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Get BOLD Social Business Agenda Sandy Carter | VP, Social Business Evangelist IBM Corporation
Follow me @ sandy_carter http://twitter.com/sandy_carter
Subscribe to my blog http://socialmediasandy.wordpress.com/
Mainframe
PCs
Internet
Social
Departmental
$200B by 2015
The Fifth IT Era: The era of Social Business
2
What is a Social Business?
3
Engaging
Transparent
Nimble
3
A smarter approach to the people-centric processes of an
organization
IDC named IBM
#1 in WW Social
Platforms for the
3rd consecutive
year
#1
Eight of the top 10
retailers and
banks use IBM
social business
software
80% Almost half of the
Global Fortune
100 use IBM
social business
software
45%
400,000+ 400k+ IBMers use
the company’s
social platform to
connect and
collaborate
Social Business
4
0
5
10
15
20
25
Adoption is Moving Fast! Social Business: Months to Get to 1M Users
Facebook Source: http://www.facebook.com/press/in... Source: http://www.businessinsider.com/one-million-users-startups-2012-1#
24
20
16
13
10
Source: “Get Bold: Using Social Media to Create a New Type of Social Business” by Sandy Carter,
ISBN: 0132618311, Copyright © 2011, IBM Press
The Social Business Agenda
6
So
cia
l B
usin
ess
Align Organizational Goals & Culture A
Gain Social Trust G
Engage through Experiences E
Network Your Business Processes N
Design for Reputation & Risk Management D
Analyze Your Data A
IBM: Cultural Shift to “Digital IBMer”
7
A
Goals:
CULTURE eats strategy for lunch!
Capture Intellectual
Capital
Remove traditional
barriers to innovation
Provide Business Value to
our customers
8
Culture Driven by Strong Governance
9
A
Community Management
Content Management
Center of Excellence
Reputation / Risk Mgmt
Metrics & Measurement
Standards
Key Activities
Executive Sponsors
Digital Council
Gain Social Trust
15%
Tippers
Friends
Followers
Expertise
Responsive
&
Consistent
Transparent
&
Open
G
10
New Leadership Techniques Build Trust G
11
Much more
likely (31%)
More likely (51%)
No
difference
(16%)
Less likely
(2%)
Likelihood of trusting CEO & leadership
who openly communicate on Social*
* 2012 CEO, Social Media & Leadership Survey, BRANDfog, March 2012, p11
Source: “Designing for the Social Web” by Joshua Porter
1st Time
Participant Interested Unaware
Regular
Participant
Passionate
Participant
Consumption
Engagement
Engage through Experiences What is an Exceptional Experience
Integrated: Consistent online and offline
Interactive: Gaming, Video, Mobile, Virtual Gifting
Identifying: Personalized, knowledge of you
The Usage Life Cycle
12
E
Integrated Experiences
13
E
Interactive: SoMoClo at IBM
14
E
Social Networking Mobile Access
Expertise Location, Social File Sharing, Communities
GPS Location provides access to key IBM resources
Access to “Role” based solutions via Mobile apps
Cloud Access
Interactive: Social Gaming
15
Drive adoption rate and success of product
Mini-Dashboard
Community Pride Post at a Glance
Featured Contributor
E
Product & Service Development
Marketing, Customer Service
Social Model to Marketing
Wisdom of Crowds
Successful Initiatives Operations,
Human Resources
Traditional Business
'Push' marketing Control brand
Invest R&D Ideas from inside
Siloed Rigid
Outcomes
Social Business
Listen to market Build advocates
Embed social in process Connect in and outside
Build communities Act small
(Social) Network Processes N
16
IBM new “Social” Advertising Model N
Wisdom of the Crowds
Faster time to market for products & services
N
Social Human Resources at IBM N
“The rise of the networked enterprise. Web 2.0 finds its payday” – McKinsey Global Survey Results, 2010
30%
20%
20% HR & Talent Management Cost reduction + Increased speed to
knowledge and experts
Customer Service Increased customer
satisfaction
R&D Increased time to market and
successful innovation
Value of Social Business
20
N
Source: “Get Bold: Using Social Media to Create a New Type of Social Business” by Sandy Carter,
ISBN: 0132618311, Copyright © 2011, IBM Press
Design for Reputation and Risk Management
D
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98% Positive Sentiment of IBM’s Social Business messaging (Jan 17-23rd)
A
Predictive Social Analysis
Analytics software draws insight from blogs, tweets and other social media
IBM predicted that more people would travel on Memorial day weekend than the year before.
23
In last year’s cloud, “travel cost”
was the most mentioned tag
A
Insight on Best Practices
• Culture and leadership matter
• Always embed in a business process
• Measure, measure, measure
• Pick a great Social platform (we use IBM Connections!)
Follow me @ sandy_carter http://twitter.com/sandy_carter
Subscribe to my blog http://socialmediasandy.wordpress.com/
25
Available Now
ISBN-10: 0132618311
ISBN-13: 9780132618311