HOW SANDOW WRANGLES FONTS ACROSS BRANDSGuest Speaker: Michael ShavalierHost: Jim Kidwell

MICHAEL SHAVALIERDIRECTOR OF CREATIVE OPERATIONS

• Previously Village Voice’sDesign Director

• Managed art departmentsacross country

• Exhibited early signs of creative talent and OCD tendencies.

WHO IS SANDOW?

• Global publishing andmedia company

• Brands spanning design, luxury, fashion and beauty

• Currently a total of 10 brands

• Rapidly growing

WHY IS FONT MANAGEMENT IMPORTANT TO SANDOW?

• Brand consistency

• License compliance

BRAND CONSISTENCY

• Separate design groupswith overlap

• Synergy and cross-pollination between brands

LICENSE COMPLIANCE

• Different font needs for two halves of the house

• Managing access

WHAT WERE THEBIGGEST IMPLEMENTATION CHALLENGES?

• Integration of many companies and brands

• Tens of thousands of fonts in multiple locations

• Multiple copies and versions of the same fonts

• Open system

• Design issues

• Compliance concerns

WHY UNIVERSAL TYPE SERVER?

• Control in setting up users and groups

• Serving fonts

• Compatibility with creative software

• Technical support

WHAT IS MOST CRITICAL?

• Remote access

• Synchronization

• Active Directory

IMPLEMENTATION PROCESS

1. Me + an IT Person

2. Determine best structure across all brands

3. Locked down ALL fonts

4. Assess licensing status

5. Built sets and workgroups

6. Internal training

BEST PRACTICES

1. Identify how your users need to use the system

2. Determine workgroup structure

3. Audit fonts

4. Scrub fonts

5. Make clean sets

6. Set-up groups

7. Set-up font leads

BONUS: Carve out time to set-up your structure

STATUS TODAY

• Rolled out to 3 brands

• 4th brand in-process

• Finishing replacing a few other font management product

• Downgrades fromUTC to Core Client

FUTURE STEPS

• More groups

• More users

• Integrating more brand

• Additional license auditing

• Exploring Universal Type Server reporting

Q & A

Sandowwww.sandow.com

Universal Type Serverwww.typeserver.com

Font Management Best Practiceswww.extensis.com/fmbpg

CONNECT

@extensis

@sandow

@jimkidwell

blog.extensis.com