Making Cents of Internet Phenomena Through Network Business Intelligence

Matt Duench – Product Marketing Manager, Sandvine

Market share and innovation leader

• Delivering more powerful solutions, sooner

Deployed by >200 CSPs worldwide,

serving >300 million subscribers

• Any access technology, any scale

Trusted global telecoms vendor

• Founded in 2001, listed on TSX & LSE

• ~$90 M (USD) annual revenue

• >500 employees

• Regional support, services and sales

• HQ in Waterloo, Canada

Sandvine, At a Glance

The Most Industry Firsts and Exclusives

Recognized Experts in Consumer Traffic

Why Sandvine?

With Sandvine in the network, customers

enjoy:

• Low Total Cost of Ownership

• Unparalleled Business Intelligence

• Short Time-to-Market

• Increased Revenue Potential

• More Solutions

The Market Share and Innovation

Leader

Traffic Classification Technology

• Insight and metrics unavailable with any other vendor provides the strongest data foundation

Reporting Tools

• Powerful, customizable reports with the widest range of configuration options

Analytics Capabilities

• The only network policy control vendor to deliver true analytics capabilities

Why Network Business Intelligence?

Business Intelligence addresses a

range of converging factors

• Internet landscape is constantly shifting

• New consumer technologies enable new subscriber behaviors

Rapid Market Evolution

• Information exists in many systems, but is rarely leveraged, due to consolidation challenges or privacy concerns

Data Silos

• Valuable decisions are made absent critical information, with assumptions filling in the blanks

Incomplete Information

Building Intelligent, Profitable Networks

A complete business intelligence solution is comprised of

Sandvine’s Network Analytics and Network Demographics

products, enabling CSPs to understand the network’s past,

present and future to make better business decisions.

Unparalleled network

business intelligence

Increased revenue by

enabling new services

and streams

Reduced costs by

deferring capital and

improving operations

Network Demographics

Understand past network and subscriber behaviors to

empower decision making for operations and

engineering teams.

Endless Customization Powerful reporting Intuitive Interface

Network Demographics Business Intelligence: Product Suite Overview

Customized and scheduled reports

Web services API for data export

Intuitive interface guides the user

Network Analytics

Understand your network's present and predict the

future to seize opportunities and make strategic

decisions.

Trend Projection Third-party Integration Focused Analysis

Focused Dashboards for Focused Analysis Network Analytics: Product Overview

Network

Summary

Dashboard

Real-Time

Entertainment

Dashboard

Traffic

Management

Dashboard

Usage

Management

Dashboard

IPv6 Transition

Dashboard Peak Period

Analysis

Dashboard

: Included with the Network Analytics base software license

Business Intelligence Criteria

Primary Users Network insight for operations/engineering

teams Business insight for the entire organization

Time Focus Explores past conditions Uses analytics tools to display past and future

behaviors

User Interface Web-based GUI to access database and report

navigation tree Web-based GUI with interactive dashboards

Public API Web-services API Integrated Data Warehouse

Built-in Statistical and

Algorithmic Analysis

a

Extract, Transform and Load

(ETL) Process Exports data to 3rd Party Systems

Imports and exports data to/from 3rd Party

Systems

Data Export to 3rd party

systems a a

Data Import from 3rd party

systems

a

Flexibility of Presentation and

Report Customization

Create and run customized reports with

unlimited configuration and presentation

options (sum, averages, max, min, etc.)

Administrators can create and run

customized reports with standard

customization options

Export Charts & Graphics a a

Customized Report Scheduling

and Delivery a

a

Reporting on Custom Policy

Measurements a

Report Scalability Network-wide or extremely granular views of

individual subscribers and network resources

Network-wide views of millions of subscribers

& thousands of network resources

Isolated Events can Shift Usage

Global data usage continues to rise Global Internet Phenomena Report

Mobile networks: The world leader of mobile

data consumption is Asia with a mean monthly

usage of 659 MB, up 10% in the last six months

Fixed networks: Mean monthly data usage has

increased by 120% from 23GB to 51GB in the

past year on North American fixed line

networks

• 51GB is equivalent to 81 hours of video

How subscribers are distributed

across potential service tiers in North

America:

Thinking About Service Tiers? Global Internet Phenomena Report

Bucket Size % of Subscribers

>1TB 0.07%

>500 GB 0.5%

>300 GB 1.5%

>200 GB 4.1%

>100 GB 11.2%

>50 GB 22.4%

>10 GB 56.3%

Real-Time Entertainment will be 60% by mid-2015

U.S. Mobile Traffic Projections Global Internet Phenomena Report

Real-Time Entertainment is dominant Global Internet Phenomena Report

In Europe, YouTube represents more than 20%

of peak period downstream traffic on mobile

networks

Netflix dominates North American fixed

networks accounting for 33% of peak period

downstream traffic

Other video services on North American fixed

networks include Amazon (1.8%), Hulu (1.4%)

and HBO Go (0.5%)

A top three application on most fixed and

mobile access networks

Europe

• Fixed - 22.3%

• Mobile – 21.8%

North America

• Fixed – 14.78%

• Mobile – 30.97%

Asia-Pacific

• Mobile – 15.9%

YouTube is the Global Video Leader Global Internet Phenomena Report

Apple product launches generate

significant traffic surges

• 9x increase on iOS 6 launch day

• 6x increase on 10.8 launch day

One Bad Apple Global Internet Phenomena Report

P2P Filesharing is losing ground Global Internet Phenomena Report

BitTorrent continues to decline in application-

share, accounting for 16% of total traffic in

Europe and is slightly smaller in North America,

accounting for 12%

In Asia-Pacific, where there are fewer paid

over-the-top video services available,

BitTorrent accounts for 36% of total traffic

Europe, Fixed Access Global Internet Phenomena Report

Europe, Fixed Access Global Internet Phenomena Report

Europe, Mobile Access Global Internet Phenomena Report

Europe, Mobile Access Global Internet Phenomena Report

Europe, Wi-Fi Global Internet Phenomena Report

Really unique peak period

Europe, Wi-Fi Global Internet Phenomena Report

Asia-Pacific, Mobile Access Global Internet Phenomena Report

Asia-Pacific, Mobile Access Global Internet Phenomena Report

North America, Fixed Access Global Internet Phenomena Report

North America, Fixed Access Global Internet Phenomena Report

North America, Mobile Access Global Internet Phenomena Report

North America, Mobile Access Global Internet Phenomena Report

The Sandvine Crystal Ball Global Internet Phenomena Report

Three Key Conclusions Global Internet Phenomena Report

Global data usage continues to rise

Real-Time Entertainment is dominant

P2P Filesharing is losing ground

The Sandvine Crystal Ball Global Internet Phenomena Report

The Sandvine Crystal Ball Global Internet Phenomena Report

The Sandvine Crystal Ball Global Internet Phenomena Report

The Sandvine Crystal Ball Global Internet Phenomena Report

The Sandvine Crystal Ball Global Internet Phenomena Report

The Sandvine Crystal Ball Global Internet Phenomena Report

How Network Business Intelligence

Products are Used Today

Service Creation

Customer Experience Management

Cost Reduction

Case Study: Optimizing CapEx with Metrics that Matter

“Working with Sandvine since 2008 has brought us closer to understanding and

acting on the needs of our customers, while improving revenue opportunities and the

cost-effectiveness of our network.”

Vicente San Miguel CTO, Telefónica Corporate

Global Internet Phenomena Report

www.sandvine.com

To view the recorded webinar, please register here:

http://webexpo.computaris.com/webinars/sandvine