SAMSUNG V/S NOKIAPresented by: Devendra SinghRoll No.: 31T.Y. BMSSubmitted to: Mr. Pallav DasIntroductionSamsungSamsung in India

Samsung Headquarters, SeoulIntroductionNokia

Nokia HeadquartersHistorySamsungNokiaMicrosoft acquires NokiaBenefits to MicrosoftSamsung V/s Nokia in India

Revenue Comparison (2012-13)

Market Share (2012-13)

SWOT AnalysisSamsungStrengthWeaknessOpportunitiesThreatsHardware IntegrationPatent infringementGrowing Indias Smartphone marketSaturated Smartphone marketsExcellence in engineeringToo low profit marginGrowing mobile advertising industryRapid technological changeInnovation and designMain competitorsGrowing demand for application processorsDeclining margins on hardware productionFocus on environmentLack its own OSGrowth of tablets marketBreached patentsLow production costsFocus on many productsObtaining patents through acquisitionsApples iTV launchLargest sharePrice warSWOT AnalysisII. NokiaStrengthWeaknessOpportunitiesThreatsLargest distributor of mobile phoneNo promotion to target the lower classTo expand with a wide range of productsApple IphoneHighly qualified personnelPoor after sales serviceStylish aesthetics, fashionable handsetsDevices running on Googles Android operating systemUser friendlyVery few service centersOther small market playersHigh re-sale valueBetter after sales service of the competitors4 Ps of MarketingSamsungNokiaProduct Life CycleSamsung

Nokia

TimeSales or ProfitsGrowthMaturityDeclineIntroductionSales curveThe Concept PhonesNokia E- seriesNokia Symbian & N- SeriesNokia Windows & Symbian phonesProduct ComparisonSamsung Galaxy Series (S4) V/s Nokia Lumia Series (1020)DesignDisplayInterface and FunctionalityProcessor & MemoryInternet & ConnectivityCameraMultimediaCall QualityBatteryResearch MethodologySTEPS IN MARKETING RESEACH PROCESSRESEARCH OBJECTIVESRESEARCH APPROACHRESEARCH INSTRUMENTSAMPLING PLANCONTACT METHODLIMITATIONS OF RESEARCH

Data Analysis & Data InterpretationSamsung is a more preferred brand for the price range it offers, user- friendly operating system and better touch response.Customers opt for Android based devices as compared to Windows based phones. These Devices are more affordable.Samsung offers huge variety of Smartphone's to suit every individuals need.Nokia still reigns the territory of having a better battery backup.Samsungs product promotion strategies like EMI, online booking, etc. reaches out to a larger population.Nokia holds fort, when its comes to durability of handsets.Samsung offers a better package of features such as web browser, music player, camera, touch response, application download, etc.ConclusionSamsung and Nokia both are one of the leading mobile phone manufacturers around the world.Samsung holds 46% of the total market share in the mobile phone market.Consumers are becoming Tech-Savvy and to match their requirements Samsung is manufacturing Smartphones offering various features.Nokia will come into the market with new phones on a new Operating system after its acquisition by Microsoft.Samsung has evolved as the new market leader in the Smartphone segment.