LCD: Past Benefits, But Challenges Too

•Angle of View•Low Contrast•Color Accuracy•Cost Large Sizes •Motion Blur

LCD TV: Fashion StatementFashion Statement

Samsung Bordeaux •Piano finish, buttons/speakers hidden •First LCD TV to sell more than 1MU•Setting the trend for elegance

+ ++

LCD: PresentThin

VIDificationGreen

15%

28%40%

51%

69%79%

84% 88% 90%

2005 2006 2007 2008 2009 2010 2011 2012 2013

LCD Dominance

DisplaySearch12/09

LCD

LCD: Future

Experiential

LCD: Future