Sanjeev Chopra, Secretary Agriculture, Government of West Bengal Co-operatives and Tourism Promotion...

Sanjeev Chopra, Secretary Agriculture, Government of West Bengal

Co-operatives and Co-operatives and Tourism Promotion in Tourism Promotion in

SAARCSAARC

Challenges and Possibilities:Challenges and Possibilities:

The Promise and the The Promise and the PotentialPotential


challengeschallenges

perception ~reality ~ perception perception ~reality ~ perception ~reality ~reality

It has never been done before… the It has never been done before… the region looks ‘out’ ….India , Nepal and region looks ‘out’ ….India , Nepal and Bhutan to Europe and US , Bangladesh Bhutan to Europe and US , Bangladesh and Pakistan to the UAE and the Gulfand Pakistan to the UAE and the Gulf

Maldives and Bhutan discourage Maldives and Bhutan discourage tourists from the regiontourists from the region


possibilitiespossibilities

Rail, Road and River links exist… Rail, Road and River links exist…

Language…culture…food habits…Language…culture…food habits…popular icons Taj Mahal …Mohen Jo popular icons Taj Mahal …Mohen Jo Daro…excavation sites… Daro…excavation sites… NanakMata, historic temples NanakMata, historic temples


The SAARC region : A The SAARC region : A promising propositionpromising proposition

• The world’s ‘youngest region’The world’s ‘youngest region’• The world’s ‘high growth’ and The world’s ‘high growth’ and

‘higher growth’ potential region‘higher growth’ potential region• The emerging, and confident The emerging, and confident

Middle classMiddle class• Infrastructure FocusInfrastructure Focus


South Asia : Looking South Asia : Looking aheadahead

• No longer a prisoner of the pastNo longer a prisoner of the past• A new post partition generationA new post partition generation• Wish to explore, observe and shareWish to explore, observe and share• Films, cricket , Media and PolityFilms, cricket , Media and Polity


The SAARC Region: The SAARC Region: Tourism PotentialTourism Potential

Business Linkages Business Linkages • Expanded tiesExpanded ties• Co-operation and Non co-operation : Co-operation and Non co-operation :

comparative CB ratioscomparative CB ratios


Policy Issues for Policy Issues for TourismTourism

• Liberal Visa regime for Intra SAARC Liberal Visa regime for Intra SAARC traveltravel

• SAARC Visa for tourist to any of the SAARC Visa for tourist to any of the countriescountries

• VFRs, pilgrimage, business and VFRs, pilgrimage, business and leisureleisure


Co-ops and TourismCo-ops and Tourism

• Transport Services : Transport Services : EGGED ,Singapore Cab Services EGGED ,Singapore Cab Services

• Hospitality services : coffee workers Hospitality services : coffee workers co-operative co-operative

• Handlooms and Handicrafts : Co-Handlooms and Handicrafts : Co-optex to Himadri optex to Himadri

• Eco Tourism based on community Eco Tourism based on community initiatives : Uttarakhand experienceinitiatives : Uttarakhand experience


What can be doneWhat can be done

• Leverage the Trust factor of ‘co-Leverage the Trust factor of ‘co-ops’ops’

• Health and Wellness TourismHealth and Wellness Tourism• Inventory of Tourism related co-op Inventory of Tourism related co-op

servicesservices• Focus more on Responsible TourismFocus more on Responsible Tourism• Niche marketsNiche markets


Thanks !Thanks !

Sanjeev Chopra, Secretary Agriculture, Government of West Bengal Co-operatives and Tourism Promotion...

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