San Mateo County Fair Overview
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Transcript of San Mateo County Fair Overview
2010 EVENT OVERVIEW2010 EVENT OVERVIEW
Confidential. Do not copy and/or distribute. All rights reserved.
Confidential. Do not copy and/or distribute. All rights reserved.2
OverviewOverview
We invite you to participate in the 76th
annual San Mateo County Fair! This nine
day family oriented, community festival is
the perfect opportunity to showcase your
products, services to 140,000 consumers.
And, be a part of your community.
Sponsoring the fair, not only promotes your
brand over nine days, it promotes your
company on a year-round basis in the
community that you serve.
All of our partners are unique; therefore we
will work with you to create a sponsorship
package that suits your needs.
Confidential. Do not copy and/or distribute. All rights reserved.3
What: Celebrating 76th anniversary
$2 million, nine-day, multi-event fairMore than 100-entertainers performing on three stagesCommercial exhibits, Art and craft exhibitsGourmet and favorite fair foodsTrapeze acts, pig racing, fire-art, petting zoos, livestock exhibitsFloral and fine art exhibitsCarnival games and ridesChildren’s area
Attendance: 140,000
Where: San Mateo County Event Center
When: Saturday, June 12 through Sunday, June 20, 2010
Tickets: $10.00 adults, $7.00 children & seniors
Sponsors: AAA, Bud Light, San Mateo Credit Union, Comcast, Ford, Health Plan of San Mateo, Ben & Jerry’s, T-Mobile, DirecTV, The Examiner, Kitchen Craft, Coca-Cola
FactsFacts
Confidential. Do not copy and/or distribute. All rights reserved.4
► Median age is 42 and 56 percent are female
► 54% of attendees are families of “3” to “5” people
► $100K-$125K is the predominant income range of San Mateo County Fair attendees, with 52% of attendees income over $65,000
► 53% percent have attended college
► 78% of attendees are likely to purchase sponsor products & services
► 76 percent of fairgoers stay on the grounds in excess of 4 hours per visit
Overview:
DemographicsDemographics
Confidential. Do not copy and/or distribute. All rights reserved.5
Advertising Coverage Area
Advertising Coverage Area
Confidential. Do not copy and/or distribute. All rights reserved.6
Sponsorship Levels
Sponsorship LevelsSponsorship Levels
► Presenting Sponsor
► Platinum Sponsor – main stage sponsor, price range = $30k-$50k
► Gold Sponsor – promotional day sponsor, price range = $15k-$25k
► Silver Sponsor – Attraction sponsor, price range = $10k-$15k
► Bronze Sponsor – Onsite sponsor, price range = $5k-$10k
► Mobile Tour Sponsor - price range = $2.5k-$15k
► Community Partner – Banner onsite, ad on website, coupon giveaway, price range = $500-$2.5k
Confidential. Do not copy and/or distribute. All rights reserved.7
► Celebrity Stage
► Summer Concert Series
► Themed Days (Kids Day, Hispanic Day, Free ‘til Three, Seniors Day, create your own day!)
► Building Naming Rights
► Carnival
► Opening Day Fireworks Show
► Street Pole Banners
► Sweepstakes/Discount Promotions
► Community Stage
► Blues Stage
► Opening Night VIP Party
► Onsite Booth Sponsor
► Onsite signage, couponing at parking kiosks or gates, website banner ads,
Sample Sponsorship Opportunities
Sponsorship
Opportunities
Sponsorship
Opportunities
Confidential. Do not copy and/or distribute. All rights reserved.8
FairgroundsFairgrounds
Confidential. Do not copy and/or distribute. All rights reserved.9
2009 Participating Sponsors & Promotional Partners
SponsorsSponsors
Confidential. Do not copy and/or distribute. All rights reserved.10
Confidential. Do not copy and/or distribute. All rights reserved.11
Contact ► Chris HillyardAction Marketing510-835-4295
Based on your goals and objectives, a customized sponsorship proposal will be developed for your business!
We invite you to participate in the premierSan Mateo County event!
Next StepsNext Steps