital Asset Management by OpenText

Brand Management

AdvertisingStandards

AdvertisingStandards

Sell

Retail Promotion Management

Media Libraries

Media Libraries

WorkflowAudit

WorkflowAudit

Product Lifecycle Management

PackagingPackaging

Self Service B2B

Self Service B2B

MarketingResourcesMarketingResources

ProductMedia

ProductMedia

TemplatedMedia

TemplatedMedia

CatalogManagement

CatalogManagement

Output Management

PersonalisedMedia

PersonalisedMedia


Want to know more?

http://www.sap.com/solutions/solutionextensions/digital-asset-mgmt

SAP Digital Asset Management by OpenText v7.1 is now available from SAP

Alternatively contact;

Richard Butlin

Program Manager SAP DAM

+41 (0) 7932 71897

Email:

[email protected]

http://www.sap.com/solutions/solutionextensions/digital-asset-mgmt

SAP Digital Asset Management v7.1_- Whats New?

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