SAP and Microsoft

22
SAP and Microsoft Accelerating the Intelligent Enterprise Speaker’s Name February 2021

Transcript of SAP and Microsoft

Page 1: SAP and Microsoft

SAP and MicrosoftAccelerating the Intelligent Enterprise

Speakerrsquos Name

February 2021

3

Agenda

The Journey to Cloud and SAP S4HANA ndash What Customers Are Saying

SAP And Microsoft A Partnership You Can Trust

Simplifying and Accelerating A Customerrsquos Journey to SAP S4HANA on Microsoft Azure

Expanding Opportunities for Partners to Drive Transformation

SAP and Microsoft ndash A Shared Commitment To Our Partner and Customerrsquos Success

Microsoft ndash Partner Facing

4

1 How to Prevent Toxic Data Center Assets From Limiting Digital Transformation March 2020 Gartner

2 IDC White Paper sponsored by Microsoft Addressing Enterprise Cloud Priorities with Microsoft Azure June 2020

3 IDC Executive Summary sponsored by SAP SAP Customers on the Move to SAP S4HANA June 2019

By 2025 80 of enterprises

will have shut down their

traditional data center vs 10

in 20201

of SAP customers globally are

planning on deploying SAP

S4HANA2

Are going to deploy SAP

S4HANA to the cloud3

8073

72

Market Momentum ndash Cloud and SAP S4HANA Transition Underwayhellip

and SAP customers are on the move to SAP S4HANA

by 2027

Enterprises are migrating to cloud providers

at an accelerated pace

Microsoft ndash Partner Facing

5

Journey to SAP S4HANA ndash Customers Want to Move Buthellip

They are forced to put siloed puzzle pieces together themselves ndash involving

multiple cycles with all parties reconciliation validation RFIs and RFPs and

elongating the process

Multiple POVrsquos are creating confusion hindering decision making and

keeping companies from beginning the journey to the Public Cloud and

SAP S4HANA

They are getting widely differing points of view from Systems Integrators

Hyperscalers and SAP on how to transition legacy SAP systems to the cloud

and begin the move to SAP S4HANA

Customers need clarity and a prescriptive harmonized set of recommendations leveraging industry

best practices jointly backed by their strategic partners

Microsoft ndash Partner Facing

6

The Expanded Microsoft and SAP Partnership

25+year

partnership

90customer overlap

serving most of todayrsquos

largest enterprises

SAP runs on Microsoft

Azure and Microsoft

runs on SAP

Ongoing global

investments and an

aligned ecosystem

ldquoThe case for digital transformation has never been

more urgent By bringing together the power of

Azure and Teams with SAPrsquos solutions we will

help more organizations harness the power of the

cloud so they can more quickly adapt and innovate

going forwardrdquo

Satya NadellaCEO of Microsoft

ldquoNew ways of working collaborating and interacting

completely transform how we operate By integrating

Microsoft Teams across our solution portfolio we will

bring collaboration to the next level jointly

determining the future of work and enabling the

frictionless enterpriserdquo

Christian KleinCEO of SAP SE

SAP customers broadly favor Azure as their choice to run SAP S4HANA in the cloud

Sources include SAP and Microsoft benchmarking and customer reference points Microsoft ndash Partner Facing

7

The Microsoft and

SAP Partnership

A strategic alliance between

SAP and Microsoft leveraging

the expertise of our strategic

services partners to simplify

and accelerate a customerrsquos

journey to RISE with SAP on

Microsoft Azure

SAP customers broadly favor

Microsoft Azure as their choice to run

SAP S4HANA in the cloud

SimplifyMove your customers with confidence to SAP S4HANA on

Microsoft Azure based on a shared approach that reduces

complexity mitigates risk and aligns partner and customer

benefits

AccelerateDrive immediate time to revenue with Microsoft Azure and SAP

S4HANA based on a joint reference architecture industry

market approved journeys and a shared Engagement

InnovateTransform and evolve your offerings developing and delivering

continuous innovation on top of SAP and Microsoft and

creating new opportunity for customers

Microsoft ndash Partner Facing

8

The SAP and

Microsoft

Strategic

Partnership

Expanded Investments amp Services

Market Approved Journeys

Jointly created roadmap for SAP S4HANA and other SAP solutions by industry

Leveraging specialist expertise and best practices

Engagement And Services

A Catalyst and Actionable Plan

Assessment and discovery bringing together the customer SAP Microsoft Azure and System Integrators along with a Services

Plan for a successful lift and shift to the Intelligent Enterprise

Essential Architecture

Jointly developed technical blueprint

Incorporates the required SAP and Microsoft Azure technologies to run the customerrsquos applications

Collaborative Productivity

Engage employees and connect to the pulse of your organization with integrated experiences

Save time and stay focused integrating critical data and tools from SAP with Microsoft Teams allowing colleagues and

customers to chat meet manage engage and collaborate across the organization

Optimized Platform

Expanded Foundational services delivering continuous innovation on SAP Cloud Platform

Extended integration across SAP solutions and third-party applications including accelerated and automated migration and

deployment and strengthened security and resilience

Additional Investment and Co-InnovationMicrosoft ndash Partner Facing

9

Additional Investments in an Optimized Platform and Collaboration

Drive collaboration with Microsoft Teams Integration Across SAP Solutions

Helping customers create an intelligent enterprise of the future with

bull Seamless employee collaboration across business workflows

bull Engage business partners and suppliers based on real time data

bull Simplify the remote sales experience with embedded in-app collaboration

Accelerate Transformation with SAP S4HANA on Microsoft Azure

New investments to

bull Accelerate migration and increase operational efficiency

bull Strengthen security and resilience

bull Empower developers with an innovation-ready platform

As customer needs evolve in the face of growing requirements for remote work and rapid digital

transformation Microsoft and SAP continue to invest co-innovate and expand our cloud partnership

Microsoft ndash Partner Facing

10

Accelerate Transformation with SAP S4HANA on Microsoft Azure

SAP Business

Technology

Platform

SAP S4HANA

Microsoft Azure

Accelerate migration and increase operational efficiency

bull Guidance on setup reference architecture and data tool usage

bull Optimized productive provision experience with SAP Cloud Appliance Library (CAL)

bull Automated migration framework system installation operations and monitoring

Strengthen security and resilience

bull Enhanced network security and threat protection

bull End-to-end authentication and integrated identity lifecycle and SSO

bull Secure Network Integration with private account connectivity

Empower developers with an innovation-ready platform

bull Deeper integration with SAP Business Technology Platform

bull Extend and integrate events from SAP S4HANA to Microsoft Azure and vice versa

bull Simplified administration and provisioning

Automate migration and operations and gain cloud agility and innovation

Microsoft ndash Partner Facing

11

Drive Collaboration with Microsoft Teams Integration Across SAP Solutions

SAP S4HANA

SAP

SuccessFactors

SAP Customer

Experience

Microsoft Teams

Seamless employee collaboration across business workflows

Allow people across your organization to to chat meet manage engage and

collaborate in context and inline

Em

plo

ye

e

Engage business partners and suppliers based on real time data

Seamlessly and quickly share critical business information with your partners and

suppliersSu

pp

lie

r

Simplify the remote sales experience with in-app collaboration

With direct Teams and SAP Cloud for Customer integration for critical customer

meetingsSa

les

Create a seamless collaboration experience without switching applications

Microsoft ndash Partner Facing

12

Leading hybrid and multi-

cloud options

Microsoft supports you with the leading

hybrid cloud solutions ndash from the edge to

your local datacenter to the public cloud

Hybrid and multi-cloud management

capabilities include Azure Arc Azure

Monitor Azure Governance and security

services

Global cloud platform

optimized for SAP HANA

VMs large instances storage and

networks certified to run mission-critical

SAP workloads w high performance and

business continuity (up to 9999 SLAs)

Azure offers more regions (gt65) than any

other hyperscaler

Customers trust Azure to run some of the

largest SAP production landscapes in the

world

httpswwwdsagdeexterne-newsdsag-investitionsreport-2020-wachablosung-zu-s4hana-vollzogen DSAG Jahreskongress 2019

SAP customers broadly

favor Microsoft Azure

Support app

innovation

Unleash innovation with low-codeno-code

Power Platform for professional and

citizen developers

Support continuous DevOps innovation

with GitHub and Azure services such as

IoT cognitive services and chatbots

Unmatched security

and compliance

Use Azure Active Directory for secure

user authentication and single sign-on

Azure Security Center and Azure Sentinel

offer hybrid cloud threat detection and

security monitoring

Azure offers 90+ industry-specific and

global certifications more than any other

cloud

Integrate and extend SAP

applications

Integrate SAP apps with Microsoft Teams

and Office 365 for productivity and

collaboration

Use BTP to build intelligent integration

and workflows

Joint roadmap of continued innovation and

integration to future-proof your investment

Advanced data analytics

and insights

bull Pool SAP and non-SAP data in Azure and

use advanced analytics to gain real-time

and predictive insights with cloud

technologies such as Power BI machine

learning and AI

A partnership you can

trust

Jointly serving our enterprise customers

for 25+ years

Microsoft amp SAP run SAP on Azure

120K internal Microsoft users

access SAP on Azure

SAP migrated 30+ internal business

landscapes to Azure

5627

17

Azure

AWS

GCP

The Microsoft Difference Why SAP Customers Choose Microsoft Azure

Microsoft ndash Partner Facing

13

Business Process Intelligence

SAP Business

Technology Platform

SAP Business Network

Starter Pack

SAP S4HANA Cloud(Public or Private)

Offer

1

Responsible Company

Contract

Custom Code Analyzer SAP Readiness Check

SAP Learning Hub

SAP S4HANA on Microsoft Azure

Microsoft ndash Partner Facing

License Model Software Subscription Perpetual Software

Implementation Partner SAP Customer

Content Ownership SAP Partner Customer Partner SAP Customer

Application Management

ServicesSAP Partner Customer SAP ECS

Content Lifecycle

ManagementSAP Partner Customer SAP ECS

Product Support SAP SAP SAP Resell Partner

Technical Operations SAP SAP Partner Customer SAP ECS

Azure SAP Azure SAPCustomer DC Azure SAP

Partner

SAP S4HANA

Public Cloud

SAP S4HANA

Private CloudSAP S4HANA On-

Premise

Included in SAP Subscription HEC bundled subscription also available

RISE with SAP

Customer Path to SAP S4HANARISE with SAP on Microsoft Azure

14

Partner Opportunity with SAP S4HANA Private Cloud Edition

Software

+ Support

Technical

Managed

Services

Infrastructure

Management

++

Microsoft amp SAP Shared ndash Partner Facing

Advisory amp

Implementation

Services

Application

Management

Services

SAP S4HANA

on Microsoft

Azure

The enhancement of our relationship will accelerate

SAP S4HANA adoption and market momentum

Participate in deals in a lead role for advisory

implementation and management of Application Layer

Establish a customer relationship to drive business

transformation journeyapplication modernization

advisory and implementation

Product integration between SAP Apps and Teams

BTP Interoperability and Security (AAD SAP IAS) will

facilitate up-sell to extended workloads (eg DataAI

IOT Teams)

Joint SAP amp Microsoft co-innovation and committed

roadmap for continued innovation around SAP

S4HANA and Teams creates new opportunities for

incremental partner revenue

Explore the best alternatives to enable customer

transformation and develop a path to SAP S4HANA on

Azure

Differentiated Offering amp Customer

Lifetime Value

Typical Partner Advisory amp

Implementation Services

bull Value Discovery amp Business Case

bull Application Implementation

bull IndustryLoB Practices amp Business

Process

bull Application Extension amp Application

Integration

bull System Conversion and Selective

Data Transition

bull Custom Development

bull Data Harmonization and Analytics

Typical Partner Application

Management Services

bull SAP Fiori Operations

bull Application Security Updates

bull Regression Testing

bull Data Volume Optimization

bull Data Quality Optimization

bull System Health Monitoring

bull Release Version Upgrade

bull Cloud Integration Testing

bull SAP Cloud Platform Integration

Services

bull Functional Application

Management

bull Technical AMS (output m batch

m user m)

RISE with SAP S4HANA Private Cloud Edition

Source SAP marketing assets

Microsoft ndash Partner Facing

15

Partner Call to ActionWe are very excited to announce this new Partnership It is a huge milestone in our momentum with SAP and offers us the

ability to showcase Azure differentiation in the market

Align

GTM

Innovate

Turbocharge

Plan

Align your SAP and Microsoft Practices with our new Partner direction

Incorporate our partnership in your GTM activities and connect and collaborate across our joint sellers

Adopt and customize Industry Market Approved Journeys to create unique customer value

Our partnership will accelerate your customerrsquos decision to move to SAP S4HANA

Review your business plan to identify which customers you can migrate in 2021 and 2022

With your Microsoft Account Managers and letrsquos really go after the market Engage

Call to Action

Microsoft ndash Partner Facing

Thank you

microsoftcomsap

sapcommicrosoft

AppendixFor use by presenters as desired

Microsoft ndash Partner Facing

18

SAP Procurement

SAP SuccessFactors

SAP Concur

SAP Digital Supply

Chain

SAP Commerce Cloud

SAP Business Objects

SAP BWGRC

Non-SAP Applications amp Database

LEGEND

SAP SaaS services sold on Azure

SAP SaaS services on SAP DC

SAP Solutions deployed on Azure

Microsoft Services Value Enhancers

SAP Solutions

SAP ECCSOH

SAP BTP

Microsoft Active Directory Power PlatformOffice 365 Microsoft Teams

Microsoft ndash Partner Facing

19

SAP HANA Cloud

SAP Essential Architecture on Microsoft Azure

SaaS Applications

SAP Concur

Qualtrics SAP Ariba

Azure Data Lake

Azure IoT Hub

Azure IoT Edge

Azure ML Service

Azure Blockchain

Azure Database

Op

en

Se

rvic

e B

roke

r A

PI

Visual Studio

Business Technology Platform

SAP S4HANA CloudSAP Integrated

Business Planning

SAP SuccessFactors

Any-Premise Applications

SAP S4HANA SAP BW4HANA SAP HANA

Applications

Platform Services

Analytics

SAP Cloud Platform Foundation

Logging | Authentication | Authorization | Destination | Custom Domain | Scheduler | hellip

SAP Analytics Cloud

SAP Data Warehouse

Cloud

Database amp Data Mgt

Data Intelligence

HANA DB

HANA Data Lake

Integration Suite Enterprise Extensions

Web Analytics

SAP CP Integration

API Management

OData Provisioning

Open Connectors

Edge Services

Web IDE

Enterprise Messaging

Extension Factory

ABAP Environment

hellip

SAP Graph

Intelligent BPM

Workflow

Business Rules

Process Visibility

Inbox

Intelligent RPA

hellip

Digital Experience

Portal

Mobile Services

Leonardo IoT

UI5

Conversational AI

SaaS offerings

1

1

hellip

1

1

SAP Customer

Experience

SAP Fieldglass

helliphelliphellip

SAP MDG helliphellip

Microsoft O365

LinkedIn

OneDrive

SharePoint

Teams

hellip

Azure Functions

Key Vault

Power Platforms

Event Grid

Logic Apps

Cognitive Services

helliphellip

Gardner

Azure VM Azure Storage Azure Virtual Network Azure Active Directory

Microsoft ndash Partner Facing

20

Market Approved Journeys define jointly created industry roadmaps for SAP

S4HANA and other SAP solutions

They create a foundation that Partners can build on to reduce customer risk and accelerate adoption

leveraging their own additional unique industry and advisory services expertise

Market Approved

Journeys specify

bull Industry-specific business

outcomes customers can

expect after migrating

to SAP S4HANA on

Microsoft Azure organized

by journey stages

bull Microsoft and SAP product

components that may be

part of a larger customer

solution architecture to

address their unique needs

within the target industry

Industry Journey Framework Industries

n

hellip

1

Journey StagesStrategic

Priorities

Business Capabilities

Industry Reference Processes

Microsoft amp SAP

Solutions

LIFT RESHAPE CREATE

IMampC

Retail

Oil amp Gas

Fashion

Consumer Products

Automotive

Microsoft ndash Partner Facing

21

Leaders in Digital Transformation are moving SAP Solutions to Azure

Microsoft ndash Partner Facing

22

SAP customers broadly favor Azure as their choice to run SAP S4HANA in

the cloud

ldquoAs part of our overall transformation we transitioned to SAP S4HANA running it

on Microsoft Azure provides the velocity availability scalability and elasticity we

need for more visibility and better efficiency across our business The pandemic

struck as we were in the middle of our SAP implementation so by using Teams

we were able to continue to work on the project stay on schedule and keep

everyone informed The combination of SAP and Microsoft was especially helpful

during a challenging timerdquo

mdashJohn Hill Chief Information Officer amp Senior Vice President of Business

Planning Carhartt

ldquoWhen it comes to our customers delivering personal protective equipment (PPE)

we canrsquot be late so we rely on SAP and Microsoft to provide the digital backbone

thatrsquos essential to keeping our supply chain running smoothly The combination of

Microsoft Teams with our SAP solutions has given our employees the ability to

work from anywhere while ensuring orders are delivered on time to our customers

supporting the people putting their lives at risk working on the front linerdquo

mdashHelge Brummer Vice President Technical Infrastructure

Support amp Operations Coats

ldquoSAP S4HANA has given us real-time visibility into our inventory which is crucial for us as a pharmacy and healthcare retail

company during the pandemic We chose to run SAP S4HANA on Azure because of its agility and flexibility to scale up and

out quickly to meet our business needs Now we have access to our data in one place so we can offer the best possible

customer experience online and in our stores Microsoft Teams coupled with SAP solutions helped us overcome business

continuity challenges and enabled our employees to collaborate very effectively despite the shift from office to remote workrdquo

mdashFrancesco Tinto Senior Vice President Global Chief Information Officer Walgreens Boots Alliance

Microsoft ndash Partner Facing

23

Customers choose SAP S4HANA on Microsoft Azure

bull SAP S4HANA performance on Azure

bull Saving 40 on S4HANA maintenance

bull Orchestration layer

bull Quickly create and resize VMs

bull Azure far more secure than OP

bull IT same size while demand grows

bull Read the whole storyhellip

bull SAP S4HANA for Fashion Hybris Marketing CAR

bull CoreToEdge as partner

bull Real-time stock levels merchandise supply chain

bull Stores run more smoothly

bull Customers get better service

bull Better manage coordination between HQ production

and 400 stores ndash while they add 100 more

bull Read the whole story

Microsoft ndash Partner Facing

Page 2: SAP and Microsoft

3

Agenda

The Journey to Cloud and SAP S4HANA ndash What Customers Are Saying

SAP And Microsoft A Partnership You Can Trust

Simplifying and Accelerating A Customerrsquos Journey to SAP S4HANA on Microsoft Azure

Expanding Opportunities for Partners to Drive Transformation

SAP and Microsoft ndash A Shared Commitment To Our Partner and Customerrsquos Success

Microsoft ndash Partner Facing

4

1 How to Prevent Toxic Data Center Assets From Limiting Digital Transformation March 2020 Gartner

2 IDC White Paper sponsored by Microsoft Addressing Enterprise Cloud Priorities with Microsoft Azure June 2020

3 IDC Executive Summary sponsored by SAP SAP Customers on the Move to SAP S4HANA June 2019

By 2025 80 of enterprises

will have shut down their

traditional data center vs 10

in 20201

of SAP customers globally are

planning on deploying SAP

S4HANA2

Are going to deploy SAP

S4HANA to the cloud3

8073

72

Market Momentum ndash Cloud and SAP S4HANA Transition Underwayhellip

and SAP customers are on the move to SAP S4HANA

by 2027

Enterprises are migrating to cloud providers

at an accelerated pace

Microsoft ndash Partner Facing

5

Journey to SAP S4HANA ndash Customers Want to Move Buthellip

They are forced to put siloed puzzle pieces together themselves ndash involving

multiple cycles with all parties reconciliation validation RFIs and RFPs and

elongating the process

Multiple POVrsquos are creating confusion hindering decision making and

keeping companies from beginning the journey to the Public Cloud and

SAP S4HANA

They are getting widely differing points of view from Systems Integrators

Hyperscalers and SAP on how to transition legacy SAP systems to the cloud

and begin the move to SAP S4HANA

Customers need clarity and a prescriptive harmonized set of recommendations leveraging industry

best practices jointly backed by their strategic partners

Microsoft ndash Partner Facing

6

The Expanded Microsoft and SAP Partnership

25+year

partnership

90customer overlap

serving most of todayrsquos

largest enterprises

SAP runs on Microsoft

Azure and Microsoft

runs on SAP

Ongoing global

investments and an

aligned ecosystem

ldquoThe case for digital transformation has never been

more urgent By bringing together the power of

Azure and Teams with SAPrsquos solutions we will

help more organizations harness the power of the

cloud so they can more quickly adapt and innovate

going forwardrdquo

Satya NadellaCEO of Microsoft

ldquoNew ways of working collaborating and interacting

completely transform how we operate By integrating

Microsoft Teams across our solution portfolio we will

bring collaboration to the next level jointly

determining the future of work and enabling the

frictionless enterpriserdquo

Christian KleinCEO of SAP SE

SAP customers broadly favor Azure as their choice to run SAP S4HANA in the cloud

Sources include SAP and Microsoft benchmarking and customer reference points Microsoft ndash Partner Facing

7

The Microsoft and

SAP Partnership

A strategic alliance between

SAP and Microsoft leveraging

the expertise of our strategic

services partners to simplify

and accelerate a customerrsquos

journey to RISE with SAP on

Microsoft Azure

SAP customers broadly favor

Microsoft Azure as their choice to run

SAP S4HANA in the cloud

SimplifyMove your customers with confidence to SAP S4HANA on

Microsoft Azure based on a shared approach that reduces

complexity mitigates risk and aligns partner and customer

benefits

AccelerateDrive immediate time to revenue with Microsoft Azure and SAP

S4HANA based on a joint reference architecture industry

market approved journeys and a shared Engagement

InnovateTransform and evolve your offerings developing and delivering

continuous innovation on top of SAP and Microsoft and

creating new opportunity for customers

Microsoft ndash Partner Facing

8

The SAP and

Microsoft

Strategic

Partnership

Expanded Investments amp Services

Market Approved Journeys

Jointly created roadmap for SAP S4HANA and other SAP solutions by industry

Leveraging specialist expertise and best practices

Engagement And Services

A Catalyst and Actionable Plan

Assessment and discovery bringing together the customer SAP Microsoft Azure and System Integrators along with a Services

Plan for a successful lift and shift to the Intelligent Enterprise

Essential Architecture

Jointly developed technical blueprint

Incorporates the required SAP and Microsoft Azure technologies to run the customerrsquos applications

Collaborative Productivity

Engage employees and connect to the pulse of your organization with integrated experiences

Save time and stay focused integrating critical data and tools from SAP with Microsoft Teams allowing colleagues and

customers to chat meet manage engage and collaborate across the organization

Optimized Platform

Expanded Foundational services delivering continuous innovation on SAP Cloud Platform

Extended integration across SAP solutions and third-party applications including accelerated and automated migration and

deployment and strengthened security and resilience

Additional Investment and Co-InnovationMicrosoft ndash Partner Facing

9

Additional Investments in an Optimized Platform and Collaboration

Drive collaboration with Microsoft Teams Integration Across SAP Solutions

Helping customers create an intelligent enterprise of the future with

bull Seamless employee collaboration across business workflows

bull Engage business partners and suppliers based on real time data

bull Simplify the remote sales experience with embedded in-app collaboration

Accelerate Transformation with SAP S4HANA on Microsoft Azure

New investments to

bull Accelerate migration and increase operational efficiency

bull Strengthen security and resilience

bull Empower developers with an innovation-ready platform

As customer needs evolve in the face of growing requirements for remote work and rapid digital

transformation Microsoft and SAP continue to invest co-innovate and expand our cloud partnership

Microsoft ndash Partner Facing

10

Accelerate Transformation with SAP S4HANA on Microsoft Azure

SAP Business

Technology

Platform

SAP S4HANA

Microsoft Azure

Accelerate migration and increase operational efficiency

bull Guidance on setup reference architecture and data tool usage

bull Optimized productive provision experience with SAP Cloud Appliance Library (CAL)

bull Automated migration framework system installation operations and monitoring

Strengthen security and resilience

bull Enhanced network security and threat protection

bull End-to-end authentication and integrated identity lifecycle and SSO

bull Secure Network Integration with private account connectivity

Empower developers with an innovation-ready platform

bull Deeper integration with SAP Business Technology Platform

bull Extend and integrate events from SAP S4HANA to Microsoft Azure and vice versa

bull Simplified administration and provisioning

Automate migration and operations and gain cloud agility and innovation

Microsoft ndash Partner Facing

11

Drive Collaboration with Microsoft Teams Integration Across SAP Solutions

SAP S4HANA

SAP

SuccessFactors

SAP Customer

Experience

Microsoft Teams

Seamless employee collaboration across business workflows

Allow people across your organization to to chat meet manage engage and

collaborate in context and inline

Em

plo

ye

e

Engage business partners and suppliers based on real time data

Seamlessly and quickly share critical business information with your partners and

suppliersSu

pp

lie

r

Simplify the remote sales experience with in-app collaboration

With direct Teams and SAP Cloud for Customer integration for critical customer

meetingsSa

les

Create a seamless collaboration experience without switching applications

Microsoft ndash Partner Facing

12

Leading hybrid and multi-

cloud options

Microsoft supports you with the leading

hybrid cloud solutions ndash from the edge to

your local datacenter to the public cloud

Hybrid and multi-cloud management

capabilities include Azure Arc Azure

Monitor Azure Governance and security

services

Global cloud platform

optimized for SAP HANA

VMs large instances storage and

networks certified to run mission-critical

SAP workloads w high performance and

business continuity (up to 9999 SLAs)

Azure offers more regions (gt65) than any

other hyperscaler

Customers trust Azure to run some of the

largest SAP production landscapes in the

world

httpswwwdsagdeexterne-newsdsag-investitionsreport-2020-wachablosung-zu-s4hana-vollzogen DSAG Jahreskongress 2019

SAP customers broadly

favor Microsoft Azure

Support app

innovation

Unleash innovation with low-codeno-code

Power Platform for professional and

citizen developers

Support continuous DevOps innovation

with GitHub and Azure services such as

IoT cognitive services and chatbots

Unmatched security

and compliance

Use Azure Active Directory for secure

user authentication and single sign-on

Azure Security Center and Azure Sentinel

offer hybrid cloud threat detection and

security monitoring

Azure offers 90+ industry-specific and

global certifications more than any other

cloud

Integrate and extend SAP

applications

Integrate SAP apps with Microsoft Teams

and Office 365 for productivity and

collaboration

Use BTP to build intelligent integration

and workflows

Joint roadmap of continued innovation and

integration to future-proof your investment

Advanced data analytics

and insights

bull Pool SAP and non-SAP data in Azure and

use advanced analytics to gain real-time

and predictive insights with cloud

technologies such as Power BI machine

learning and AI

A partnership you can

trust

Jointly serving our enterprise customers

for 25+ years

Microsoft amp SAP run SAP on Azure

120K internal Microsoft users

access SAP on Azure

SAP migrated 30+ internal business

landscapes to Azure

5627

17

Azure

AWS

GCP

The Microsoft Difference Why SAP Customers Choose Microsoft Azure

Microsoft ndash Partner Facing

13

Business Process Intelligence

SAP Business

Technology Platform

SAP Business Network

Starter Pack

SAP S4HANA Cloud(Public or Private)

Offer

1

Responsible Company

Contract

Custom Code Analyzer SAP Readiness Check

SAP Learning Hub

SAP S4HANA on Microsoft Azure

Microsoft ndash Partner Facing

License Model Software Subscription Perpetual Software

Implementation Partner SAP Customer

Content Ownership SAP Partner Customer Partner SAP Customer

Application Management

ServicesSAP Partner Customer SAP ECS

Content Lifecycle

ManagementSAP Partner Customer SAP ECS

Product Support SAP SAP SAP Resell Partner

Technical Operations SAP SAP Partner Customer SAP ECS

Azure SAP Azure SAPCustomer DC Azure SAP

Partner

SAP S4HANA

Public Cloud

SAP S4HANA

Private CloudSAP S4HANA On-

Premise

Included in SAP Subscription HEC bundled subscription also available

RISE with SAP

Customer Path to SAP S4HANARISE with SAP on Microsoft Azure

14

Partner Opportunity with SAP S4HANA Private Cloud Edition

Software

+ Support

Technical

Managed

Services

Infrastructure

Management

++

Microsoft amp SAP Shared ndash Partner Facing

Advisory amp

Implementation

Services

Application

Management

Services

SAP S4HANA

on Microsoft

Azure

The enhancement of our relationship will accelerate

SAP S4HANA adoption and market momentum

Participate in deals in a lead role for advisory

implementation and management of Application Layer

Establish a customer relationship to drive business

transformation journeyapplication modernization

advisory and implementation

Product integration between SAP Apps and Teams

BTP Interoperability and Security (AAD SAP IAS) will

facilitate up-sell to extended workloads (eg DataAI

IOT Teams)

Joint SAP amp Microsoft co-innovation and committed

roadmap for continued innovation around SAP

S4HANA and Teams creates new opportunities for

incremental partner revenue

Explore the best alternatives to enable customer

transformation and develop a path to SAP S4HANA on

Azure

Differentiated Offering amp Customer

Lifetime Value

Typical Partner Advisory amp

Implementation Services

bull Value Discovery amp Business Case

bull Application Implementation

bull IndustryLoB Practices amp Business

Process

bull Application Extension amp Application

Integration

bull System Conversion and Selective

Data Transition

bull Custom Development

bull Data Harmonization and Analytics

Typical Partner Application

Management Services

bull SAP Fiori Operations

bull Application Security Updates

bull Regression Testing

bull Data Volume Optimization

bull Data Quality Optimization

bull System Health Monitoring

bull Release Version Upgrade

bull Cloud Integration Testing

bull SAP Cloud Platform Integration

Services

bull Functional Application

Management

bull Technical AMS (output m batch

m user m)

RISE with SAP S4HANA Private Cloud Edition

Source SAP marketing assets

Microsoft ndash Partner Facing

15

Partner Call to ActionWe are very excited to announce this new Partnership It is a huge milestone in our momentum with SAP and offers us the

ability to showcase Azure differentiation in the market

Align

GTM

Innovate

Turbocharge

Plan

Align your SAP and Microsoft Practices with our new Partner direction

Incorporate our partnership in your GTM activities and connect and collaborate across our joint sellers

Adopt and customize Industry Market Approved Journeys to create unique customer value

Our partnership will accelerate your customerrsquos decision to move to SAP S4HANA

Review your business plan to identify which customers you can migrate in 2021 and 2022

With your Microsoft Account Managers and letrsquos really go after the market Engage

Call to Action

Microsoft ndash Partner Facing

Thank you

microsoftcomsap

sapcommicrosoft

AppendixFor use by presenters as desired

Microsoft ndash Partner Facing

18

SAP Procurement

SAP SuccessFactors

SAP Concur

SAP Digital Supply

Chain

SAP Commerce Cloud

SAP Business Objects

SAP BWGRC

Non-SAP Applications amp Database

LEGEND

SAP SaaS services sold on Azure

SAP SaaS services on SAP DC

SAP Solutions deployed on Azure

Microsoft Services Value Enhancers

SAP Solutions

SAP ECCSOH

SAP BTP

Microsoft Active Directory Power PlatformOffice 365 Microsoft Teams

Microsoft ndash Partner Facing

19

SAP HANA Cloud

SAP Essential Architecture on Microsoft Azure

SaaS Applications

SAP Concur

Qualtrics SAP Ariba

Azure Data Lake

Azure IoT Hub

Azure IoT Edge

Azure ML Service

Azure Blockchain

Azure Database

Op

en

Se

rvic

e B

roke

r A

PI

Visual Studio

Business Technology Platform

SAP S4HANA CloudSAP Integrated

Business Planning

SAP SuccessFactors

Any-Premise Applications

SAP S4HANA SAP BW4HANA SAP HANA

Applications

Platform Services

Analytics

SAP Cloud Platform Foundation

Logging | Authentication | Authorization | Destination | Custom Domain | Scheduler | hellip

SAP Analytics Cloud

SAP Data Warehouse

Cloud

Database amp Data Mgt

Data Intelligence

HANA DB

HANA Data Lake

Integration Suite Enterprise Extensions

Web Analytics

SAP CP Integration

API Management

OData Provisioning

Open Connectors

Edge Services

Web IDE

Enterprise Messaging

Extension Factory

ABAP Environment

hellip

SAP Graph

Intelligent BPM

Workflow

Business Rules

Process Visibility

Inbox

Intelligent RPA

hellip

Digital Experience

Portal

Mobile Services

Leonardo IoT

UI5

Conversational AI

SaaS offerings

1

1

hellip

1

1

SAP Customer

Experience

SAP Fieldglass

helliphelliphellip

SAP MDG helliphellip

Microsoft O365

LinkedIn

OneDrive

SharePoint

Teams

hellip

Azure Functions

Key Vault

Power Platforms

Event Grid

Logic Apps

Cognitive Services

helliphellip

Gardner

Azure VM Azure Storage Azure Virtual Network Azure Active Directory

Microsoft ndash Partner Facing

20

Market Approved Journeys define jointly created industry roadmaps for SAP

S4HANA and other SAP solutions

They create a foundation that Partners can build on to reduce customer risk and accelerate adoption

leveraging their own additional unique industry and advisory services expertise

Market Approved

Journeys specify

bull Industry-specific business

outcomes customers can

expect after migrating

to SAP S4HANA on

Microsoft Azure organized

by journey stages

bull Microsoft and SAP product

components that may be

part of a larger customer

solution architecture to

address their unique needs

within the target industry

Industry Journey Framework Industries

n

hellip

1

Journey StagesStrategic

Priorities

Business Capabilities

Industry Reference Processes

Microsoft amp SAP

Solutions

LIFT RESHAPE CREATE

IMampC

Retail

Oil amp Gas

Fashion

Consumer Products

Automotive

Microsoft ndash Partner Facing

21

Leaders in Digital Transformation are moving SAP Solutions to Azure

Microsoft ndash Partner Facing

22

SAP customers broadly favor Azure as their choice to run SAP S4HANA in

the cloud

ldquoAs part of our overall transformation we transitioned to SAP S4HANA running it

on Microsoft Azure provides the velocity availability scalability and elasticity we

need for more visibility and better efficiency across our business The pandemic

struck as we were in the middle of our SAP implementation so by using Teams

we were able to continue to work on the project stay on schedule and keep

everyone informed The combination of SAP and Microsoft was especially helpful

during a challenging timerdquo

mdashJohn Hill Chief Information Officer amp Senior Vice President of Business

Planning Carhartt

ldquoWhen it comes to our customers delivering personal protective equipment (PPE)

we canrsquot be late so we rely on SAP and Microsoft to provide the digital backbone

thatrsquos essential to keeping our supply chain running smoothly The combination of

Microsoft Teams with our SAP solutions has given our employees the ability to

work from anywhere while ensuring orders are delivered on time to our customers

supporting the people putting their lives at risk working on the front linerdquo

mdashHelge Brummer Vice President Technical Infrastructure

Support amp Operations Coats

ldquoSAP S4HANA has given us real-time visibility into our inventory which is crucial for us as a pharmacy and healthcare retail

company during the pandemic We chose to run SAP S4HANA on Azure because of its agility and flexibility to scale up and

out quickly to meet our business needs Now we have access to our data in one place so we can offer the best possible

customer experience online and in our stores Microsoft Teams coupled with SAP solutions helped us overcome business

continuity challenges and enabled our employees to collaborate very effectively despite the shift from office to remote workrdquo

mdashFrancesco Tinto Senior Vice President Global Chief Information Officer Walgreens Boots Alliance

Microsoft ndash Partner Facing

23

Customers choose SAP S4HANA on Microsoft Azure

bull SAP S4HANA performance on Azure

bull Saving 40 on S4HANA maintenance

bull Orchestration layer

bull Quickly create and resize VMs

bull Azure far more secure than OP

bull IT same size while demand grows

bull Read the whole storyhellip

bull SAP S4HANA for Fashion Hybris Marketing CAR

bull CoreToEdge as partner

bull Real-time stock levels merchandise supply chain

bull Stores run more smoothly

bull Customers get better service

bull Better manage coordination between HQ production

and 400 stores ndash while they add 100 more

bull Read the whole story

Microsoft ndash Partner Facing

Page 3: SAP and Microsoft

4

1 How to Prevent Toxic Data Center Assets From Limiting Digital Transformation March 2020 Gartner

2 IDC White Paper sponsored by Microsoft Addressing Enterprise Cloud Priorities with Microsoft Azure June 2020

3 IDC Executive Summary sponsored by SAP SAP Customers on the Move to SAP S4HANA June 2019

By 2025 80 of enterprises

will have shut down their

traditional data center vs 10

in 20201

of SAP customers globally are

planning on deploying SAP

S4HANA2

Are going to deploy SAP

S4HANA to the cloud3

8073

72

Market Momentum ndash Cloud and SAP S4HANA Transition Underwayhellip

and SAP customers are on the move to SAP S4HANA

by 2027

Enterprises are migrating to cloud providers

at an accelerated pace

Microsoft ndash Partner Facing

5

Journey to SAP S4HANA ndash Customers Want to Move Buthellip

They are forced to put siloed puzzle pieces together themselves ndash involving

multiple cycles with all parties reconciliation validation RFIs and RFPs and

elongating the process

Multiple POVrsquos are creating confusion hindering decision making and

keeping companies from beginning the journey to the Public Cloud and

SAP S4HANA

They are getting widely differing points of view from Systems Integrators

Hyperscalers and SAP on how to transition legacy SAP systems to the cloud

and begin the move to SAP S4HANA

Customers need clarity and a prescriptive harmonized set of recommendations leveraging industry

best practices jointly backed by their strategic partners

Microsoft ndash Partner Facing

6

The Expanded Microsoft and SAP Partnership

25+year

partnership

90customer overlap

serving most of todayrsquos

largest enterprises

SAP runs on Microsoft

Azure and Microsoft

runs on SAP

Ongoing global

investments and an

aligned ecosystem

ldquoThe case for digital transformation has never been

more urgent By bringing together the power of

Azure and Teams with SAPrsquos solutions we will

help more organizations harness the power of the

cloud so they can more quickly adapt and innovate

going forwardrdquo

Satya NadellaCEO of Microsoft

ldquoNew ways of working collaborating and interacting

completely transform how we operate By integrating

Microsoft Teams across our solution portfolio we will

bring collaboration to the next level jointly

determining the future of work and enabling the

frictionless enterpriserdquo

Christian KleinCEO of SAP SE

SAP customers broadly favor Azure as their choice to run SAP S4HANA in the cloud

Sources include SAP and Microsoft benchmarking and customer reference points Microsoft ndash Partner Facing

7

The Microsoft and

SAP Partnership

A strategic alliance between

SAP and Microsoft leveraging

the expertise of our strategic

services partners to simplify

and accelerate a customerrsquos

journey to RISE with SAP on

Microsoft Azure

SAP customers broadly favor

Microsoft Azure as their choice to run

SAP S4HANA in the cloud

SimplifyMove your customers with confidence to SAP S4HANA on

Microsoft Azure based on a shared approach that reduces

complexity mitigates risk and aligns partner and customer

benefits

AccelerateDrive immediate time to revenue with Microsoft Azure and SAP

S4HANA based on a joint reference architecture industry

market approved journeys and a shared Engagement

InnovateTransform and evolve your offerings developing and delivering

continuous innovation on top of SAP and Microsoft and

creating new opportunity for customers

Microsoft ndash Partner Facing

8

The SAP and

Microsoft

Strategic

Partnership

Expanded Investments amp Services

Market Approved Journeys

Jointly created roadmap for SAP S4HANA and other SAP solutions by industry

Leveraging specialist expertise and best practices

Engagement And Services

A Catalyst and Actionable Plan

Assessment and discovery bringing together the customer SAP Microsoft Azure and System Integrators along with a Services

Plan for a successful lift and shift to the Intelligent Enterprise

Essential Architecture

Jointly developed technical blueprint

Incorporates the required SAP and Microsoft Azure technologies to run the customerrsquos applications

Collaborative Productivity

Engage employees and connect to the pulse of your organization with integrated experiences

Save time and stay focused integrating critical data and tools from SAP with Microsoft Teams allowing colleagues and

customers to chat meet manage engage and collaborate across the organization

Optimized Platform

Expanded Foundational services delivering continuous innovation on SAP Cloud Platform

Extended integration across SAP solutions and third-party applications including accelerated and automated migration and

deployment and strengthened security and resilience

Additional Investment and Co-InnovationMicrosoft ndash Partner Facing

9

Additional Investments in an Optimized Platform and Collaboration

Drive collaboration with Microsoft Teams Integration Across SAP Solutions

Helping customers create an intelligent enterprise of the future with

bull Seamless employee collaboration across business workflows

bull Engage business partners and suppliers based on real time data

bull Simplify the remote sales experience with embedded in-app collaboration

Accelerate Transformation with SAP S4HANA on Microsoft Azure

New investments to

bull Accelerate migration and increase operational efficiency

bull Strengthen security and resilience

bull Empower developers with an innovation-ready platform

As customer needs evolve in the face of growing requirements for remote work and rapid digital

transformation Microsoft and SAP continue to invest co-innovate and expand our cloud partnership

Microsoft ndash Partner Facing

10

Accelerate Transformation with SAP S4HANA on Microsoft Azure

SAP Business

Technology

Platform

SAP S4HANA

Microsoft Azure

Accelerate migration and increase operational efficiency

bull Guidance on setup reference architecture and data tool usage

bull Optimized productive provision experience with SAP Cloud Appliance Library (CAL)

bull Automated migration framework system installation operations and monitoring

Strengthen security and resilience

bull Enhanced network security and threat protection

bull End-to-end authentication and integrated identity lifecycle and SSO

bull Secure Network Integration with private account connectivity

Empower developers with an innovation-ready platform

bull Deeper integration with SAP Business Technology Platform

bull Extend and integrate events from SAP S4HANA to Microsoft Azure and vice versa

bull Simplified administration and provisioning

Automate migration and operations and gain cloud agility and innovation

Microsoft ndash Partner Facing

11

Drive Collaboration with Microsoft Teams Integration Across SAP Solutions

SAP S4HANA

SAP

SuccessFactors

SAP Customer

Experience

Microsoft Teams

Seamless employee collaboration across business workflows

Allow people across your organization to to chat meet manage engage and

collaborate in context and inline

Em

plo

ye

e

Engage business partners and suppliers based on real time data

Seamlessly and quickly share critical business information with your partners and

suppliersSu

pp

lie

r

Simplify the remote sales experience with in-app collaboration

With direct Teams and SAP Cloud for Customer integration for critical customer

meetingsSa

les

Create a seamless collaboration experience without switching applications

Microsoft ndash Partner Facing

12

Leading hybrid and multi-

cloud options

Microsoft supports you with the leading

hybrid cloud solutions ndash from the edge to

your local datacenter to the public cloud

Hybrid and multi-cloud management

capabilities include Azure Arc Azure

Monitor Azure Governance and security

services

Global cloud platform

optimized for SAP HANA

VMs large instances storage and

networks certified to run mission-critical

SAP workloads w high performance and

business continuity (up to 9999 SLAs)

Azure offers more regions (gt65) than any

other hyperscaler

Customers trust Azure to run some of the

largest SAP production landscapes in the

world

httpswwwdsagdeexterne-newsdsag-investitionsreport-2020-wachablosung-zu-s4hana-vollzogen DSAG Jahreskongress 2019

SAP customers broadly

favor Microsoft Azure

Support app

innovation

Unleash innovation with low-codeno-code

Power Platform for professional and

citizen developers

Support continuous DevOps innovation

with GitHub and Azure services such as

IoT cognitive services and chatbots

Unmatched security

and compliance

Use Azure Active Directory for secure

user authentication and single sign-on

Azure Security Center and Azure Sentinel

offer hybrid cloud threat detection and

security monitoring

Azure offers 90+ industry-specific and

global certifications more than any other

cloud

Integrate and extend SAP

applications

Integrate SAP apps with Microsoft Teams

and Office 365 for productivity and

collaboration

Use BTP to build intelligent integration

and workflows

Joint roadmap of continued innovation and

integration to future-proof your investment

Advanced data analytics

and insights

bull Pool SAP and non-SAP data in Azure and

use advanced analytics to gain real-time

and predictive insights with cloud

technologies such as Power BI machine

learning and AI

A partnership you can

trust

Jointly serving our enterprise customers

for 25+ years

Microsoft amp SAP run SAP on Azure

120K internal Microsoft users

access SAP on Azure

SAP migrated 30+ internal business

landscapes to Azure

5627

17

Azure

AWS

GCP

The Microsoft Difference Why SAP Customers Choose Microsoft Azure

Microsoft ndash Partner Facing

13

Business Process Intelligence

SAP Business

Technology Platform

SAP Business Network

Starter Pack

SAP S4HANA Cloud(Public or Private)

Offer

1

Responsible Company

Contract

Custom Code Analyzer SAP Readiness Check

SAP Learning Hub

SAP S4HANA on Microsoft Azure

Microsoft ndash Partner Facing

License Model Software Subscription Perpetual Software

Implementation Partner SAP Customer

Content Ownership SAP Partner Customer Partner SAP Customer

Application Management

ServicesSAP Partner Customer SAP ECS

Content Lifecycle

ManagementSAP Partner Customer SAP ECS

Product Support SAP SAP SAP Resell Partner

Technical Operations SAP SAP Partner Customer SAP ECS

Azure SAP Azure SAPCustomer DC Azure SAP

Partner

SAP S4HANA

Public Cloud

SAP S4HANA

Private CloudSAP S4HANA On-

Premise

Included in SAP Subscription HEC bundled subscription also available

RISE with SAP

Customer Path to SAP S4HANARISE with SAP on Microsoft Azure

14

Partner Opportunity with SAP S4HANA Private Cloud Edition

Software

+ Support

Technical

Managed

Services

Infrastructure

Management

++

Microsoft amp SAP Shared ndash Partner Facing

Advisory amp

Implementation

Services

Application

Management

Services

SAP S4HANA

on Microsoft

Azure

The enhancement of our relationship will accelerate

SAP S4HANA adoption and market momentum

Participate in deals in a lead role for advisory

implementation and management of Application Layer

Establish a customer relationship to drive business

transformation journeyapplication modernization

advisory and implementation

Product integration between SAP Apps and Teams

BTP Interoperability and Security (AAD SAP IAS) will

facilitate up-sell to extended workloads (eg DataAI

IOT Teams)

Joint SAP amp Microsoft co-innovation and committed

roadmap for continued innovation around SAP

S4HANA and Teams creates new opportunities for

incremental partner revenue

Explore the best alternatives to enable customer

transformation and develop a path to SAP S4HANA on

Azure

Differentiated Offering amp Customer

Lifetime Value

Typical Partner Advisory amp

Implementation Services

bull Value Discovery amp Business Case

bull Application Implementation

bull IndustryLoB Practices amp Business

Process

bull Application Extension amp Application

Integration

bull System Conversion and Selective

Data Transition

bull Custom Development

bull Data Harmonization and Analytics

Typical Partner Application

Management Services

bull SAP Fiori Operations

bull Application Security Updates

bull Regression Testing

bull Data Volume Optimization

bull Data Quality Optimization

bull System Health Monitoring

bull Release Version Upgrade

bull Cloud Integration Testing

bull SAP Cloud Platform Integration

Services

bull Functional Application

Management

bull Technical AMS (output m batch

m user m)

RISE with SAP S4HANA Private Cloud Edition

Source SAP marketing assets

Microsoft ndash Partner Facing

15

Partner Call to ActionWe are very excited to announce this new Partnership It is a huge milestone in our momentum with SAP and offers us the

ability to showcase Azure differentiation in the market

Align

GTM

Innovate

Turbocharge

Plan

Align your SAP and Microsoft Practices with our new Partner direction

Incorporate our partnership in your GTM activities and connect and collaborate across our joint sellers

Adopt and customize Industry Market Approved Journeys to create unique customer value

Our partnership will accelerate your customerrsquos decision to move to SAP S4HANA

Review your business plan to identify which customers you can migrate in 2021 and 2022

With your Microsoft Account Managers and letrsquos really go after the market Engage

Call to Action

Microsoft ndash Partner Facing

Thank you

microsoftcomsap

sapcommicrosoft

AppendixFor use by presenters as desired

Microsoft ndash Partner Facing

18

SAP Procurement

SAP SuccessFactors

SAP Concur

SAP Digital Supply

Chain

SAP Commerce Cloud

SAP Business Objects

SAP BWGRC

Non-SAP Applications amp Database

LEGEND

SAP SaaS services sold on Azure

SAP SaaS services on SAP DC

SAP Solutions deployed on Azure

Microsoft Services Value Enhancers

SAP Solutions

SAP ECCSOH

SAP BTP

Microsoft Active Directory Power PlatformOffice 365 Microsoft Teams

Microsoft ndash Partner Facing

19

SAP HANA Cloud

SAP Essential Architecture on Microsoft Azure

SaaS Applications

SAP Concur

Qualtrics SAP Ariba

Azure Data Lake

Azure IoT Hub

Azure IoT Edge

Azure ML Service

Azure Blockchain

Azure Database

Op

en

Se

rvic

e B

roke

r A

PI

Visual Studio

Business Technology Platform

SAP S4HANA CloudSAP Integrated

Business Planning

SAP SuccessFactors

Any-Premise Applications

SAP S4HANA SAP BW4HANA SAP HANA

Applications

Platform Services

Analytics

SAP Cloud Platform Foundation

Logging | Authentication | Authorization | Destination | Custom Domain | Scheduler | hellip

SAP Analytics Cloud

SAP Data Warehouse

Cloud

Database amp Data Mgt

Data Intelligence

HANA DB

HANA Data Lake

Integration Suite Enterprise Extensions

Web Analytics

SAP CP Integration

API Management

OData Provisioning

Open Connectors

Edge Services

Web IDE

Enterprise Messaging

Extension Factory

ABAP Environment

hellip

SAP Graph

Intelligent BPM

Workflow

Business Rules

Process Visibility

Inbox

Intelligent RPA

hellip

Digital Experience

Portal

Mobile Services

Leonardo IoT

UI5

Conversational AI

SaaS offerings

1

1

hellip

1

1

SAP Customer

Experience

SAP Fieldglass

helliphelliphellip

SAP MDG helliphellip

Microsoft O365

LinkedIn

OneDrive

SharePoint

Teams

hellip

Azure Functions

Key Vault

Power Platforms

Event Grid

Logic Apps

Cognitive Services

helliphellip

Gardner

Azure VM Azure Storage Azure Virtual Network Azure Active Directory

Microsoft ndash Partner Facing

20

Market Approved Journeys define jointly created industry roadmaps for SAP

S4HANA and other SAP solutions

They create a foundation that Partners can build on to reduce customer risk and accelerate adoption

leveraging their own additional unique industry and advisory services expertise

Market Approved

Journeys specify

bull Industry-specific business

outcomes customers can

expect after migrating

to SAP S4HANA on

Microsoft Azure organized

by journey stages

bull Microsoft and SAP product

components that may be

part of a larger customer

solution architecture to

address their unique needs

within the target industry

Industry Journey Framework Industries

n

hellip

1

Journey StagesStrategic

Priorities

Business Capabilities

Industry Reference Processes

Microsoft amp SAP

Solutions

LIFT RESHAPE CREATE

IMampC

Retail

Oil amp Gas

Fashion

Consumer Products

Automotive

Microsoft ndash Partner Facing

21

Leaders in Digital Transformation are moving SAP Solutions to Azure

Microsoft ndash Partner Facing

22

SAP customers broadly favor Azure as their choice to run SAP S4HANA in

the cloud

ldquoAs part of our overall transformation we transitioned to SAP S4HANA running it

on Microsoft Azure provides the velocity availability scalability and elasticity we

need for more visibility and better efficiency across our business The pandemic

struck as we were in the middle of our SAP implementation so by using Teams

we were able to continue to work on the project stay on schedule and keep

everyone informed The combination of SAP and Microsoft was especially helpful

during a challenging timerdquo

mdashJohn Hill Chief Information Officer amp Senior Vice President of Business

Planning Carhartt

ldquoWhen it comes to our customers delivering personal protective equipment (PPE)

we canrsquot be late so we rely on SAP and Microsoft to provide the digital backbone

thatrsquos essential to keeping our supply chain running smoothly The combination of

Microsoft Teams with our SAP solutions has given our employees the ability to

work from anywhere while ensuring orders are delivered on time to our customers

supporting the people putting their lives at risk working on the front linerdquo

mdashHelge Brummer Vice President Technical Infrastructure

Support amp Operations Coats

ldquoSAP S4HANA has given us real-time visibility into our inventory which is crucial for us as a pharmacy and healthcare retail

company during the pandemic We chose to run SAP S4HANA on Azure because of its agility and flexibility to scale up and

out quickly to meet our business needs Now we have access to our data in one place so we can offer the best possible

customer experience online and in our stores Microsoft Teams coupled with SAP solutions helped us overcome business

continuity challenges and enabled our employees to collaborate very effectively despite the shift from office to remote workrdquo

mdashFrancesco Tinto Senior Vice President Global Chief Information Officer Walgreens Boots Alliance

Microsoft ndash Partner Facing

23

Customers choose SAP S4HANA on Microsoft Azure

bull SAP S4HANA performance on Azure

bull Saving 40 on S4HANA maintenance

bull Orchestration layer

bull Quickly create and resize VMs

bull Azure far more secure than OP

bull IT same size while demand grows

bull Read the whole storyhellip

bull SAP S4HANA for Fashion Hybris Marketing CAR

bull CoreToEdge as partner

bull Real-time stock levels merchandise supply chain

bull Stores run more smoothly

bull Customers get better service

bull Better manage coordination between HQ production

and 400 stores ndash while they add 100 more

bull Read the whole story

Microsoft ndash Partner Facing

Page 4: SAP and Microsoft

5

Journey to SAP S4HANA ndash Customers Want to Move Buthellip

They are forced to put siloed puzzle pieces together themselves ndash involving

multiple cycles with all parties reconciliation validation RFIs and RFPs and

elongating the process

Multiple POVrsquos are creating confusion hindering decision making and

keeping companies from beginning the journey to the Public Cloud and

SAP S4HANA

They are getting widely differing points of view from Systems Integrators

Hyperscalers and SAP on how to transition legacy SAP systems to the cloud

and begin the move to SAP S4HANA

Customers need clarity and a prescriptive harmonized set of recommendations leveraging industry

best practices jointly backed by their strategic partners

Microsoft ndash Partner Facing

6

The Expanded Microsoft and SAP Partnership

25+year

partnership

90customer overlap

serving most of todayrsquos

largest enterprises

SAP runs on Microsoft

Azure and Microsoft

runs on SAP

Ongoing global

investments and an

aligned ecosystem

ldquoThe case for digital transformation has never been

more urgent By bringing together the power of

Azure and Teams with SAPrsquos solutions we will

help more organizations harness the power of the

cloud so they can more quickly adapt and innovate

going forwardrdquo

Satya NadellaCEO of Microsoft

ldquoNew ways of working collaborating and interacting

completely transform how we operate By integrating

Microsoft Teams across our solution portfolio we will

bring collaboration to the next level jointly

determining the future of work and enabling the

frictionless enterpriserdquo

Christian KleinCEO of SAP SE

SAP customers broadly favor Azure as their choice to run SAP S4HANA in the cloud

Sources include SAP and Microsoft benchmarking and customer reference points Microsoft ndash Partner Facing

7

The Microsoft and

SAP Partnership

A strategic alliance between

SAP and Microsoft leveraging

the expertise of our strategic

services partners to simplify

and accelerate a customerrsquos

journey to RISE with SAP on

Microsoft Azure

SAP customers broadly favor

Microsoft Azure as their choice to run

SAP S4HANA in the cloud

SimplifyMove your customers with confidence to SAP S4HANA on

Microsoft Azure based on a shared approach that reduces

complexity mitigates risk and aligns partner and customer

benefits

AccelerateDrive immediate time to revenue with Microsoft Azure and SAP

S4HANA based on a joint reference architecture industry

market approved journeys and a shared Engagement

InnovateTransform and evolve your offerings developing and delivering

continuous innovation on top of SAP and Microsoft and

creating new opportunity for customers

Microsoft ndash Partner Facing

8

The SAP and

Microsoft

Strategic

Partnership

Expanded Investments amp Services

Market Approved Journeys

Jointly created roadmap for SAP S4HANA and other SAP solutions by industry

Leveraging specialist expertise and best practices

Engagement And Services

A Catalyst and Actionable Plan

Assessment and discovery bringing together the customer SAP Microsoft Azure and System Integrators along with a Services

Plan for a successful lift and shift to the Intelligent Enterprise

Essential Architecture

Jointly developed technical blueprint

Incorporates the required SAP and Microsoft Azure technologies to run the customerrsquos applications

Collaborative Productivity

Engage employees and connect to the pulse of your organization with integrated experiences

Save time and stay focused integrating critical data and tools from SAP with Microsoft Teams allowing colleagues and

customers to chat meet manage engage and collaborate across the organization

Optimized Platform

Expanded Foundational services delivering continuous innovation on SAP Cloud Platform

Extended integration across SAP solutions and third-party applications including accelerated and automated migration and

deployment and strengthened security and resilience

Additional Investment and Co-InnovationMicrosoft ndash Partner Facing

9

Additional Investments in an Optimized Platform and Collaboration

Drive collaboration with Microsoft Teams Integration Across SAP Solutions

Helping customers create an intelligent enterprise of the future with

bull Seamless employee collaboration across business workflows

bull Engage business partners and suppliers based on real time data

bull Simplify the remote sales experience with embedded in-app collaboration

Accelerate Transformation with SAP S4HANA on Microsoft Azure

New investments to

bull Accelerate migration and increase operational efficiency

bull Strengthen security and resilience

bull Empower developers with an innovation-ready platform

As customer needs evolve in the face of growing requirements for remote work and rapid digital

transformation Microsoft and SAP continue to invest co-innovate and expand our cloud partnership

Microsoft ndash Partner Facing

10

Accelerate Transformation with SAP S4HANA on Microsoft Azure

SAP Business

Technology

Platform

SAP S4HANA

Microsoft Azure

Accelerate migration and increase operational efficiency

bull Guidance on setup reference architecture and data tool usage

bull Optimized productive provision experience with SAP Cloud Appliance Library (CAL)

bull Automated migration framework system installation operations and monitoring

Strengthen security and resilience

bull Enhanced network security and threat protection

bull End-to-end authentication and integrated identity lifecycle and SSO

bull Secure Network Integration with private account connectivity

Empower developers with an innovation-ready platform

bull Deeper integration with SAP Business Technology Platform

bull Extend and integrate events from SAP S4HANA to Microsoft Azure and vice versa

bull Simplified administration and provisioning

Automate migration and operations and gain cloud agility and innovation

Microsoft ndash Partner Facing

11

Drive Collaboration with Microsoft Teams Integration Across SAP Solutions

SAP S4HANA

SAP

SuccessFactors

SAP Customer

Experience

Microsoft Teams

Seamless employee collaboration across business workflows

Allow people across your organization to to chat meet manage engage and

collaborate in context and inline

Em

plo

ye

e

Engage business partners and suppliers based on real time data

Seamlessly and quickly share critical business information with your partners and

suppliersSu

pp

lie

r

Simplify the remote sales experience with in-app collaboration

With direct Teams and SAP Cloud for Customer integration for critical customer

meetingsSa

les

Create a seamless collaboration experience without switching applications

Microsoft ndash Partner Facing

12

Leading hybrid and multi-

cloud options

Microsoft supports you with the leading

hybrid cloud solutions ndash from the edge to

your local datacenter to the public cloud

Hybrid and multi-cloud management

capabilities include Azure Arc Azure

Monitor Azure Governance and security

services

Global cloud platform

optimized for SAP HANA

VMs large instances storage and

networks certified to run mission-critical

SAP workloads w high performance and

business continuity (up to 9999 SLAs)

Azure offers more regions (gt65) than any

other hyperscaler

Customers trust Azure to run some of the

largest SAP production landscapes in the

world

httpswwwdsagdeexterne-newsdsag-investitionsreport-2020-wachablosung-zu-s4hana-vollzogen DSAG Jahreskongress 2019

SAP customers broadly

favor Microsoft Azure

Support app

innovation

Unleash innovation with low-codeno-code

Power Platform for professional and

citizen developers

Support continuous DevOps innovation

with GitHub and Azure services such as

IoT cognitive services and chatbots

Unmatched security

and compliance

Use Azure Active Directory for secure

user authentication and single sign-on

Azure Security Center and Azure Sentinel

offer hybrid cloud threat detection and

security monitoring

Azure offers 90+ industry-specific and

global certifications more than any other

cloud

Integrate and extend SAP

applications

Integrate SAP apps with Microsoft Teams

and Office 365 for productivity and

collaboration

Use BTP to build intelligent integration

and workflows

Joint roadmap of continued innovation and

integration to future-proof your investment

Advanced data analytics

and insights

bull Pool SAP and non-SAP data in Azure and

use advanced analytics to gain real-time

and predictive insights with cloud

technologies such as Power BI machine

learning and AI

A partnership you can

trust

Jointly serving our enterprise customers

for 25+ years

Microsoft amp SAP run SAP on Azure

120K internal Microsoft users

access SAP on Azure

SAP migrated 30+ internal business

landscapes to Azure

5627

17

Azure

AWS

GCP

The Microsoft Difference Why SAP Customers Choose Microsoft Azure

Microsoft ndash Partner Facing

13

Business Process Intelligence

SAP Business

Technology Platform

SAP Business Network

Starter Pack

SAP S4HANA Cloud(Public or Private)

Offer

1

Responsible Company

Contract

Custom Code Analyzer SAP Readiness Check

SAP Learning Hub

SAP S4HANA on Microsoft Azure

Microsoft ndash Partner Facing

License Model Software Subscription Perpetual Software

Implementation Partner SAP Customer

Content Ownership SAP Partner Customer Partner SAP Customer

Application Management

ServicesSAP Partner Customer SAP ECS

Content Lifecycle

ManagementSAP Partner Customer SAP ECS

Product Support SAP SAP SAP Resell Partner

Technical Operations SAP SAP Partner Customer SAP ECS

Azure SAP Azure SAPCustomer DC Azure SAP

Partner

SAP S4HANA

Public Cloud

SAP S4HANA

Private CloudSAP S4HANA On-

Premise

Included in SAP Subscription HEC bundled subscription also available

RISE with SAP

Customer Path to SAP S4HANARISE with SAP on Microsoft Azure

14

Partner Opportunity with SAP S4HANA Private Cloud Edition

Software

+ Support

Technical

Managed

Services

Infrastructure

Management

++

Microsoft amp SAP Shared ndash Partner Facing

Advisory amp

Implementation

Services

Application

Management

Services

SAP S4HANA

on Microsoft

Azure

The enhancement of our relationship will accelerate

SAP S4HANA adoption and market momentum

Participate in deals in a lead role for advisory

implementation and management of Application Layer

Establish a customer relationship to drive business

transformation journeyapplication modernization

advisory and implementation

Product integration between SAP Apps and Teams

BTP Interoperability and Security (AAD SAP IAS) will

facilitate up-sell to extended workloads (eg DataAI

IOT Teams)

Joint SAP amp Microsoft co-innovation and committed

roadmap for continued innovation around SAP

S4HANA and Teams creates new opportunities for

incremental partner revenue

Explore the best alternatives to enable customer

transformation and develop a path to SAP S4HANA on

Azure

Differentiated Offering amp Customer

Lifetime Value

Typical Partner Advisory amp

Implementation Services

bull Value Discovery amp Business Case

bull Application Implementation

bull IndustryLoB Practices amp Business

Process

bull Application Extension amp Application

Integration

bull System Conversion and Selective

Data Transition

bull Custom Development

bull Data Harmonization and Analytics

Typical Partner Application

Management Services

bull SAP Fiori Operations

bull Application Security Updates

bull Regression Testing

bull Data Volume Optimization

bull Data Quality Optimization

bull System Health Monitoring

bull Release Version Upgrade

bull Cloud Integration Testing

bull SAP Cloud Platform Integration

Services

bull Functional Application

Management

bull Technical AMS (output m batch

m user m)

RISE with SAP S4HANA Private Cloud Edition

Source SAP marketing assets

Microsoft ndash Partner Facing

15

Partner Call to ActionWe are very excited to announce this new Partnership It is a huge milestone in our momentum with SAP and offers us the

ability to showcase Azure differentiation in the market

Align

GTM

Innovate

Turbocharge

Plan

Align your SAP and Microsoft Practices with our new Partner direction

Incorporate our partnership in your GTM activities and connect and collaborate across our joint sellers

Adopt and customize Industry Market Approved Journeys to create unique customer value

Our partnership will accelerate your customerrsquos decision to move to SAP S4HANA

Review your business plan to identify which customers you can migrate in 2021 and 2022

With your Microsoft Account Managers and letrsquos really go after the market Engage

Call to Action

Microsoft ndash Partner Facing

Thank you

microsoftcomsap

sapcommicrosoft

AppendixFor use by presenters as desired

Microsoft ndash Partner Facing

18

SAP Procurement

SAP SuccessFactors

SAP Concur

SAP Digital Supply

Chain

SAP Commerce Cloud

SAP Business Objects

SAP BWGRC

Non-SAP Applications amp Database

LEGEND

SAP SaaS services sold on Azure

SAP SaaS services on SAP DC

SAP Solutions deployed on Azure

Microsoft Services Value Enhancers

SAP Solutions

SAP ECCSOH

SAP BTP

Microsoft Active Directory Power PlatformOffice 365 Microsoft Teams

Microsoft ndash Partner Facing

19

SAP HANA Cloud

SAP Essential Architecture on Microsoft Azure

SaaS Applications

SAP Concur

Qualtrics SAP Ariba

Azure Data Lake

Azure IoT Hub

Azure IoT Edge

Azure ML Service

Azure Blockchain

Azure Database

Op

en

Se

rvic

e B

roke

r A

PI

Visual Studio

Business Technology Platform

SAP S4HANA CloudSAP Integrated

Business Planning

SAP SuccessFactors

Any-Premise Applications

SAP S4HANA SAP BW4HANA SAP HANA

Applications

Platform Services

Analytics

SAP Cloud Platform Foundation

Logging | Authentication | Authorization | Destination | Custom Domain | Scheduler | hellip

SAP Analytics Cloud

SAP Data Warehouse

Cloud

Database amp Data Mgt

Data Intelligence

HANA DB

HANA Data Lake

Integration Suite Enterprise Extensions

Web Analytics

SAP CP Integration

API Management

OData Provisioning

Open Connectors

Edge Services

Web IDE

Enterprise Messaging

Extension Factory

ABAP Environment

hellip

SAP Graph

Intelligent BPM

Workflow

Business Rules

Process Visibility

Inbox

Intelligent RPA

hellip

Digital Experience

Portal

Mobile Services

Leonardo IoT

UI5

Conversational AI

SaaS offerings

1

1

hellip

1

1

SAP Customer

Experience

SAP Fieldglass

helliphelliphellip

SAP MDG helliphellip

Microsoft O365

LinkedIn

OneDrive

SharePoint

Teams

hellip

Azure Functions

Key Vault

Power Platforms

Event Grid

Logic Apps

Cognitive Services

helliphellip

Gardner

Azure VM Azure Storage Azure Virtual Network Azure Active Directory

Microsoft ndash Partner Facing

20

Market Approved Journeys define jointly created industry roadmaps for SAP

S4HANA and other SAP solutions

They create a foundation that Partners can build on to reduce customer risk and accelerate adoption

leveraging their own additional unique industry and advisory services expertise

Market Approved

Journeys specify

bull Industry-specific business

outcomes customers can

expect after migrating

to SAP S4HANA on

Microsoft Azure organized

by journey stages

bull Microsoft and SAP product

components that may be

part of a larger customer

solution architecture to

address their unique needs

within the target industry

Industry Journey Framework Industries

n

hellip

1

Journey StagesStrategic

Priorities

Business Capabilities

Industry Reference Processes

Microsoft amp SAP

Solutions

LIFT RESHAPE CREATE

IMampC

Retail

Oil amp Gas

Fashion

Consumer Products

Automotive

Microsoft ndash Partner Facing

21

Leaders in Digital Transformation are moving SAP Solutions to Azure

Microsoft ndash Partner Facing

22

SAP customers broadly favor Azure as their choice to run SAP S4HANA in

the cloud

ldquoAs part of our overall transformation we transitioned to SAP S4HANA running it

on Microsoft Azure provides the velocity availability scalability and elasticity we

need for more visibility and better efficiency across our business The pandemic

struck as we were in the middle of our SAP implementation so by using Teams

we were able to continue to work on the project stay on schedule and keep

everyone informed The combination of SAP and Microsoft was especially helpful

during a challenging timerdquo

mdashJohn Hill Chief Information Officer amp Senior Vice President of Business

Planning Carhartt

ldquoWhen it comes to our customers delivering personal protective equipment (PPE)

we canrsquot be late so we rely on SAP and Microsoft to provide the digital backbone

thatrsquos essential to keeping our supply chain running smoothly The combination of

Microsoft Teams with our SAP solutions has given our employees the ability to

work from anywhere while ensuring orders are delivered on time to our customers

supporting the people putting their lives at risk working on the front linerdquo

mdashHelge Brummer Vice President Technical Infrastructure

Support amp Operations Coats

ldquoSAP S4HANA has given us real-time visibility into our inventory which is crucial for us as a pharmacy and healthcare retail

company during the pandemic We chose to run SAP S4HANA on Azure because of its agility and flexibility to scale up and

out quickly to meet our business needs Now we have access to our data in one place so we can offer the best possible

customer experience online and in our stores Microsoft Teams coupled with SAP solutions helped us overcome business

continuity challenges and enabled our employees to collaborate very effectively despite the shift from office to remote workrdquo

mdashFrancesco Tinto Senior Vice President Global Chief Information Officer Walgreens Boots Alliance

Microsoft ndash Partner Facing

23

Customers choose SAP S4HANA on Microsoft Azure

bull SAP S4HANA performance on Azure

bull Saving 40 on S4HANA maintenance

bull Orchestration layer

bull Quickly create and resize VMs

bull Azure far more secure than OP

bull IT same size while demand grows

bull Read the whole storyhellip

bull SAP S4HANA for Fashion Hybris Marketing CAR

bull CoreToEdge as partner

bull Real-time stock levels merchandise supply chain

bull Stores run more smoothly

bull Customers get better service

bull Better manage coordination between HQ production

and 400 stores ndash while they add 100 more

bull Read the whole story

Microsoft ndash Partner Facing

Page 5: SAP and Microsoft

6

The Expanded Microsoft and SAP Partnership

25+year

partnership

90customer overlap

serving most of todayrsquos

largest enterprises

SAP runs on Microsoft

Azure and Microsoft

runs on SAP

Ongoing global

investments and an

aligned ecosystem

ldquoThe case for digital transformation has never been

more urgent By bringing together the power of

Azure and Teams with SAPrsquos solutions we will

help more organizations harness the power of the

cloud so they can more quickly adapt and innovate

going forwardrdquo

Satya NadellaCEO of Microsoft

ldquoNew ways of working collaborating and interacting

completely transform how we operate By integrating

Microsoft Teams across our solution portfolio we will

bring collaboration to the next level jointly

determining the future of work and enabling the

frictionless enterpriserdquo

Christian KleinCEO of SAP SE

SAP customers broadly favor Azure as their choice to run SAP S4HANA in the cloud

Sources include SAP and Microsoft benchmarking and customer reference points Microsoft ndash Partner Facing

7

The Microsoft and

SAP Partnership

A strategic alliance between

SAP and Microsoft leveraging

the expertise of our strategic

services partners to simplify

and accelerate a customerrsquos

journey to RISE with SAP on

Microsoft Azure

SAP customers broadly favor

Microsoft Azure as their choice to run

SAP S4HANA in the cloud

SimplifyMove your customers with confidence to SAP S4HANA on

Microsoft Azure based on a shared approach that reduces

complexity mitigates risk and aligns partner and customer

benefits

AccelerateDrive immediate time to revenue with Microsoft Azure and SAP

S4HANA based on a joint reference architecture industry

market approved journeys and a shared Engagement

InnovateTransform and evolve your offerings developing and delivering

continuous innovation on top of SAP and Microsoft and

creating new opportunity for customers

Microsoft ndash Partner Facing

8

The SAP and

Microsoft

Strategic

Partnership

Expanded Investments amp Services

Market Approved Journeys

Jointly created roadmap for SAP S4HANA and other SAP solutions by industry

Leveraging specialist expertise and best practices

Engagement And Services

A Catalyst and Actionable Plan

Assessment and discovery bringing together the customer SAP Microsoft Azure and System Integrators along with a Services

Plan for a successful lift and shift to the Intelligent Enterprise

Essential Architecture

Jointly developed technical blueprint

Incorporates the required SAP and Microsoft Azure technologies to run the customerrsquos applications

Collaborative Productivity

Engage employees and connect to the pulse of your organization with integrated experiences

Save time and stay focused integrating critical data and tools from SAP with Microsoft Teams allowing colleagues and

customers to chat meet manage engage and collaborate across the organization

Optimized Platform

Expanded Foundational services delivering continuous innovation on SAP Cloud Platform

Extended integration across SAP solutions and third-party applications including accelerated and automated migration and

deployment and strengthened security and resilience

Additional Investment and Co-InnovationMicrosoft ndash Partner Facing

9

Additional Investments in an Optimized Platform and Collaboration

Drive collaboration with Microsoft Teams Integration Across SAP Solutions

Helping customers create an intelligent enterprise of the future with

bull Seamless employee collaboration across business workflows

bull Engage business partners and suppliers based on real time data

bull Simplify the remote sales experience with embedded in-app collaboration

Accelerate Transformation with SAP S4HANA on Microsoft Azure

New investments to

bull Accelerate migration and increase operational efficiency

bull Strengthen security and resilience

bull Empower developers with an innovation-ready platform

As customer needs evolve in the face of growing requirements for remote work and rapid digital

transformation Microsoft and SAP continue to invest co-innovate and expand our cloud partnership

Microsoft ndash Partner Facing

10

Accelerate Transformation with SAP S4HANA on Microsoft Azure

SAP Business

Technology

Platform

SAP S4HANA

Microsoft Azure

Accelerate migration and increase operational efficiency

bull Guidance on setup reference architecture and data tool usage

bull Optimized productive provision experience with SAP Cloud Appliance Library (CAL)

bull Automated migration framework system installation operations and monitoring

Strengthen security and resilience

bull Enhanced network security and threat protection

bull End-to-end authentication and integrated identity lifecycle and SSO

bull Secure Network Integration with private account connectivity

Empower developers with an innovation-ready platform

bull Deeper integration with SAP Business Technology Platform

bull Extend and integrate events from SAP S4HANA to Microsoft Azure and vice versa

bull Simplified administration and provisioning

Automate migration and operations and gain cloud agility and innovation

Microsoft ndash Partner Facing

11

Drive Collaboration with Microsoft Teams Integration Across SAP Solutions

SAP S4HANA

SAP

SuccessFactors

SAP Customer

Experience

Microsoft Teams

Seamless employee collaboration across business workflows

Allow people across your organization to to chat meet manage engage and

collaborate in context and inline

Em

plo

ye

e

Engage business partners and suppliers based on real time data

Seamlessly and quickly share critical business information with your partners and

suppliersSu

pp

lie

r

Simplify the remote sales experience with in-app collaboration

With direct Teams and SAP Cloud for Customer integration for critical customer

meetingsSa

les

Create a seamless collaboration experience without switching applications

Microsoft ndash Partner Facing

12

Leading hybrid and multi-

cloud options

Microsoft supports you with the leading

hybrid cloud solutions ndash from the edge to

your local datacenter to the public cloud

Hybrid and multi-cloud management

capabilities include Azure Arc Azure

Monitor Azure Governance and security

services

Global cloud platform

optimized for SAP HANA

VMs large instances storage and

networks certified to run mission-critical

SAP workloads w high performance and

business continuity (up to 9999 SLAs)

Azure offers more regions (gt65) than any

other hyperscaler

Customers trust Azure to run some of the

largest SAP production landscapes in the

world

httpswwwdsagdeexterne-newsdsag-investitionsreport-2020-wachablosung-zu-s4hana-vollzogen DSAG Jahreskongress 2019

SAP customers broadly

favor Microsoft Azure

Support app

innovation

Unleash innovation with low-codeno-code

Power Platform for professional and

citizen developers

Support continuous DevOps innovation

with GitHub and Azure services such as

IoT cognitive services and chatbots

Unmatched security

and compliance

Use Azure Active Directory for secure

user authentication and single sign-on

Azure Security Center and Azure Sentinel

offer hybrid cloud threat detection and

security monitoring

Azure offers 90+ industry-specific and

global certifications more than any other

cloud

Integrate and extend SAP

applications

Integrate SAP apps with Microsoft Teams

and Office 365 for productivity and

collaboration

Use BTP to build intelligent integration

and workflows

Joint roadmap of continued innovation and

integration to future-proof your investment

Advanced data analytics

and insights

bull Pool SAP and non-SAP data in Azure and

use advanced analytics to gain real-time

and predictive insights with cloud

technologies such as Power BI machine

learning and AI

A partnership you can

trust

Jointly serving our enterprise customers

for 25+ years

Microsoft amp SAP run SAP on Azure

120K internal Microsoft users

access SAP on Azure

SAP migrated 30+ internal business

landscapes to Azure

5627

17

Azure

AWS

GCP

The Microsoft Difference Why SAP Customers Choose Microsoft Azure

Microsoft ndash Partner Facing

13

Business Process Intelligence

SAP Business

Technology Platform

SAP Business Network

Starter Pack

SAP S4HANA Cloud(Public or Private)

Offer

1

Responsible Company

Contract

Custom Code Analyzer SAP Readiness Check

SAP Learning Hub

SAP S4HANA on Microsoft Azure

Microsoft ndash Partner Facing

License Model Software Subscription Perpetual Software

Implementation Partner SAP Customer

Content Ownership SAP Partner Customer Partner SAP Customer

Application Management

ServicesSAP Partner Customer SAP ECS

Content Lifecycle

ManagementSAP Partner Customer SAP ECS

Product Support SAP SAP SAP Resell Partner

Technical Operations SAP SAP Partner Customer SAP ECS

Azure SAP Azure SAPCustomer DC Azure SAP

Partner

SAP S4HANA

Public Cloud

SAP S4HANA

Private CloudSAP S4HANA On-

Premise

Included in SAP Subscription HEC bundled subscription also available

RISE with SAP

Customer Path to SAP S4HANARISE with SAP on Microsoft Azure

14

Partner Opportunity with SAP S4HANA Private Cloud Edition

Software

+ Support

Technical

Managed

Services

Infrastructure

Management

++

Microsoft amp SAP Shared ndash Partner Facing

Advisory amp

Implementation

Services

Application

Management

Services

SAP S4HANA

on Microsoft

Azure

The enhancement of our relationship will accelerate

SAP S4HANA adoption and market momentum

Participate in deals in a lead role for advisory

implementation and management of Application Layer

Establish a customer relationship to drive business

transformation journeyapplication modernization

advisory and implementation

Product integration between SAP Apps and Teams

BTP Interoperability and Security (AAD SAP IAS) will

facilitate up-sell to extended workloads (eg DataAI

IOT Teams)

Joint SAP amp Microsoft co-innovation and committed

roadmap for continued innovation around SAP

S4HANA and Teams creates new opportunities for

incremental partner revenue

Explore the best alternatives to enable customer

transformation and develop a path to SAP S4HANA on

Azure

Differentiated Offering amp Customer

Lifetime Value

Typical Partner Advisory amp

Implementation Services

bull Value Discovery amp Business Case

bull Application Implementation

bull IndustryLoB Practices amp Business

Process

bull Application Extension amp Application

Integration

bull System Conversion and Selective

Data Transition

bull Custom Development

bull Data Harmonization and Analytics

Typical Partner Application

Management Services

bull SAP Fiori Operations

bull Application Security Updates

bull Regression Testing

bull Data Volume Optimization

bull Data Quality Optimization

bull System Health Monitoring

bull Release Version Upgrade

bull Cloud Integration Testing

bull SAP Cloud Platform Integration

Services

bull Functional Application

Management

bull Technical AMS (output m batch

m user m)

RISE with SAP S4HANA Private Cloud Edition

Source SAP marketing assets

Microsoft ndash Partner Facing

15

Partner Call to ActionWe are very excited to announce this new Partnership It is a huge milestone in our momentum with SAP and offers us the

ability to showcase Azure differentiation in the market

Align

GTM

Innovate

Turbocharge

Plan

Align your SAP and Microsoft Practices with our new Partner direction

Incorporate our partnership in your GTM activities and connect and collaborate across our joint sellers

Adopt and customize Industry Market Approved Journeys to create unique customer value

Our partnership will accelerate your customerrsquos decision to move to SAP S4HANA

Review your business plan to identify which customers you can migrate in 2021 and 2022

With your Microsoft Account Managers and letrsquos really go after the market Engage

Call to Action

Microsoft ndash Partner Facing

Thank you

microsoftcomsap

sapcommicrosoft

AppendixFor use by presenters as desired

Microsoft ndash Partner Facing

18

SAP Procurement

SAP SuccessFactors

SAP Concur

SAP Digital Supply

Chain

SAP Commerce Cloud

SAP Business Objects

SAP BWGRC

Non-SAP Applications amp Database

LEGEND

SAP SaaS services sold on Azure

SAP SaaS services on SAP DC

SAP Solutions deployed on Azure

Microsoft Services Value Enhancers

SAP Solutions

SAP ECCSOH

SAP BTP

Microsoft Active Directory Power PlatformOffice 365 Microsoft Teams

Microsoft ndash Partner Facing

19

SAP HANA Cloud

SAP Essential Architecture on Microsoft Azure

SaaS Applications

SAP Concur

Qualtrics SAP Ariba

Azure Data Lake

Azure IoT Hub

Azure IoT Edge

Azure ML Service

Azure Blockchain

Azure Database

Op

en

Se

rvic

e B

roke

r A

PI

Visual Studio

Business Technology Platform

SAP S4HANA CloudSAP Integrated

Business Planning

SAP SuccessFactors

Any-Premise Applications

SAP S4HANA SAP BW4HANA SAP HANA

Applications

Platform Services

Analytics

SAP Cloud Platform Foundation

Logging | Authentication | Authorization | Destination | Custom Domain | Scheduler | hellip

SAP Analytics Cloud

SAP Data Warehouse

Cloud

Database amp Data Mgt

Data Intelligence

HANA DB

HANA Data Lake

Integration Suite Enterprise Extensions

Web Analytics

SAP CP Integration

API Management

OData Provisioning

Open Connectors

Edge Services

Web IDE

Enterprise Messaging

Extension Factory

ABAP Environment

hellip

SAP Graph

Intelligent BPM

Workflow

Business Rules

Process Visibility

Inbox

Intelligent RPA

hellip

Digital Experience

Portal

Mobile Services

Leonardo IoT

UI5

Conversational AI

SaaS offerings

1

1

hellip

1

1

SAP Customer

Experience

SAP Fieldglass

helliphelliphellip

SAP MDG helliphellip

Microsoft O365

LinkedIn

OneDrive

SharePoint

Teams

hellip

Azure Functions

Key Vault

Power Platforms

Event Grid

Logic Apps

Cognitive Services

helliphellip

Gardner

Azure VM Azure Storage Azure Virtual Network Azure Active Directory

Microsoft ndash Partner Facing

20

Market Approved Journeys define jointly created industry roadmaps for SAP

S4HANA and other SAP solutions

They create a foundation that Partners can build on to reduce customer risk and accelerate adoption

leveraging their own additional unique industry and advisory services expertise

Market Approved

Journeys specify

bull Industry-specific business

outcomes customers can

expect after migrating

to SAP S4HANA on

Microsoft Azure organized

by journey stages

bull Microsoft and SAP product

components that may be

part of a larger customer

solution architecture to

address their unique needs

within the target industry

Industry Journey Framework Industries

n

hellip

1

Journey StagesStrategic

Priorities

Business Capabilities

Industry Reference Processes

Microsoft amp SAP

Solutions

LIFT RESHAPE CREATE

IMampC

Retail

Oil amp Gas

Fashion

Consumer Products

Automotive

Microsoft ndash Partner Facing

21

Leaders in Digital Transformation are moving SAP Solutions to Azure

Microsoft ndash Partner Facing

22

SAP customers broadly favor Azure as their choice to run SAP S4HANA in

the cloud

ldquoAs part of our overall transformation we transitioned to SAP S4HANA running it

on Microsoft Azure provides the velocity availability scalability and elasticity we

need for more visibility and better efficiency across our business The pandemic

struck as we were in the middle of our SAP implementation so by using Teams

we were able to continue to work on the project stay on schedule and keep

everyone informed The combination of SAP and Microsoft was especially helpful

during a challenging timerdquo

mdashJohn Hill Chief Information Officer amp Senior Vice President of Business

Planning Carhartt

ldquoWhen it comes to our customers delivering personal protective equipment (PPE)

we canrsquot be late so we rely on SAP and Microsoft to provide the digital backbone

thatrsquos essential to keeping our supply chain running smoothly The combination of

Microsoft Teams with our SAP solutions has given our employees the ability to

work from anywhere while ensuring orders are delivered on time to our customers

supporting the people putting their lives at risk working on the front linerdquo

mdashHelge Brummer Vice President Technical Infrastructure

Support amp Operations Coats

ldquoSAP S4HANA has given us real-time visibility into our inventory which is crucial for us as a pharmacy and healthcare retail

company during the pandemic We chose to run SAP S4HANA on Azure because of its agility and flexibility to scale up and

out quickly to meet our business needs Now we have access to our data in one place so we can offer the best possible

customer experience online and in our stores Microsoft Teams coupled with SAP solutions helped us overcome business

continuity challenges and enabled our employees to collaborate very effectively despite the shift from office to remote workrdquo

mdashFrancesco Tinto Senior Vice President Global Chief Information Officer Walgreens Boots Alliance

Microsoft ndash Partner Facing

23

Customers choose SAP S4HANA on Microsoft Azure

bull SAP S4HANA performance on Azure

bull Saving 40 on S4HANA maintenance

bull Orchestration layer

bull Quickly create and resize VMs

bull Azure far more secure than OP

bull IT same size while demand grows

bull Read the whole storyhellip

bull SAP S4HANA for Fashion Hybris Marketing CAR

bull CoreToEdge as partner

bull Real-time stock levels merchandise supply chain

bull Stores run more smoothly

bull Customers get better service

bull Better manage coordination between HQ production

and 400 stores ndash while they add 100 more

bull Read the whole story

Microsoft ndash Partner Facing

Page 6: SAP and Microsoft

7

The Microsoft and

SAP Partnership

A strategic alliance between

SAP and Microsoft leveraging

the expertise of our strategic

services partners to simplify

and accelerate a customerrsquos

journey to RISE with SAP on

Microsoft Azure

SAP customers broadly favor

Microsoft Azure as their choice to run

SAP S4HANA in the cloud

SimplifyMove your customers with confidence to SAP S4HANA on

Microsoft Azure based on a shared approach that reduces

complexity mitigates risk and aligns partner and customer

benefits

AccelerateDrive immediate time to revenue with Microsoft Azure and SAP

S4HANA based on a joint reference architecture industry

market approved journeys and a shared Engagement

InnovateTransform and evolve your offerings developing and delivering

continuous innovation on top of SAP and Microsoft and

creating new opportunity for customers

Microsoft ndash Partner Facing

8

The SAP and

Microsoft

Strategic

Partnership

Expanded Investments amp Services

Market Approved Journeys

Jointly created roadmap for SAP S4HANA and other SAP solutions by industry

Leveraging specialist expertise and best practices

Engagement And Services

A Catalyst and Actionable Plan

Assessment and discovery bringing together the customer SAP Microsoft Azure and System Integrators along with a Services

Plan for a successful lift and shift to the Intelligent Enterprise

Essential Architecture

Jointly developed technical blueprint

Incorporates the required SAP and Microsoft Azure technologies to run the customerrsquos applications

Collaborative Productivity

Engage employees and connect to the pulse of your organization with integrated experiences

Save time and stay focused integrating critical data and tools from SAP with Microsoft Teams allowing colleagues and

customers to chat meet manage engage and collaborate across the organization

Optimized Platform

Expanded Foundational services delivering continuous innovation on SAP Cloud Platform

Extended integration across SAP solutions and third-party applications including accelerated and automated migration and

deployment and strengthened security and resilience

Additional Investment and Co-InnovationMicrosoft ndash Partner Facing

9

Additional Investments in an Optimized Platform and Collaboration

Drive collaboration with Microsoft Teams Integration Across SAP Solutions

Helping customers create an intelligent enterprise of the future with

bull Seamless employee collaboration across business workflows

bull Engage business partners and suppliers based on real time data

bull Simplify the remote sales experience with embedded in-app collaboration

Accelerate Transformation with SAP S4HANA on Microsoft Azure

New investments to

bull Accelerate migration and increase operational efficiency

bull Strengthen security and resilience

bull Empower developers with an innovation-ready platform

As customer needs evolve in the face of growing requirements for remote work and rapid digital

transformation Microsoft and SAP continue to invest co-innovate and expand our cloud partnership

Microsoft ndash Partner Facing

10

Accelerate Transformation with SAP S4HANA on Microsoft Azure

SAP Business

Technology

Platform

SAP S4HANA

Microsoft Azure

Accelerate migration and increase operational efficiency

bull Guidance on setup reference architecture and data tool usage

bull Optimized productive provision experience with SAP Cloud Appliance Library (CAL)

bull Automated migration framework system installation operations and monitoring

Strengthen security and resilience

bull Enhanced network security and threat protection

bull End-to-end authentication and integrated identity lifecycle and SSO

bull Secure Network Integration with private account connectivity

Empower developers with an innovation-ready platform

bull Deeper integration with SAP Business Technology Platform

bull Extend and integrate events from SAP S4HANA to Microsoft Azure and vice versa

bull Simplified administration and provisioning

Automate migration and operations and gain cloud agility and innovation

Microsoft ndash Partner Facing

11

Drive Collaboration with Microsoft Teams Integration Across SAP Solutions

SAP S4HANA

SAP

SuccessFactors

SAP Customer

Experience

Microsoft Teams

Seamless employee collaboration across business workflows

Allow people across your organization to to chat meet manage engage and

collaborate in context and inline

Em

plo

ye

e

Engage business partners and suppliers based on real time data

Seamlessly and quickly share critical business information with your partners and

suppliersSu

pp

lie

r

Simplify the remote sales experience with in-app collaboration

With direct Teams and SAP Cloud for Customer integration for critical customer

meetingsSa

les

Create a seamless collaboration experience without switching applications

Microsoft ndash Partner Facing

12

Leading hybrid and multi-

cloud options

Microsoft supports you with the leading

hybrid cloud solutions ndash from the edge to

your local datacenter to the public cloud

Hybrid and multi-cloud management

capabilities include Azure Arc Azure

Monitor Azure Governance and security

services

Global cloud platform

optimized for SAP HANA

VMs large instances storage and

networks certified to run mission-critical

SAP workloads w high performance and

business continuity (up to 9999 SLAs)

Azure offers more regions (gt65) than any

other hyperscaler

Customers trust Azure to run some of the

largest SAP production landscapes in the

world

httpswwwdsagdeexterne-newsdsag-investitionsreport-2020-wachablosung-zu-s4hana-vollzogen DSAG Jahreskongress 2019

SAP customers broadly

favor Microsoft Azure

Support app

innovation

Unleash innovation with low-codeno-code

Power Platform for professional and

citizen developers

Support continuous DevOps innovation

with GitHub and Azure services such as

IoT cognitive services and chatbots

Unmatched security

and compliance

Use Azure Active Directory for secure

user authentication and single sign-on

Azure Security Center and Azure Sentinel

offer hybrid cloud threat detection and

security monitoring

Azure offers 90+ industry-specific and

global certifications more than any other

cloud

Integrate and extend SAP

applications

Integrate SAP apps with Microsoft Teams

and Office 365 for productivity and

collaboration

Use BTP to build intelligent integration

and workflows

Joint roadmap of continued innovation and

integration to future-proof your investment

Advanced data analytics

and insights

bull Pool SAP and non-SAP data in Azure and

use advanced analytics to gain real-time

and predictive insights with cloud

technologies such as Power BI machine

learning and AI

A partnership you can

trust

Jointly serving our enterprise customers

for 25+ years

Microsoft amp SAP run SAP on Azure

120K internal Microsoft users

access SAP on Azure

SAP migrated 30+ internal business

landscapes to Azure

5627

17

Azure

AWS

GCP

The Microsoft Difference Why SAP Customers Choose Microsoft Azure

Microsoft ndash Partner Facing

13

Business Process Intelligence

SAP Business

Technology Platform

SAP Business Network

Starter Pack

SAP S4HANA Cloud(Public or Private)

Offer

1

Responsible Company

Contract

Custom Code Analyzer SAP Readiness Check

SAP Learning Hub

SAP S4HANA on Microsoft Azure

Microsoft ndash Partner Facing

License Model Software Subscription Perpetual Software

Implementation Partner SAP Customer

Content Ownership SAP Partner Customer Partner SAP Customer

Application Management

ServicesSAP Partner Customer SAP ECS

Content Lifecycle

ManagementSAP Partner Customer SAP ECS

Product Support SAP SAP SAP Resell Partner

Technical Operations SAP SAP Partner Customer SAP ECS

Azure SAP Azure SAPCustomer DC Azure SAP

Partner

SAP S4HANA

Public Cloud

SAP S4HANA

Private CloudSAP S4HANA On-

Premise

Included in SAP Subscription HEC bundled subscription also available

RISE with SAP

Customer Path to SAP S4HANARISE with SAP on Microsoft Azure

14

Partner Opportunity with SAP S4HANA Private Cloud Edition

Software

+ Support

Technical

Managed

Services

Infrastructure

Management

++

Microsoft amp SAP Shared ndash Partner Facing

Advisory amp

Implementation

Services

Application

Management

Services

SAP S4HANA

on Microsoft

Azure

The enhancement of our relationship will accelerate

SAP S4HANA adoption and market momentum

Participate in deals in a lead role for advisory

implementation and management of Application Layer

Establish a customer relationship to drive business

transformation journeyapplication modernization

advisory and implementation

Product integration between SAP Apps and Teams

BTP Interoperability and Security (AAD SAP IAS) will

facilitate up-sell to extended workloads (eg DataAI

IOT Teams)

Joint SAP amp Microsoft co-innovation and committed

roadmap for continued innovation around SAP

S4HANA and Teams creates new opportunities for

incremental partner revenue

Explore the best alternatives to enable customer

transformation and develop a path to SAP S4HANA on

Azure

Differentiated Offering amp Customer

Lifetime Value

Typical Partner Advisory amp

Implementation Services

bull Value Discovery amp Business Case

bull Application Implementation

bull IndustryLoB Practices amp Business

Process

bull Application Extension amp Application

Integration

bull System Conversion and Selective

Data Transition

bull Custom Development

bull Data Harmonization and Analytics

Typical Partner Application

Management Services

bull SAP Fiori Operations

bull Application Security Updates

bull Regression Testing

bull Data Volume Optimization

bull Data Quality Optimization

bull System Health Monitoring

bull Release Version Upgrade

bull Cloud Integration Testing

bull SAP Cloud Platform Integration

Services

bull Functional Application

Management

bull Technical AMS (output m batch

m user m)

RISE with SAP S4HANA Private Cloud Edition

Source SAP marketing assets

Microsoft ndash Partner Facing

15

Partner Call to ActionWe are very excited to announce this new Partnership It is a huge milestone in our momentum with SAP and offers us the

ability to showcase Azure differentiation in the market

Align

GTM

Innovate

Turbocharge

Plan

Align your SAP and Microsoft Practices with our new Partner direction

Incorporate our partnership in your GTM activities and connect and collaborate across our joint sellers

Adopt and customize Industry Market Approved Journeys to create unique customer value

Our partnership will accelerate your customerrsquos decision to move to SAP S4HANA

Review your business plan to identify which customers you can migrate in 2021 and 2022

With your Microsoft Account Managers and letrsquos really go after the market Engage

Call to Action

Microsoft ndash Partner Facing

Thank you

microsoftcomsap

sapcommicrosoft

AppendixFor use by presenters as desired

Microsoft ndash Partner Facing

18

SAP Procurement

SAP SuccessFactors

SAP Concur

SAP Digital Supply

Chain

SAP Commerce Cloud

SAP Business Objects

SAP BWGRC

Non-SAP Applications amp Database

LEGEND

SAP SaaS services sold on Azure

SAP SaaS services on SAP DC

SAP Solutions deployed on Azure

Microsoft Services Value Enhancers

SAP Solutions

SAP ECCSOH

SAP BTP

Microsoft Active Directory Power PlatformOffice 365 Microsoft Teams

Microsoft ndash Partner Facing

19

SAP HANA Cloud

SAP Essential Architecture on Microsoft Azure

SaaS Applications

SAP Concur

Qualtrics SAP Ariba

Azure Data Lake

Azure IoT Hub

Azure IoT Edge

Azure ML Service

Azure Blockchain

Azure Database

Op

en

Se

rvic

e B

roke

r A

PI

Visual Studio

Business Technology Platform

SAP S4HANA CloudSAP Integrated

Business Planning

SAP SuccessFactors

Any-Premise Applications

SAP S4HANA SAP BW4HANA SAP HANA

Applications

Platform Services

Analytics

SAP Cloud Platform Foundation

Logging | Authentication | Authorization | Destination | Custom Domain | Scheduler | hellip

SAP Analytics Cloud

SAP Data Warehouse

Cloud

Database amp Data Mgt

Data Intelligence

HANA DB

HANA Data Lake

Integration Suite Enterprise Extensions

Web Analytics

SAP CP Integration

API Management

OData Provisioning

Open Connectors

Edge Services

Web IDE

Enterprise Messaging

Extension Factory

ABAP Environment

hellip

SAP Graph

Intelligent BPM

Workflow

Business Rules

Process Visibility

Inbox

Intelligent RPA

hellip

Digital Experience

Portal

Mobile Services

Leonardo IoT

UI5

Conversational AI

SaaS offerings

1

1

hellip

1

1

SAP Customer

Experience

SAP Fieldglass

helliphelliphellip

SAP MDG helliphellip

Microsoft O365

LinkedIn

OneDrive

SharePoint

Teams

hellip

Azure Functions

Key Vault

Power Platforms

Event Grid

Logic Apps

Cognitive Services

helliphellip

Gardner

Azure VM Azure Storage Azure Virtual Network Azure Active Directory

Microsoft ndash Partner Facing

20

Market Approved Journeys define jointly created industry roadmaps for SAP

S4HANA and other SAP solutions

They create a foundation that Partners can build on to reduce customer risk and accelerate adoption

leveraging their own additional unique industry and advisory services expertise

Market Approved

Journeys specify

bull Industry-specific business

outcomes customers can

expect after migrating

to SAP S4HANA on

Microsoft Azure organized

by journey stages

bull Microsoft and SAP product

components that may be

part of a larger customer

solution architecture to

address their unique needs

within the target industry

Industry Journey Framework Industries

n

hellip

1

Journey StagesStrategic

Priorities

Business Capabilities

Industry Reference Processes

Microsoft amp SAP

Solutions

LIFT RESHAPE CREATE

IMampC

Retail

Oil amp Gas

Fashion

Consumer Products

Automotive

Microsoft ndash Partner Facing

21

Leaders in Digital Transformation are moving SAP Solutions to Azure

Microsoft ndash Partner Facing

22

SAP customers broadly favor Azure as their choice to run SAP S4HANA in

the cloud

ldquoAs part of our overall transformation we transitioned to SAP S4HANA running it

on Microsoft Azure provides the velocity availability scalability and elasticity we

need for more visibility and better efficiency across our business The pandemic

struck as we were in the middle of our SAP implementation so by using Teams

we were able to continue to work on the project stay on schedule and keep

everyone informed The combination of SAP and Microsoft was especially helpful

during a challenging timerdquo

mdashJohn Hill Chief Information Officer amp Senior Vice President of Business

Planning Carhartt

ldquoWhen it comes to our customers delivering personal protective equipment (PPE)

we canrsquot be late so we rely on SAP and Microsoft to provide the digital backbone

thatrsquos essential to keeping our supply chain running smoothly The combination of

Microsoft Teams with our SAP solutions has given our employees the ability to

work from anywhere while ensuring orders are delivered on time to our customers

supporting the people putting their lives at risk working on the front linerdquo

mdashHelge Brummer Vice President Technical Infrastructure

Support amp Operations Coats

ldquoSAP S4HANA has given us real-time visibility into our inventory which is crucial for us as a pharmacy and healthcare retail

company during the pandemic We chose to run SAP S4HANA on Azure because of its agility and flexibility to scale up and

out quickly to meet our business needs Now we have access to our data in one place so we can offer the best possible

customer experience online and in our stores Microsoft Teams coupled with SAP solutions helped us overcome business

continuity challenges and enabled our employees to collaborate very effectively despite the shift from office to remote workrdquo

mdashFrancesco Tinto Senior Vice President Global Chief Information Officer Walgreens Boots Alliance

Microsoft ndash Partner Facing

23

Customers choose SAP S4HANA on Microsoft Azure

bull SAP S4HANA performance on Azure

bull Saving 40 on S4HANA maintenance

bull Orchestration layer

bull Quickly create and resize VMs

bull Azure far more secure than OP

bull IT same size while demand grows

bull Read the whole storyhellip

bull SAP S4HANA for Fashion Hybris Marketing CAR

bull CoreToEdge as partner

bull Real-time stock levels merchandise supply chain

bull Stores run more smoothly

bull Customers get better service

bull Better manage coordination between HQ production

and 400 stores ndash while they add 100 more

bull Read the whole story

Microsoft ndash Partner Facing

Page 7: SAP and Microsoft

8

The SAP and

Microsoft

Strategic

Partnership

Expanded Investments amp Services

Market Approved Journeys

Jointly created roadmap for SAP S4HANA and other SAP solutions by industry

Leveraging specialist expertise and best practices

Engagement And Services

A Catalyst and Actionable Plan

Assessment and discovery bringing together the customer SAP Microsoft Azure and System Integrators along with a Services

Plan for a successful lift and shift to the Intelligent Enterprise

Essential Architecture

Jointly developed technical blueprint

Incorporates the required SAP and Microsoft Azure technologies to run the customerrsquos applications

Collaborative Productivity

Engage employees and connect to the pulse of your organization with integrated experiences

Save time and stay focused integrating critical data and tools from SAP with Microsoft Teams allowing colleagues and

customers to chat meet manage engage and collaborate across the organization

Optimized Platform

Expanded Foundational services delivering continuous innovation on SAP Cloud Platform

Extended integration across SAP solutions and third-party applications including accelerated and automated migration and

deployment and strengthened security and resilience

Additional Investment and Co-InnovationMicrosoft ndash Partner Facing

9

Additional Investments in an Optimized Platform and Collaboration

Drive collaboration with Microsoft Teams Integration Across SAP Solutions

Helping customers create an intelligent enterprise of the future with

bull Seamless employee collaboration across business workflows

bull Engage business partners and suppliers based on real time data

bull Simplify the remote sales experience with embedded in-app collaboration

Accelerate Transformation with SAP S4HANA on Microsoft Azure

New investments to

bull Accelerate migration and increase operational efficiency

bull Strengthen security and resilience

bull Empower developers with an innovation-ready platform

As customer needs evolve in the face of growing requirements for remote work and rapid digital

transformation Microsoft and SAP continue to invest co-innovate and expand our cloud partnership

Microsoft ndash Partner Facing

10

Accelerate Transformation with SAP S4HANA on Microsoft Azure

SAP Business

Technology

Platform

SAP S4HANA

Microsoft Azure

Accelerate migration and increase operational efficiency

bull Guidance on setup reference architecture and data tool usage

bull Optimized productive provision experience with SAP Cloud Appliance Library (CAL)

bull Automated migration framework system installation operations and monitoring

Strengthen security and resilience

bull Enhanced network security and threat protection

bull End-to-end authentication and integrated identity lifecycle and SSO

bull Secure Network Integration with private account connectivity

Empower developers with an innovation-ready platform

bull Deeper integration with SAP Business Technology Platform

bull Extend and integrate events from SAP S4HANA to Microsoft Azure and vice versa

bull Simplified administration and provisioning

Automate migration and operations and gain cloud agility and innovation

Microsoft ndash Partner Facing

11

Drive Collaboration with Microsoft Teams Integration Across SAP Solutions

SAP S4HANA

SAP

SuccessFactors

SAP Customer

Experience

Microsoft Teams

Seamless employee collaboration across business workflows

Allow people across your organization to to chat meet manage engage and

collaborate in context and inline

Em

plo

ye

e

Engage business partners and suppliers based on real time data

Seamlessly and quickly share critical business information with your partners and

suppliersSu

pp

lie

r

Simplify the remote sales experience with in-app collaboration

With direct Teams and SAP Cloud for Customer integration for critical customer

meetingsSa

les

Create a seamless collaboration experience without switching applications

Microsoft ndash Partner Facing

12

Leading hybrid and multi-

cloud options

Microsoft supports you with the leading

hybrid cloud solutions ndash from the edge to

your local datacenter to the public cloud

Hybrid and multi-cloud management

capabilities include Azure Arc Azure

Monitor Azure Governance and security

services

Global cloud platform

optimized for SAP HANA

VMs large instances storage and

networks certified to run mission-critical

SAP workloads w high performance and

business continuity (up to 9999 SLAs)

Azure offers more regions (gt65) than any

other hyperscaler

Customers trust Azure to run some of the

largest SAP production landscapes in the

world

httpswwwdsagdeexterne-newsdsag-investitionsreport-2020-wachablosung-zu-s4hana-vollzogen DSAG Jahreskongress 2019

SAP customers broadly

favor Microsoft Azure

Support app

innovation

Unleash innovation with low-codeno-code

Power Platform for professional and

citizen developers

Support continuous DevOps innovation

with GitHub and Azure services such as

IoT cognitive services and chatbots

Unmatched security

and compliance

Use Azure Active Directory for secure

user authentication and single sign-on

Azure Security Center and Azure Sentinel

offer hybrid cloud threat detection and

security monitoring

Azure offers 90+ industry-specific and

global certifications more than any other

cloud

Integrate and extend SAP

applications

Integrate SAP apps with Microsoft Teams

and Office 365 for productivity and

collaboration

Use BTP to build intelligent integration

and workflows

Joint roadmap of continued innovation and

integration to future-proof your investment

Advanced data analytics

and insights

bull Pool SAP and non-SAP data in Azure and

use advanced analytics to gain real-time

and predictive insights with cloud

technologies such as Power BI machine

learning and AI

A partnership you can

trust

Jointly serving our enterprise customers

for 25+ years

Microsoft amp SAP run SAP on Azure

120K internal Microsoft users

access SAP on Azure

SAP migrated 30+ internal business

landscapes to Azure

5627

17

Azure

AWS

GCP

The Microsoft Difference Why SAP Customers Choose Microsoft Azure

Microsoft ndash Partner Facing

13

Business Process Intelligence

SAP Business

Technology Platform

SAP Business Network

Starter Pack

SAP S4HANA Cloud(Public or Private)

Offer

1

Responsible Company

Contract

Custom Code Analyzer SAP Readiness Check

SAP Learning Hub

SAP S4HANA on Microsoft Azure

Microsoft ndash Partner Facing

License Model Software Subscription Perpetual Software

Implementation Partner SAP Customer

Content Ownership SAP Partner Customer Partner SAP Customer

Application Management

ServicesSAP Partner Customer SAP ECS

Content Lifecycle

ManagementSAP Partner Customer SAP ECS

Product Support SAP SAP SAP Resell Partner

Technical Operations SAP SAP Partner Customer SAP ECS

Azure SAP Azure SAPCustomer DC Azure SAP

Partner

SAP S4HANA

Public Cloud

SAP S4HANA

Private CloudSAP S4HANA On-

Premise

Included in SAP Subscription HEC bundled subscription also available

RISE with SAP

Customer Path to SAP S4HANARISE with SAP on Microsoft Azure

14

Partner Opportunity with SAP S4HANA Private Cloud Edition

Software

+ Support

Technical

Managed

Services

Infrastructure

Management

++

Microsoft amp SAP Shared ndash Partner Facing

Advisory amp

Implementation

Services

Application

Management

Services

SAP S4HANA

on Microsoft

Azure

The enhancement of our relationship will accelerate

SAP S4HANA adoption and market momentum

Participate in deals in a lead role for advisory

implementation and management of Application Layer

Establish a customer relationship to drive business

transformation journeyapplication modernization

advisory and implementation

Product integration between SAP Apps and Teams

BTP Interoperability and Security (AAD SAP IAS) will

facilitate up-sell to extended workloads (eg DataAI

IOT Teams)

Joint SAP amp Microsoft co-innovation and committed

roadmap for continued innovation around SAP

S4HANA and Teams creates new opportunities for

incremental partner revenue

Explore the best alternatives to enable customer

transformation and develop a path to SAP S4HANA on

Azure

Differentiated Offering amp Customer

Lifetime Value

Typical Partner Advisory amp

Implementation Services

bull Value Discovery amp Business Case

bull Application Implementation

bull IndustryLoB Practices amp Business

Process

bull Application Extension amp Application

Integration

bull System Conversion and Selective

Data Transition

bull Custom Development

bull Data Harmonization and Analytics

Typical Partner Application

Management Services

bull SAP Fiori Operations

bull Application Security Updates

bull Regression Testing

bull Data Volume Optimization

bull Data Quality Optimization

bull System Health Monitoring

bull Release Version Upgrade

bull Cloud Integration Testing

bull SAP Cloud Platform Integration

Services

bull Functional Application

Management

bull Technical AMS (output m batch

m user m)

RISE with SAP S4HANA Private Cloud Edition

Source SAP marketing assets

Microsoft ndash Partner Facing

15

Partner Call to ActionWe are very excited to announce this new Partnership It is a huge milestone in our momentum with SAP and offers us the

ability to showcase Azure differentiation in the market

Align

GTM

Innovate

Turbocharge

Plan

Align your SAP and Microsoft Practices with our new Partner direction

Incorporate our partnership in your GTM activities and connect and collaborate across our joint sellers

Adopt and customize Industry Market Approved Journeys to create unique customer value

Our partnership will accelerate your customerrsquos decision to move to SAP S4HANA

Review your business plan to identify which customers you can migrate in 2021 and 2022

With your Microsoft Account Managers and letrsquos really go after the market Engage

Call to Action

Microsoft ndash Partner Facing

Thank you

microsoftcomsap

sapcommicrosoft

AppendixFor use by presenters as desired

Microsoft ndash Partner Facing

18

SAP Procurement

SAP SuccessFactors

SAP Concur

SAP Digital Supply

Chain

SAP Commerce Cloud

SAP Business Objects

SAP BWGRC

Non-SAP Applications amp Database

LEGEND

SAP SaaS services sold on Azure

SAP SaaS services on SAP DC

SAP Solutions deployed on Azure

Microsoft Services Value Enhancers

SAP Solutions

SAP ECCSOH

SAP BTP

Microsoft Active Directory Power PlatformOffice 365 Microsoft Teams

Microsoft ndash Partner Facing

19

SAP HANA Cloud

SAP Essential Architecture on Microsoft Azure

SaaS Applications

SAP Concur

Qualtrics SAP Ariba

Azure Data Lake

Azure IoT Hub

Azure IoT Edge

Azure ML Service

Azure Blockchain

Azure Database

Op

en

Se

rvic

e B

roke

r A

PI

Visual Studio

Business Technology Platform

SAP S4HANA CloudSAP Integrated

Business Planning

SAP SuccessFactors

Any-Premise Applications

SAP S4HANA SAP BW4HANA SAP HANA

Applications

Platform Services

Analytics

SAP Cloud Platform Foundation

Logging | Authentication | Authorization | Destination | Custom Domain | Scheduler | hellip

SAP Analytics Cloud

SAP Data Warehouse

Cloud

Database amp Data Mgt

Data Intelligence

HANA DB

HANA Data Lake

Integration Suite Enterprise Extensions

Web Analytics

SAP CP Integration

API Management

OData Provisioning

Open Connectors

Edge Services

Web IDE

Enterprise Messaging

Extension Factory

ABAP Environment

hellip

SAP Graph

Intelligent BPM

Workflow

Business Rules

Process Visibility

Inbox

Intelligent RPA

hellip

Digital Experience

Portal

Mobile Services

Leonardo IoT

UI5

Conversational AI

SaaS offerings

1

1

hellip

1

1

SAP Customer

Experience

SAP Fieldglass

helliphelliphellip

SAP MDG helliphellip

Microsoft O365

LinkedIn

OneDrive

SharePoint

Teams

hellip

Azure Functions

Key Vault

Power Platforms

Event Grid

Logic Apps

Cognitive Services

helliphellip

Gardner

Azure VM Azure Storage Azure Virtual Network Azure Active Directory

Microsoft ndash Partner Facing

20

Market Approved Journeys define jointly created industry roadmaps for SAP

S4HANA and other SAP solutions

They create a foundation that Partners can build on to reduce customer risk and accelerate adoption

leveraging their own additional unique industry and advisory services expertise

Market Approved

Journeys specify

bull Industry-specific business

outcomes customers can

expect after migrating

to SAP S4HANA on

Microsoft Azure organized

by journey stages

bull Microsoft and SAP product

components that may be

part of a larger customer

solution architecture to

address their unique needs

within the target industry

Industry Journey Framework Industries

n

hellip

1

Journey StagesStrategic

Priorities

Business Capabilities

Industry Reference Processes

Microsoft amp SAP

Solutions

LIFT RESHAPE CREATE

IMampC

Retail

Oil amp Gas

Fashion

Consumer Products

Automotive

Microsoft ndash Partner Facing

21

Leaders in Digital Transformation are moving SAP Solutions to Azure

Microsoft ndash Partner Facing

22

SAP customers broadly favor Azure as their choice to run SAP S4HANA in

the cloud

ldquoAs part of our overall transformation we transitioned to SAP S4HANA running it

on Microsoft Azure provides the velocity availability scalability and elasticity we

need for more visibility and better efficiency across our business The pandemic

struck as we were in the middle of our SAP implementation so by using Teams

we were able to continue to work on the project stay on schedule and keep

everyone informed The combination of SAP and Microsoft was especially helpful

during a challenging timerdquo

mdashJohn Hill Chief Information Officer amp Senior Vice President of Business

Planning Carhartt

ldquoWhen it comes to our customers delivering personal protective equipment (PPE)

we canrsquot be late so we rely on SAP and Microsoft to provide the digital backbone

thatrsquos essential to keeping our supply chain running smoothly The combination of

Microsoft Teams with our SAP solutions has given our employees the ability to

work from anywhere while ensuring orders are delivered on time to our customers

supporting the people putting their lives at risk working on the front linerdquo

mdashHelge Brummer Vice President Technical Infrastructure

Support amp Operations Coats

ldquoSAP S4HANA has given us real-time visibility into our inventory which is crucial for us as a pharmacy and healthcare retail

company during the pandemic We chose to run SAP S4HANA on Azure because of its agility and flexibility to scale up and

out quickly to meet our business needs Now we have access to our data in one place so we can offer the best possible

customer experience online and in our stores Microsoft Teams coupled with SAP solutions helped us overcome business

continuity challenges and enabled our employees to collaborate very effectively despite the shift from office to remote workrdquo

mdashFrancesco Tinto Senior Vice President Global Chief Information Officer Walgreens Boots Alliance

Microsoft ndash Partner Facing

23

Customers choose SAP S4HANA on Microsoft Azure

bull SAP S4HANA performance on Azure

bull Saving 40 on S4HANA maintenance

bull Orchestration layer

bull Quickly create and resize VMs

bull Azure far more secure than OP

bull IT same size while demand grows

bull Read the whole storyhellip

bull SAP S4HANA for Fashion Hybris Marketing CAR

bull CoreToEdge as partner

bull Real-time stock levels merchandise supply chain

bull Stores run more smoothly

bull Customers get better service

bull Better manage coordination between HQ production

and 400 stores ndash while they add 100 more

bull Read the whole story

Microsoft ndash Partner Facing

Page 8: SAP and Microsoft

9

Additional Investments in an Optimized Platform and Collaboration

Drive collaboration with Microsoft Teams Integration Across SAP Solutions

Helping customers create an intelligent enterprise of the future with

bull Seamless employee collaboration across business workflows

bull Engage business partners and suppliers based on real time data

bull Simplify the remote sales experience with embedded in-app collaboration

Accelerate Transformation with SAP S4HANA on Microsoft Azure

New investments to

bull Accelerate migration and increase operational efficiency

bull Strengthen security and resilience

bull Empower developers with an innovation-ready platform

As customer needs evolve in the face of growing requirements for remote work and rapid digital

transformation Microsoft and SAP continue to invest co-innovate and expand our cloud partnership

Microsoft ndash Partner Facing

10

Accelerate Transformation with SAP S4HANA on Microsoft Azure

SAP Business

Technology

Platform

SAP S4HANA

Microsoft Azure

Accelerate migration and increase operational efficiency

bull Guidance on setup reference architecture and data tool usage

bull Optimized productive provision experience with SAP Cloud Appliance Library (CAL)

bull Automated migration framework system installation operations and monitoring

Strengthen security and resilience

bull Enhanced network security and threat protection

bull End-to-end authentication and integrated identity lifecycle and SSO

bull Secure Network Integration with private account connectivity

Empower developers with an innovation-ready platform

bull Deeper integration with SAP Business Technology Platform

bull Extend and integrate events from SAP S4HANA to Microsoft Azure and vice versa

bull Simplified administration and provisioning

Automate migration and operations and gain cloud agility and innovation

Microsoft ndash Partner Facing

11

Drive Collaboration with Microsoft Teams Integration Across SAP Solutions

SAP S4HANA

SAP

SuccessFactors

SAP Customer

Experience

Microsoft Teams

Seamless employee collaboration across business workflows

Allow people across your organization to to chat meet manage engage and

collaborate in context and inline

Em

plo

ye

e

Engage business partners and suppliers based on real time data

Seamlessly and quickly share critical business information with your partners and

suppliersSu

pp

lie

r

Simplify the remote sales experience with in-app collaboration

With direct Teams and SAP Cloud for Customer integration for critical customer

meetingsSa

les

Create a seamless collaboration experience without switching applications

Microsoft ndash Partner Facing

12

Leading hybrid and multi-

cloud options

Microsoft supports you with the leading

hybrid cloud solutions ndash from the edge to

your local datacenter to the public cloud

Hybrid and multi-cloud management

capabilities include Azure Arc Azure

Monitor Azure Governance and security

services

Global cloud platform

optimized for SAP HANA

VMs large instances storage and

networks certified to run mission-critical

SAP workloads w high performance and

business continuity (up to 9999 SLAs)

Azure offers more regions (gt65) than any

other hyperscaler

Customers trust Azure to run some of the

largest SAP production landscapes in the

world

httpswwwdsagdeexterne-newsdsag-investitionsreport-2020-wachablosung-zu-s4hana-vollzogen DSAG Jahreskongress 2019

SAP customers broadly

favor Microsoft Azure

Support app

innovation

Unleash innovation with low-codeno-code

Power Platform for professional and

citizen developers

Support continuous DevOps innovation

with GitHub and Azure services such as

IoT cognitive services and chatbots

Unmatched security

and compliance

Use Azure Active Directory for secure

user authentication and single sign-on

Azure Security Center and Azure Sentinel

offer hybrid cloud threat detection and

security monitoring

Azure offers 90+ industry-specific and

global certifications more than any other

cloud

Integrate and extend SAP

applications

Integrate SAP apps with Microsoft Teams

and Office 365 for productivity and

collaboration

Use BTP to build intelligent integration

and workflows

Joint roadmap of continued innovation and

integration to future-proof your investment

Advanced data analytics

and insights

bull Pool SAP and non-SAP data in Azure and

use advanced analytics to gain real-time

and predictive insights with cloud

technologies such as Power BI machine

learning and AI

A partnership you can

trust

Jointly serving our enterprise customers

for 25+ years

Microsoft amp SAP run SAP on Azure

120K internal Microsoft users

access SAP on Azure

SAP migrated 30+ internal business

landscapes to Azure

5627

17

Azure

AWS

GCP

The Microsoft Difference Why SAP Customers Choose Microsoft Azure

Microsoft ndash Partner Facing

13

Business Process Intelligence

SAP Business

Technology Platform

SAP Business Network

Starter Pack

SAP S4HANA Cloud(Public or Private)

Offer

1

Responsible Company

Contract

Custom Code Analyzer SAP Readiness Check

SAP Learning Hub

SAP S4HANA on Microsoft Azure

Microsoft ndash Partner Facing

License Model Software Subscription Perpetual Software

Implementation Partner SAP Customer

Content Ownership SAP Partner Customer Partner SAP Customer

Application Management

ServicesSAP Partner Customer SAP ECS

Content Lifecycle

ManagementSAP Partner Customer SAP ECS

Product Support SAP SAP SAP Resell Partner

Technical Operations SAP SAP Partner Customer SAP ECS

Azure SAP Azure SAPCustomer DC Azure SAP

Partner

SAP S4HANA

Public Cloud

SAP S4HANA

Private CloudSAP S4HANA On-

Premise

Included in SAP Subscription HEC bundled subscription also available

RISE with SAP

Customer Path to SAP S4HANARISE with SAP on Microsoft Azure

14

Partner Opportunity with SAP S4HANA Private Cloud Edition

Software

+ Support

Technical

Managed

Services

Infrastructure

Management

++

Microsoft amp SAP Shared ndash Partner Facing

Advisory amp

Implementation

Services

Application

Management

Services

SAP S4HANA

on Microsoft

Azure

The enhancement of our relationship will accelerate

SAP S4HANA adoption and market momentum

Participate in deals in a lead role for advisory

implementation and management of Application Layer

Establish a customer relationship to drive business

transformation journeyapplication modernization

advisory and implementation

Product integration between SAP Apps and Teams

BTP Interoperability and Security (AAD SAP IAS) will

facilitate up-sell to extended workloads (eg DataAI

IOT Teams)

Joint SAP amp Microsoft co-innovation and committed

roadmap for continued innovation around SAP

S4HANA and Teams creates new opportunities for

incremental partner revenue

Explore the best alternatives to enable customer

transformation and develop a path to SAP S4HANA on

Azure

Differentiated Offering amp Customer

Lifetime Value

Typical Partner Advisory amp

Implementation Services

bull Value Discovery amp Business Case

bull Application Implementation

bull IndustryLoB Practices amp Business

Process

bull Application Extension amp Application

Integration

bull System Conversion and Selective

Data Transition

bull Custom Development

bull Data Harmonization and Analytics

Typical Partner Application

Management Services

bull SAP Fiori Operations

bull Application Security Updates

bull Regression Testing

bull Data Volume Optimization

bull Data Quality Optimization

bull System Health Monitoring

bull Release Version Upgrade

bull Cloud Integration Testing

bull SAP Cloud Platform Integration

Services

bull Functional Application

Management

bull Technical AMS (output m batch

m user m)

RISE with SAP S4HANA Private Cloud Edition

Source SAP marketing assets

Microsoft ndash Partner Facing

15

Partner Call to ActionWe are very excited to announce this new Partnership It is a huge milestone in our momentum with SAP and offers us the

ability to showcase Azure differentiation in the market

Align

GTM

Innovate

Turbocharge

Plan

Align your SAP and Microsoft Practices with our new Partner direction

Incorporate our partnership in your GTM activities and connect and collaborate across our joint sellers

Adopt and customize Industry Market Approved Journeys to create unique customer value

Our partnership will accelerate your customerrsquos decision to move to SAP S4HANA

Review your business plan to identify which customers you can migrate in 2021 and 2022

With your Microsoft Account Managers and letrsquos really go after the market Engage

Call to Action

Microsoft ndash Partner Facing

Thank you

microsoftcomsap

sapcommicrosoft

AppendixFor use by presenters as desired

Microsoft ndash Partner Facing

18

SAP Procurement

SAP SuccessFactors

SAP Concur

SAP Digital Supply

Chain

SAP Commerce Cloud

SAP Business Objects

SAP BWGRC

Non-SAP Applications amp Database

LEGEND

SAP SaaS services sold on Azure

SAP SaaS services on SAP DC

SAP Solutions deployed on Azure

Microsoft Services Value Enhancers

SAP Solutions

SAP ECCSOH

SAP BTP

Microsoft Active Directory Power PlatformOffice 365 Microsoft Teams

Microsoft ndash Partner Facing

19

SAP HANA Cloud

SAP Essential Architecture on Microsoft Azure

SaaS Applications

SAP Concur

Qualtrics SAP Ariba

Azure Data Lake

Azure IoT Hub

Azure IoT Edge

Azure ML Service

Azure Blockchain

Azure Database

Op

en

Se

rvic

e B

roke

r A

PI

Visual Studio

Business Technology Platform

SAP S4HANA CloudSAP Integrated

Business Planning

SAP SuccessFactors

Any-Premise Applications

SAP S4HANA SAP BW4HANA SAP HANA

Applications

Platform Services

Analytics

SAP Cloud Platform Foundation

Logging | Authentication | Authorization | Destination | Custom Domain | Scheduler | hellip

SAP Analytics Cloud

SAP Data Warehouse

Cloud

Database amp Data Mgt

Data Intelligence

HANA DB

HANA Data Lake

Integration Suite Enterprise Extensions

Web Analytics

SAP CP Integration

API Management

OData Provisioning

Open Connectors

Edge Services

Web IDE

Enterprise Messaging

Extension Factory

ABAP Environment

hellip

SAP Graph

Intelligent BPM

Workflow

Business Rules

Process Visibility

Inbox

Intelligent RPA

hellip

Digital Experience

Portal

Mobile Services

Leonardo IoT

UI5

Conversational AI

SaaS offerings

1

1

hellip

1

1

SAP Customer

Experience

SAP Fieldglass

helliphelliphellip

SAP MDG helliphellip

Microsoft O365

LinkedIn

OneDrive

SharePoint

Teams

hellip

Azure Functions

Key Vault

Power Platforms

Event Grid

Logic Apps

Cognitive Services

helliphellip

Gardner

Azure VM Azure Storage Azure Virtual Network Azure Active Directory

Microsoft ndash Partner Facing

20

Market Approved Journeys define jointly created industry roadmaps for SAP

S4HANA and other SAP solutions

They create a foundation that Partners can build on to reduce customer risk and accelerate adoption

leveraging their own additional unique industry and advisory services expertise

Market Approved

Journeys specify

bull Industry-specific business

outcomes customers can

expect after migrating

to SAP S4HANA on

Microsoft Azure organized

by journey stages

bull Microsoft and SAP product

components that may be

part of a larger customer

solution architecture to

address their unique needs

within the target industry

Industry Journey Framework Industries

n

hellip

1

Journey StagesStrategic

Priorities

Business Capabilities

Industry Reference Processes

Microsoft amp SAP

Solutions

LIFT RESHAPE CREATE

IMampC

Retail

Oil amp Gas

Fashion

Consumer Products

Automotive

Microsoft ndash Partner Facing

21

Leaders in Digital Transformation are moving SAP Solutions to Azure

Microsoft ndash Partner Facing

22

SAP customers broadly favor Azure as their choice to run SAP S4HANA in

the cloud

ldquoAs part of our overall transformation we transitioned to SAP S4HANA running it

on Microsoft Azure provides the velocity availability scalability and elasticity we

need for more visibility and better efficiency across our business The pandemic

struck as we were in the middle of our SAP implementation so by using Teams

we were able to continue to work on the project stay on schedule and keep

everyone informed The combination of SAP and Microsoft was especially helpful

during a challenging timerdquo

mdashJohn Hill Chief Information Officer amp Senior Vice President of Business

Planning Carhartt

ldquoWhen it comes to our customers delivering personal protective equipment (PPE)

we canrsquot be late so we rely on SAP and Microsoft to provide the digital backbone

thatrsquos essential to keeping our supply chain running smoothly The combination of

Microsoft Teams with our SAP solutions has given our employees the ability to

work from anywhere while ensuring orders are delivered on time to our customers

supporting the people putting their lives at risk working on the front linerdquo

mdashHelge Brummer Vice President Technical Infrastructure

Support amp Operations Coats

ldquoSAP S4HANA has given us real-time visibility into our inventory which is crucial for us as a pharmacy and healthcare retail

company during the pandemic We chose to run SAP S4HANA on Azure because of its agility and flexibility to scale up and

out quickly to meet our business needs Now we have access to our data in one place so we can offer the best possible

customer experience online and in our stores Microsoft Teams coupled with SAP solutions helped us overcome business

continuity challenges and enabled our employees to collaborate very effectively despite the shift from office to remote workrdquo

mdashFrancesco Tinto Senior Vice President Global Chief Information Officer Walgreens Boots Alliance

Microsoft ndash Partner Facing

23

Customers choose SAP S4HANA on Microsoft Azure

bull SAP S4HANA performance on Azure

bull Saving 40 on S4HANA maintenance

bull Orchestration layer

bull Quickly create and resize VMs

bull Azure far more secure than OP

bull IT same size while demand grows

bull Read the whole storyhellip

bull SAP S4HANA for Fashion Hybris Marketing CAR

bull CoreToEdge as partner

bull Real-time stock levels merchandise supply chain

bull Stores run more smoothly

bull Customers get better service

bull Better manage coordination between HQ production

and 400 stores ndash while they add 100 more

bull Read the whole story

Microsoft ndash Partner Facing

Page 9: SAP and Microsoft

10

Accelerate Transformation with SAP S4HANA on Microsoft Azure

SAP Business

Technology

Platform

SAP S4HANA

Microsoft Azure

Accelerate migration and increase operational efficiency

bull Guidance on setup reference architecture and data tool usage

bull Optimized productive provision experience with SAP Cloud Appliance Library (CAL)

bull Automated migration framework system installation operations and monitoring

Strengthen security and resilience

bull Enhanced network security and threat protection

bull End-to-end authentication and integrated identity lifecycle and SSO

bull Secure Network Integration with private account connectivity

Empower developers with an innovation-ready platform

bull Deeper integration with SAP Business Technology Platform

bull Extend and integrate events from SAP S4HANA to Microsoft Azure and vice versa

bull Simplified administration and provisioning

Automate migration and operations and gain cloud agility and innovation

Microsoft ndash Partner Facing

11

Drive Collaboration with Microsoft Teams Integration Across SAP Solutions

SAP S4HANA

SAP

SuccessFactors

SAP Customer

Experience

Microsoft Teams

Seamless employee collaboration across business workflows

Allow people across your organization to to chat meet manage engage and

collaborate in context and inline

Em

plo

ye

e

Engage business partners and suppliers based on real time data

Seamlessly and quickly share critical business information with your partners and

suppliersSu

pp

lie

r

Simplify the remote sales experience with in-app collaboration

With direct Teams and SAP Cloud for Customer integration for critical customer

meetingsSa

les

Create a seamless collaboration experience without switching applications

Microsoft ndash Partner Facing

12

Leading hybrid and multi-

cloud options

Microsoft supports you with the leading

hybrid cloud solutions ndash from the edge to

your local datacenter to the public cloud

Hybrid and multi-cloud management

capabilities include Azure Arc Azure

Monitor Azure Governance and security

services

Global cloud platform

optimized for SAP HANA

VMs large instances storage and

networks certified to run mission-critical

SAP workloads w high performance and

business continuity (up to 9999 SLAs)

Azure offers more regions (gt65) than any

other hyperscaler

Customers trust Azure to run some of the

largest SAP production landscapes in the

world

httpswwwdsagdeexterne-newsdsag-investitionsreport-2020-wachablosung-zu-s4hana-vollzogen DSAG Jahreskongress 2019

SAP customers broadly

favor Microsoft Azure

Support app

innovation

Unleash innovation with low-codeno-code

Power Platform for professional and

citizen developers

Support continuous DevOps innovation

with GitHub and Azure services such as

IoT cognitive services and chatbots

Unmatched security

and compliance

Use Azure Active Directory for secure

user authentication and single sign-on

Azure Security Center and Azure Sentinel

offer hybrid cloud threat detection and

security monitoring

Azure offers 90+ industry-specific and

global certifications more than any other

cloud

Integrate and extend SAP

applications

Integrate SAP apps with Microsoft Teams

and Office 365 for productivity and

collaboration

Use BTP to build intelligent integration

and workflows

Joint roadmap of continued innovation and

integration to future-proof your investment

Advanced data analytics

and insights

bull Pool SAP and non-SAP data in Azure and

use advanced analytics to gain real-time

and predictive insights with cloud

technologies such as Power BI machine

learning and AI

A partnership you can

trust

Jointly serving our enterprise customers

for 25+ years

Microsoft amp SAP run SAP on Azure

120K internal Microsoft users

access SAP on Azure

SAP migrated 30+ internal business

landscapes to Azure

5627

17

Azure

AWS

GCP

The Microsoft Difference Why SAP Customers Choose Microsoft Azure

Microsoft ndash Partner Facing

13

Business Process Intelligence

SAP Business

Technology Platform

SAP Business Network

Starter Pack

SAP S4HANA Cloud(Public or Private)

Offer

1

Responsible Company

Contract

Custom Code Analyzer SAP Readiness Check

SAP Learning Hub

SAP S4HANA on Microsoft Azure

Microsoft ndash Partner Facing

License Model Software Subscription Perpetual Software

Implementation Partner SAP Customer

Content Ownership SAP Partner Customer Partner SAP Customer

Application Management

ServicesSAP Partner Customer SAP ECS

Content Lifecycle

ManagementSAP Partner Customer SAP ECS

Product Support SAP SAP SAP Resell Partner

Technical Operations SAP SAP Partner Customer SAP ECS

Azure SAP Azure SAPCustomer DC Azure SAP

Partner

SAP S4HANA

Public Cloud

SAP S4HANA

Private CloudSAP S4HANA On-

Premise

Included in SAP Subscription HEC bundled subscription also available

RISE with SAP

Customer Path to SAP S4HANARISE with SAP on Microsoft Azure

14

Partner Opportunity with SAP S4HANA Private Cloud Edition

Software

+ Support

Technical

Managed

Services

Infrastructure

Management

++

Microsoft amp SAP Shared ndash Partner Facing

Advisory amp

Implementation

Services

Application

Management

Services

SAP S4HANA

on Microsoft

Azure

The enhancement of our relationship will accelerate

SAP S4HANA adoption and market momentum

Participate in deals in a lead role for advisory

implementation and management of Application Layer

Establish a customer relationship to drive business

transformation journeyapplication modernization

advisory and implementation

Product integration between SAP Apps and Teams

BTP Interoperability and Security (AAD SAP IAS) will

facilitate up-sell to extended workloads (eg DataAI

IOT Teams)

Joint SAP amp Microsoft co-innovation and committed

roadmap for continued innovation around SAP

S4HANA and Teams creates new opportunities for

incremental partner revenue

Explore the best alternatives to enable customer

transformation and develop a path to SAP S4HANA on

Azure

Differentiated Offering amp Customer

Lifetime Value

Typical Partner Advisory amp

Implementation Services

bull Value Discovery amp Business Case

bull Application Implementation

bull IndustryLoB Practices amp Business

Process

bull Application Extension amp Application

Integration

bull System Conversion and Selective

Data Transition

bull Custom Development

bull Data Harmonization and Analytics

Typical Partner Application

Management Services

bull SAP Fiori Operations

bull Application Security Updates

bull Regression Testing

bull Data Volume Optimization

bull Data Quality Optimization

bull System Health Monitoring

bull Release Version Upgrade

bull Cloud Integration Testing

bull SAP Cloud Platform Integration

Services

bull Functional Application

Management

bull Technical AMS (output m batch

m user m)

RISE with SAP S4HANA Private Cloud Edition

Source SAP marketing assets

Microsoft ndash Partner Facing

15

Partner Call to ActionWe are very excited to announce this new Partnership It is a huge milestone in our momentum with SAP and offers us the

ability to showcase Azure differentiation in the market

Align

GTM

Innovate

Turbocharge

Plan

Align your SAP and Microsoft Practices with our new Partner direction

Incorporate our partnership in your GTM activities and connect and collaborate across our joint sellers

Adopt and customize Industry Market Approved Journeys to create unique customer value

Our partnership will accelerate your customerrsquos decision to move to SAP S4HANA

Review your business plan to identify which customers you can migrate in 2021 and 2022

With your Microsoft Account Managers and letrsquos really go after the market Engage

Call to Action

Microsoft ndash Partner Facing

Thank you

microsoftcomsap

sapcommicrosoft

AppendixFor use by presenters as desired

Microsoft ndash Partner Facing

18

SAP Procurement

SAP SuccessFactors

SAP Concur

SAP Digital Supply

Chain

SAP Commerce Cloud

SAP Business Objects

SAP BWGRC

Non-SAP Applications amp Database

LEGEND

SAP SaaS services sold on Azure

SAP SaaS services on SAP DC

SAP Solutions deployed on Azure

Microsoft Services Value Enhancers

SAP Solutions

SAP ECCSOH

SAP BTP

Microsoft Active Directory Power PlatformOffice 365 Microsoft Teams

Microsoft ndash Partner Facing

19

SAP HANA Cloud

SAP Essential Architecture on Microsoft Azure

SaaS Applications

SAP Concur

Qualtrics SAP Ariba

Azure Data Lake

Azure IoT Hub

Azure IoT Edge

Azure ML Service

Azure Blockchain

Azure Database

Op

en

Se

rvic

e B

roke

r A

PI

Visual Studio

Business Technology Platform

SAP S4HANA CloudSAP Integrated

Business Planning

SAP SuccessFactors

Any-Premise Applications

SAP S4HANA SAP BW4HANA SAP HANA

Applications

Platform Services

Analytics

SAP Cloud Platform Foundation

Logging | Authentication | Authorization | Destination | Custom Domain | Scheduler | hellip

SAP Analytics Cloud

SAP Data Warehouse

Cloud

Database amp Data Mgt

Data Intelligence

HANA DB

HANA Data Lake

Integration Suite Enterprise Extensions

Web Analytics

SAP CP Integration

API Management

OData Provisioning

Open Connectors

Edge Services

Web IDE

Enterprise Messaging

Extension Factory

ABAP Environment

hellip

SAP Graph

Intelligent BPM

Workflow

Business Rules

Process Visibility

Inbox

Intelligent RPA

hellip

Digital Experience

Portal

Mobile Services

Leonardo IoT

UI5

Conversational AI

SaaS offerings

1

1

hellip

1

1

SAP Customer

Experience

SAP Fieldglass

helliphelliphellip

SAP MDG helliphellip

Microsoft O365

LinkedIn

OneDrive

SharePoint

Teams

hellip

Azure Functions

Key Vault

Power Platforms

Event Grid

Logic Apps

Cognitive Services

helliphellip

Gardner

Azure VM Azure Storage Azure Virtual Network Azure Active Directory

Microsoft ndash Partner Facing

20

Market Approved Journeys define jointly created industry roadmaps for SAP

S4HANA and other SAP solutions

They create a foundation that Partners can build on to reduce customer risk and accelerate adoption

leveraging their own additional unique industry and advisory services expertise

Market Approved

Journeys specify

bull Industry-specific business

outcomes customers can

expect after migrating

to SAP S4HANA on

Microsoft Azure organized

by journey stages

bull Microsoft and SAP product

components that may be

part of a larger customer

solution architecture to

address their unique needs

within the target industry

Industry Journey Framework Industries

n

hellip

1

Journey StagesStrategic

Priorities

Business Capabilities

Industry Reference Processes

Microsoft amp SAP

Solutions

LIFT RESHAPE CREATE

IMampC

Retail

Oil amp Gas

Fashion

Consumer Products

Automotive

Microsoft ndash Partner Facing

21

Leaders in Digital Transformation are moving SAP Solutions to Azure

Microsoft ndash Partner Facing

22

SAP customers broadly favor Azure as their choice to run SAP S4HANA in

the cloud

ldquoAs part of our overall transformation we transitioned to SAP S4HANA running it

on Microsoft Azure provides the velocity availability scalability and elasticity we

need for more visibility and better efficiency across our business The pandemic

struck as we were in the middle of our SAP implementation so by using Teams

we were able to continue to work on the project stay on schedule and keep

everyone informed The combination of SAP and Microsoft was especially helpful

during a challenging timerdquo

mdashJohn Hill Chief Information Officer amp Senior Vice President of Business

Planning Carhartt

ldquoWhen it comes to our customers delivering personal protective equipment (PPE)

we canrsquot be late so we rely on SAP and Microsoft to provide the digital backbone

thatrsquos essential to keeping our supply chain running smoothly The combination of

Microsoft Teams with our SAP solutions has given our employees the ability to

work from anywhere while ensuring orders are delivered on time to our customers

supporting the people putting their lives at risk working on the front linerdquo

mdashHelge Brummer Vice President Technical Infrastructure

Support amp Operations Coats

ldquoSAP S4HANA has given us real-time visibility into our inventory which is crucial for us as a pharmacy and healthcare retail

company during the pandemic We chose to run SAP S4HANA on Azure because of its agility and flexibility to scale up and

out quickly to meet our business needs Now we have access to our data in one place so we can offer the best possible

customer experience online and in our stores Microsoft Teams coupled with SAP solutions helped us overcome business

continuity challenges and enabled our employees to collaborate very effectively despite the shift from office to remote workrdquo

mdashFrancesco Tinto Senior Vice President Global Chief Information Officer Walgreens Boots Alliance

Microsoft ndash Partner Facing

23

Customers choose SAP S4HANA on Microsoft Azure

bull SAP S4HANA performance on Azure

bull Saving 40 on S4HANA maintenance

bull Orchestration layer

bull Quickly create and resize VMs

bull Azure far more secure than OP

bull IT same size while demand grows

bull Read the whole storyhellip

bull SAP S4HANA for Fashion Hybris Marketing CAR

bull CoreToEdge as partner

bull Real-time stock levels merchandise supply chain

bull Stores run more smoothly

bull Customers get better service

bull Better manage coordination between HQ production

and 400 stores ndash while they add 100 more

bull Read the whole story

Microsoft ndash Partner Facing

Page 10: SAP and Microsoft

11

Drive Collaboration with Microsoft Teams Integration Across SAP Solutions

SAP S4HANA

SAP

SuccessFactors

SAP Customer

Experience

Microsoft Teams

Seamless employee collaboration across business workflows

Allow people across your organization to to chat meet manage engage and

collaborate in context and inline

Em

plo

ye

e

Engage business partners and suppliers based on real time data

Seamlessly and quickly share critical business information with your partners and

suppliersSu

pp

lie

r

Simplify the remote sales experience with in-app collaboration

With direct Teams and SAP Cloud for Customer integration for critical customer

meetingsSa

les

Create a seamless collaboration experience without switching applications

Microsoft ndash Partner Facing

12

Leading hybrid and multi-

cloud options

Microsoft supports you with the leading

hybrid cloud solutions ndash from the edge to

your local datacenter to the public cloud

Hybrid and multi-cloud management

capabilities include Azure Arc Azure

Monitor Azure Governance and security

services

Global cloud platform

optimized for SAP HANA

VMs large instances storage and

networks certified to run mission-critical

SAP workloads w high performance and

business continuity (up to 9999 SLAs)

Azure offers more regions (gt65) than any

other hyperscaler

Customers trust Azure to run some of the

largest SAP production landscapes in the

world

httpswwwdsagdeexterne-newsdsag-investitionsreport-2020-wachablosung-zu-s4hana-vollzogen DSAG Jahreskongress 2019

SAP customers broadly

favor Microsoft Azure

Support app

innovation

Unleash innovation with low-codeno-code

Power Platform for professional and

citizen developers

Support continuous DevOps innovation

with GitHub and Azure services such as

IoT cognitive services and chatbots

Unmatched security

and compliance

Use Azure Active Directory for secure

user authentication and single sign-on

Azure Security Center and Azure Sentinel

offer hybrid cloud threat detection and

security monitoring

Azure offers 90+ industry-specific and

global certifications more than any other

cloud

Integrate and extend SAP

applications

Integrate SAP apps with Microsoft Teams

and Office 365 for productivity and

collaboration

Use BTP to build intelligent integration

and workflows

Joint roadmap of continued innovation and

integration to future-proof your investment

Advanced data analytics

and insights

bull Pool SAP and non-SAP data in Azure and

use advanced analytics to gain real-time

and predictive insights with cloud

technologies such as Power BI machine

learning and AI

A partnership you can

trust

Jointly serving our enterprise customers

for 25+ years

Microsoft amp SAP run SAP on Azure

120K internal Microsoft users

access SAP on Azure

SAP migrated 30+ internal business

landscapes to Azure

5627

17

Azure

AWS

GCP

The Microsoft Difference Why SAP Customers Choose Microsoft Azure

Microsoft ndash Partner Facing

13

Business Process Intelligence

SAP Business

Technology Platform

SAP Business Network

Starter Pack

SAP S4HANA Cloud(Public or Private)

Offer

1

Responsible Company

Contract

Custom Code Analyzer SAP Readiness Check

SAP Learning Hub

SAP S4HANA on Microsoft Azure

Microsoft ndash Partner Facing

License Model Software Subscription Perpetual Software

Implementation Partner SAP Customer

Content Ownership SAP Partner Customer Partner SAP Customer

Application Management

ServicesSAP Partner Customer SAP ECS

Content Lifecycle

ManagementSAP Partner Customer SAP ECS

Product Support SAP SAP SAP Resell Partner

Technical Operations SAP SAP Partner Customer SAP ECS

Azure SAP Azure SAPCustomer DC Azure SAP

Partner

SAP S4HANA

Public Cloud

SAP S4HANA

Private CloudSAP S4HANA On-

Premise

Included in SAP Subscription HEC bundled subscription also available

RISE with SAP

Customer Path to SAP S4HANARISE with SAP on Microsoft Azure

14

Partner Opportunity with SAP S4HANA Private Cloud Edition

Software

+ Support

Technical

Managed

Services

Infrastructure

Management

++

Microsoft amp SAP Shared ndash Partner Facing

Advisory amp

Implementation

Services

Application

Management

Services

SAP S4HANA

on Microsoft

Azure

The enhancement of our relationship will accelerate

SAP S4HANA adoption and market momentum

Participate in deals in a lead role for advisory

implementation and management of Application Layer

Establish a customer relationship to drive business

transformation journeyapplication modernization

advisory and implementation

Product integration between SAP Apps and Teams

BTP Interoperability and Security (AAD SAP IAS) will

facilitate up-sell to extended workloads (eg DataAI

IOT Teams)

Joint SAP amp Microsoft co-innovation and committed

roadmap for continued innovation around SAP

S4HANA and Teams creates new opportunities for

incremental partner revenue

Explore the best alternatives to enable customer

transformation and develop a path to SAP S4HANA on

Azure

Differentiated Offering amp Customer

Lifetime Value

Typical Partner Advisory amp

Implementation Services

bull Value Discovery amp Business Case

bull Application Implementation

bull IndustryLoB Practices amp Business

Process

bull Application Extension amp Application

Integration

bull System Conversion and Selective

Data Transition

bull Custom Development

bull Data Harmonization and Analytics

Typical Partner Application

Management Services

bull SAP Fiori Operations

bull Application Security Updates

bull Regression Testing

bull Data Volume Optimization

bull Data Quality Optimization

bull System Health Monitoring

bull Release Version Upgrade

bull Cloud Integration Testing

bull SAP Cloud Platform Integration

Services

bull Functional Application

Management

bull Technical AMS (output m batch

m user m)

RISE with SAP S4HANA Private Cloud Edition

Source SAP marketing assets

Microsoft ndash Partner Facing

15

Partner Call to ActionWe are very excited to announce this new Partnership It is a huge milestone in our momentum with SAP and offers us the

ability to showcase Azure differentiation in the market

Align

GTM

Innovate

Turbocharge

Plan

Align your SAP and Microsoft Practices with our new Partner direction

Incorporate our partnership in your GTM activities and connect and collaborate across our joint sellers

Adopt and customize Industry Market Approved Journeys to create unique customer value

Our partnership will accelerate your customerrsquos decision to move to SAP S4HANA

Review your business plan to identify which customers you can migrate in 2021 and 2022

With your Microsoft Account Managers and letrsquos really go after the market Engage

Call to Action

Microsoft ndash Partner Facing

Thank you

microsoftcomsap

sapcommicrosoft

AppendixFor use by presenters as desired

Microsoft ndash Partner Facing

18

SAP Procurement

SAP SuccessFactors

SAP Concur

SAP Digital Supply

Chain

SAP Commerce Cloud

SAP Business Objects

SAP BWGRC

Non-SAP Applications amp Database

LEGEND

SAP SaaS services sold on Azure

SAP SaaS services on SAP DC

SAP Solutions deployed on Azure

Microsoft Services Value Enhancers

SAP Solutions

SAP ECCSOH

SAP BTP

Microsoft Active Directory Power PlatformOffice 365 Microsoft Teams

Microsoft ndash Partner Facing

19

SAP HANA Cloud

SAP Essential Architecture on Microsoft Azure

SaaS Applications

SAP Concur

Qualtrics SAP Ariba

Azure Data Lake

Azure IoT Hub

Azure IoT Edge

Azure ML Service

Azure Blockchain

Azure Database

Op

en

Se

rvic

e B

roke

r A

PI

Visual Studio

Business Technology Platform

SAP S4HANA CloudSAP Integrated

Business Planning

SAP SuccessFactors

Any-Premise Applications

SAP S4HANA SAP BW4HANA SAP HANA

Applications

Platform Services

Analytics

SAP Cloud Platform Foundation

Logging | Authentication | Authorization | Destination | Custom Domain | Scheduler | hellip

SAP Analytics Cloud

SAP Data Warehouse

Cloud

Database amp Data Mgt

Data Intelligence

HANA DB

HANA Data Lake

Integration Suite Enterprise Extensions

Web Analytics

SAP CP Integration

API Management

OData Provisioning

Open Connectors

Edge Services

Web IDE

Enterprise Messaging

Extension Factory

ABAP Environment

hellip

SAP Graph

Intelligent BPM

Workflow

Business Rules

Process Visibility

Inbox

Intelligent RPA

hellip

Digital Experience

Portal

Mobile Services

Leonardo IoT

UI5

Conversational AI

SaaS offerings

1

1

hellip

1

1

SAP Customer

Experience

SAP Fieldglass

helliphelliphellip

SAP MDG helliphellip

Microsoft O365

LinkedIn

OneDrive

SharePoint

Teams

hellip

Azure Functions

Key Vault

Power Platforms

Event Grid

Logic Apps

Cognitive Services

helliphellip

Gardner

Azure VM Azure Storage Azure Virtual Network Azure Active Directory

Microsoft ndash Partner Facing

20

Market Approved Journeys define jointly created industry roadmaps for SAP

S4HANA and other SAP solutions

They create a foundation that Partners can build on to reduce customer risk and accelerate adoption

leveraging their own additional unique industry and advisory services expertise

Market Approved

Journeys specify

bull Industry-specific business

outcomes customers can

expect after migrating

to SAP S4HANA on

Microsoft Azure organized

by journey stages

bull Microsoft and SAP product

components that may be

part of a larger customer

solution architecture to

address their unique needs

within the target industry

Industry Journey Framework Industries

n

hellip

1

Journey StagesStrategic

Priorities

Business Capabilities

Industry Reference Processes

Microsoft amp SAP

Solutions

LIFT RESHAPE CREATE

IMampC

Retail

Oil amp Gas

Fashion

Consumer Products

Automotive

Microsoft ndash Partner Facing

21

Leaders in Digital Transformation are moving SAP Solutions to Azure

Microsoft ndash Partner Facing

22

SAP customers broadly favor Azure as their choice to run SAP S4HANA in

the cloud

ldquoAs part of our overall transformation we transitioned to SAP S4HANA running it

on Microsoft Azure provides the velocity availability scalability and elasticity we

need for more visibility and better efficiency across our business The pandemic

struck as we were in the middle of our SAP implementation so by using Teams

we were able to continue to work on the project stay on schedule and keep

everyone informed The combination of SAP and Microsoft was especially helpful

during a challenging timerdquo

mdashJohn Hill Chief Information Officer amp Senior Vice President of Business

Planning Carhartt

ldquoWhen it comes to our customers delivering personal protective equipment (PPE)

we canrsquot be late so we rely on SAP and Microsoft to provide the digital backbone

thatrsquos essential to keeping our supply chain running smoothly The combination of

Microsoft Teams with our SAP solutions has given our employees the ability to

work from anywhere while ensuring orders are delivered on time to our customers

supporting the people putting their lives at risk working on the front linerdquo

mdashHelge Brummer Vice President Technical Infrastructure

Support amp Operations Coats

ldquoSAP S4HANA has given us real-time visibility into our inventory which is crucial for us as a pharmacy and healthcare retail

company during the pandemic We chose to run SAP S4HANA on Azure because of its agility and flexibility to scale up and

out quickly to meet our business needs Now we have access to our data in one place so we can offer the best possible

customer experience online and in our stores Microsoft Teams coupled with SAP solutions helped us overcome business

continuity challenges and enabled our employees to collaborate very effectively despite the shift from office to remote workrdquo

mdashFrancesco Tinto Senior Vice President Global Chief Information Officer Walgreens Boots Alliance

Microsoft ndash Partner Facing

23

Customers choose SAP S4HANA on Microsoft Azure

bull SAP S4HANA performance on Azure

bull Saving 40 on S4HANA maintenance

bull Orchestration layer

bull Quickly create and resize VMs

bull Azure far more secure than OP

bull IT same size while demand grows

bull Read the whole storyhellip

bull SAP S4HANA for Fashion Hybris Marketing CAR

bull CoreToEdge as partner

bull Real-time stock levels merchandise supply chain

bull Stores run more smoothly

bull Customers get better service

bull Better manage coordination between HQ production

and 400 stores ndash while they add 100 more

bull Read the whole story

Microsoft ndash Partner Facing

Page 11: SAP and Microsoft

12

Leading hybrid and multi-

cloud options

Microsoft supports you with the leading

hybrid cloud solutions ndash from the edge to

your local datacenter to the public cloud

Hybrid and multi-cloud management

capabilities include Azure Arc Azure

Monitor Azure Governance and security

services

Global cloud platform

optimized for SAP HANA

VMs large instances storage and

networks certified to run mission-critical

SAP workloads w high performance and

business continuity (up to 9999 SLAs)

Azure offers more regions (gt65) than any

other hyperscaler

Customers trust Azure to run some of the

largest SAP production landscapes in the

world

httpswwwdsagdeexterne-newsdsag-investitionsreport-2020-wachablosung-zu-s4hana-vollzogen DSAG Jahreskongress 2019

SAP customers broadly

favor Microsoft Azure

Support app

innovation

Unleash innovation with low-codeno-code

Power Platform for professional and

citizen developers

Support continuous DevOps innovation

with GitHub and Azure services such as

IoT cognitive services and chatbots

Unmatched security

and compliance

Use Azure Active Directory for secure

user authentication and single sign-on

Azure Security Center and Azure Sentinel

offer hybrid cloud threat detection and

security monitoring

Azure offers 90+ industry-specific and

global certifications more than any other

cloud

Integrate and extend SAP

applications

Integrate SAP apps with Microsoft Teams

and Office 365 for productivity and

collaboration

Use BTP to build intelligent integration

and workflows

Joint roadmap of continued innovation and

integration to future-proof your investment

Advanced data analytics

and insights

bull Pool SAP and non-SAP data in Azure and

use advanced analytics to gain real-time

and predictive insights with cloud

technologies such as Power BI machine

learning and AI

A partnership you can

trust

Jointly serving our enterprise customers

for 25+ years

Microsoft amp SAP run SAP on Azure

120K internal Microsoft users

access SAP on Azure

SAP migrated 30+ internal business

landscapes to Azure

5627

17

Azure

AWS

GCP

The Microsoft Difference Why SAP Customers Choose Microsoft Azure

Microsoft ndash Partner Facing

13

Business Process Intelligence

SAP Business

Technology Platform

SAP Business Network

Starter Pack

SAP S4HANA Cloud(Public or Private)

Offer

1

Responsible Company

Contract

Custom Code Analyzer SAP Readiness Check

SAP Learning Hub

SAP S4HANA on Microsoft Azure

Microsoft ndash Partner Facing

License Model Software Subscription Perpetual Software

Implementation Partner SAP Customer

Content Ownership SAP Partner Customer Partner SAP Customer

Application Management

ServicesSAP Partner Customer SAP ECS

Content Lifecycle

ManagementSAP Partner Customer SAP ECS

Product Support SAP SAP SAP Resell Partner

Technical Operations SAP SAP Partner Customer SAP ECS

Azure SAP Azure SAPCustomer DC Azure SAP

Partner

SAP S4HANA

Public Cloud

SAP S4HANA

Private CloudSAP S4HANA On-

Premise

Included in SAP Subscription HEC bundled subscription also available

RISE with SAP

Customer Path to SAP S4HANARISE with SAP on Microsoft Azure

14

Partner Opportunity with SAP S4HANA Private Cloud Edition

Software

+ Support

Technical

Managed

Services

Infrastructure

Management

++

Microsoft amp SAP Shared ndash Partner Facing

Advisory amp

Implementation

Services

Application

Management

Services

SAP S4HANA

on Microsoft

Azure

The enhancement of our relationship will accelerate

SAP S4HANA adoption and market momentum

Participate in deals in a lead role for advisory

implementation and management of Application Layer

Establish a customer relationship to drive business

transformation journeyapplication modernization

advisory and implementation

Product integration between SAP Apps and Teams

BTP Interoperability and Security (AAD SAP IAS) will

facilitate up-sell to extended workloads (eg DataAI

IOT Teams)

Joint SAP amp Microsoft co-innovation and committed

roadmap for continued innovation around SAP

S4HANA and Teams creates new opportunities for

incremental partner revenue

Explore the best alternatives to enable customer

transformation and develop a path to SAP S4HANA on

Azure

Differentiated Offering amp Customer

Lifetime Value

Typical Partner Advisory amp

Implementation Services

bull Value Discovery amp Business Case

bull Application Implementation

bull IndustryLoB Practices amp Business

Process

bull Application Extension amp Application

Integration

bull System Conversion and Selective

Data Transition

bull Custom Development

bull Data Harmonization and Analytics

Typical Partner Application

Management Services

bull SAP Fiori Operations

bull Application Security Updates

bull Regression Testing

bull Data Volume Optimization

bull Data Quality Optimization

bull System Health Monitoring

bull Release Version Upgrade

bull Cloud Integration Testing

bull SAP Cloud Platform Integration

Services

bull Functional Application

Management

bull Technical AMS (output m batch

m user m)

RISE with SAP S4HANA Private Cloud Edition

Source SAP marketing assets

Microsoft ndash Partner Facing

15

Partner Call to ActionWe are very excited to announce this new Partnership It is a huge milestone in our momentum with SAP and offers us the

ability to showcase Azure differentiation in the market

Align

GTM

Innovate

Turbocharge

Plan

Align your SAP and Microsoft Practices with our new Partner direction

Incorporate our partnership in your GTM activities and connect and collaborate across our joint sellers

Adopt and customize Industry Market Approved Journeys to create unique customer value

Our partnership will accelerate your customerrsquos decision to move to SAP S4HANA

Review your business plan to identify which customers you can migrate in 2021 and 2022

With your Microsoft Account Managers and letrsquos really go after the market Engage

Call to Action

Microsoft ndash Partner Facing

Thank you

microsoftcomsap

sapcommicrosoft

AppendixFor use by presenters as desired

Microsoft ndash Partner Facing

18

SAP Procurement

SAP SuccessFactors

SAP Concur

SAP Digital Supply

Chain

SAP Commerce Cloud

SAP Business Objects

SAP BWGRC

Non-SAP Applications amp Database

LEGEND

SAP SaaS services sold on Azure

SAP SaaS services on SAP DC

SAP Solutions deployed on Azure

Microsoft Services Value Enhancers

SAP Solutions

SAP ECCSOH

SAP BTP

Microsoft Active Directory Power PlatformOffice 365 Microsoft Teams

Microsoft ndash Partner Facing

19

SAP HANA Cloud

SAP Essential Architecture on Microsoft Azure

SaaS Applications

SAP Concur

Qualtrics SAP Ariba

Azure Data Lake

Azure IoT Hub

Azure IoT Edge

Azure ML Service

Azure Blockchain

Azure Database

Op

en

Se

rvic

e B

roke

r A

PI

Visual Studio

Business Technology Platform

SAP S4HANA CloudSAP Integrated

Business Planning

SAP SuccessFactors

Any-Premise Applications

SAP S4HANA SAP BW4HANA SAP HANA

Applications

Platform Services

Analytics

SAP Cloud Platform Foundation

Logging | Authentication | Authorization | Destination | Custom Domain | Scheduler | hellip

SAP Analytics Cloud

SAP Data Warehouse

Cloud

Database amp Data Mgt

Data Intelligence

HANA DB

HANA Data Lake

Integration Suite Enterprise Extensions

Web Analytics

SAP CP Integration

API Management

OData Provisioning

Open Connectors

Edge Services

Web IDE

Enterprise Messaging

Extension Factory

ABAP Environment

hellip

SAP Graph

Intelligent BPM

Workflow

Business Rules

Process Visibility

Inbox

Intelligent RPA

hellip

Digital Experience

Portal

Mobile Services

Leonardo IoT

UI5

Conversational AI

SaaS offerings

1

1

hellip

1

1

SAP Customer

Experience

SAP Fieldglass

helliphelliphellip

SAP MDG helliphellip

Microsoft O365

LinkedIn

OneDrive

SharePoint

Teams

hellip

Azure Functions

Key Vault

Power Platforms

Event Grid

Logic Apps

Cognitive Services

helliphellip

Gardner

Azure VM Azure Storage Azure Virtual Network Azure Active Directory

Microsoft ndash Partner Facing

20

Market Approved Journeys define jointly created industry roadmaps for SAP

S4HANA and other SAP solutions

They create a foundation that Partners can build on to reduce customer risk and accelerate adoption

leveraging their own additional unique industry and advisory services expertise

Market Approved

Journeys specify

bull Industry-specific business

outcomes customers can

expect after migrating

to SAP S4HANA on

Microsoft Azure organized

by journey stages

bull Microsoft and SAP product

components that may be

part of a larger customer

solution architecture to

address their unique needs

within the target industry

Industry Journey Framework Industries

n

hellip

1

Journey StagesStrategic

Priorities

Business Capabilities

Industry Reference Processes

Microsoft amp SAP

Solutions

LIFT RESHAPE CREATE

IMampC

Retail

Oil amp Gas

Fashion

Consumer Products

Automotive

Microsoft ndash Partner Facing

21

Leaders in Digital Transformation are moving SAP Solutions to Azure

Microsoft ndash Partner Facing

22

SAP customers broadly favor Azure as their choice to run SAP S4HANA in

the cloud

ldquoAs part of our overall transformation we transitioned to SAP S4HANA running it

on Microsoft Azure provides the velocity availability scalability and elasticity we

need for more visibility and better efficiency across our business The pandemic

struck as we were in the middle of our SAP implementation so by using Teams

we were able to continue to work on the project stay on schedule and keep

everyone informed The combination of SAP and Microsoft was especially helpful

during a challenging timerdquo

mdashJohn Hill Chief Information Officer amp Senior Vice President of Business

Planning Carhartt

ldquoWhen it comes to our customers delivering personal protective equipment (PPE)

we canrsquot be late so we rely on SAP and Microsoft to provide the digital backbone

thatrsquos essential to keeping our supply chain running smoothly The combination of

Microsoft Teams with our SAP solutions has given our employees the ability to

work from anywhere while ensuring orders are delivered on time to our customers

supporting the people putting their lives at risk working on the front linerdquo

mdashHelge Brummer Vice President Technical Infrastructure

Support amp Operations Coats

ldquoSAP S4HANA has given us real-time visibility into our inventory which is crucial for us as a pharmacy and healthcare retail

company during the pandemic We chose to run SAP S4HANA on Azure because of its agility and flexibility to scale up and

out quickly to meet our business needs Now we have access to our data in one place so we can offer the best possible

customer experience online and in our stores Microsoft Teams coupled with SAP solutions helped us overcome business

continuity challenges and enabled our employees to collaborate very effectively despite the shift from office to remote workrdquo

mdashFrancesco Tinto Senior Vice President Global Chief Information Officer Walgreens Boots Alliance

Microsoft ndash Partner Facing

23

Customers choose SAP S4HANA on Microsoft Azure

bull SAP S4HANA performance on Azure

bull Saving 40 on S4HANA maintenance

bull Orchestration layer

bull Quickly create and resize VMs

bull Azure far more secure than OP

bull IT same size while demand grows

bull Read the whole storyhellip

bull SAP S4HANA for Fashion Hybris Marketing CAR

bull CoreToEdge as partner

bull Real-time stock levels merchandise supply chain

bull Stores run more smoothly

bull Customers get better service

bull Better manage coordination between HQ production

and 400 stores ndash while they add 100 more

bull Read the whole story

Microsoft ndash Partner Facing

Page 12: SAP and Microsoft

13

Business Process Intelligence

SAP Business

Technology Platform

SAP Business Network

Starter Pack

SAP S4HANA Cloud(Public or Private)

Offer

1

Responsible Company

Contract

Custom Code Analyzer SAP Readiness Check

SAP Learning Hub

SAP S4HANA on Microsoft Azure

Microsoft ndash Partner Facing

License Model Software Subscription Perpetual Software

Implementation Partner SAP Customer

Content Ownership SAP Partner Customer Partner SAP Customer

Application Management

ServicesSAP Partner Customer SAP ECS

Content Lifecycle

ManagementSAP Partner Customer SAP ECS

Product Support SAP SAP SAP Resell Partner

Technical Operations SAP SAP Partner Customer SAP ECS

Azure SAP Azure SAPCustomer DC Azure SAP

Partner

SAP S4HANA

Public Cloud

SAP S4HANA

Private CloudSAP S4HANA On-

Premise

Included in SAP Subscription HEC bundled subscription also available

RISE with SAP

Customer Path to SAP S4HANARISE with SAP on Microsoft Azure

14

Partner Opportunity with SAP S4HANA Private Cloud Edition

Software

+ Support

Technical

Managed

Services

Infrastructure

Management

++

Microsoft amp SAP Shared ndash Partner Facing

Advisory amp

Implementation

Services

Application

Management

Services

SAP S4HANA

on Microsoft

Azure

The enhancement of our relationship will accelerate

SAP S4HANA adoption and market momentum

Participate in deals in a lead role for advisory

implementation and management of Application Layer

Establish a customer relationship to drive business

transformation journeyapplication modernization

advisory and implementation

Product integration between SAP Apps and Teams

BTP Interoperability and Security (AAD SAP IAS) will

facilitate up-sell to extended workloads (eg DataAI

IOT Teams)

Joint SAP amp Microsoft co-innovation and committed

roadmap for continued innovation around SAP

S4HANA and Teams creates new opportunities for

incremental partner revenue

Explore the best alternatives to enable customer

transformation and develop a path to SAP S4HANA on

Azure

Differentiated Offering amp Customer

Lifetime Value

Typical Partner Advisory amp

Implementation Services

bull Value Discovery amp Business Case

bull Application Implementation

bull IndustryLoB Practices amp Business

Process

bull Application Extension amp Application

Integration

bull System Conversion and Selective

Data Transition

bull Custom Development

bull Data Harmonization and Analytics

Typical Partner Application

Management Services

bull SAP Fiori Operations

bull Application Security Updates

bull Regression Testing

bull Data Volume Optimization

bull Data Quality Optimization

bull System Health Monitoring

bull Release Version Upgrade

bull Cloud Integration Testing

bull SAP Cloud Platform Integration

Services

bull Functional Application

Management

bull Technical AMS (output m batch

m user m)

RISE with SAP S4HANA Private Cloud Edition

Source SAP marketing assets

Microsoft ndash Partner Facing

15

Partner Call to ActionWe are very excited to announce this new Partnership It is a huge milestone in our momentum with SAP and offers us the

ability to showcase Azure differentiation in the market

Align

GTM

Innovate

Turbocharge

Plan

Align your SAP and Microsoft Practices with our new Partner direction

Incorporate our partnership in your GTM activities and connect and collaborate across our joint sellers

Adopt and customize Industry Market Approved Journeys to create unique customer value

Our partnership will accelerate your customerrsquos decision to move to SAP S4HANA

Review your business plan to identify which customers you can migrate in 2021 and 2022

With your Microsoft Account Managers and letrsquos really go after the market Engage

Call to Action

Microsoft ndash Partner Facing

Thank you

microsoftcomsap

sapcommicrosoft

AppendixFor use by presenters as desired

Microsoft ndash Partner Facing

18

SAP Procurement

SAP SuccessFactors

SAP Concur

SAP Digital Supply

Chain

SAP Commerce Cloud

SAP Business Objects

SAP BWGRC

Non-SAP Applications amp Database

LEGEND

SAP SaaS services sold on Azure

SAP SaaS services on SAP DC

SAP Solutions deployed on Azure

Microsoft Services Value Enhancers

SAP Solutions

SAP ECCSOH

SAP BTP

Microsoft Active Directory Power PlatformOffice 365 Microsoft Teams

Microsoft ndash Partner Facing

19

SAP HANA Cloud

SAP Essential Architecture on Microsoft Azure

SaaS Applications

SAP Concur

Qualtrics SAP Ariba

Azure Data Lake

Azure IoT Hub

Azure IoT Edge

Azure ML Service

Azure Blockchain

Azure Database

Op

en

Se

rvic

e B

roke

r A

PI

Visual Studio

Business Technology Platform

SAP S4HANA CloudSAP Integrated

Business Planning

SAP SuccessFactors

Any-Premise Applications

SAP S4HANA SAP BW4HANA SAP HANA

Applications

Platform Services

Analytics

SAP Cloud Platform Foundation

Logging | Authentication | Authorization | Destination | Custom Domain | Scheduler | hellip

SAP Analytics Cloud

SAP Data Warehouse

Cloud

Database amp Data Mgt

Data Intelligence

HANA DB

HANA Data Lake

Integration Suite Enterprise Extensions

Web Analytics

SAP CP Integration

API Management

OData Provisioning

Open Connectors

Edge Services

Web IDE

Enterprise Messaging

Extension Factory

ABAP Environment

hellip

SAP Graph

Intelligent BPM

Workflow

Business Rules

Process Visibility

Inbox

Intelligent RPA

hellip

Digital Experience

Portal

Mobile Services

Leonardo IoT

UI5

Conversational AI

SaaS offerings

1

1

hellip

1

1

SAP Customer

Experience

SAP Fieldglass

helliphelliphellip

SAP MDG helliphellip

Microsoft O365

LinkedIn

OneDrive

SharePoint

Teams

hellip

Azure Functions

Key Vault

Power Platforms

Event Grid

Logic Apps

Cognitive Services

helliphellip

Gardner

Azure VM Azure Storage Azure Virtual Network Azure Active Directory

Microsoft ndash Partner Facing

20

Market Approved Journeys define jointly created industry roadmaps for SAP

S4HANA and other SAP solutions

They create a foundation that Partners can build on to reduce customer risk and accelerate adoption

leveraging their own additional unique industry and advisory services expertise

Market Approved

Journeys specify

bull Industry-specific business

outcomes customers can

expect after migrating

to SAP S4HANA on

Microsoft Azure organized

by journey stages

bull Microsoft and SAP product

components that may be

part of a larger customer

solution architecture to

address their unique needs

within the target industry

Industry Journey Framework Industries

n

hellip

1

Journey StagesStrategic

Priorities

Business Capabilities

Industry Reference Processes

Microsoft amp SAP

Solutions

LIFT RESHAPE CREATE

IMampC

Retail

Oil amp Gas

Fashion

Consumer Products

Automotive

Microsoft ndash Partner Facing

21

Leaders in Digital Transformation are moving SAP Solutions to Azure

Microsoft ndash Partner Facing

22

SAP customers broadly favor Azure as their choice to run SAP S4HANA in

the cloud

ldquoAs part of our overall transformation we transitioned to SAP S4HANA running it

on Microsoft Azure provides the velocity availability scalability and elasticity we

need for more visibility and better efficiency across our business The pandemic

struck as we were in the middle of our SAP implementation so by using Teams

we were able to continue to work on the project stay on schedule and keep

everyone informed The combination of SAP and Microsoft was especially helpful

during a challenging timerdquo

mdashJohn Hill Chief Information Officer amp Senior Vice President of Business

Planning Carhartt

ldquoWhen it comes to our customers delivering personal protective equipment (PPE)

we canrsquot be late so we rely on SAP and Microsoft to provide the digital backbone

thatrsquos essential to keeping our supply chain running smoothly The combination of

Microsoft Teams with our SAP solutions has given our employees the ability to

work from anywhere while ensuring orders are delivered on time to our customers

supporting the people putting their lives at risk working on the front linerdquo

mdashHelge Brummer Vice President Technical Infrastructure

Support amp Operations Coats

ldquoSAP S4HANA has given us real-time visibility into our inventory which is crucial for us as a pharmacy and healthcare retail

company during the pandemic We chose to run SAP S4HANA on Azure because of its agility and flexibility to scale up and

out quickly to meet our business needs Now we have access to our data in one place so we can offer the best possible

customer experience online and in our stores Microsoft Teams coupled with SAP solutions helped us overcome business

continuity challenges and enabled our employees to collaborate very effectively despite the shift from office to remote workrdquo

mdashFrancesco Tinto Senior Vice President Global Chief Information Officer Walgreens Boots Alliance

Microsoft ndash Partner Facing

23

Customers choose SAP S4HANA on Microsoft Azure

bull SAP S4HANA performance on Azure

bull Saving 40 on S4HANA maintenance

bull Orchestration layer

bull Quickly create and resize VMs

bull Azure far more secure than OP

bull IT same size while demand grows

bull Read the whole storyhellip

bull SAP S4HANA for Fashion Hybris Marketing CAR

bull CoreToEdge as partner

bull Real-time stock levels merchandise supply chain

bull Stores run more smoothly

bull Customers get better service

bull Better manage coordination between HQ production

and 400 stores ndash while they add 100 more

bull Read the whole story

Microsoft ndash Partner Facing

Page 13: SAP and Microsoft

14

Partner Opportunity with SAP S4HANA Private Cloud Edition

Software

+ Support

Technical

Managed

Services

Infrastructure

Management

++

Microsoft amp SAP Shared ndash Partner Facing

Advisory amp

Implementation

Services

Application

Management

Services

SAP S4HANA

on Microsoft

Azure

The enhancement of our relationship will accelerate

SAP S4HANA adoption and market momentum

Participate in deals in a lead role for advisory

implementation and management of Application Layer

Establish a customer relationship to drive business

transformation journeyapplication modernization

advisory and implementation

Product integration between SAP Apps and Teams

BTP Interoperability and Security (AAD SAP IAS) will

facilitate up-sell to extended workloads (eg DataAI

IOT Teams)

Joint SAP amp Microsoft co-innovation and committed

roadmap for continued innovation around SAP

S4HANA and Teams creates new opportunities for

incremental partner revenue

Explore the best alternatives to enable customer

transformation and develop a path to SAP S4HANA on

Azure

Differentiated Offering amp Customer

Lifetime Value

Typical Partner Advisory amp

Implementation Services

bull Value Discovery amp Business Case

bull Application Implementation

bull IndustryLoB Practices amp Business

Process

bull Application Extension amp Application

Integration

bull System Conversion and Selective

Data Transition

bull Custom Development

bull Data Harmonization and Analytics

Typical Partner Application

Management Services

bull SAP Fiori Operations

bull Application Security Updates

bull Regression Testing

bull Data Volume Optimization

bull Data Quality Optimization

bull System Health Monitoring

bull Release Version Upgrade

bull Cloud Integration Testing

bull SAP Cloud Platform Integration

Services

bull Functional Application

Management

bull Technical AMS (output m batch

m user m)

RISE with SAP S4HANA Private Cloud Edition

Source SAP marketing assets

Microsoft ndash Partner Facing

15

Partner Call to ActionWe are very excited to announce this new Partnership It is a huge milestone in our momentum with SAP and offers us the

ability to showcase Azure differentiation in the market

Align

GTM

Innovate

Turbocharge

Plan

Align your SAP and Microsoft Practices with our new Partner direction

Incorporate our partnership in your GTM activities and connect and collaborate across our joint sellers

Adopt and customize Industry Market Approved Journeys to create unique customer value

Our partnership will accelerate your customerrsquos decision to move to SAP S4HANA

Review your business plan to identify which customers you can migrate in 2021 and 2022

With your Microsoft Account Managers and letrsquos really go after the market Engage

Call to Action

Microsoft ndash Partner Facing

Thank you

microsoftcomsap

sapcommicrosoft

AppendixFor use by presenters as desired

Microsoft ndash Partner Facing

18

SAP Procurement

SAP SuccessFactors

SAP Concur

SAP Digital Supply

Chain

SAP Commerce Cloud

SAP Business Objects

SAP BWGRC

Non-SAP Applications amp Database

LEGEND

SAP SaaS services sold on Azure

SAP SaaS services on SAP DC

SAP Solutions deployed on Azure

Microsoft Services Value Enhancers

SAP Solutions

SAP ECCSOH

SAP BTP

Microsoft Active Directory Power PlatformOffice 365 Microsoft Teams

Microsoft ndash Partner Facing

19

SAP HANA Cloud

SAP Essential Architecture on Microsoft Azure

SaaS Applications

SAP Concur

Qualtrics SAP Ariba

Azure Data Lake

Azure IoT Hub

Azure IoT Edge

Azure ML Service

Azure Blockchain

Azure Database

Op

en

Se

rvic

e B

roke

r A

PI

Visual Studio

Business Technology Platform

SAP S4HANA CloudSAP Integrated

Business Planning

SAP SuccessFactors

Any-Premise Applications

SAP S4HANA SAP BW4HANA SAP HANA

Applications

Platform Services

Analytics

SAP Cloud Platform Foundation

Logging | Authentication | Authorization | Destination | Custom Domain | Scheduler | hellip

SAP Analytics Cloud

SAP Data Warehouse

Cloud

Database amp Data Mgt

Data Intelligence

HANA DB

HANA Data Lake

Integration Suite Enterprise Extensions

Web Analytics

SAP CP Integration

API Management

OData Provisioning

Open Connectors

Edge Services

Web IDE

Enterprise Messaging

Extension Factory

ABAP Environment

hellip

SAP Graph

Intelligent BPM

Workflow

Business Rules

Process Visibility

Inbox

Intelligent RPA

hellip

Digital Experience

Portal

Mobile Services

Leonardo IoT

UI5

Conversational AI

SaaS offerings

1

1

hellip

1

1

SAP Customer

Experience

SAP Fieldglass

helliphelliphellip

SAP MDG helliphellip

Microsoft O365

LinkedIn

OneDrive

SharePoint

Teams

hellip

Azure Functions

Key Vault

Power Platforms

Event Grid

Logic Apps

Cognitive Services

helliphellip

Gardner

Azure VM Azure Storage Azure Virtual Network Azure Active Directory

Microsoft ndash Partner Facing

20

Market Approved Journeys define jointly created industry roadmaps for SAP

S4HANA and other SAP solutions

They create a foundation that Partners can build on to reduce customer risk and accelerate adoption

leveraging their own additional unique industry and advisory services expertise

Market Approved

Journeys specify

bull Industry-specific business

outcomes customers can

expect after migrating

to SAP S4HANA on

Microsoft Azure organized

by journey stages

bull Microsoft and SAP product

components that may be

part of a larger customer

solution architecture to

address their unique needs

within the target industry

Industry Journey Framework Industries

n

hellip

1

Journey StagesStrategic

Priorities

Business Capabilities

Industry Reference Processes

Microsoft amp SAP

Solutions

LIFT RESHAPE CREATE

IMampC

Retail

Oil amp Gas

Fashion

Consumer Products

Automotive

Microsoft ndash Partner Facing

21

Leaders in Digital Transformation are moving SAP Solutions to Azure

Microsoft ndash Partner Facing

22

SAP customers broadly favor Azure as their choice to run SAP S4HANA in

the cloud

ldquoAs part of our overall transformation we transitioned to SAP S4HANA running it

on Microsoft Azure provides the velocity availability scalability and elasticity we

need for more visibility and better efficiency across our business The pandemic

struck as we were in the middle of our SAP implementation so by using Teams

we were able to continue to work on the project stay on schedule and keep

everyone informed The combination of SAP and Microsoft was especially helpful

during a challenging timerdquo

mdashJohn Hill Chief Information Officer amp Senior Vice President of Business

Planning Carhartt

ldquoWhen it comes to our customers delivering personal protective equipment (PPE)

we canrsquot be late so we rely on SAP and Microsoft to provide the digital backbone

thatrsquos essential to keeping our supply chain running smoothly The combination of

Microsoft Teams with our SAP solutions has given our employees the ability to

work from anywhere while ensuring orders are delivered on time to our customers

supporting the people putting their lives at risk working on the front linerdquo

mdashHelge Brummer Vice President Technical Infrastructure

Support amp Operations Coats

ldquoSAP S4HANA has given us real-time visibility into our inventory which is crucial for us as a pharmacy and healthcare retail

company during the pandemic We chose to run SAP S4HANA on Azure because of its agility and flexibility to scale up and

out quickly to meet our business needs Now we have access to our data in one place so we can offer the best possible

customer experience online and in our stores Microsoft Teams coupled with SAP solutions helped us overcome business

continuity challenges and enabled our employees to collaborate very effectively despite the shift from office to remote workrdquo

mdashFrancesco Tinto Senior Vice President Global Chief Information Officer Walgreens Boots Alliance

Microsoft ndash Partner Facing

23

Customers choose SAP S4HANA on Microsoft Azure

bull SAP S4HANA performance on Azure

bull Saving 40 on S4HANA maintenance

bull Orchestration layer

bull Quickly create and resize VMs

bull Azure far more secure than OP

bull IT same size while demand grows

bull Read the whole storyhellip

bull SAP S4HANA for Fashion Hybris Marketing CAR

bull CoreToEdge as partner

bull Real-time stock levels merchandise supply chain

bull Stores run more smoothly

bull Customers get better service

bull Better manage coordination between HQ production

and 400 stores ndash while they add 100 more

bull Read the whole story

Microsoft ndash Partner Facing

Page 14: SAP and Microsoft

15

Partner Call to ActionWe are very excited to announce this new Partnership It is a huge milestone in our momentum with SAP and offers us the

ability to showcase Azure differentiation in the market

Align

GTM

Innovate

Turbocharge

Plan

Align your SAP and Microsoft Practices with our new Partner direction

Incorporate our partnership in your GTM activities and connect and collaborate across our joint sellers

Adopt and customize Industry Market Approved Journeys to create unique customer value

Our partnership will accelerate your customerrsquos decision to move to SAP S4HANA

Review your business plan to identify which customers you can migrate in 2021 and 2022

With your Microsoft Account Managers and letrsquos really go after the market Engage

Call to Action

Microsoft ndash Partner Facing

Thank you

microsoftcomsap

sapcommicrosoft

AppendixFor use by presenters as desired

Microsoft ndash Partner Facing

18

SAP Procurement

SAP SuccessFactors

SAP Concur

SAP Digital Supply

Chain

SAP Commerce Cloud

SAP Business Objects

SAP BWGRC

Non-SAP Applications amp Database

LEGEND

SAP SaaS services sold on Azure

SAP SaaS services on SAP DC

SAP Solutions deployed on Azure

Microsoft Services Value Enhancers

SAP Solutions

SAP ECCSOH

SAP BTP

Microsoft Active Directory Power PlatformOffice 365 Microsoft Teams

Microsoft ndash Partner Facing

19

SAP HANA Cloud

SAP Essential Architecture on Microsoft Azure

SaaS Applications

SAP Concur

Qualtrics SAP Ariba

Azure Data Lake

Azure IoT Hub

Azure IoT Edge

Azure ML Service

Azure Blockchain

Azure Database

Op

en

Se

rvic

e B

roke

r A

PI

Visual Studio

Business Technology Platform

SAP S4HANA CloudSAP Integrated

Business Planning

SAP SuccessFactors

Any-Premise Applications

SAP S4HANA SAP BW4HANA SAP HANA

Applications

Platform Services

Analytics

SAP Cloud Platform Foundation

Logging | Authentication | Authorization | Destination | Custom Domain | Scheduler | hellip

SAP Analytics Cloud

SAP Data Warehouse

Cloud

Database amp Data Mgt

Data Intelligence

HANA DB

HANA Data Lake

Integration Suite Enterprise Extensions

Web Analytics

SAP CP Integration

API Management

OData Provisioning

Open Connectors

Edge Services

Web IDE

Enterprise Messaging

Extension Factory

ABAP Environment

hellip

SAP Graph

Intelligent BPM

Workflow

Business Rules

Process Visibility

Inbox

Intelligent RPA

hellip

Digital Experience

Portal

Mobile Services

Leonardo IoT

UI5

Conversational AI

SaaS offerings

1

1

hellip

1

1

SAP Customer

Experience

SAP Fieldglass

helliphelliphellip

SAP MDG helliphellip

Microsoft O365

LinkedIn

OneDrive

SharePoint

Teams

hellip

Azure Functions

Key Vault

Power Platforms

Event Grid

Logic Apps

Cognitive Services

helliphellip

Gardner

Azure VM Azure Storage Azure Virtual Network Azure Active Directory

Microsoft ndash Partner Facing

20

Market Approved Journeys define jointly created industry roadmaps for SAP

S4HANA and other SAP solutions

They create a foundation that Partners can build on to reduce customer risk and accelerate adoption

leveraging their own additional unique industry and advisory services expertise

Market Approved

Journeys specify

bull Industry-specific business

outcomes customers can

expect after migrating

to SAP S4HANA on

Microsoft Azure organized

by journey stages

bull Microsoft and SAP product

components that may be

part of a larger customer

solution architecture to

address their unique needs

within the target industry

Industry Journey Framework Industries

n

hellip

1

Journey StagesStrategic

Priorities

Business Capabilities

Industry Reference Processes

Microsoft amp SAP

Solutions

LIFT RESHAPE CREATE

IMampC

Retail

Oil amp Gas

Fashion

Consumer Products

Automotive

Microsoft ndash Partner Facing

21

Leaders in Digital Transformation are moving SAP Solutions to Azure

Microsoft ndash Partner Facing

22

SAP customers broadly favor Azure as their choice to run SAP S4HANA in

the cloud

ldquoAs part of our overall transformation we transitioned to SAP S4HANA running it

on Microsoft Azure provides the velocity availability scalability and elasticity we

need for more visibility and better efficiency across our business The pandemic

struck as we were in the middle of our SAP implementation so by using Teams

we were able to continue to work on the project stay on schedule and keep

everyone informed The combination of SAP and Microsoft was especially helpful

during a challenging timerdquo

mdashJohn Hill Chief Information Officer amp Senior Vice President of Business

Planning Carhartt

ldquoWhen it comes to our customers delivering personal protective equipment (PPE)

we canrsquot be late so we rely on SAP and Microsoft to provide the digital backbone

thatrsquos essential to keeping our supply chain running smoothly The combination of

Microsoft Teams with our SAP solutions has given our employees the ability to

work from anywhere while ensuring orders are delivered on time to our customers

supporting the people putting their lives at risk working on the front linerdquo

mdashHelge Brummer Vice President Technical Infrastructure

Support amp Operations Coats

ldquoSAP S4HANA has given us real-time visibility into our inventory which is crucial for us as a pharmacy and healthcare retail

company during the pandemic We chose to run SAP S4HANA on Azure because of its agility and flexibility to scale up and

out quickly to meet our business needs Now we have access to our data in one place so we can offer the best possible

customer experience online and in our stores Microsoft Teams coupled with SAP solutions helped us overcome business

continuity challenges and enabled our employees to collaborate very effectively despite the shift from office to remote workrdquo

mdashFrancesco Tinto Senior Vice President Global Chief Information Officer Walgreens Boots Alliance

Microsoft ndash Partner Facing

23

Customers choose SAP S4HANA on Microsoft Azure

bull SAP S4HANA performance on Azure

bull Saving 40 on S4HANA maintenance

bull Orchestration layer

bull Quickly create and resize VMs

bull Azure far more secure than OP

bull IT same size while demand grows

bull Read the whole storyhellip

bull SAP S4HANA for Fashion Hybris Marketing CAR

bull CoreToEdge as partner

bull Real-time stock levels merchandise supply chain

bull Stores run more smoothly

bull Customers get better service

bull Better manage coordination between HQ production

and 400 stores ndash while they add 100 more

bull Read the whole story

Microsoft ndash Partner Facing

Page 15: SAP and Microsoft

Thank you

microsoftcomsap

sapcommicrosoft

AppendixFor use by presenters as desired

Microsoft ndash Partner Facing

18

SAP Procurement

SAP SuccessFactors

SAP Concur

SAP Digital Supply

Chain

SAP Commerce Cloud

SAP Business Objects

SAP BWGRC

Non-SAP Applications amp Database

LEGEND

SAP SaaS services sold on Azure

SAP SaaS services on SAP DC

SAP Solutions deployed on Azure

Microsoft Services Value Enhancers

SAP Solutions

SAP ECCSOH

SAP BTP

Microsoft Active Directory Power PlatformOffice 365 Microsoft Teams

Microsoft ndash Partner Facing

19

SAP HANA Cloud

SAP Essential Architecture on Microsoft Azure

SaaS Applications

SAP Concur

Qualtrics SAP Ariba

Azure Data Lake

Azure IoT Hub

Azure IoT Edge

Azure ML Service

Azure Blockchain

Azure Database

Op

en

Se

rvic

e B

roke

r A

PI

Visual Studio

Business Technology Platform

SAP S4HANA CloudSAP Integrated

Business Planning

SAP SuccessFactors

Any-Premise Applications

SAP S4HANA SAP BW4HANA SAP HANA

Applications

Platform Services

Analytics

SAP Cloud Platform Foundation

Logging | Authentication | Authorization | Destination | Custom Domain | Scheduler | hellip

SAP Analytics Cloud

SAP Data Warehouse

Cloud

Database amp Data Mgt

Data Intelligence

HANA DB

HANA Data Lake

Integration Suite Enterprise Extensions

Web Analytics

SAP CP Integration

API Management

OData Provisioning

Open Connectors

Edge Services

Web IDE

Enterprise Messaging

Extension Factory

ABAP Environment

hellip

SAP Graph

Intelligent BPM

Workflow

Business Rules

Process Visibility

Inbox

Intelligent RPA

hellip

Digital Experience

Portal

Mobile Services

Leonardo IoT

UI5

Conversational AI

SaaS offerings

1

1

hellip

1

1

SAP Customer

Experience

SAP Fieldglass

helliphelliphellip

SAP MDG helliphellip

Microsoft O365

LinkedIn

OneDrive

SharePoint

Teams

hellip

Azure Functions

Key Vault

Power Platforms

Event Grid

Logic Apps

Cognitive Services

helliphellip

Gardner

Azure VM Azure Storage Azure Virtual Network Azure Active Directory

Microsoft ndash Partner Facing

20

Market Approved Journeys define jointly created industry roadmaps for SAP

S4HANA and other SAP solutions

They create a foundation that Partners can build on to reduce customer risk and accelerate adoption

leveraging their own additional unique industry and advisory services expertise

Market Approved

Journeys specify

bull Industry-specific business

outcomes customers can

expect after migrating

to SAP S4HANA on

Microsoft Azure organized

by journey stages

bull Microsoft and SAP product

components that may be

part of a larger customer

solution architecture to

address their unique needs

within the target industry

Industry Journey Framework Industries

n

hellip

1

Journey StagesStrategic

Priorities

Business Capabilities

Industry Reference Processes

Microsoft amp SAP

Solutions

LIFT RESHAPE CREATE

IMampC

Retail

Oil amp Gas

Fashion

Consumer Products

Automotive

Microsoft ndash Partner Facing

21

Leaders in Digital Transformation are moving SAP Solutions to Azure

Microsoft ndash Partner Facing

22

SAP customers broadly favor Azure as their choice to run SAP S4HANA in

the cloud

ldquoAs part of our overall transformation we transitioned to SAP S4HANA running it

on Microsoft Azure provides the velocity availability scalability and elasticity we

need for more visibility and better efficiency across our business The pandemic

struck as we were in the middle of our SAP implementation so by using Teams

we were able to continue to work on the project stay on schedule and keep

everyone informed The combination of SAP and Microsoft was especially helpful

during a challenging timerdquo

mdashJohn Hill Chief Information Officer amp Senior Vice President of Business

Planning Carhartt

ldquoWhen it comes to our customers delivering personal protective equipment (PPE)

we canrsquot be late so we rely on SAP and Microsoft to provide the digital backbone

thatrsquos essential to keeping our supply chain running smoothly The combination of

Microsoft Teams with our SAP solutions has given our employees the ability to

work from anywhere while ensuring orders are delivered on time to our customers

supporting the people putting their lives at risk working on the front linerdquo

mdashHelge Brummer Vice President Technical Infrastructure

Support amp Operations Coats

ldquoSAP S4HANA has given us real-time visibility into our inventory which is crucial for us as a pharmacy and healthcare retail

company during the pandemic We chose to run SAP S4HANA on Azure because of its agility and flexibility to scale up and

out quickly to meet our business needs Now we have access to our data in one place so we can offer the best possible

customer experience online and in our stores Microsoft Teams coupled with SAP solutions helped us overcome business

continuity challenges and enabled our employees to collaborate very effectively despite the shift from office to remote workrdquo

mdashFrancesco Tinto Senior Vice President Global Chief Information Officer Walgreens Boots Alliance

Microsoft ndash Partner Facing

23

Customers choose SAP S4HANA on Microsoft Azure

bull SAP S4HANA performance on Azure

bull Saving 40 on S4HANA maintenance

bull Orchestration layer

bull Quickly create and resize VMs

bull Azure far more secure than OP

bull IT same size while demand grows

bull Read the whole storyhellip

bull SAP S4HANA for Fashion Hybris Marketing CAR

bull CoreToEdge as partner

bull Real-time stock levels merchandise supply chain

bull Stores run more smoothly

bull Customers get better service

bull Better manage coordination between HQ production

and 400 stores ndash while they add 100 more

bull Read the whole story

Microsoft ndash Partner Facing

Page 16: SAP and Microsoft

AppendixFor use by presenters as desired

Microsoft ndash Partner Facing

18

SAP Procurement

SAP SuccessFactors

SAP Concur

SAP Digital Supply

Chain

SAP Commerce Cloud

SAP Business Objects

SAP BWGRC

Non-SAP Applications amp Database

LEGEND

SAP SaaS services sold on Azure

SAP SaaS services on SAP DC

SAP Solutions deployed on Azure

Microsoft Services Value Enhancers

SAP Solutions

SAP ECCSOH

SAP BTP

Microsoft Active Directory Power PlatformOffice 365 Microsoft Teams

Microsoft ndash Partner Facing

19

SAP HANA Cloud

SAP Essential Architecture on Microsoft Azure

SaaS Applications

SAP Concur

Qualtrics SAP Ariba

Azure Data Lake

Azure IoT Hub

Azure IoT Edge

Azure ML Service

Azure Blockchain

Azure Database

Op

en

Se

rvic

e B

roke

r A

PI

Visual Studio

Business Technology Platform

SAP S4HANA CloudSAP Integrated

Business Planning

SAP SuccessFactors

Any-Premise Applications

SAP S4HANA SAP BW4HANA SAP HANA

Applications

Platform Services

Analytics

SAP Cloud Platform Foundation

Logging | Authentication | Authorization | Destination | Custom Domain | Scheduler | hellip

SAP Analytics Cloud

SAP Data Warehouse

Cloud

Database amp Data Mgt

Data Intelligence

HANA DB

HANA Data Lake

Integration Suite Enterprise Extensions

Web Analytics

SAP CP Integration

API Management

OData Provisioning

Open Connectors

Edge Services

Web IDE

Enterprise Messaging

Extension Factory

ABAP Environment

hellip

SAP Graph

Intelligent BPM

Workflow

Business Rules

Process Visibility

Inbox

Intelligent RPA

hellip

Digital Experience

Portal

Mobile Services

Leonardo IoT

UI5

Conversational AI

SaaS offerings

1

1

hellip

1

1

SAP Customer

Experience

SAP Fieldglass

helliphelliphellip

SAP MDG helliphellip

Microsoft O365

LinkedIn

OneDrive

SharePoint

Teams

hellip

Azure Functions

Key Vault

Power Platforms

Event Grid

Logic Apps

Cognitive Services

helliphellip

Gardner

Azure VM Azure Storage Azure Virtual Network Azure Active Directory

Microsoft ndash Partner Facing

20

Market Approved Journeys define jointly created industry roadmaps for SAP

S4HANA and other SAP solutions

They create a foundation that Partners can build on to reduce customer risk and accelerate adoption

leveraging their own additional unique industry and advisory services expertise

Market Approved

Journeys specify

bull Industry-specific business

outcomes customers can

expect after migrating

to SAP S4HANA on

Microsoft Azure organized

by journey stages

bull Microsoft and SAP product

components that may be

part of a larger customer

solution architecture to

address their unique needs

within the target industry

Industry Journey Framework Industries

n

hellip

1

Journey StagesStrategic

Priorities

Business Capabilities

Industry Reference Processes

Microsoft amp SAP

Solutions

LIFT RESHAPE CREATE

IMampC

Retail

Oil amp Gas

Fashion

Consumer Products

Automotive

Microsoft ndash Partner Facing

21

Leaders in Digital Transformation are moving SAP Solutions to Azure

Microsoft ndash Partner Facing

22

SAP customers broadly favor Azure as their choice to run SAP S4HANA in

the cloud

ldquoAs part of our overall transformation we transitioned to SAP S4HANA running it

on Microsoft Azure provides the velocity availability scalability and elasticity we

need for more visibility and better efficiency across our business The pandemic

struck as we were in the middle of our SAP implementation so by using Teams

we were able to continue to work on the project stay on schedule and keep

everyone informed The combination of SAP and Microsoft was especially helpful

during a challenging timerdquo

mdashJohn Hill Chief Information Officer amp Senior Vice President of Business

Planning Carhartt

ldquoWhen it comes to our customers delivering personal protective equipment (PPE)

we canrsquot be late so we rely on SAP and Microsoft to provide the digital backbone

thatrsquos essential to keeping our supply chain running smoothly The combination of

Microsoft Teams with our SAP solutions has given our employees the ability to

work from anywhere while ensuring orders are delivered on time to our customers

supporting the people putting their lives at risk working on the front linerdquo

mdashHelge Brummer Vice President Technical Infrastructure

Support amp Operations Coats

ldquoSAP S4HANA has given us real-time visibility into our inventory which is crucial for us as a pharmacy and healthcare retail

company during the pandemic We chose to run SAP S4HANA on Azure because of its agility and flexibility to scale up and

out quickly to meet our business needs Now we have access to our data in one place so we can offer the best possible

customer experience online and in our stores Microsoft Teams coupled with SAP solutions helped us overcome business

continuity challenges and enabled our employees to collaborate very effectively despite the shift from office to remote workrdquo

mdashFrancesco Tinto Senior Vice President Global Chief Information Officer Walgreens Boots Alliance

Microsoft ndash Partner Facing

23

Customers choose SAP S4HANA on Microsoft Azure

bull SAP S4HANA performance on Azure

bull Saving 40 on S4HANA maintenance

bull Orchestration layer

bull Quickly create and resize VMs

bull Azure far more secure than OP

bull IT same size while demand grows

bull Read the whole storyhellip

bull SAP S4HANA for Fashion Hybris Marketing CAR

bull CoreToEdge as partner

bull Real-time stock levels merchandise supply chain

bull Stores run more smoothly

bull Customers get better service

bull Better manage coordination between HQ production

and 400 stores ndash while they add 100 more

bull Read the whole story

Microsoft ndash Partner Facing

Page 17: SAP and Microsoft

18

SAP Procurement

SAP SuccessFactors

SAP Concur

SAP Digital Supply

Chain

SAP Commerce Cloud

SAP Business Objects

SAP BWGRC

Non-SAP Applications amp Database

LEGEND

SAP SaaS services sold on Azure

SAP SaaS services on SAP DC

SAP Solutions deployed on Azure

Microsoft Services Value Enhancers

SAP Solutions

SAP ECCSOH

SAP BTP

Microsoft Active Directory Power PlatformOffice 365 Microsoft Teams

Microsoft ndash Partner Facing

19

SAP HANA Cloud

SAP Essential Architecture on Microsoft Azure

SaaS Applications

SAP Concur

Qualtrics SAP Ariba

Azure Data Lake

Azure IoT Hub

Azure IoT Edge

Azure ML Service

Azure Blockchain

Azure Database

Op

en

Se

rvic

e B

roke

r A

PI

Visual Studio

Business Technology Platform

SAP S4HANA CloudSAP Integrated

Business Planning

SAP SuccessFactors

Any-Premise Applications

SAP S4HANA SAP BW4HANA SAP HANA

Applications

Platform Services

Analytics

SAP Cloud Platform Foundation

Logging | Authentication | Authorization | Destination | Custom Domain | Scheduler | hellip

SAP Analytics Cloud

SAP Data Warehouse

Cloud

Database amp Data Mgt

Data Intelligence

HANA DB

HANA Data Lake

Integration Suite Enterprise Extensions

Web Analytics

SAP CP Integration

API Management

OData Provisioning

Open Connectors

Edge Services

Web IDE

Enterprise Messaging

Extension Factory

ABAP Environment

hellip

SAP Graph

Intelligent BPM

Workflow

Business Rules

Process Visibility

Inbox

Intelligent RPA

hellip

Digital Experience

Portal

Mobile Services

Leonardo IoT

UI5

Conversational AI

SaaS offerings

1

1

hellip

1

1

SAP Customer

Experience

SAP Fieldglass

helliphelliphellip

SAP MDG helliphellip

Microsoft O365

LinkedIn

OneDrive

SharePoint

Teams

hellip

Azure Functions

Key Vault

Power Platforms

Event Grid

Logic Apps

Cognitive Services

helliphellip

Gardner

Azure VM Azure Storage Azure Virtual Network Azure Active Directory

Microsoft ndash Partner Facing

20

Market Approved Journeys define jointly created industry roadmaps for SAP

S4HANA and other SAP solutions

They create a foundation that Partners can build on to reduce customer risk and accelerate adoption

leveraging their own additional unique industry and advisory services expertise

Market Approved

Journeys specify

bull Industry-specific business

outcomes customers can

expect after migrating

to SAP S4HANA on

Microsoft Azure organized

by journey stages

bull Microsoft and SAP product

components that may be

part of a larger customer

solution architecture to

address their unique needs

within the target industry

Industry Journey Framework Industries

n

hellip

1

Journey StagesStrategic

Priorities

Business Capabilities

Industry Reference Processes

Microsoft amp SAP

Solutions

LIFT RESHAPE CREATE

IMampC

Retail

Oil amp Gas

Fashion

Consumer Products

Automotive

Microsoft ndash Partner Facing

21

Leaders in Digital Transformation are moving SAP Solutions to Azure

Microsoft ndash Partner Facing

22

SAP customers broadly favor Azure as their choice to run SAP S4HANA in

the cloud

ldquoAs part of our overall transformation we transitioned to SAP S4HANA running it

on Microsoft Azure provides the velocity availability scalability and elasticity we

need for more visibility and better efficiency across our business The pandemic

struck as we were in the middle of our SAP implementation so by using Teams

we were able to continue to work on the project stay on schedule and keep

everyone informed The combination of SAP and Microsoft was especially helpful

during a challenging timerdquo

mdashJohn Hill Chief Information Officer amp Senior Vice President of Business

Planning Carhartt

ldquoWhen it comes to our customers delivering personal protective equipment (PPE)

we canrsquot be late so we rely on SAP and Microsoft to provide the digital backbone

thatrsquos essential to keeping our supply chain running smoothly The combination of

Microsoft Teams with our SAP solutions has given our employees the ability to

work from anywhere while ensuring orders are delivered on time to our customers

supporting the people putting their lives at risk working on the front linerdquo

mdashHelge Brummer Vice President Technical Infrastructure

Support amp Operations Coats

ldquoSAP S4HANA has given us real-time visibility into our inventory which is crucial for us as a pharmacy and healthcare retail

company during the pandemic We chose to run SAP S4HANA on Azure because of its agility and flexibility to scale up and

out quickly to meet our business needs Now we have access to our data in one place so we can offer the best possible

customer experience online and in our stores Microsoft Teams coupled with SAP solutions helped us overcome business

continuity challenges and enabled our employees to collaborate very effectively despite the shift from office to remote workrdquo

mdashFrancesco Tinto Senior Vice President Global Chief Information Officer Walgreens Boots Alliance

Microsoft ndash Partner Facing

23

Customers choose SAP S4HANA on Microsoft Azure

bull SAP S4HANA performance on Azure

bull Saving 40 on S4HANA maintenance

bull Orchestration layer

bull Quickly create and resize VMs

bull Azure far more secure than OP

bull IT same size while demand grows

bull Read the whole storyhellip

bull SAP S4HANA for Fashion Hybris Marketing CAR

bull CoreToEdge as partner

bull Real-time stock levels merchandise supply chain

bull Stores run more smoothly

bull Customers get better service

bull Better manage coordination between HQ production

and 400 stores ndash while they add 100 more

bull Read the whole story

Microsoft ndash Partner Facing

Page 18: SAP and Microsoft

19

SAP HANA Cloud

SAP Essential Architecture on Microsoft Azure

SaaS Applications

SAP Concur

Qualtrics SAP Ariba

Azure Data Lake

Azure IoT Hub

Azure IoT Edge

Azure ML Service

Azure Blockchain

Azure Database

Op

en

Se

rvic

e B

roke

r A

PI

Visual Studio

Business Technology Platform

SAP S4HANA CloudSAP Integrated

Business Planning

SAP SuccessFactors

Any-Premise Applications

SAP S4HANA SAP BW4HANA SAP HANA

Applications

Platform Services

Analytics

SAP Cloud Platform Foundation

Logging | Authentication | Authorization | Destination | Custom Domain | Scheduler | hellip

SAP Analytics Cloud

SAP Data Warehouse

Cloud

Database amp Data Mgt

Data Intelligence

HANA DB

HANA Data Lake

Integration Suite Enterprise Extensions

Web Analytics

SAP CP Integration

API Management

OData Provisioning

Open Connectors

Edge Services

Web IDE

Enterprise Messaging

Extension Factory

ABAP Environment

hellip

SAP Graph

Intelligent BPM

Workflow

Business Rules

Process Visibility

Inbox

Intelligent RPA

hellip

Digital Experience

Portal

Mobile Services

Leonardo IoT

UI5

Conversational AI

SaaS offerings

1

1

hellip

1

1

SAP Customer

Experience

SAP Fieldglass

helliphelliphellip

SAP MDG helliphellip

Microsoft O365

LinkedIn

OneDrive

SharePoint

Teams

hellip

Azure Functions

Key Vault

Power Platforms

Event Grid

Logic Apps

Cognitive Services

helliphellip

Gardner

Azure VM Azure Storage Azure Virtual Network Azure Active Directory

Microsoft ndash Partner Facing

20

Market Approved Journeys define jointly created industry roadmaps for SAP

S4HANA and other SAP solutions

They create a foundation that Partners can build on to reduce customer risk and accelerate adoption

leveraging their own additional unique industry and advisory services expertise

Market Approved

Journeys specify

bull Industry-specific business

outcomes customers can

expect after migrating

to SAP S4HANA on

Microsoft Azure organized

by journey stages

bull Microsoft and SAP product

components that may be

part of a larger customer

solution architecture to

address their unique needs

within the target industry

Industry Journey Framework Industries

n

hellip

1

Journey StagesStrategic

Priorities

Business Capabilities

Industry Reference Processes

Microsoft amp SAP

Solutions

LIFT RESHAPE CREATE

IMampC

Retail

Oil amp Gas

Fashion

Consumer Products

Automotive

Microsoft ndash Partner Facing

21

Leaders in Digital Transformation are moving SAP Solutions to Azure

Microsoft ndash Partner Facing

22

SAP customers broadly favor Azure as their choice to run SAP S4HANA in

the cloud

ldquoAs part of our overall transformation we transitioned to SAP S4HANA running it

on Microsoft Azure provides the velocity availability scalability and elasticity we

need for more visibility and better efficiency across our business The pandemic

struck as we were in the middle of our SAP implementation so by using Teams

we were able to continue to work on the project stay on schedule and keep

everyone informed The combination of SAP and Microsoft was especially helpful

during a challenging timerdquo

mdashJohn Hill Chief Information Officer amp Senior Vice President of Business

Planning Carhartt

ldquoWhen it comes to our customers delivering personal protective equipment (PPE)

we canrsquot be late so we rely on SAP and Microsoft to provide the digital backbone

thatrsquos essential to keeping our supply chain running smoothly The combination of

Microsoft Teams with our SAP solutions has given our employees the ability to

work from anywhere while ensuring orders are delivered on time to our customers

supporting the people putting their lives at risk working on the front linerdquo

mdashHelge Brummer Vice President Technical Infrastructure

Support amp Operations Coats

ldquoSAP S4HANA has given us real-time visibility into our inventory which is crucial for us as a pharmacy and healthcare retail

company during the pandemic We chose to run SAP S4HANA on Azure because of its agility and flexibility to scale up and

out quickly to meet our business needs Now we have access to our data in one place so we can offer the best possible

customer experience online and in our stores Microsoft Teams coupled with SAP solutions helped us overcome business

continuity challenges and enabled our employees to collaborate very effectively despite the shift from office to remote workrdquo

mdashFrancesco Tinto Senior Vice President Global Chief Information Officer Walgreens Boots Alliance

Microsoft ndash Partner Facing

23

Customers choose SAP S4HANA on Microsoft Azure

bull SAP S4HANA performance on Azure

bull Saving 40 on S4HANA maintenance

bull Orchestration layer

bull Quickly create and resize VMs

bull Azure far more secure than OP

bull IT same size while demand grows

bull Read the whole storyhellip

bull SAP S4HANA for Fashion Hybris Marketing CAR

bull CoreToEdge as partner

bull Real-time stock levels merchandise supply chain

bull Stores run more smoothly

bull Customers get better service

bull Better manage coordination between HQ production

and 400 stores ndash while they add 100 more

bull Read the whole story

Microsoft ndash Partner Facing

Page 19: SAP and Microsoft

20

Market Approved Journeys define jointly created industry roadmaps for SAP

S4HANA and other SAP solutions

They create a foundation that Partners can build on to reduce customer risk and accelerate adoption

leveraging their own additional unique industry and advisory services expertise

Market Approved

Journeys specify

bull Industry-specific business

outcomes customers can

expect after migrating

to SAP S4HANA on

Microsoft Azure organized

by journey stages

bull Microsoft and SAP product

components that may be

part of a larger customer

solution architecture to

address their unique needs

within the target industry

Industry Journey Framework Industries

n

hellip

1

Journey StagesStrategic

Priorities

Business Capabilities

Industry Reference Processes

Microsoft amp SAP

Solutions

LIFT RESHAPE CREATE

IMampC

Retail

Oil amp Gas

Fashion

Consumer Products

Automotive

Microsoft ndash Partner Facing

21

Leaders in Digital Transformation are moving SAP Solutions to Azure

Microsoft ndash Partner Facing

22

SAP customers broadly favor Azure as their choice to run SAP S4HANA in

the cloud

ldquoAs part of our overall transformation we transitioned to SAP S4HANA running it

on Microsoft Azure provides the velocity availability scalability and elasticity we

need for more visibility and better efficiency across our business The pandemic

struck as we were in the middle of our SAP implementation so by using Teams

we were able to continue to work on the project stay on schedule and keep

everyone informed The combination of SAP and Microsoft was especially helpful

during a challenging timerdquo

mdashJohn Hill Chief Information Officer amp Senior Vice President of Business

Planning Carhartt

ldquoWhen it comes to our customers delivering personal protective equipment (PPE)

we canrsquot be late so we rely on SAP and Microsoft to provide the digital backbone

thatrsquos essential to keeping our supply chain running smoothly The combination of

Microsoft Teams with our SAP solutions has given our employees the ability to

work from anywhere while ensuring orders are delivered on time to our customers

supporting the people putting their lives at risk working on the front linerdquo

mdashHelge Brummer Vice President Technical Infrastructure

Support amp Operations Coats

ldquoSAP S4HANA has given us real-time visibility into our inventory which is crucial for us as a pharmacy and healthcare retail

company during the pandemic We chose to run SAP S4HANA on Azure because of its agility and flexibility to scale up and

out quickly to meet our business needs Now we have access to our data in one place so we can offer the best possible

customer experience online and in our stores Microsoft Teams coupled with SAP solutions helped us overcome business

continuity challenges and enabled our employees to collaborate very effectively despite the shift from office to remote workrdquo

mdashFrancesco Tinto Senior Vice President Global Chief Information Officer Walgreens Boots Alliance

Microsoft ndash Partner Facing

23

Customers choose SAP S4HANA on Microsoft Azure

bull SAP S4HANA performance on Azure

bull Saving 40 on S4HANA maintenance

bull Orchestration layer

bull Quickly create and resize VMs

bull Azure far more secure than OP

bull IT same size while demand grows

bull Read the whole storyhellip

bull SAP S4HANA for Fashion Hybris Marketing CAR

bull CoreToEdge as partner

bull Real-time stock levels merchandise supply chain

bull Stores run more smoothly

bull Customers get better service

bull Better manage coordination between HQ production

and 400 stores ndash while they add 100 more

bull Read the whole story

Microsoft ndash Partner Facing

Page 20: SAP and Microsoft

21

Leaders in Digital Transformation are moving SAP Solutions to Azure

Microsoft ndash Partner Facing

22

SAP customers broadly favor Azure as their choice to run SAP S4HANA in

the cloud

ldquoAs part of our overall transformation we transitioned to SAP S4HANA running it

on Microsoft Azure provides the velocity availability scalability and elasticity we

need for more visibility and better efficiency across our business The pandemic

struck as we were in the middle of our SAP implementation so by using Teams

we were able to continue to work on the project stay on schedule and keep

everyone informed The combination of SAP and Microsoft was especially helpful

during a challenging timerdquo

mdashJohn Hill Chief Information Officer amp Senior Vice President of Business

Planning Carhartt

ldquoWhen it comes to our customers delivering personal protective equipment (PPE)

we canrsquot be late so we rely on SAP and Microsoft to provide the digital backbone

thatrsquos essential to keeping our supply chain running smoothly The combination of

Microsoft Teams with our SAP solutions has given our employees the ability to

work from anywhere while ensuring orders are delivered on time to our customers

supporting the people putting their lives at risk working on the front linerdquo

mdashHelge Brummer Vice President Technical Infrastructure

Support amp Operations Coats

ldquoSAP S4HANA has given us real-time visibility into our inventory which is crucial for us as a pharmacy and healthcare retail

company during the pandemic We chose to run SAP S4HANA on Azure because of its agility and flexibility to scale up and

out quickly to meet our business needs Now we have access to our data in one place so we can offer the best possible

customer experience online and in our stores Microsoft Teams coupled with SAP solutions helped us overcome business

continuity challenges and enabled our employees to collaborate very effectively despite the shift from office to remote workrdquo

mdashFrancesco Tinto Senior Vice President Global Chief Information Officer Walgreens Boots Alliance

Microsoft ndash Partner Facing

23

Customers choose SAP S4HANA on Microsoft Azure

bull SAP S4HANA performance on Azure

bull Saving 40 on S4HANA maintenance

bull Orchestration layer

bull Quickly create and resize VMs

bull Azure far more secure than OP

bull IT same size while demand grows

bull Read the whole storyhellip

bull SAP S4HANA for Fashion Hybris Marketing CAR

bull CoreToEdge as partner

bull Real-time stock levels merchandise supply chain

bull Stores run more smoothly

bull Customers get better service

bull Better manage coordination between HQ production

and 400 stores ndash while they add 100 more

bull Read the whole story

Microsoft ndash Partner Facing

Page 21: SAP and Microsoft

22

SAP customers broadly favor Azure as their choice to run SAP S4HANA in

the cloud

ldquoAs part of our overall transformation we transitioned to SAP S4HANA running it

on Microsoft Azure provides the velocity availability scalability and elasticity we

need for more visibility and better efficiency across our business The pandemic

struck as we were in the middle of our SAP implementation so by using Teams

we were able to continue to work on the project stay on schedule and keep

everyone informed The combination of SAP and Microsoft was especially helpful

during a challenging timerdquo

mdashJohn Hill Chief Information Officer amp Senior Vice President of Business

Planning Carhartt

ldquoWhen it comes to our customers delivering personal protective equipment (PPE)

we canrsquot be late so we rely on SAP and Microsoft to provide the digital backbone

thatrsquos essential to keeping our supply chain running smoothly The combination of

Microsoft Teams with our SAP solutions has given our employees the ability to

work from anywhere while ensuring orders are delivered on time to our customers

supporting the people putting their lives at risk working on the front linerdquo

mdashHelge Brummer Vice President Technical Infrastructure

Support amp Operations Coats

ldquoSAP S4HANA has given us real-time visibility into our inventory which is crucial for us as a pharmacy and healthcare retail

company during the pandemic We chose to run SAP S4HANA on Azure because of its agility and flexibility to scale up and

out quickly to meet our business needs Now we have access to our data in one place so we can offer the best possible

customer experience online and in our stores Microsoft Teams coupled with SAP solutions helped us overcome business

continuity challenges and enabled our employees to collaborate very effectively despite the shift from office to remote workrdquo

mdashFrancesco Tinto Senior Vice President Global Chief Information Officer Walgreens Boots Alliance

Microsoft ndash Partner Facing

23

Customers choose SAP S4HANA on Microsoft Azure

bull SAP S4HANA performance on Azure

bull Saving 40 on S4HANA maintenance

bull Orchestration layer

bull Quickly create and resize VMs

bull Azure far more secure than OP

bull IT same size while demand grows

bull Read the whole storyhellip

bull SAP S4HANA for Fashion Hybris Marketing CAR

bull CoreToEdge as partner

bull Real-time stock levels merchandise supply chain

bull Stores run more smoothly

bull Customers get better service

bull Better manage coordination between HQ production

and 400 stores ndash while they add 100 more

bull Read the whole story

Microsoft ndash Partner Facing

Page 22: SAP and Microsoft

23

Customers choose SAP S4HANA on Microsoft Azure

bull SAP S4HANA performance on Azure

bull Saving 40 on S4HANA maintenance

bull Orchestration layer

bull Quickly create and resize VMs

bull Azure far more secure than OP

bull IT same size while demand grows

bull Read the whole storyhellip

bull SAP S4HANA for Fashion Hybris Marketing CAR

bull CoreToEdge as partner

bull Real-time stock levels merchandise supply chain

bull Stores run more smoothly

bull Customers get better service

bull Better manage coordination between HQ production

and 400 stores ndash while they add 100 more

bull Read the whole story

Microsoft ndash Partner Facing