SANTOOR

INTRODUCTION

o Santoor, the flagship brand of WIPRO Consumer Care, is the third largest selling soap in the country.

o Santoor was launched in 1986.o Santoor became the third largest selling popular soap in India

after two decades of launched. o Targeted to the middle class housewives.o Brand ambassadors are Saif Ali khan, R. Madhavan etc.

Target Segment

Geographic :- Urban and Semi Urban females. Psychographic :- Mind set up of the

customers. Demographic:- Age:- 25-35, Sex:- Female,

Class:- Upper and Upper middle class Behavioral :- Demand for the product of high

among the middle class wife

Competitors of santoor

Margo - Natural skin care

Chandrika – the real secret of natural beauty and an age-old remedy

Hamam - natural goodness

Mysore sandal – made of natural sandal

Breeze – a natural glow

Positioning Strategy

Old packaging new packaging

Products of Santoor

SoapDeoFace washHand wash

Variables available in santoor soap category Santoor orange Santoor pureglo Santoor gold Santoor white Santoor baby

Thank youNEERAJ JOSHI 161430

TEJA 161429VARSHINI 161429

SATYAM SAHUKAR 161445NIDHI SINGH 161431