SAP Community Network overview - brief - March 2010
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Transcript of SAP Community Network overview - brief - March 2010
© SAP AG 2009. All rights reserved. / Page 2
SAP Customer-Focused Ecosystem
Trusted and Relevant PartnerSolutions and Services Communities of Innovation
TechnicalCommunities
BusinessCommunities
CommunityEvents
PrivateCommunities
ChannelPartners
Software SolutionPartners
TechnologyPartners
ServicePartners
Customers
Stan
dard
s &
Ope
n So
urce
Cus
tom
er &
Indu
stry
Valu
e N
etw
orks
Customers
SAP EcoHub
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Customers
SAP DeveloperNetwork
SAP CommunityNetwork Business Process
Expert
Business ObjectsCommunity
EcoHub
University AlliancesCommunity
SAP Community Network – OnlineA Vibrant Global Network of Customer-Facing & Partner-Enabling Assets
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SAP Community Network (SCN) PortfolioCommunity 2x2 Matrix
Online community-poweredmarketplace to discover, evaluate,
and buy partner and SAPsolutions
Common business andtechnology standards for
lower-cost integration
Customer-driven SOAspecs for developmentand deployment in ESR
IT pros, developers, and enterprise architectsconfigure, install, run, optimize, innovate on the
SAP NetWeaver platform
Insights on businessintelligence and information
management
Business analysts andconsultants share best
practice business processes
Students and professorslearn, connect, collaborate
Companies Individuals
Bus
ines
sTe
chni
cal
UniversityAlliance
Community
BusinessObjectsCommunity
Business ProcessExpert Community
SAP Developer Network
Standardsand Open Source
SAP EcoHub
EnterpriseServices Community
Physical community event wheredevelopers, architects, and
consultants discuss, learn andcollaborate on SAP technologies
SAP TechEd & Tech Tour
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SAP Community NetworkA High-Profile SAP Success Story for Innovation & Leadership
Business and ITProfessionalswho work for
Customers, ISVs,Systems
Integrators,Consulting Firms,
and SAP
> 2 million members> 200 countries and territories~ 30,000 new members / monthSDN + BPX + BOC + UAC + EcoHubMembers
~ 1 million unique visitors / month> 2 million visits / month~ 20 million pages viewed / month
Traffic
> 200,000 have contributed> 70,000 last year alone> 8,000 highly active – lifetime> 4,800 bloggersContributors
~ 6,000 posts / day in 200+ forums> 1.5 million topic threads> 6 million total messages> 400,000 bi-weekly newsletter subscribersMomentum
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Downloads and ToolsCollaboration Content
SAP’s Online EcosystemConnect, Collaborate, Co-innovate with a Network of Experts
The
image
p
The
image
p
Skills Development
The
image
p
Marketplace
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SAP TechEd and TechTour 2010~30,000 attendees at 4 regional and 40 local events worldwide
BangaloreNovember 17-19, 2010
ShanghaiDecember 1-2, 2010
BerlinOctober 12-14, 2010
Las VegasOctober 18-22, 2010
TechEd Events www.sapteched.comTech Tour Events www.sapteched.com/techtour
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Customers Gain More Value From SAPVia the SAP Community Network & SAP EcoHub
Speed – accelerate execution through access totechnologies, models, and a network of experts
Efficiencies – reduce wasted resources, cycles, andmoney, by re-using existing experiences and solutions
Impact – drive higher quality and better business resultsby leveraging the community and known best practices
Insight – innovate and differentiate with the benefit ofcollective wisdom and broad / diverse perspectives
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Open access to subject matter experts for fast implementation + issue resolutionMany support resources reduce customer operations costs (TCO)Increase knowledge and insightConnect with peers and partners; increase influenceCo-innovate by connecting experts for surprising results
Customers
Quick product/service adoption and market ramp-upSpeed, agility, better decision making, and risk reduction via rich insightsHigher customer satisfaction and loyalty; better retention, up-sell, and cross-sellImproved product and information quality with outside-in feedback on our products,services, processes, and customer experiencesSAP
Partners
Proof of strong commitment to ecosystem enablement and successLead generation for the ecosystem – SAP and partnersCo-innovation by connecting experts with others = leadershipGateway to solution certification, roll-out, ramp-up, and successOur Ecosystem
SAP Communities Drive Value to…
Subject matter experts for solutions, innovation, and market insightMany implementation and support resources reduce support costsDemonstrate expertise, generate leads to > 2M members globally
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Leading Practices and Solutions"How-to” Guides, Whitepapers, ArticlesNewsletters and eLearningEnterprise Services Definitions, BusinessMaps, and Implementation DocumentsSAP EcoHub Partner Solutions & ServicesMarketplace
Exclusive Content
Configuration andOptimization ExamplesAudio / Video Demos, eLearningWidgets, Wizards, EditorsPreviews, Trials, Add-On DownloadsTools, Analyzers, Development KitsSolution ComposerInnoCentive for Open Innovation
Rich Assets
Peer NetworkingMajor Conferences & Local EventsIndustry & Solution ForumsThought Leader BlogsCollaborative WikisExpert Discussion ForumsAccess to Influencers + Execs
Connectivity
Skills EnhancementMember-Granted PointsAwards ProgramAppreciation, Status, Awareness, VisibilityEducation, DevelopmentSkills CertificationSAP Mentor ProgramCareer Center Job Board
Career Enhancement
SAP Communities Deliver Value thru…
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Delivering Industry Best PracticesHeadlines from the Press and Analysts
SAP has set the standard — certainly within the tech industry — and offers a good example of thepotential. SAP is one of the leaders in the scale, diversity, and integration of its vast ecosystem.”John Hagel and John Seely BrownHow SAP Seeds InnovationBusiness Week, July 2008
“
“ SAP ranks in the top ten of "the world's most valuable brands based on how they leverage socialmedia to interact with customers.”Charlene LiThe World’s Most Valuable Brands. Who’s Most Engaged? Altimeter, August 2009
Many businesses can create stickiness by building user communities. Every year, … SAP hostsconferences where customers can meet with IT experts, software developers, and, most important,each other. These aren’t sales events per se, but you can be sure that attendees leave with a feelingof partnership with SAP.”
Jack and Suzy Welch, The Welch WayBusiness Week, September 2008
“THEWELCH WAY
SAP has elevated its community development into an entire practice…it allows the mostdedicated members of its community direct access to senior management to provide feedback onproducts, services, and strategy. This is the best way to stay customer-focused and relevant in arapidly changing competitive environment.”
Chris AndrewsFour Components of Successful Innovation, Forrester, April 2009
“
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SAP Community Network and SAP TechEdBuilding a Culture of Community – Online and In Person
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Contact…
Mark YoltonSenior Vice PresidentSAP Community Network
http://scn.sap.com
T 650-687-4656E [email protected]: @MarkYolton