SAN MIGUEL DE ALLENDE - this.com.mx · san miguel de allende playa del carmen sydney lisbon oslo...
Transcript of SAN MIGUEL DE ALLENDE - this.com.mx · san miguel de allende playa del carmen sydney lisbon oslo...
S A N M I G U E L D E A L L E N D E
T O P D E S T I N O S
M A G A Z I N E
With over 11 years of experience
OUR SECTIONS
CULTURE AND TRADITIONS • GOURMET • HOME & STYLE • HOTELS • ART
Everything under one roof… THIS accentuates your wellness side...
THIS strengths
• THIS conveys the physical and mental wellbeing that travelers can expect to ex-perience at your establishment, elevating their state of mind and happiness.
• We deliver 360° integrated marketing (print + digital) based on Neuromarketing and Inbound Marketing strategies.
• We are your greatest digital ally. We work synergistically with your marketing department to help you increase your profits and meet your digital objectives.
THIS benefits
• Our digital marketing strategies are based on THIS’s concept and marketing tools: “We convey the physical and mental wellbeing that travelers can expect to experience at your establishment.”
• We supplement neuromarketing strategies, which operate at the unconscious level, with inbound digital marketing strategies, which work at the conscious level, through the use of valuable, informative and engaging content within our web posts and marketing campaigns, distributed across the Internet and targeting the places where you want to be seen.
• We deliver 360° marketing with our print magazine.
• We are also a production company so we can deliver high quality video and photography.
¿What can THIS do for your business?
We drive more traffic to your business via the Internet by:
T O P D E S T I N O S
• Presenting your business to a select audience through digital marketing campaigns.
• Using valuable and engaging content on our social media platforms that appeals to the
affluent traveler as an invitation to live the experience of Tulum and San Miguel de Allende.
• Implementing a digital and print marketing strategy within these two destinations for
your business.
• Expanding the visibility of your business and website via social media.
• Generating potential clients via Facebook, through providing you with a list of those
interested in your services or in connecting with you.
• Promoting your business across the Internet through the use of video and photography,
which portray the experience, emotions and memorable moments that people can expect
at yourestablishment.
• Amplifying your market reach with digital campaigns.
• THIS strategically places you in the top luxury hotels.
¿HOW DO WE ACHIEVE THIS?
360 MARKETING
Including:
• 2 web posts and valuable content:• Articles
• Interviews
• Descriptions
• Photos
• Videos
REACH MORE CLIENTS VIA THE INTERNET AND MAKE IT
EASY FOR THEM TO FIND YOU!
• We continuously send posts about:
• Your business
• Events
• Interviews
• Recognition
• Events
• Increased sales
• Interaction on your website
and social media
• We tailor our marketing campaigns to
the goals you want to achieve:
• Reach
• Likes
• Followers
• Trafic
• Potential clients
WHAT’S MORE… you are guaranteed
accelerated expansion and you will REACH THE
AUDIENCE YOU SEEK.
• High quality photos and videos
• High impact on social media
with QUALITY content and
SEO to rank on the first page
of Google.
DRIVE MORE TRAFFIC TO YOUR
WEBSITE! INCREASE YOUR LIKES,
FOLLOWERS AND DOMAIN
on both your social media and
ours!
We enhance your image through360° print + digital marketingbased on VIP marketing reach and strategies.
OUR AUDIENCE
PRINTShowcase your business in over 450 suites across San Miguel’s top luxury hotels.
In Tulum, 40% of the copies printed
will be distributed in luxury hotel
rooms, including such hotels
as Ahau, Alaya, Dos Ceibas, Azulik,
La Zebra, Casa Malca, Playa Mam-
bo, Mi Amor and more.
PRINT RUN: 10,000 COPIES BIMONTHLY PASS ALONG: 5TOTAL REACH PER ISSUE: 50,000
DIGITAL
MEXICOUNITED STATESRUSSIAUNITED KINGDOMNORWAY
PORTUGALAUSTRALIAINDIASPAINUKRAINE
TOP COUNTRIES
MEXICO CITYNEW YORKGUADALAJARASAINT PETERSBURGQUERÉTAROSAN MIGUEL DE ALLENDEPLAYA DEL CARMENSYDNEYLISBONOSLO
TOP CITIES
HERE ARE SOME OF THE
COUNTRIES THAT VISIT OUR
WEBSITE
HOTELS CASA 1810CASA BLANCACASA DE LOS OLIVOSCASA DEL PARQUECASA DIAMANTE. M. DE POZOSCASA NO NAMECASA SIERRA NEVADACASA TIERRA NEGRACLANDESTINODOÑA URRACADOS CASASEL MESÓNEL PALOMARHACIENDA LOS PICACHOSHOTEL NENAIMPERIO DE ÁNGELESL’OTEL CHIQUITOSL’OTEL DOCE 18LA ALDEALA CASONALA MORADALA PUERTECITAMATILDAROSEWOODVIÑEDO SAN LUCAS
RESTAURANTS ATRIOBARRICA DE FUEGODOCE 18CAFÉ INSTITUTO ALLENDECENT´ANNICUMPANIOEL VERGELJACINTO 1930. DOCE 18KIBOKLA ÚNICALAVANDA CAFÉLUNA DE QUESO JESÚSLUNA DE QUESO S. CELMARSALAPANIOQUINCE ROOFTOP
TULUM (40% CIRCULATION)
¿WHAT IS THIS?
• Point of reference for upscale
tourism
• A taste of the experience
• Promotion of high-end destinations
like Tulum and San Miguel
• Guide to living and experiencing
magical places
That is why we extend this invitation to transform your business into one of the most coveted and recognized in the premium tourist industry P
HO
TO
: VIC
TO
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ES
S.
SAN MIGUEL DE ALLENDE
TULUM
¿WHY THIS?
What’s more, it has: • Two of Mexico’s 2018 Top Hotels, Rosewood (1 st ) and Belmond (4 th ).• The magazine offers tips geared toward the discerning world traveler.• It illustrates memorable moments of incredible experiences.• It offers valuable and engaging content about the region’s traditions, gastronomy, hotels, luxury homes, art and culture.• Americans, Canadians, Europeans and more make up the 14,000 foreigners from 63 countries who live within the San Miguel community.
Primary Objective: To preserve culture and to perpetuate happiness
San Miguel de Allende is:
• The American Capital of Culture 2019
• The World’s Best City 2018
• The World’s Best City 2017
• The Best City in Latin America 2016
BENEFITS
WEEKLY ACTIVE CAMPAIGNSGenerate sales.
LOYALTYBuild trust with your clients for longevity.
STATUSMarket penetration and presence in the upscale market.
POTENTIAL CLIENTSGenerate sales.
CONVERSIONObtain new potential clients.
INTERACTIONGet to know youraudience.
TRAFFICAttract more visitors to your website.
EXPAND YOUR MARKETBilingual content.
BRAND RECOGNITIONIf they recognize you, they will remember you.
BRANDINGHighlight your qualities and what makes you different.
REACHIncrease the number of people you reach, expand your target audience and magnify your visibility!
Transforming readers into contacts
CALENDAR
ISSUE FINAL SALES SUBMISSIONS AVAILABLE
57 January 31 February 4 March 4
58 March 22 April 4 May 3
59 May 22 June 3 July 5
60 June 24 August 3 September 6
61 September 23 October 2 November 4
62 November 24 December 1 February 3, 2020
T O P D E S T I N O S
¿H O W D O E S I T W O R K ?
T O P D E S T I N O S
Acquire the best advertising space for your business in our print
magazine, which includes our
complete digital package...
Facebook + Instagram + YouTube + Web
+ Followers on Instagram
+ Likes on Facebook
+ Traffic to your website
DIAGRAM OF ADVERTISING OPTIONSRATES IN MEXICAN PESOS
FRONT COVER
INSIDE FRONT COVER
INSERTS
INSIDE BACK COVER
BACK COVER
Tulum Front Cover- $70k pesos- Includes 7-page feature
Tulum Inside Front Cover- $49k pesos- Includes 5-page feature
PRICES DO NOT INCLUDE TAX
SMA Front Cover- $70k pesos- Includes 7-page feature
SMA Inside Front Cover- $49k pesos- Includes 5-page feature
FRONT COVER INSIDE FRONT COVER
COVERS = INSIDE COVERS
ADVERTISING OPTIONS
INSIDE BACK COVER BACK COVER
Tulum Inside Back Cover- $49k pesos- Includes 7-page feature
Tulum Back Cover- $59k pesos- Includes 5-page feature
SMA Inside Back Cover- $49k pesos- Includes 7-page feature
SMA Back Cover- $59k pesos- Includes 5-page feature
PRICES DO NOT INCLUDE TAX
COVERS = INSIDE COVERS
ADVERTISING OPTIONS
SPS- $39k pesos- (7 spreads between pages 2 to 15)
You can promote several businesses and logos on a single spread
SUPER PREMIUM SPREAD
Super Premium Space
Regular Space INSIDE ADVERTISEMENTS
PRICES DO NOT INCLUDE TAX
ADVERTISING OPTIONS
Premium Space
- $30k pesos- (5 ads between pages 17 and 43)
- $25k pesos- (5 ads between pages 45 and 85)
SUPERPREMIUMPAGE
PREMIUMPAGE
REGULARPAGE
- $20k pesos- (6 ads between pages 90 and 128)
Super Premium Space
Premium Space
Regular Space INSIDE ADVERTISEMENTS
PRICES DO NOT INCLUDE TAX
ADVERTISING OPTIONS
5 PAGEFEATURE- $45k pesos
The position of feature stories depends on the section of the magazine.Sections:- Culture & Traditions- Gourmet- Home & Style- Hotels- Art
7 PAGE FEATURE- $55k pesos
3 PAGE FEATURE- $35k pesos
FEATURE STORIES
PRICES DO NOT INCLUDE TAX
INSERTS
- $40k pesos- Vertical space on both sides between 16 and 17
HALF-PAGE INSERT
- $45k pesos- On the back of FRONT COVER 2
LEFT INSERT
PRICES DO NOT INCLUDE TAX
ADVERTISING OPTIONS
These packages include:
• Feature stories from 3 to 7 pages
• Photos and videos
• Digital marketing campaigns for potential clients
• Digital campaigns to drive traffic to your website
• Valuable digital content on this.com.mx
1 to 2 posts per month ranked on the first page of Google
2 to 3 additional posts per month that lead to these posts
• Front cover photo on THIS’s social media platforms
• DIGITAL MARKETING REPORT