SANTA ROSA SANTA ROSA IS IS

Profile of the MunicipalityProfile of the Municipality

!! Southeast AsiaSoutheast Asia!! South corridor of South corridor of

Luzon islandLuzon island

SANTA ROSA IS IT!

Santa Rosa. Laguna Santa Rosa. Laguna

Strategic LocationStrategic Location

!! Southeast AsiaSoutheast Asia!! South corridor of South corridor of

Luzon islandLuzon island!! Within the Within the

Southern Tagalog Southern Tagalog RegionRegion

SANTA ROSA IS IT!

Santa Rosa. Laguna Santa Rosa. Laguna

Strategic LocationStrategic Location

! Along the coastline of Laguna Lake

! 45 kms south of Manila (with additional access road from SLEX now under construction)

! Land area of 5,000 hectares (54.14 square kilometers)

! 12.3% of land area devoted to agricultural production

SANTA ROSA IS IT!

ClimateClimate

!! Warm climate with Warm climate with abundant rainfall abundant rainfall from May to from May to NovemberNovember

!! Cooler temperature Cooler temperature from December to from December to FebruaryFebruary

!! Presence of Presence of tropical cyclone tropical cyclone during rainy during rainy seasonseason SANTA ROSA IS IT!

The peopleThe people!! Population: 185,000 (as of Population: 185,000 (as of

Y2000)Y2000)!! Annual growth rate of 6Annual growth rate of 6--

8%8%!! Population density of 3,417 Population density of 3,417

per sq. km.per sq. km.!! 50% of population of ages 50% of population of ages

1515--40 years old are within 40 years old are within the productive age groupthe productive age group

!! BiBi--linguallingual!! Literacy rate is 98%Literacy rate is 98%!! Graduates of universities, Graduates of universities,

colleges and technical colleges and technical schoolsschools

SANTA ROSA IS IT!

Proud host to several Proud host to several industrial parksindustrial parks

!! Laguna Technopark Laguna Technopark Inc.Inc.

!! Santa Rosa Santa Rosa Business Park Business Park

!! Meridian Industrial Meridian Industrial ComplexComplex

!! Greenfield Greenfield Development Development

SANTA ROSA IS IT!

Little Detroit of the PhilippinesLittle Detroit of the Philippines!! Ford MotorsFord Motors!! Toyota MotorsToyota Motors!! Nissan MotorsNissan Motors!! Honda CarsHonda Cars!! Star MotorsStar Motors!! Columbian MotorsColumbian Motors

SANTA ROSA IS IT!

Contribution to the economyContribution to the economy

!! 10% of total electronics exports10% of total electronics exports!! 50% of local automotive production50% of local automotive production

come from Santa Rosa, Lagunacome from Santa Rosa, Laguna

SANTA ROSA IS IT!

Just as proud for other locatorsJust as proud for other locators!! Enchanted KingdomEnchanted Kingdom!! CocaCoca--Cola Bottlers Cola Bottlers

PhilsPhils..!! Fujitsu TenFujitsu Ten!! Panasonic Panasonic !! Aichi SteelAichi Steel!! Shopping MallsShopping Malls!! FastfoodFastfood chainschains!! Premiere residential Premiere residential

areasareas!! Golf clubGolf club!! Service enterprisesService enterprises

SANTA ROSA IS IT!

The Municipal Government SystemThe Municipal Government System

!! General purpose government General purpose government for the coordination and for the coordination and delivery of:delivery of:•• BasicBasic•• RegularRegular•• DirectDirect

!! Effective governance Effective governance !! Jurisdiction over 18 Jurisdiction over 18 barangaysbarangays

or village councilsor village councils

SANTA.ROSA IS IT!

Basic services and facilitiesBasic services and facilities!! Social welfare Social welfare !! Primary health carePrimary health care!! Agricultural servicesAgricultural services!! Small scale infrastructure Small scale infrastructure

facilitationfacilitation!! Tourism facilitiesTourism facilities

SANTA ROSA IS IT!

Internal Revenue Allotment18.63%

Other Sources13.48%

Real Property Tax34.67%

Business License Tax33.22%

REVENUE SOURCES AND

INCOME DISTRIBUTION

(Y2000)

321,743,674.21321,743,674.21TOTAL INCOMETOTAL INCOME

43,376,304.1143,376,304.11Other SourcesOther Sources

59,935,961.0959,935,961.09Internal Revenue AllotmentInternal Revenue Allotment

106,890,553.09106,890,553.09Business License TaxBusiness License Tax

(in Phil Pesos) (in Phil Pesos) 111,540,855.92111,540,855.92Real Property TaxReal Property Tax

SANTA ROSA IS IT!

National Government National Government Policies on Policies on

E CommerceE Commerce

Electronic Commerce ActElectronic Commerce Act(RA 8792)(RA 8792)

!! Recognition of the vital role of information and Recognition of the vital role of information and communication technology in nationcommunication technology in nation--buildingbuilding

!! Creation of an informationCreation of an information--friendly environment friendly environment supportive of ICT products and servicessupportive of ICT products and services

!! The private sector ‘s role in contributing The private sector ‘s role in contributing investments and services in ICTinvestments and services in ICT

!! Human resource development on ICT through Human resource development on ICT through appropriate training programs and institutional appropriate training programs and institutional policy changespolicy changes

!! Transfer and promotion of technologyTransfer and promotion of technology!! Ensure network security, connectivity and Ensure network security, connectivity and

neutrality of technology for national benefitneutrality of technology for national benefit!! Establishment of the national information Establishment of the national information

infrastructure infrastructure

Electronic Commerce ActElectronic Commerce Act(RA 8792)(RA 8792)

""Facilitate domestic and international Facilitate domestic and international dealings, transaction, arrangements, dealings, transaction, arrangements, agreements, contracts and exchanges, and agreements, contracts and exchanges, and storage of information through the storage of information through the utilization of electronics, optical mode, utilization of electronics, optical mode, instrumentality and technology to recognize instrumentality and technology to recognize the authenticity and reliability of electronic the authenticity and reliability of electronic data messages or electronic documents data messages or electronic documents related to such activitiesrelated to such activities

""Promote the universal use of electronic Promote the universal use of electronic transactions in the government and by the transactions in the government and by the general public.general public.

Information Information Technology Technology

Infrastructure and Infrastructure and Industry in Industry in Santa RosaSanta Rosa

Telecom Service ProvidersTelecom Service Providers!! PLDT (Philippine PLDT (Philippine

Long Distance Long Distance Telephone Telephone Company), Company), DigitelDigitel, , PT&TPT&T

!! Smart, Globe and Smart, Globe and NextelNextel

!! Internet Service Internet Service Providers: Pacific, Providers: Pacific, Laguna InternetLaguna Internet

SANTA ROSA IS IT!

Telecom UsersTelecom Users!! 20 telephone 20 telephone

landline users per landline users per 100 inhabitants100 inhabitants

!! 30 mobile phone 30 mobile phone users per 100 users per 100 inhabitantsinhabitants

!! Increasing number Increasing number of internet users of internet users whether for whether for personal or personal or businessbusiness

SANTA ROSA IS IT!

Broadcast IndustryBroadcast Industry!! Radio (AM/FM) and Radio (AM/FM) and

television (VHF/UHF) television (VHF/UHF) broadcasting broadcasting infrastructure infrastructure provided by several provided by several major networksmajor networks

!! 20 television sets per 20 television sets per 100 inhabitants100 inhabitants

!! Cable television Cable television provides direct provides direct satellite television satellite television broadcasting from and broadcasting from and to foreign countriesto foreign countries

SANTA ROSA IS IT!

Computers and Information Computers and Information TechnologyTechnology

!! Affordable personal Affordable personal computers are readily computers are readily availableavailable

!! 1OO computers per 1OO computers per 1,000 inhabitants1,000 inhabitants

!! 20,000 personal 20,000 personal computerscomputers

!! Education system Education system provides the learning provides the learning environment for the environment for the application of application of information information technologytechnology

SANTA ROSA IS IT!

IT’sIT’s a Lifestylea Lifestyle!! Middle and upper Middle and upper

income families income families spend 20spend 20--30% of 30% of monthly income on monthly income on communication, communication, entertainment and entertainment and information information technology technology education. education.

SANTA ROSA IS IT!

Electronic Electronic Transactions in Transactions in

GovernmentGovernment

E Commerce Law mandates all E Commerce Law mandates all government agencies to:government agencies to:

## Accept the creation, filing or retention Accept the creation, filing or retention of documents in electronic data of documents in electronic data messages or electronic documents formmessages or electronic documents form

## Issue permits, licenses and approval in Issue permits, licenses and approval in electronic formelectronic form

## Require or accept payments and issue Require or accept payments and issue receipts through electronic formreceipts through electronic form

Implementation at NG levelImplementation at NG level## Installation of an electronic onInstallation of an electronic on--line line

network to facilitate transaction among network to facilitate transaction among all government agenciesall government agencies

## The RPWEB network shall serve as The RPWEB network shall serve as platform of the government on platform of the government on information infrastructureinformation infrastructure

## View RPWEB at View RPWEB at www.gov.phwww.gov.ph

Santa Rosa is IT!Santa Rosa is IT!$$Provision of onProvision of on--line services for real line services for real

property tax, business tax and license, property tax, business tax and license, civil registry and public employmentcivil registry and public employment

SANTA ROSA IS IT!

Santa Rosa is IT!Santa Rosa is IT!$$Upgrading of existing Upgrading of existing

systems using the systems using the Geographic Information Geographic Information System (GIS) and System (GIS) and Global Positioning Global Positioning System (GPS)System (GPS)

SANTA ROSA IS IT!

Visit us atVisit us atwww.starosawww.starosa--laguna.gov.phlaguna.gov.ph

CONCLUSIONCONCLUSION!! Development, upgrading, updating of system Development, upgrading, updating of system

applications on information technology based applications on information technology based on the provisions of the E Commerce Lawon the provisions of the E Commerce Law

!! Improvement of the internal efficiency of the Improvement of the internal efficiency of the government system of administrationgovernment system of administration

!! Increased revenue for the local governmentIncreased revenue for the local government!! Infrastructure, logistical support and industry Infrastructure, logistical support and industry

on IT are provided by the private sectoron IT are provided by the private sector!! Populace is prepared to handle the application Populace is prepared to handle the application

of information technology of information technology

SANTA ROSA IS IT!

Need to know more?Need to know more?

Let’s sit down Let’s sit down & talk!& talk!

STA. ROSA IS IT!Thank you and Thank you and MabuhayMabuhay!!