THE UK’S LARGEST AND MOST ESTABLISHED BABY AND TODDLER CONSUMER SHOW

Facilitate brand engagement and experiences, increase brand awareness and drive high volume direct sales and sampling to a pure audience of affluent new and expectant parents.

SANDOWN PARK 4-6 SEPTEMBER & 9-11 APRIL EVENTCITY, MANCHESTER 25-27 SEPTEMBER & 19-21 MARCH

SEC, GLASGOW 9-11 OCTOBER

“The show marketing is excellent. The demographic of the visitors is of a very high quality as a result, so our sales are strong at each event.” CUDDLEDRY babyandtoddlershow.co.uk

The Baby & Toddler Shows continue to be the UK’s best consumer exhibitions serving the pregnancy, baby and toddler market with… 65,000+

NEW & EXPECTANT PARENTS PER ANNUM

42,000+

SOCIAL MEDIA REACH

30BABY & TODDLER SHOWS TO DATE

5EXHIBITORS A YEAR ACROSS THE UK

• Carefully selected venues • Free parking for all exhibitors • High quality locations in affluent regions not served by any other baby show • Carefully managed categories to ensure successful trading for all • Dedicated and friendly account management • Excellent ratio of visitors to exhibitors • Considered floorplan layout, encouraging visitors to return to stands • Free and accessible storage facilities • Little touches…free tea and coffee for exhibitors

and much more

We deliver the best ratio of visitors to exhibitors of any baby show in the UK. Increase your brand awareness and drive high volume direct sales and sampling to a pure audience of affluent new and expectant parents at high quality locations, not served by any other baby show.

babyandtoddlershow.co.uk

Our audience

Visitor Numbers

MANCHESTER September 2019: 13,186March 2019: 13,208September 2018: 13,055

SANDOWN PARK September 2019: 11,397April 2019: 11,368September 2018: 11,015

GLASGOW April 2019: 14,339 April 2018: 15,236

96%96% OF VISITORS MAKE A PURCHASE AT THE SHOW

65,000+65,000+ VISITORS PER ANNUM

72%72% OF PREGNANT VISITORS ARE FIRST TIME PARENTS

53%53% OF VISITORS HAVE CHILDREN 89%89% OF VISITORS

WOULD RECOMMEND THE SHOW TO A FRIEND

71%71% OF VISITORS ARE EXPECTING A BABY

3.5 HOURS3.5 HOURS IS THE AVERAGE TIME SPENT AT THE SHOW

“We really look forward to exhibiting at the Baby & Toddler Shows. Every show continues to exceed our expectations and the team are all lovely to work with. We will be exhibiting for many years to come.” MAM UK LTDbabyandtoddlershow.co.uk

At the shows

We consistently deliver busy and cost-effective consumer shows, with thousands of new and expectant parents, who come to the show ready to see, test, try and buy your products.

We invest in features and facilities that enhance the show experience and contribute to a great day out for all our visitors.

Show Features Include:

EXPERT ADVICE WORKSHOPS

EXPERT SPEAKERS

FIRST AID SESSIONS

FAMILY FRIENDLY FACILITIES

FREE GOODY BAG

babyandtoddlershow.co.uk

• Promotion and link on babyandtoddlershow.co.uk (average 35k visits/month)

• Promotion to our past visitor email database (80k+ unique names)

• The shows achieve press coverage in national and baby media

• Inclusion in the Official Show Guide

• Allocation of complimentary and discounted tickets

• Reach over 42,000 followers with promotion across our social media channels

We work hard to ensure every exhibitor gets maximum ROI through our multi-channel marketing campaigns targeting thousands of new and expectant parents across the UK:

Marketing support

“Exhibiting has really helped us to generate brand awareness. There’s no substitute in getting our new product out there directly to mums.” MUMBA BRASbabyandtoddlershow.co.uk

Working with us

EXHIBITING All stands are built in premium shell scheme and include:

• White pannelled walling• Coloured fascia boards with your company name and stand number• Carpeting throughout

• Exhibitor storage• Free parking, free tea and coffee • Free WI-FI• Full marketing support

• Allocation of free tickets• Unique ticket offer for your existing customers• Stand cleaning and overnight security

£279 +VAT per sqm£279 +VAT per sqmStands starting from 3sqm

babyandtoddlershow.co.uk

Working with us

SPONSORSHIP From exclusive headline partnerships, feature sponsorship to bespoke activation areas. Tailor- made packages can be carefully created to match your strategic marketing and brand objectives.

SAMPLING5-6,000 product samples can be distributed at each event.

“The Baby & Toddler Shows are an absolute must in our calendar, not only is the team easy to work with but the events themselves are a brilliant revenue generator.” CHEEKY RASCALSbabyandtoddlershow.co.uk

Get in touch Sarah CreaseBusiness Development Manager sarah@mercuryevents.com 020 7772 8496

Clare BarkerShow Directorclare@mercuryevents.com020 7772 8352

Emma SmithMarketing Manageremma@mercuryevents.com020 7772 8314

babyandtoddlershow.co.uk

@BabyandToddlerShows @babyandtoddlershows @babyshows

#babyandtoddlershow

“It’s been a really good show with the footfall - really amazing, especially on the Friday it was like a buggy-jam down the whole isle! The personalisation addition we offered on our stand seemed to be a really big hit. Everybody was very friendly, it was definitely a very profitable show and I will come back next year.” NIBBLING

“This show has been a fantastic success for us. We’ve had great footfall past the stand, and it has really helped raised brand awareness. We’ve had strong sales throughout the weekend and will be back next year!” GOOD BUBBLE