Submitted BY:-

maheshSEC : Sa1

ROLL NO – 411

Submitted To :Madhu Bahel

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DESIGN THAT PERFORMS

ABOUT THE COMPANY HISTORY

The Samsung Group was founded in 1938 by Lee Byung-chul (1910-1987).It was incorporated in 1951 as Samsung Corporation. The meaning of the Korean word Samsung is "Tri-Star" or "three stars".Samsung Electronics was founded in 1969 in Suwon City South Korea as Samsung Electric Industries originally manufacturing electronic appliances such as TVs, calculators, refrigerators, air conditioners and washers.

CORE VALUESIn everything we do, we strive to help people live better lives.VISION AND MISSION

SAMSUNG is dedicated to developing innovative technologies and efficient processes that create new markets, enrich people's lives, and continue to make Samsung a digital leader.

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KEY BUSINESS AREASCONSUMER ELECTRONICS TELEVISION & LCD TV’s MOBILE PHONES MP3 & AUDIO/VIDEO CAMERAS & CAMCORDERS HOME APPLIANCES INFORMATION TECHNOLOGY LASER PRINTER & MULTIFUNCTIONS SEMICONDUCTORS

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FEW COMPETITORS OF SAMSUNG

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MARKET SHARES OF SAMSUNG IN CONSUMER ELECTRONICS

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SAMSUNG GLOBAL REPRESENTATIVE MAP

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DISTRIBUTION NETWORK OF SAMSUNG

Factory

Regional distributing center

Branch warehouse

Direct dealer Modern retail/Exclusive stores &Samsung digital plazas

Distributor

Sub - Dealer

Consumer/Customer

Original equipment manufacturer/vendor or supplier

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INTERNATIONAL MARKETING STRATEGIES

OF SAMSUNG PRODUCT LIFE CYCLE OF SAMSUNG MOBILES

Introduction

Growth Maturity Decline

Beat 450

UltraTouch wizOmnia

Next Is What?

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CONCLUSIONS

INITIATIVES TAKEN BY SAMSUNG TO PROMOTE CSR

Making CFC gas free compressors.

Making the home appliances 5 star rated.

Launching freshtech refrigerators in the market. Launching televisions with easy view technology.

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