Sanipaan Marine Park Pride Campaign CF: Lludeza Mellomeda-QuesadaLAP supervisor: Edward M. Sisor

Improve management and enforcement of Sanipaan Marine Park.

SOCIAL MARKETING CAMPAIGN

The Social Marketing Strategy

As a result of the Threat Ranking…Target Audience

Desired Behavior Change

Fishers/Gleaners

Report to local enforcers any

activities in Sanipaan Marine

Park.

Community

Report to local enforcers any activities in Sanipaan Marine Park.

Governance and Enforcement strategy:Strengthening MPA enforcement.Enhanced MPA management.

SOCIAL MARKETING CAMPAIGN

Brand and message

SOCIAL MARKETING CAMPAIGN

3 Key Messages

Akong tumanon ang balaod aron makatagamtam sa makanunayong abunda sa kuha karon ug sa umaabot nga henerasyon.

Magpakabana kita, itaho ang nagkadaiyang kalihukan sa Sanktwaryo sa Sanipaan.

Bisan sa akong kakabus ug kabililhon sa kaugmaon sa akong pamilya, ako nanagat gawas sa sanktwaryo.

Your top idea for a Slogan

“ Abundang panginabuhian, isla sa sanipaan panalipdan”

Proposed Flagship Species

Scallop shell

Social marketing activities

SOCIAL MARKETING CAMPAIGN

Insert top 5 SM activities •Billboard•Poster •Net bag with slogan “ I value the future of my family, I fish outside the sanctuary”

•Coin Purse with the slogan - ”I follow the rules of the SMS because it helps ensure our food for the future. Join me in reporting.

•Campaign Song/Jingle

)

Supporting activities

SOCIAL MARKETING CAMPAIGN

Insert top 3 BR activities

•Improve MPA rating•24/7 guarding system in place•Improve enforcement system

Vision for the future

SOCIAL MARKETING CAMPAIGN

Explain how the campaign fits into the bigger picture LAP strategy and objectives

Barangay Tambo Vision

A tourist destination endowed with rich natural resources and with wide opportunities for economic, social and ecological advancement of a peace loving and God- centered community.

City’s VisionIsland Garden City of Samal 2017, The island, the garden, the city… “The Urban Center in a Garden Setting”