SanDisk Data Center Launch Impact Summary
1
Breakthrough Pricing: 97% Customer Benefits: Capacity and Performance: 89% Reduced Complexity and Power Consumption: 62% New “Big Data Flash” Category: 51% SanDisk’s Transition to Systems and Software Provider (ties in with Corporate “Trust”/Red Thread messaging): 59% Virtual Online Launch Event InfiniFlash Brag Sheet/Highlights Report Results Secured 34 reporter interactions 69pieces of coverage to-date “The combination of higher performance, possible cost parity and lower operating costs could put flash memory at the tipping point for wider spread adoption as primary storage.” “The Silicon Valley company, a big supplier of flash chips and devices that use them, on Tuesday is unveiling a box that offers substantially greater capacity than other flash-based hardware on the market at a price designed to attract attention.” Coverage Highlights “Rather than competing with EMC, Pure, Solidfire, IBM and others in the general enterprise all-flash array space, SanDisk is focusing on the high-capacity big data analytics market, and similar ones, as its niche differentiation strategy. It's justifying this with its packing density and its raw flash pricing strategy, and effectively saying if you need flash for really fast Big Data analytics, media serving and content repository contents access then InfiniFlash is the only affordable box available.” “Indeed, IDC dubbed Infiniflash a new category of storage---big data flash. SanDisk said it can offer five times the density, 50 times the performance and 4 times the reliability of traditional hard drive arrays.” “The Infiniflash system from Sandisk packs 512 terabytes of flash memory in three rack space units - for about $ 1 per gigabyte. Software turns it into a Ceph storage that can be used for big data including as Object Storage.” “With the InfiniFlash storage platform, SanDisk wants to convince companies that all flash systems can be viable for applications using very large amounts of data: video, big data and NoSQL databases.” Received over 3,257 twitter mentions, resulting in 7.7M impressions Number of global impressions to-date: 138,008,343 Virtual online launch event featuring 1568 viewings (1154 live viewings and 414 on-demand viewings) “The Milpitas, Calif.-based flash-memory chipmaker on March 3 launched an enterprise flash storage product designed for customers requiring large storage capacity and computing power for Big Data and hyperscale workloads.” 26 storage analysts briefed across 8 different firms, plus over 50 investor analysts briefed InfiniFlash video posted to YouTube has received over 2,800 views Key Message Pull Through On LinkedIn, the news garnered over 125,000 impressions Sumit Sadana Executive Vice President and Chief Strategy Officer, SanDisk Ravi Swaminathan Vice President and General Manager, Systems and Software Solutions, SanDisk Gary Lyng Senior Director of Product Marketing, Systems and Software Solutions, SanDisk
Transcript of SanDisk Data Center Launch Impact Summary
Breakthrough Pricing: 97%Customer Benefits: Capacity and Performance: 89%
Reduced Complexity and Power Consumption: 62%
New “Big Data Flash” Category: 51%
SanDisk’s Transition to Systems and Software Provider
(ties in with Corporate “Trust”/Red Thread messaging): 59%
Virtual Online Launch Event
InfiniFlash Brag Sheet/Highlights Report
Results
Secured 34 reporter interactions
69pieces of coverage to-date
“The combination of higher performance, possible cost parity and lower operating costs could put flash memory at the tipping point for wider spread adoption as primary storage.”
“The Silicon Valley company, a big supplier of flash chips and devices that use them, on Tuesday is unveiling a box that offers substantially greater capacity than other flash-based hardware on the market at a price designed to attract attention.”
Coverage Highlights
“Rather than competing with EMC, Pure, Solidfire, IBM and others in the general enterprise all-flash array space, SanDisk is focusing on the high-capacity big data analytics market, and similar ones, as its niche differentiation strategy. It's justifying this with its packing density and its raw flash pricing strategy, and effectively saying if you need flash for really fast Big Data analytics, media serving and content repository contents access then InfiniFlash is the only affordable box available.”
“Indeed, IDC dubbed Infiniflash a new category of storage---big data flash. SanDisk said it can offer five times the density, 50 times the performance and 4 times the reliability of traditional hard drive arrays.”
“The Infiniflash system from Sandisk packs 512 terabytes of flash memory in three rack space units - for about $ 1 per gigabyte. Software turns it into a Ceph storage that can be used for big data including as Object Storage.”
“With the InfiniFlash storage platform, SanDisk wants to convince companies that all flash systems can be viable for applications using very large amounts of data: video, big data and NoSQL databases.”
Received over 3,257 twitter mentions, resulting in 7.7M impressions
Number of global impressions to-date: 138,008,343
Virtual online launch event featuring 1568 viewings (1154 live viewings and 414 on-demand viewings)
“The Milpitas, Calif.-based flash-memory chipmaker on March 3 launched an enterprise flash storage product designed for customers requiring large storage capacity and computing power for Big Data and hyperscale workloads.”
26 storage analysts briefed across 8 different firms, plus over 50 investor analysts briefed
InfiniFlash video posted to YouTube has received over 2,800 views
Key Message Pull Through
On LinkedIn, the news garnered over 125,000 impressions
SumitSadanaExecutive Vice President and Chief Strategy Officer,SanDisk
RaviSwaminathanVice President and General Manager, Systems and Software Solutions, SanDisk
Gary LyngSenior Director of Product Marketing, Systems and Software Solutions, SanDisk
