San Francisco Toronto Dallas Ottawa The Blunt Edge of American Broadband: the future of the...
-
Upload
meredith-peters -
Category
Documents
-
view
214 -
download
0
Transcript of San Francisco Toronto Dallas Ottawa The Blunt Edge of American Broadband: the future of the...
![Page 1: San Francisco Toronto Dallas Ottawa The Blunt Edge of American Broadband: the future of the broadband local loop Gilder/Forbes Telecosm Conference August.](https://reader036.fdocuments.in/reader036/viewer/2022082710/56649e205503460f94b0ae4d/html5/thumbnails/1.jpg)
San Francisco • Toronto • Dallas • Ottawa
The Blunt Edge of American Broadband: the future of the broadband local loop
Gilder/Forbes Telecosm Conference August 2003Yatish PathakChief Executive OfficerSOMA Networks
![Page 2: San Francisco Toronto Dallas Ottawa The Blunt Edge of American Broadband: the future of the broadband local loop Gilder/Forbes Telecosm Conference August.](https://reader036.fdocuments.in/reader036/viewer/2022082710/56649e205503460f94b0ae4d/html5/thumbnails/2.jpg)
PROPRIETARY AND CONFIDENTIAL
Profitable Last-Mile Wireless Solution
Reach local markets rapidly & cost-effectively
Reach broadband, voice & application segments
Reach strong ROI
Expanding the Reach of Communications Providers
![Page 3: San Francisco Toronto Dallas Ottawa The Blunt Edge of American Broadband: the future of the broadband local loop Gilder/Forbes Telecosm Conference August.](https://reader036.fdocuments.in/reader036/viewer/2022082710/56649e205503460f94b0ae4d/html5/thumbnails/3.jpg)
PROPRIETARY AND CONFIDENTIAL
SOMA Networks – Company Overview
• Milestones– Founded 1998– Over 240 patent applications– December 2001 trials with major operators– March 2002 commercial availability– July 2002 first commercial customer rollout– September 2002 NTT first market deployment– In 2003 the SOMA™ Solution has been deployed
on four continents
• Major Partners– Sharp (CPE)– Solectron (Manufacturing)– Samsung (ASIC)– Qualcomm (CDMA)– SAIC/Telcordia (Systems Integrator)– LCCI (installation and service)
![Page 4: San Francisco Toronto Dallas Ottawa The Blunt Edge of American Broadband: the future of the broadband local loop Gilder/Forbes Telecosm Conference August.](https://reader036.fdocuments.in/reader036/viewer/2022082710/56649e205503460f94b0ae4d/html5/thumbnails/4.jpg)
PROPRIETARY AND CONFIDENTIAL
The Blunt Edge:Residential Broadband Local Loop Penetration in America - 13% in 2002
Challenges: • Price is too high• Installation is too complicated
– Truck rolls – Half day appointments– Software installation
• Call centers• Limited reach / availability• Often faster isn’t enough of a value proposition
– Must offer bundled multi-service applications
Q2 2002 Residential Broadband penetration according to The McKinsey Quarterly, 2003 Number 2, “Making Sense of Broadband”
Why isn’t the US attaining penetration levels similar to Why isn’t the US attaining penetration levels similar to the 54% residential penetration found in South Korea?the 54% residential penetration found in South Korea?
![Page 5: San Francisco Toronto Dallas Ottawa The Blunt Edge of American Broadband: the future of the broadband local loop Gilder/Forbes Telecosm Conference August.](https://reader036.fdocuments.in/reader036/viewer/2022082710/56649e205503460f94b0ae4d/html5/thumbnails/5.jpg)
PROPRIETARY AND CONFIDENTIAL
The SOMA Solution
Goal Parameters Capabilities Technology SOMA Solution
Low capital costs
• Low entry costs ($/home)• Scale: pay as you grow ($/sub)
Large cell radius
Flexible capacity additions
Licensed spectrum for maximum tx power
Good receiver sensitivity
SOMA™ macro base station
and
SOMAport™ subscriber terminal
LargeRadius
PCS (1.9 GHz)
WCS (2.3 GHz)
MMDS (2.5 GHz)
3.5 GHz
![Page 6: San Francisco Toronto Dallas Ottawa The Blunt Edge of American Broadband: the future of the broadband local loop Gilder/Forbes Telecosm Conference August.](https://reader036.fdocuments.in/reader036/viewer/2022082710/56649e205503460f94b0ae4d/html5/thumbnails/6.jpg)
PROPRIETARY AND CONFIDENTIAL
The SOMA Solution
Goal Parameters Capabilities Technology SOMA Solution
Low capital costs
•Low entry costs ($/home)• Scale: pay as you grow ($/sub)
Large cell radius
Flexible capacity additions
Licensed spectrum for maximum tx power
Good receiver sensitivity
SOMA™ macro base station
and
SOMAport™ subscriber terminal
Low operational cost
Low cost installation
Minimal customer support
Self-service install
Self-service activation
Non-line-of-sight
Intelligent subscriber terminal
SOMAport subscriber terminal
![Page 7: San Francisco Toronto Dallas Ottawa The Blunt Edge of American Broadband: the future of the broadband local loop Gilder/Forbes Telecosm Conference August.](https://reader036.fdocuments.in/reader036/viewer/2022082710/56649e205503460f94b0ae4d/html5/thumbnails/7.jpg)
PROPRIETARY AND CONFIDENTIAL
The SOMA Solution
Goal Parameters Capabilities Technology SOMA Solution
Low capital costs
•Low entry costs ($/home)• Scale: pay as you grow ($/sub)
Large cell radius
Flexible capacity additions
Licensed spectrum for maximum tx power
Good receiver sensitivity
SOMA™ macro base station
and
SOMAport™ subscriber terminal
Low operational cost
Low cost installation
Minimal customer support
Self-service install
Self-service activation
Non-line-of-sight
Intelligent subscriber terminal
SOMAport subscriber terminal
High revenue opportunity
Bundled Services
Landline quality voice
High megabit data
Applications
Landline quality voice
High megabit data
Applications
SOMA SoftAir™ platform
![Page 8: San Francisco Toronto Dallas Ottawa The Blunt Edge of American Broadband: the future of the broadband local loop Gilder/Forbes Telecosm Conference August.](https://reader036.fdocuments.in/reader036/viewer/2022082710/56649e205503460f94b0ae4d/html5/thumbnails/8.jpg)
PROPRIETARY AND CONFIDENTIAL
The SOMA Solution
Goal Parameters Capabilities Technology SOMA Solution
Low capital costs
•Low entry costs ($/home)• Scale: pay as you grow ($/sub)
Large cell radius
Flexible capacity additions
Licensed spectrum for maximum tx power
Good receiver sensitivity
SOMA™ macro base station
and
SOMAport™ subscriber terminal
Low operational cost
Low cost installation
Minimal customer support
Self-service install
Self-service activation
Non-line-of-sight
Intelligent subscriber terminal
SOMAport subscriber terminal
High revenue opportunity
Bundled Services
Landline quality voice
High megabit data
Applications
Landline quality voice
High megabit data
Applications
SOMA SoftAir™ platform
Low RiskProven technology
Scalability and reliability
W-CDMASOMA SoftAir™ platform
![Page 9: San Francisco Toronto Dallas Ottawa The Blunt Edge of American Broadband: the future of the broadband local loop Gilder/Forbes Telecosm Conference August.](https://reader036.fdocuments.in/reader036/viewer/2022082710/56649e205503460f94b0ae4d/html5/thumbnails/9.jpg)
PROPRIETARY AND CONFIDENTIAL
The SOMA Solution
• Best business case– Least cost solution
• least cost of coverage
• least cost of capital per subscriber
• least operational cost
– Highest revenue opportunities– Least technology and business risk
• Built on best wireless/software technology– Highest path loss for maximum cell size and least cost of coverage– Industry-leading radio capacity for maximum Bps/Hz– Industry’s only “Smart Pipe” system
• maximum subs/Hz yielding maximum profit/Hz
• enhanced services revenue