Africa Key Facts - October 2014Global Corporate AffairsSAP Africa: Run Simple – The World’s Largest Provider of Enterprise Application Software

SAP’s Vision Our vision is to help the world run better and improve people’s lives.

A key element to achieve our vision is our strategy “Run Simple”, a company-wide effort and commitment to our customers and partners.

The focus of this strategy is to make our customers Run Simple This means providing our customers simple and easy-to-consume end-to-end solutions – so they can run every aspect of their business simple.

“Run” is what we do. SAP runs more than 263,000 organizations in the world. “Simple” is our promise to customers to do the most sophisticated things in simple ways. The promise of Run Simple becomes real through our strategy to be “The Cloud Company powered by SAP HANA.” SAP HANA simplifies IT landscapes and the SAP Cloud simplifies consumption.

SAP’s Mission Our mission is to help our customers run at their best.

This includes not only delivering solutions and services to help customers succeed in the current environment, but also providing innovations that anticipate the challenges, opportunities, and changes to come.

33

As a market leader in enterprise application software, SAP(NYSE: SAP) helps companies of all sizes and industries innovate through simplification. From back office to boardroom, warehouse to storefront, on premise to cloud, desktop to mobile device – SAP empowers people and organisations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable customers to operate profitably, adapt continuously, and grow sustainable. For more information, visit www.sap.com/africa

The Promise of Run Simple • Provide simple, easy to consume solutions to customers so they can run their business simple • Become THE cloud company powered by HANA • Scale HANA to become THE standard platform • Drive growth in the cloud on the basis of

– combination of public cloud and private cloud solutions (HANA Enterprise Cloud) – solid profitable core license business – worldwide presence, deep industry expertise

• Expand business network • Expand reach

– Dedicated industry cloud and LoB solutions – Leverage open and vibrant ecosystem – Dedicated SME business unit

Helping the world run better

Africa Growth Plan • SAP Africa’s Vision is to become the preferred supplier of business software solutions for Africa, thus contributing to Africa’s

sustainable growth and globalisation. • The objective of the African Growth Plan is to quadruple revenue from Africa by 2020. • The focus of the African Growth Plan is on five SAP market categories, namely applications, analytics, cloud, mobile, and

database/technology in the following key industries: Energy & Natural Resources, Financial Services, Public Sector, Telecommunication and Infrastructure

Fastest Growing Economies in Africa • Sierra Leone (20.0%) • Nigeria (11.0%) • Cote d’Ivoire (8.2%) • Angola (8.1%) • Ethiopia (7.8%) • Rwanda (7.7%) • Ghana (7.5%) • Eritrea (7.5%) • Zambia (6.7%)

Source: http://www.africastrictlybusiness.com/quick-access-key-economic-and-industry-facts-and-figures

For more information: www.sap.com/africa or globalcomm.africa@sap.com

Worldwide Customer Facts • SAP serves more than 263,000 customers in 190 countries

including Africa • >80% of SAP customers are SMEs • SAP customers include:

– 86% of the Global Fortune 500 – 98% of the 100 most valued brands – 100% of the Forbes top scoring sustainability companies

• Our customers produce … – 78% of the world’s food – 82% of the world’s medical devices – 86% of the world’s athletic footwear

• 74% of the world’s transaction revenue touches an SAP system

• SAP touches US$16 trillion of retail purchases around the world1

Worldwide Employees & Basic Facts • Headquarters: Walldorf, Germany • Founded: April 1, 1972 • Listing: Frankfurt, New York • 68,835 employees worldwide (30/9/2014)

– EMEA: 32,175 – Americas: 19,613 – APJ: 17,046

• >120 nationalities worldwide • nearly 80 nationalities at headquarters

SAP Africa Company Highlights • SAP’s first presence in Africa began in 1982 and is

currently headquartered in Johannesburg, South Africa.

• In 1989, the South African SAP distributorship was established under the title of Sapient Systems.

• In 1992, SAP AG purchased Sapient Systems and SAP Southern Africa (Pty.) Ltd. (a wholly owned subsidiary of SAP AG) was established.

• SAP has presence in 51 countries in Africa through five regional hubs namely: Southern Africa, East Africa, West Africa, Francophone and Lusophone regions.

• SAP has a customer footprint of over 1 300 in Africa across all industries.

• Voted amonst the Top 10 Best Employers in Africa by the CRF institution

• SAP employs approximately 704 employees in Africa. • SAP Africa today has a total of 256 accredited

partners. • To date, SAP has a total of 8 000 certified SAP

professionals

Worldwide General Business SAP worldwide has more than 11 700 partners. The biggest percentages are represented by the following categories of partners:

• 4 500+ channel partners (incl. distributors) • 3 200+ services partners • Almost 2 000 software solution and technology partners • 1 200+ OEM partners • 1 000+ platform partners • Of these, almost 1 100 partners have joined us to make our

Cloud strategy a reality

4

55

• Speaking more than 2,100 languages and spanning 54 countries, 52 out of the 54 countries in Africa each comprise 1 million people.

• Key sectors driving growth are telecommunications, banking, retail, construction, agriculture and resources.

• 80 percent of Africa’s combined GDP currently emanates from Algeria, Angola, Cameroon, Egypt, Ethiopia, Kenya, Libya, Morocco, Nigeria, Senegal, South Africa, Sudan, Tanzania, Tunisia and Zimbabwe.

• Africa’s population hit the 1 billion mark in 2010, with annual growth rates at 2.0 percent and 1.6 percent in Northern and Southern Africa, respectively; 2.5 percent and 2.7 percent in Western and Middle Africa, respectively; and the African average at about 2.4 per cent.

• By 2020 top consumer markets will be food and beverages,housing, non-food consumer goods, health care, telecommunications, banking and education.

• SMEs (small and medium-size enterprises) are responsible for roughly 40 percent of GDP and 50 percent of jobs on the continent.

• Africa has the fastest growing telecoms market in the world, with 316 million subscribers in only 10 years.

• Mobile innovation in Africa has fostered a new generation of technology entrepreneurs.

• In West Africa, 75 percent of agriculture-related firms are micro or small enterprises, 20 percent are semi-industrial and 5 percent are industrial. Employees are typically family members, and 50 percent to 90 percent are women.

• Nigeria, the number of payments made by mobile phone more than doubled to 2.4 million in the first half of 2012 from the same period a year earlier, while Internet payments rose 9.3 percent, according to the country’s central bank.

• South Africa produces three-quarters of the world’s platinum, 40 percent of chromium and more than 15 percent of gold and manganese.

• Angola has been one of the four biggest recipients of Chinese financing for infrastructure projects. It supplies 51 percent of China’s oil imports from Sub Saharan Africa.

• Ethiopia and the Ivory Coast are expected to be the fastest growing African markets for millionaires, with growth of 7.4 percent a year until 2020. Zambia, Ghana and Angola are also expected to grow strongly.

Source: http://www.africastrictlybusiness.com/ quick-access-key-economic-and-industry-facts-and-figures

5

AfricaInteresting Facts

Africa Focus IndustriesConsumer Retail, Wholesale, Transport, Ports, Rail, Airlines

Energy & Natural Resources Oil and Gas, Mining, Utilities

Financial Services Banking, Insurance

Public Services Tax & Revenue Services, Social Security and Data Management

Services Professional Services, Telecommunications

Discreet Manufacturing Automotive, Industrial Machinery

SAP Focus Industries & Key Customer ReferencesGeneric solutions cannot address industry-specific challenges. That’s why there is no such thing as a generic industry solution from SAP. Each of our industry portfolios is based on an in-depth knowledge of the processes that drive your business, whether you’re running a small business or midsize company or a large enterprise. Combine world-class SAP software with our industry-specific best practices – along with proven value management methodologies and tools – and you’ll do what you do best, even better.

Some of SAP Reference Customers in Africa Consumer & Services: Shamas Motor Spares, Toyota, Bidco Oil Refineries, Crown Berger Kenya, Consol Glass,

Distell, Dis-Chem, Pick ‘n Pay Retailers, Rainbow Farms, South African Breweries, The Plastic Warehouse, Antarc Furnishers, Kenya Ports Authority, Sameer Africa, Transnet Freight Rail, Transnet National Ports Authority, Transnet Rail Engineering, Nashua Communications, Konica Minolta, Telkom, ESSAR Telecommunications, Media24, Multichoice

Financial Services Development Bank of Southern Africa, Industrial Development Corporation, Nedbank, Standard Bank of South Africa, Old Mutual, Sanlam Life

Public Services Netcare Management, South African National Blood Service, Desmond Tutu Foundation, City of Cape Town, Mauritius Revenue Authority, Nampower (Namibia), South African Revenue Services, African Union Commission, Gauteng Provincial Governments, City of Johannesburg, Ghana Extractive Transparency Initiative, Water Utilities Corporation (Botswana), Rural Electrification Authority (Kenya)

Energy & Natural Resources Engen Petroleum, Nigerian National Petroleum Corporation, Sasol Group Services, Global Oceon Engineers, Nigerian National Petroleum Corporation, Anglo American Platinum, Exxaro Resources Limited, Impala Platinum, Konkola Copper Mines, Lonmin Platinum, Samancor, Trafigura, Xstrata South Africa

6

777

Cloud Mobile Database Analytics Applications

Enterprise Application Software • SAP is market leader in

– applications – analytics – mobility solutions

• Fastest growing database vendor • Broadest portfolio of modular and suite solutions available

on premise, in the cloud and hybrid: customers have full choice of consumption model

Top Cloud Vendor • Fastest growing company at scale in the cloud • Largest cloud portfolio: >30 solutions for all

lines-of-business (LoB) as well as Business Suite • Market leader in Human Capital Man. solutions • Market leader in business networks of 1.6 mn

registered users • Leading social business platform: 15 mn users

Leading Mobility Vendor • Market leader for mobile business applications:

>130 mn mobile users; >300 mobile apps • SAP mobile solutions reach 6.1 bn mobile subscribers via

text messaging • 1.8 bn text messages per day delivered by SAP Mobile

Platform

Innovation • 14 Development centers (SAP Labs) worldwide • 100 development locations worldwide • 13 Co-Innovation and Living Labs worldwide • 21 Research locations worldwide • Innovation Center in Potsdam, Germany • Partner network with >11,900 SAP partner companies

around the world

Simple user experience designed with a mobile first mindset

Applications • Packaged solutions for 25 industries and 11 lines-of-business • SAP Business Suite optimizes all business-critical processes,

including finance, marketing, human resources, procurement • Rapid Deployment Solutions provide quick availability of

applications (as little as 9 days in some cases)

Analytics SAP is the market leader in products for business analysis (business intelligence) and a technology leader for real-time analysis anytime, anywhere for:

• Business intelligence • Enterprise Performance Management • Governance, Risk & Compliance • Predictive Analytics

SAP HANA Platform • · SAP HANA is the market-leading technology for real-time

computing: – Open platform – Basis for all major SAP solutions, will become underlying

technology for all SAP applications • · Customers:

– >4,100 HANA customers – >630,000 active users – Suite on HANA: 1,450 customers

• · Additionally, HANA is the platform for – >1,600 startups: HANA is evolving into the leading

development platform – 5,700 trained partners

• SAP HANA Cloud Platform enables customers to extend existing Cloud applications or quickly develop entirely new ones

• As a database, >10,000 times faster than tradi-tional databases (data analysis).

• HANA Enterprise Cloud: Customers get access to the full potential of HANA via managed Cloud.

SAP Market Categories End-to-End Solutions

SAP University Alliances SAP University Alliances opens up the world of SAP to hundreds of thousands of students at more than 1500 universities and schools in more than 80 countries world-wide. Not only do member institutions get access to a vast repository of ready-to-use curriculum materials but also to SAP solutions, software and tools in technology areas such as ERP, Business Analytics, Mobility, In-memory Computing, Cloud Solutions and more. Members collaborate via the global SAP UA Portal, where news and new offerings are regularly posted. Furthermore, students and lecturers also gain access to an ever-expanding range of exciting opportunities to engage with one of the world’s leading technology companies by, for example, doing co-innovation and research, enter competitions and/or attending events. Available career opportunities for recent graduates are made available to SAP UA member universities’ students. SAP Africa to date has:

• 22 training centres including EFESA (Enterprise Systems Education for Africa) across the continent that offer a full suite of education courses and certification designed to empower customers and partners.

• A total of 12 university partners in Africa affiliated to the SAP University Alliance programme.

Education ObjectivesSAP education and skills objectives are to:

• create sustainability and employability in Africa, • grow the SAP footprint, and • bridge the skills gap

through our education and training programmes.

Skills for Africa • The ICT sector continues to be the major economic driver in

Sub Saharan Africa. The downstream multiplying effects is that every $ spent on ICT puts $1.25 back into the African economy.

• The shortage of skilled ICT labour is a major hindrance to growth and development of the IT Industry.

• The Skills for Africa Programme is tailored to train individuals with limited social access to help them become employable.

• SAP, through its customers, partners & other ICT Organisations work together to provide SAP certified training with specialisations certification.

• The programme was launched in East Africa in 2013, and targets approximately 75 university graduates annually.

• The programme will be expanded to West Africa and Angola in 2015.

Education & Skills

8

SAP Africa Innovation Centre

SAP’s global research and innovation network includes more than 800 collaborators and partners from industry, academia, and governments as well as SAP customers. Part of this global innovation network is the SAP Innovation Centre in Pretoria. SAP Africa believes that Innovation with a purpose has the ability to make a significant and positive impact on the African continent. Collaboration between SAP Africa and the SAP Innovation Centre in Pretoria is guided by the SAP Africa Growth Plan, which determines the priority African countries and industry sectors on which the Innovation Centre Pretoria concentrates. The various needs and challenges from an African context are continuously addressed by proposing innovative solutions including, amongst others, the development of business models, and uses cases, proof of concepts, prototypes and patents. The objectives of the SAP Innovation Centre Pretoria are two-fold: Firstly, it aims to facilitate innovation in Africa through engaging in co-innovation initiatives with key partners and customers. Secondly, it aims to address social and business challenges in Africa through technology innovations. The focus is: Innovation in Africa for Africa!

The SAP Innovation Centre in Pretoria currently has a number of interesting innovation projects which, amongst others, include the following: BiYP and CoSMoS.

• The BiYP (Business in Your Pocket) project focuses on developing mobile-cloud solutions that enable very small business owners in Africa to easily manage their businesses through cloud services.

• The CoSMoS (Context Sensitive Mobile Services) project focuses on developing a mobile application development framework that supports the building of context-aware applications.

• Other interesting outputs of the SAP Innovation Centre in Pretoria include, amongst others, an app addressing the worldwide problem of unregistered new borns, as well as a solution facilitating the blood donation process in South Africa.

The SAP Innovation Centre in Pretoria is also running a Private Public Partnership (PPP) initiative with the Department of Science and Technology of the South African government. The main objective of this initiative is to promote and develop advanced scarce skills in the IT sector and in particular in the area of Innovation.

99

10

1111

At SAP, we see an opportunity to use our technology, employee skills and capital to help improve people’s lives worldwide. SAP’s CSR mission is to empower underserved youth and support entrepreneurs in emerging markets. CSR is focused on three areas:

• Engage talent in a continuum of volunteer engagement opportunities

• Leverage technology through technology donations for emerging entrepreneurs and non-profits, helping to level the playing field.

• Provide capital that supports underserved youth and emerging entrepreneurs. In 2013, we strategically invested more than €15 million in non-governmental and non-profit organisations throughout the world.

Impact of our CSR initiativesIn 2013, our corporate social responsibility programmes enabled more than 1 300 non-profits through SAP’s technology donation programme, and activated more than 120 000 employee volunteer hours with 50% of those being skills-based volunteering.

Recent global CSR investments • SAP has developed a number of new social investment

initiatives to support education and emerging entrepreneurship to successfully drive sustainable economic growth, innovation and job creation.

• SAP is in the second year of its three-year, €2 million commitments to Endeavor Global, Endeavor Brazil and India’s National Entrepreneurship Network (NEN), organisations focused on emerging entrepreneurs.

• SAP’s Social Sabbatical is in its third year. This programme introduced in early 2012, gives key talents the opportunity to provide their expertise to organisations working in the areas of education or entrepreneurship in Brazil, India, China,South Africa and Kenya. The programme will now be expanded to Colombia and two other new locations.

• SAP continues to support the skills development and certification for young people. In mid-2013, SAP announced a partnership with New York Department of Education (DOE) and City University of New York to create a six-year programme in which students will gain a high school diploma, associate degree and real-world experience.

• In 2013 SAP launched Skills for Africa to train 2 500 students in IT skills, providing support for education and emerging entrepreneurs. A pilot programme started in Kenya with the first 70 students graduated. The programme will now expand to other locations in Africa. SAP Africa and the World Bank also announced their intention to develop a framework for collaboration on IT skills development.

Corporate Social Responsibility

Recent CSR investments in Africa • SAP Month of Service – October is the annual global SAP

month of service and employees across Africa undertake volunteer initiatives across the continent. These activities take place in partnership with selected NGOs and communities.

• Siyafunda Community Technology Centres: 54 Centres in South Africa that provide access to the Internet as well as training and development for underserved communities. The initiative has won several global awards for excellence including the Clinton Global Initiative, the eINDIA Initiative and the Inyathelo Philanthropy Award.

• FIRST LEGO League – SAP employees mentor and coach children between the ages of 9 and 16. Teams are taught how to develop and research robotic performance skills.

• Science Centres in South Africa (Johannesburg, Cape Town and Durban) – In addition to providing funding, SAP encourages employees to undertake volunteer projects throughout the year. SAP also funds the skills development of mentors and coaches from disadvantaged communities through these centres

• Social Sabbaticals – SAP employees selected as global top talents are given the opportunity to spend 35 working days in a country outside of their home country, giving back to underserved communities.

• Unjani Clinic-In-A-Box – transforming healthcare, empowering women and creating jobs – SAP Africa assists in transforming healthcare, empowering women and creating jobs by contributing to customer, Imperial Health Sciences’, Unjani Clinic initiative. Each clinic creates between three and five sustainable jobs, and produces real, localised enterprise development that empowers women. Even more remarkable is that the each Unjani Clinic operates from a simple prefabricated 12m shipping container. SAP Africa has made a financial contribution of R320 000 for much needed consumables including donation of computers for data capturing and Business One solution to help Imperial Health services manage the franchise.

• HIV / AIDS investment – SAP Africa made significant healthcare investment towards combating HIV / AIDS worth $USD 150 000.00 and contributing to the biennial International AIDS Conference which brings together scientists, policymakers, world leaders and people living with HIV who share best practices, learn from one another’s experiences and develop new strategies and collaborations to help achieve consistency and equity in patient management and administration, strong partnerships will also streamline maintenance costs caused by non-integrated healthcare systems that currently exist in our healthcare environment.

South AfricaRegional SAP HeadquartersSAP Africa (Pty.) Ltd. Johannesburg

SAP Business Park 1 Woodmead Drive Woodmead, South Africa

SAP Africa (within SA)Tel: 0800 981334SAP Africa (outside SA)Tel: +27 11 235 6045 Fax: +27 (11) 235 6001

SAP Africa (Pty.) Ltd. P.O. Box 1621 Gallo Manor 2052, South Africa

www.sap.com/africa

(14/04) ©2014 SAP AG. All rights reserved.

No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG. The information contained herein may be changed without prior notice.

Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors. National product specifications may vary.

These materials are provided by SAP AG and its affiliated companies (“SAP Group”) for informational purposes only, without representation or warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty.

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries.

Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.