Exhibition theme : An exhibition of Herbal products, Traditional medicines & Alternative therapies.

Activities : Along with a capacity of around 100 stalls, the expo will also feature lots of varieties in seminars,

workshops, conferences, health check-up camps, short training courses, demonstrations etc. within

the specified theme.

th thDates : 12 – 16 January 2012.

Timing : 11.00 am to 9.00 pm

Venue : Shivaji Maidan, Thane (w), Close to Thane Railway Station.

Participants Profile :The products and services sold or displayed in “Sanjivani 2012” will remain within the realm of

herbal products, traditional medicines and alternative therapies only. They include: Ayurveda &

Siddha, Unani, Homoeopathy, Yoga & Naturopathy, Acupressure, Acupuncture, Su-jok, Reflexology,

Magnet therapy, Crystal therapy, Aroma therapy, Color therapy, Flower therapy, Massage therapy,

Aura healing, Pranic Healing, Psychic healing, Spiritual healing, Meditation, Pranayam & similars.

Stall Rates : Rs. 6,000/- per Sq. Mtr. under Shell Scheme.

Shell Scheme : Along with a stall of 9 sq.mtr, each exhibitor gets 1 table, 2 chairs, 3 spotlights, 1 plug point, 1

waste paper basket, synthetic floor carpet and a fascia with participant’s name.

Stall Type : Pre-Fabricated White Colored Panel Partitions.

Exhibition Structure : Super Structure Dome/Hangars erected with M.S. Pipe.

Advantage Venue :The exhibition ground is situated in the heart of the city and close to the Thane railway station. The

principal road leading to the railway station passes by the ground. Moreover the ground also faces

the famous Talao Pali lake of Thane. This Lake is the most prominent place of visit for the people of

Thane. The average daily footfalls around the venue area is around 10,000 people. The strategically

located venue along with an effective publicity plan is bound to attract a lot of visitors for the expo.

Content Partner :

Tej Gyan Foundation

20122012

Promoted by : Theme Partner :

P R A J A P A T IConstructions Ltd.

LIONS CLUBS INTERNATIONAL

R

PUBLICITY PLAN

th th th:Front page color advertisement in The Times of India (Thane supplement) on the 7 , 8 , 14 & Jan-2012.th th

:Advertisement in Times of India (Wellness supplement) on 8 & 15 Jan-2012.

:Advertisement in Mulund plus, Thane plus & Dombivili-Kalyan Plus during event days.th th th th

:Advertisement in Gujarat Samachar & Samna on 12 , 13 , 14 & 15 Jan -2012.th th th th:Advertisements in Mumbai Samachar, Lokmat & Navbharat Times on 12 , 13 , 14 & 15 Jan -2012.

th th th th:Advertisements in Divya Bhaskar, Loksatta & Maharashtra Times on 12 , 13 , 14 & 15 Jan -2012.

th th :Advertisement in local newspapers on 14 & 15 January-2012.

th :A press conference on 10 Jan 2012. will result in a lot of media coverage. st th

:Two Mobile Hoardings to move around Thane from 1 Jan - 15 Jan-2012.

:Around 3 Lakh handbills (A4 size, 70gsm-Art paper) will be distributed all over Thane.

:Around 100 small sized banners (4ft.x 3ft.) will be flushed all around Thane during the event days.

:The event will seek the patronage of various community organizations, associations, societies, clubs, etc.

:Around ten thousand invitations will be couriered before the start of the event.

:Two minutes of advertisement in the morning, afternoon, & evening slots regularly from 15 days before

the event starts. This will appear in the cable networks of Thane & the surrounding outskirts.

:9 sq.mtr. stall space in prime location at the exhibition.

:The name, logo & brand of the sponsor to appear in every mode of advertising, Invitations & Brochures.

The sponsors will be entitled to a space reservation of around 2%-5% in all forms of advertisements.

:One hour prime slot for lectures reserved daily for the sponsors & the same will be advertised.

:The name & logo of the sponsor to appear at the backdrop of the seminar hall & places around the event.

:Exclusive OPD/Health check-ups organized by the sponsors, will be mentioned in our advertisements.

:The sponsor can promote his products in the pre-exhibition press conference organized. Moreover special

arrangements will also be made to organize interviews with the press and local cable operators.

:Collection & compilation of visitor's database can be exclusively organized for the sponsors.

:Other customized services can be agreed on mutual discussion.

th 15

SPONSORSHIPSAssociate Sponsor: Rs.3,50,000/-

Benefits include:

Presenter Sponsor: Rs.5,00,000/-

The entire event gets presented under the sponsor’s name (Benefits on mutual discussion)

54,000

36,000

24,000

18,000

14,000

30,000

We are pleased to inform that we had received a good response at the Sanjivani expo. We would like to be associated with you in your future events. Please keep us informed.----- Murtuza Dohadwala, ASM - Maharashtra West, Dabur India Ltd.

Our association with Sanjivani has been very beneficial for our organization. The customer interactions have been excellent. The huge response to the event has shown your reach and the respect Axion Events & Promotions commands in New Bombay. Looking forward to join hands in the future too. ----- Bhavesh Phopharia, Product Manager, Nicholas Piramal India Ltd.

Let me take this opportunity in appreciating all your efforts for the making of Sanjivani expo. The type of customer who approached us during the exhibition were definitely carrying a good profile. We are sure that, the response generated during the entire show would help us in further strengthening our hold in Vashi Mkt in particular & Bombay Mkt in General. We would like to continue this association in future. ----- S.D.Venkat, State Sales Manager, Dorcas Market Makers Ltd.,(Medimix Ayurvedic Soap)

Sanjivani was a well organized event. I have hardly seen such a tremendous response in my experience in the industry. The sea of people coming to the exhibition was unanticipated but was very professionally handled by Axion. All arrangements and infrastructure were excellent. This experience was a prime example of delivering more than what had been promised. Assuring our participation in your future events. -----Dr. Batra's Positive Health Clinic Ltd.

Sanjivani was extremely well organized. The crowd control and people management skills were exceptional. The ambience was also very decent & cordial and the organizers very helpful. You can count on us to be a part of the next Sanjivani event. The Event has helped us make a significant presence in the New Bombay market as well as the eastern suburbs of Bombay & Thane. The best part of Sanjivani has been the post exhibition enquiry and sales from local as well as outstation customers.----- Jayesh H. Jain, R.D.M. Care (India) Pvt. Ltd. (Ayur Herbals)

We are satisfied with the response we received at the Sanjivani expo. With a good turn over of visitors during the recent expo, the sanjivani series of exhibitions has turned out to be a good platform to enhance our brand positioning. We look forward to participate in your future events.----- Hitesh Mehra, Zonal Manager (West), The Shahnaz Husain Group of Companies

Sanjivani was one of our best exhibition that we have participated in. The response was worth more than expected. The exhibition was so good that we had replenished our stocks before the end of the expo. An occurance which we had not experienced with other expo.----- Gyana Ranjan Dash, MD, BG Pharmaceuticals, Orissa.

Sanjivani has successfully captured the interest of people from all strata of life, especially the people from the higher income group of New Bombay. We have really seen attendance, in such large nos., from all the exhibits, informative seminars and health camps.----- Rakesh Rawal, Project Leader Corporate, Gold Shield

We are pleased to share the wonderful experience we had in “Sanjivani expo”. All arrangements were excellent. Efforts, Hardwork, Advertisement, Response, Cooperation were the features clearly visible throughout the exhibition. Thecustomer interactions were excellent. Overall it has definitely given us entry to a fast growing market. Looking forward to more successful events to be conducted by Axion.----- Rajesh Khattar, Dr. J.R.K. Siddha

We had an opportunity to represent National Institute of Naturopathy in the exhibition “Sanjivani ” at Vashi, New Bombay. Our participation in the exhibition made it possible for us to propagate & promote the principles of Naturopathy quite effectively and efficiently to the common people. The arrangements made and facilities provided to us by you were commendable and worth high praise. ----- DR. BABU JOSEPH, DIRECTOR, National Institute of Naturopathy, PUNE

Taking part in Sanjivani expo was a profitable decision. The customer interaction with the well-informed people of New Bombay was extremely satisfactory. It was an ideal platform for business generation and development of new alliances. This expo unveiled the vibrant market of New Bombay. The potential that New Bombay has to offer is tremendous. Sanjivani was definite a crowd puller. Our clientele in New Bombay have greatly increased.----- Hitesh Mehra, Regional Sales Manager, VLCC Personal Care Ltd.

This is to certify that “Sanjivani” is an excellent organizer to convey the message of “Health Care” to the public at large by the successful event of the exhibition. I got so many enquiries and patients from his exhibition. On behalf of Accupunture Foundation of India I am giving him my best wishes and future success.----- Dr. Jay Kumar Deeksshit, Accupuncture Foundation of India.

Sanjivani has helped us make a significant presence in the New Bombay market as well as the eastern suburbs of Bombay & Thane. The best part of Sanjivani has been the post exhibition enquiry and sales from local as well as outstation customers.----- M.S.Narayan, M.D., Maddi Pharmaceuticals Ltd.

Aavishkar Centre for Self- Enrichment had participated in the Times Wellness exhibition in Vashi. It was an interesting experience for us as it provided us an opportunity to show case our services aimed at promoting emotional wellbeing. Axion had organized the entire event very well. Particularly, the workshops which brought together the Health Practitioners and the visitors who were keen on knowing the various alternative methods of healthy living. We thank Axion for providing ua with this wonderful opportunity to interact with a large no. of people from various walks of life.----- Archana Samarth, Aavishkar Centre for Self- Enrichment.

We would like to thank you for organising Sanjivani. We did have a few business enquiries which have turned into business relationships. We are sure that in the future they will mutually benefit both our delers and us. The exhibition Sanjivani helped us to connect to New Bombay consumers. Now, we have clients from New Mumbai.----- Gopinath Pillai - Director, Eden Park Agro Products Pvt.Ltd.

We are very glad to appreciate you on your successful arrangement of ''Sanjivani''. It was a pleasure for us to attend the event. Your performance was really very commendable. Wishing you the best for the future & looking forward to a long term association.----- Dr Anil Sharma, VP Marketing, Ayushakti Ayurved Pvt Ltd, Mumbai

We would like to extend our heartiest congratulation towards organising “Sanjivani”. We were satisfied with the response we got at the exhibition and also the support and coordination extended by your staff and your goodself at the venue. We look forward to working with you in the future once again.----- Mr. Kapil, Rudralife, Mumbai

After exhibiting our products at Sanjivani expo at vashi, our sales of herbal medicines in the city of Mumbai have increased on a large scale basis. We sincerely thank you for this development.----- S. JAYANTHI, Proprietor, Zigma Herbals, Tamil Nadu

This is to congratulate you and your staff for your great performance in organizing “Sanjivani”. It certainly helped us in adding customers and we got a good chance to interact with our direct customers. This, being our first participation was to our best satisfaction. We wish you all the best for the future-----Jaideep Mirchandani, G.M. – Sales & Mktg., AYURLAB HERBALS PVT. LTD. – Gujarat

With almost one lakh people visiting “Sanjivani” expo at vashi, the response at our stall for the event was very good. -----Vaidya Sane Ayurved Lab Pvt. Ltd. & Madhav Baug, Mumbai

PARTICIPANT'S FEEDBACK RECEIVED FOR SANJIVANI EXPO’S

We got very good response of the people, Industrialist, Pharmacies etc. at the “Sanjivani expo” held at Navi Mumbai. Many people visited our Stall and some visitors are even in our contact today. I strongly recommend that this type of event should be arranged again.----- Dr. V.P. Bhatt, Scientist, HRDI, Gopeshwar

We were pleasantly surprised to experience the overwhelming response at “Sanjivani-2007” expo at Vashi, Navi Mumbai. With more than a lakh of visitors at the expo, our over-the-counter-sales convincingly surpassed our cost of participation. Moreover the consistent flow of medicine to New Bombay is the added post exhibition benefits we are enjoying after the expo----- S.K. Pharma, Nagpur

We appreciate your efforts in organizing the event. Quality crowd desperately seeking alternate medicine thronged the venue in droves. People with chronic ailments listened to us attentively and were impressed with the power of ayurveda. We compliment you for the excellent arrangement and wide publicity that ensured a good turnout. We eagerly look forward to your next event.----- V.V. Ram Babu, Marketing Manager, ADFAC Laboratories Pvt. Ltd.

At Sanjivani, I was pleasantly surprised to find a large no. of practitioners of modern medicines taking active interest in alternative therapies. This goes to show that the people are realizing the importance and significance of traditional medicine and alternative therapies. Post Sanjivani our bottom line has significantly increased and so has the frequency of our business trips to New Bombay and Bombay. ----- Dr. Anoop Agarwal, Satyamani

Participation in Sanjivani was a pleasure. The exhibition was well organized and the team was quite professional. The no. of visitors was much beyond our expectation from Navi Mumbai area.----- Vinod Haritwal, AyurMed Biotech Pvt. Ltd.

Sant Nirankari Mandal was overwhelmed by participating in the Sanjivani Exhibition held at Vashi, New Mumbai. We whole heartedly appreciate the efforts that was put by Sanjivani by organising the exhibition, which I could say as "PILGRIMAGE UNDER ONE ROOF"; where today's man can ensure perfect heralth of mind and body and helps us fine-tune our spirtiual goal. Sanjivani relaxes the body for repair and rejuvenation. You have put the efforts to bonding with nature and uplift the mankind in the path of spirituality. Its a healthy way to communicate with people and nurture everyone with the feeling of welfare for the humanity. Sanjivani has an exteremely important role to play in the world of today and our heartfelt wishes are with the entire team.----- SANT NIRANKARI MANDAL, New Delhi

We had a pleasure in participating in “SANJIVANI”. It was a great platform for all spiritual organisation to come under one roof. We wish that more such efforts are taken to bring more and more spiritual organisations together and make them work for one goal that is bringing man closer to GOD. ----- LATISH ASKNANI, ONENESS MOVEMENT, Mumbai

It gives me great Pleasure to put on record our appreciation for the event 'Sanjivani' by Axion Events on two fronts. Primarily, in our estimation it had a footfall of more than one and a half lakh people. Secondly it gave us an opportunity to introduce Aromatherapy to an educated crowd. Such a platform is welcome by all product and service givers, as well as consumers at the receiving ends.----- Prof. Mrs. Jyoti Marwah, Dr. Marwah's Aromatherapy Spa, Mumbai

Participating in the Sanjivani expo consecutively for the last two years was a huge pleasure from the point of view of our robust sales & product promotions. The total visitor's footfall of around one lakh came as a pleasant surprise in the previous expo.----- Creative Research Labs Pvt., Ltd. Gujarat

I on behalf of rajadhiraja yog kendra would like to mention that it was a very satisfying experience to participate in the Sanjiivini exhibition. it was heartening to see huge crowd from day one. More than one lakh people must have attended the exhibition. I wish to congratulate the organizers and expect them to keep on doing the good work.----- lalit parimoo, for Rajadhiraja Yog Kendra, Mumbai

I wish to thank you for arranging the “Sanjivani Health and Wellness Expo”. Everything was well organized and I got an amazing response because of your marketing efforts. I look forward to becoming a part of your future expos. Please continue the good work to help the society by organizing such expos.----- Mony Singh, New Delhi

Our decision to participate in the Sanjivani expo turned out to be very fruitful. Our sales at the expo were very healthy. The total crowd turnover of 1.5 lakh at the expo was very heartening.----- Tejas Jakhadi, Dr. Kale's Wheat Grass Powder, Pune

We are hugely satisfied with the response received at the Sanjivani expo. Direct interactions with the numerous consumers of New Bombay has turned out to be very productive for us. To our estimate, the total visitors footfall of more than one lakh was easily achieved at the expo. We look forward to participate in the forthcoming events.----- Rajiv Gupta, Shakti TV

Sanjivani exhibition of alternative techniques is a better way to connect the society with nature. ----- Acharya Jowel G, The Surya Yog Foundation

My last participation in the Sanjivani exhibition held in Vashi was truly a memorable experience. The response was overwhelming for introducing tarot reading in Navi Mumbai. The arrangements and display of the exhibition was very well managed with professional efficiency. I am grateful for the support and co-operation I received from the organizers. I take this opportunity to congratulate the organizers for very successful venture. I look forward to participate in all your events.----- Nandini Kehimkar, Tarot Reader

Sanjivani was one of the best events we have participated in recent years. The crowd rushing to an exhibition of traditional therapies was unanticipated for New Bombay. We have realized the huge potential this satellite city could offer. The experience has convinced us on setting up a base in New Bombay. Assuring our participation in your future events. We are eagerly anticipating your next event.----- Dr. Kim Dae-Won, Director, KOIN-INKO, Korea Traditional Therapy Centre.

Our association with Sanjivani has been very beneficial for our organization. The customer interactions have been excellent.----- Shakir Banatwalla, Khojati International.

It would not be out of place for me to mention that we and all the exhibitors were overwhelmed by the tremendous response we experienced at Sanjivani, not to mention the fantastic sales. Our turnover at the event has been fabulous and has raised our expectations for the next Sanjivani exhibition.----- Dr. Subodh Mishra, MD Marketing, Nutan Ayurvedic Research Centre(Guj.)

“Sanjivani” , the showcase of Indian medicine and alternative healing techniques, was one of the best events I have participated in recent years. The response to the event was unimaginable. Your co-ordination, unstinting support by your team in all matters was well appreciated by all the exhibitors. You have easily delivered more than expected.----- Irshad Refai, Yoga Vidya Pranic Healing.

PARTICIPANT'S FEEDBACK RECEIVED FOR SANJIVANI EXPO’S